University of MinnesotaE-mail Templates v2

February 20, 2009

Updated e-mail templates

• Updated e-mail templates for University use were released on February 6, 2009

• Unlike the Web templates, the changes were minor

• Changes impact all current template users

• http://webdepot.umn.edu

E-mail template requirements

• The pending branding policy does not include requirements for e-mail branding

• Use of the e-mail templates is strongly encouraged

• Your e-mail, Web, and other electronic communications should be consistent; e-mail templates promote consistency with University Web standards

E-mail header graphics I

• A new, gradiated header graphic provided

• Aligns with new Web headers

E-mail header graphics II

• Height of solid, above/below headers increased to respect buffer space standard

• Was 76px, now 92px

E-mail header graphics III

• Other graphics remain unchanged

• Options available for all campuses

More header options

HTML message part changes

• Added link to view message on web

• Included text aimed at improving deliverability

• Third level heading (H3) changed from maroon to black

• Added link to University of Minnesota contact information update page

• Copyright and EO statement added

View message on web

• Links back to Lyris archive mailing; something on your site is preferable

Safe senders/address book text

• Help messages get to the inbox for some e-mail providers

Third level heading color

• Now black

Alumni contact info updater

• Links to not-branded-for-giving update page

• Only in the DMS/UMF template

Alumni contact info updater II

• update.umn.edu

Text message part

• Totally revamped formatting

• No more ***bold*** using asterisks for headings

• Footer split into multiple parts

• Deliverability, contact, and copyright/EE statement updates, as with the HTML message part

Text message title

• No wrapping or attempt to format the initial title/text; make use of primacy

Text message headings

• Fifty equal signs on lines above and below section headings

• Better separation of sections

• Same for all heading levels

• Standard paragraphs (footer and otherwise) left unwrapped

Text message footer

Link U’s home page (or coordinate campus)

Link to unit’s Web site

Unsubscribe link (UMF/DMS example)

Copyright + EO statement

Deliverability text

Alumni contact info updater

Availability

• The e-mail templates and related standards are available on the eCommunications Standards site (formerly Web Depot)

http://webdepot.umn.edu

Thoughts?