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Seattle

Boston

Rocheste

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West Mic

higan

Milwauke

e

New York

Detr

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New Jers

ey

Northwes

t Ohio

levelan

d

Philadelp

hia hic

ago

San Fran

cisco

Pittsburg

h

olumbu

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Washing

ton D

Indianapo

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Dayton

incinna

ti

Baltimore

Denv

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St Louis

Louisville

Raleigh

Durham

Los Angel

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Orange

ounty

Nashville

harlotte

San Dieg

o Phoe

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Atlanta

Dallas

Fort Wor

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Austin

Houston

Tampa B

ay

ELEVATING THEUNIVERSITY OF DAYTON

UNIVERSITY MARKETING AND COMMUNICATIONS

AT AGLANCE

Became a stand-alone division reporting directly under the president

Developed strategic teams to align resources and support each area o ocus Advancement Communications Enrollment Management Marketing and Communications Media Production Group News and Communications University o Dayton Magazine University Marketing

MAJOR INITIATIVES

Supported the marketing of President Eric F Spinarsquos inauguration and insta ation

Connected with interna and externa constituents to support the Universityrsquosvisioning process

Unvei ed a nationa marketing campaign to promote UDrsquos research rankings andhigh ight how UD research makes an impact

OUR WORK UNIVERSITY OF DAYTON

DISCOVER WHATrsquoS POSSIBLE WHEN WE WORK FOR THE CO ON GOOD

UDrsquos 19th President n Grow On

OUR MISSION IS SUCCESS

HOW WILL YOU EXERCISE YOUR

FREEDOMOF MIND

Winning matters mdash in sports and life With the support of Flyer faithful everywhere our student-acontinue to excel mdash we led the A-10 again with a 95 ercent graduation rate And competition IU N I V E R S I T Y O F D A Y T O N M A G A Z I N E

(

LEALEAPA

RDK

N

R )

YOUR JOURNEY STARTS HEREDNA We thrive on challenges mdash academic and athletic

High ights from 2015-2016

FLYERS EARNED83ALL-CONFERENCE HONORS

T h e U n i v e r s i t y o f d a y t o nUDAYTONEDUAPPLY | 8 UD PRIDE (8 -837-7433)

Back-to-Back-to-Back menrsquos basketball appearances

TOP-TIER CATHOLIC RESEARCH UNIVERSITY in the NCAA tournamenttransparencyrsquosBEAUTIFUL 398-ACRE CAMPUS IN DAYTON OHIO 5 CONFERENCE TITLES

Volleyball (regular season amp tournament) Footballthe best policyMenrsquos Soccer Menrsquos asketball4 NCAA

The Class of 2017 mdash the frst to enroll under the planTo give families peace of mind 256 STUDENT ATHLETES MADE THETOURNAMENT BERT Smdash had higher retention and graduation rates andwhen it comes to cost ndash and set A-10 COMMISSIONERrsquoS HONOR ROLL

8000+ FULL-TIME UNDERGRADS

80+ MAJORS THAT OFFER REAL-WORLD EX ERIENCE

Menrsquos asketball Football Volleyball Menrsquos Soccerlower student loan debtNAMED A ldquoBEST VALUErdquo BY KI LINGER AND MONEY MAGAZINE students up for future success ndashUD created an innovative tuition

percentage pointincrease in graduationplan with transparent pricing

MERIT SCHOLARSHI S ORTH UP TO $88000 fxed net-price tuition no fees money for textbooks and a study

(a historic high) reduction in cumulativestudent loan debt

rate

abroad scholarship reduction in

DOES IT MAKE A DIFFERENCE average reduction in borrowingstudent loans per personABSOLUT LY

AMONG TO 50 ldquoCOLLEGES THAT CREATE FUTURESrdquo ACCORDING TO THE PRINCETON REVIEW

NO TUITION INCREASES OR FEES

SERVICEWITH OUR HONORSPROGRAM YOUrsquoLLGO PLACESYour frst sto The to

McGinnis Memories n Transparent Tuition

THE CULTURE TO

INVENTIMPLEMENT

U N I V E R S I T Y O F D A Y T O N M A G A Z I N E

For talented and motivated students seekingto enrich their educational experience theUniversit Honors Program ofers expansive THE RESOURCES TO

REUNIONrsquo17opportunities for academic inquir researchleadership and service In the end oursquoll earn

HAT MAKES OUR STUDENTS TH3 HAPPIEST IN THE COUNTRY

a distinctive honors program diploma haveincredible real-world experiences and gainthe knowledge ou need to efect positivechange in the world

THERErsquoS A LOTTO LEARN IN THE

Our entrepreneurship program hasbeen ranked in the top 20 since the TOPinception of the rankings and we 20continue to bui d and grow Wersquore theon y university to run a g oba mu ti-site New Venture Competition Andit inc udes near y $300000 in cash AND COUNTINGprizes and in-kind support Wersquore 1a so the on y university where every

CLASSROOMAnd therersquoDECISIONS

DECISIONS 10 YEARS IN A ROW

JUNE 9-11 2017s even moreoutside of those door TOP

5 SEE FOR YOURSELF

entrepreneurship student deve opspitches and aunches a business mdash

ONLY UNIVERSITY TO

s RUN A COLLEGIATE-LEVEL MULTI-SITE

GLOBAL NEW VENTUREStill deciding onyour major

and they do it their frst year in theprogram COM ETITION

Few things will broaden our thinking orgive a greater worldview than experiencing

And thatrsquos just the beginning Thethriving start-up ecosystem at thee here to hel

Are ou curious and passionate about man subjects If ou canrsquot decide which one to

the world frsthand You can earn up to a fullsemester of credit through the Universit IN THE NATION

4TH

FOR HANDS-ONENTRE RENEURSHI

EX ERIENCEUniversity of Dayton is a natura summer education abroad program and

semester-long exchange programs ofer product of our Catho ic Marianistcu ture A history of adaptation andinnovation A community that reads

FOREVER and wherever A FLYERFOR THEadditional opportunities You can stud inChina Ireland or Spain for the same pricet thatrsquos perfectl OK Through our

er programs ou can explore diferent the signs of the times and acts bo d ywith answers to so ve the wor drsquo

as a semester on campus and a $3000scholarship is a vailable to support select

LARGEST STUDENT-RUN

Visioning UD Concussions and our kids

RESEARCHtacademic areas before itrsquos time to select our n

ONGRATULATIONS TO THE 2108 GRADUATES JOINING THE FLYERALUMNI FAMILY 112000 STRONG Wherever your next fight takes you you can fnd a little piece o home away rom home mdash maybe even a porch Regionalalumni communities keep us connected and in ormed all across the country Flyer gamewatchesnetworking service mdashtheseare justa ewo thethingswedotogether

B Y T H E N U M B E R S U N I V E R S I T Y O F D A Y T O N M A G A Z I N E

IN FISCAL YEAR 2016 THE UNIVERSITY OF Univers ity of Dayton | John stUart societyDAYTON HAD $1176 MILLION IN RESEARCH SPONSORSHIP

Founded on faith NO 1 NO 1 SUSTA IN D BY OUR M ISS ION

Catholic uni ersity for in Ohio for sponsored sponsored engineering RampD materials RampD

THE V IS ION TO THE CA ING TOTHE PASS ION TO

LEAD SERVELEARN NO 2 NO 2 NO 3in Ohio for sponsored nationally for federally Catholic uni ersity forphysical STEM RampD sponsored materials RampD sponsored RampD in all categories

NO 9 NO 17 p

request the pleasure of your company at our annua YOU NEVER KNOW

WHAT YOUrsquoLL DISCOVERDIVERSITY IN

COMMUNITY

l Rochester Boston 7 hours 13 hours

Bufalo 3 hours 3 hours

6 hours Detroit 35 hours 3 hours 6 hours

NYC HOME IS10 hoursCleveland 325 hoursToledohours 2 hours25 hours

Pittsburgh 4 hours Philadel hia CLOSER JUST ASK THEADVANCES

HUMANITY 8 hours

Columbus 125 hours 15 hours

University of Dayton DC THANCincinnati 1 hour 7 hours Baltimore WRIGHT BROTHERS

Indiana olis 2 hours 15 hours 7 hours 15 hours YOU

Louisville 3 hours All modesty aside Dayton is one of the most underrated cities in theUS It is not only a hidden em rich in history culture and recreationTHINK but the cityrsquos accessibility and ran e of activities are matched only byits afordability mdash a true advanta e for colle e studentsThe University of Dayton is a

top-tier Catholic researchuniversity with our doors open

Nashville 5 hours Charlotte 75 hours Most of our students are 15 hours driven to succeed but

some fy here too Here are a few destinations to keep in mind as you start explorin your566-square-mile backyard

ANDto the world and wersquore proud Atlanta

75 hoursto support the Miami Valley Sure Dayton is the15 hours

birth lace of aviation butUrban League the University of Dayton

C L E V E L A N D CO L U M B U S A N D C I N C I N N AT I is within driving distanceudaytonedu of many major cities

Friday the second day of Decem erTwo thousand sixteen

Half after six orsquoclock in the evening Tam a145 hoursS I D E N T E R I C F S P I N A TO SHAPE THE UNIVERSITY OF DAYTONrsquoS NEXT 20 YEAR 35 hours

MiamiDayton Art Institute 17 5 hour

456 B l te P k N th UNIVERSITY OF DAYTON

OUR VOLUMES OF

RESEARCH T O M O R R O W FLYERS ARE KNOWNTO DAY FOR ASKING QUESTIONSSPEAKS VOLUMES

ABOUT US UNIVERSITY OF DAYTON

2016 Scholarship Report

WE ET YOURS ISPREPARING FOR YOUR FIRST

TUITION STATEMENT FOR UNDERGRADUATE STUDENTS 2017-18 ldquoWHATrsquoS NEXTrdquo

READ OUR STORIES rsaquorsaquo

OUR RESULTS

ENHANCING UDrsquoS REPUTATION Engaged with more than 220

universities during reputationoutreach

Earned $212 mi ion in perceivedadvertising va ue for news coverage

P aced 25 signifcant nationa storiesinc uding The New York Times mdash ldquoThose

hidden co ege feesrdquo National Catholic Reporter mdash

ldquoMus im students fnd Catho ichavenrdquo

Associated Press mdash ldquoGuide tohuman trafcking preventioneducation re easedrdquo

The Chronicle o Higher Education mdash ldquoHow one cityrsquos co eges aidedstudents stranded by civi striferdquo

Reached 11 mi ion through reputationadvertising

Grew web trafc 125 from New YorkSan Francisco and Chicago metros

SHAPING THE CLASS OF 2021 Invited accepted students to share

how they wanted to use their UDeducation to change the wor d mdash andshowcased their answers in a mura that was shared via a poster websiteand socia media

Created more than 200 opportunitiesto interact with prospective studentsyie ding the argest and most diversec ass in schoo history

Reinforced the University of Daytonrsquosposition as an anchor institution in theregion through the growth of the UD-Sinc air Academy

Achieved high-prof e admission- re ated story p acements in InsideHigher Ed Cleveland Plain Dealer TheNew York Times and Cappex regardingUDrsquos tuition-p an outcomes

REDEFINING WHAT IT MEANSTO BE A FOREVERFLYER Generated 2 mi ion impressions of the

University o Dayton Magazine and companion pub ications

Connected with 22000 a umniand friends through an interactiveho iday gift site more than doub e the previous year he ping raise donationsthrough the gift guide by 179

Received more than $77000 donatedthrough the University o DaytonMagazine achieving 5 percent growthin the past two years

Hosted a Facebook Live event fora umni to share how they envision theUniversity of Dayton in the next 20 years

Create and execute an interim institutional marketing campaign

Launch a national reputation and branding campaign2GOALS 017-18

Ele ate the Uni ersityrsquos national and international reputation

Pro ide strategic marketing and communications to support Student enrollment Ad ancement gi ing and engagement