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A mobile app- Curious Click will be able to recognise brand media- print, outdoor, magazine covers, beer labels, wine labels, posters any kind of media that can be clicked!. Powered by IQ engines it will be able to give a suitable result in seconds. The visual search will be totally customised by our backed system called the Campaign Management System which will allow us to create ideas, content which is finally seen by the user. The CMS will also be able to track all the campaigns and have an in-built analytics.
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Deals-Promotions-Information all with just a click!
Visual-search is the future
Yogi ChopraMobile: 098203 66313Website: [email protected]: Mumbai
What is Curious Click?
'Curious Click' (CC) is a mobile app that would, with a simple click of its camera, recognise brands,products, outdoor and print media and in-turn offer users information, offers and promotions
There are infinite opportunities with Curious Click
Yogi Chopra FounderWith more than 11 years experience in New Media industry, Yogi has been an entreprenuer all his life. He is the founder of Curious Click & is the brain behind the idea!
Abhinandan Saigal Co-FounderAbhi is the techy behind developing the app. He has built over 40 apps. He is a IOS and Android developer.
Shahul HameedCo-Founder
Shahul has worked for the best new media agencies with more than 9 years experience as a designer Shahul is the lead UIX designer for our app. Surely an all-rounder
Saurav SumanLead Developer, CMSSaurav has developed the 'Campaign Management System'. Saurav is currently consulting at Curious Click
Mahesh Shetty, Accounts / AdminMahesh is a multi-faceted personality with a knack for web design and has over 5 years experience as an accountant. His experience is invaluable to a company
Avinash Mhetre Designer (Content)
With 2 years of experience as a web designer/ graphic designer. Avinash designs all the content that is displayed on our app
[email protected]@curiousclick.com
Problem
1. No information customisation
2. You can only scan QR codes in print media
3. Limited analytics capability
4. No standardization- too many QR code apps
No user engagement and innovation opportunities
QR Code
A competition?
Problem
1. Few brands in the mobile space
2. No app that in the market that creates an online
engagement with 'offline' content for brands.
3. Existing image matching apps dont have a platform it
can offer customers to customise content.
Industry {customers}1.Creating multiple engagement points using just one app.
2.Campaign Management System Answers-> When? Where? How? In-depth analytics & trends
3.We enable immediate “Call for Action” in existing offline media
Market {users}1.Instant deals, offers and information at a click
2.Enhanced experience
3.Making more sense of coupons and rewards system
4.Social Cloud to check how many are accessing the same brand
5. One-stop app for all brands, competitions, contests
Solution
We are closing the 'gap' by making a platform called the 'Campaign Management System'
(CMS) which will empower our customers to create new ideas around 'visual search'.
Adding the 'value'
Brands | Products | Organisations | Artists | Retail | Liquor
0500100015002000250030003500
2011-12 2012-13 2013-14
Digital Advertizing Expenditure
2938
2260
1750
Fig
ure
s in
Cro
res
Percentage growth ~ 30%
Which is still 7% of total advertising expenses in india
Source: iamai
Market Size
Source of RevenueBrands (direct)
Ad Agencies & Social Media companies
Contest engagement
Revenue Model
One-time sign-up (1year) Service fees per campaign
OrLicensing fee
(for using the CMS platform)
+
Competitive Landscape Alive App by Times of India
Ocu Tag by Tehelka
HT Media app (development stage)
Layar App (Augmented Reality)
QR codes
None of the above apps are actually competitors. The apps are
purely enabling a multimedia experience in Publishing. This is
also a good trend as it also tells us that users are more ready to
experiment with 'visual search' apps
Execution Strategy
Month 1-3 : DevelopmentApp for Android/iOSCampaign Management System
Month 3-6: Customer AcquisitionCreating Partnerships
Month 6-12: User AcquisitionRunning Campaigns
Month 12-18: New Customer AcquisitionFMCG brandsFast Food brandsRetail brands
[18 months]
Funding amount 27L P.M 12 months
Notes
Co-Founder App Developer 50000 600000 Full-time
Senior Developer Platform 30000 360000 Consulting Part-time
Founders Salary 35000 420000 Full-time
Jr Developer (php,database) 15000 180000 Full-time
Sr. Designer- Avinash M (content) 14000 168000 Full-time
LTU charges- Technology charge 25000 300000 Fixed Expense PM
Co-founder Lead Designer (app) 30000 360000 Full-time
Other Overheads 8000 96000
General office overheads 3000 36000
Occupancy cost Nil Nil No monthly rent
Junior app developer 15000 180000 Full-time
2700000
Milestones
1st 2nd 3rd 4th 5th
25-30 Cr
15-20 Cr
5-8 Cr1-3 Cr20-40 L
20,000
Reve
nue
App Users 75,000 2 Lacs 1 million 10 million
years
Industries we will cover
FMCG brands
Automobile
Banking
Insurance
Finance
Telecom
Retail brands
Fast food brands
Education / Organisations
NGOs
Airline
Liquor – Wines/ Beer
Publishers (Books & Magazines
Events / Trade Shows
Businesses IP protection
Real Estate
Hospitality, Travel
We will be really very happy to answer your queries
Watch > Curious Click Demo
