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Universities Products & Services from QS
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UNIVERSITIES
Welcome to QS Products and Services for Universities
QS Quacquarelli Symonds was founded in 1990 and has become established as the world’s leading network for top careers and education. Our mission is to enable motivated people around the world to fulfil their potential by fostering international mobility, educational achievement and career development.
We segment our product and service offerings into the following four categories, each a market leader serving our loyal, blue chip client base:
University Products and Services – serving over 350 universitiesGraduate Products and Services – serving over 200 graduate schoolsMBA Products and Services – serving over 420 accredited business schoolsCareer Products and Services – serving over 200 multinational employers
At the heart of QS is our independent expertise. For example:
QS Intelligence Unit produces the Times Higher Education - QS World University Rankings which is truly ‘raising the bar’ of global higher education quality standards.
QS unisolution produces software and web solutions supporting the internationalisation of your university, run by a unique combination of education and technology experts.
Global partners are crucial in helping us to achieve such effective delivery. As well as major institutions and government bodies worldwide, over 300 different media work closely with us.
Our TV, newspaper, magazine and online partners include:
International - CNN, Business Week, Wall St. Journal Asia, International Herald Tribune •America - Washington Post, Chicago Tribune, LA Times, San Francisco Chronicle, Toronto Star •Europe - The Times, Le Figaro, Handelsblatt, Expansion y Empleo, Corriera della Sera, Vedemosti, Millyet •Asia - South China Morning Post, Japan Times, Bangkok Post, The Times of India •
In this information pack, we present our key Products and Services for Universities. If you would like to review our other categories, please do not hesitate to contact us.
Nunzio QuacquarelliManaging Director
QS Quacquarelli Symonds Ltd.1 Tranley MewsFleet RoadLondon NW3 2DGUK
www.qs.com
QSGRADUATEPRODUCTSANDSERVICES
A major division of QS is dedicated to providing services to universities and their graduate schools that help them recruit the best Masters and PhD candidate so their postgraduate programmes.
These include:
QSWORlDGRADSChOOlTOURThe A to Z of Masters and PhD, presenting 50 Fairs in 32 countries and attracting the cream of postgraduate candidates
QSGRADSChOOlCONNECTDetailed conversations with high-potential individual candidates
QSTOPGRADSChOOlGUIDEReflecting the aspirations of the world’s Masters and PhD students
TOPGRADSChOOl.COmIndependent and impartial information for 450,000 prospective Masters and PhD students
QSWORlDGRADSChOOlTOURNEWSlETTERSound advice for 85,000 postgraduate candidates on the path to their international study
QS GRADUATE PRODUCTS AND SERVICES are presented in detail in a separate volume.
For further information, please contact Peter MacDonald +44 20 7284 7287 [email protected]
FAIRS / GUIDESONLINE
SPECIAL EVENTSRESEARCH
TECHNOLOGY
QSTOP UNIVERSITIESFAIRSQSTopUniversitiesFairspresentaunique,doubleformulaforattractingtheworld’sbestdegreeseekers.Inbothcases,exhibitorsarerestrictedtothosethatarerankedwithintheThE-QSWorldUniversityRankingstop500institutions
QS Top Universities Fair - LondonAnannualtwo-daystandingexhibitionservingthelargestandmostcosmopolitanstudentmarketintheworld,takingplaceinmarch.
QS Top Universities Tour - AsiaAnannualcircuitoffiveormoreone-dayfairsheldinOctoberinkeyAsiancities.
TheworldknowsOxfordandCambridge,harvardandYalebutstudentsandtheirparentsoftenhavetroubleidentifyingthewiderrangeoftopuniversitiesintheworld.
QSTopUniversitiesFairsoffertheworld’sbrighteststudentstheopportunitytodiscusstheirstudyaspirationsface-to-facewithrepresentativesfromsomeoftheworld’stopuniversitiesasdiscernedbytheTimeshigherEducation–QSWorldUniversityRankings.
Anextensiveseminarprogrammeinformsstudents,parentsandteachersonarangeofimportanttopics,includingthevalueoftheThE-QSWorldUniversityRankingsinselectinganinstitution,studyabroadoptionsandtheapplicationprocessesandprovidesadviceonscholarshipandfunding.
QSTopUniversitiesFair-london,20and21march2009,sawthesuccessfullaunchoftheQSTopUniversitiesFairinlondon.Over3500studentscametotheSciencemuseum,SouthKensingtontoattendthefair,instantlymakingthisoneoflondon’spremierhighereducationstudentrecruitmentevents.
ThehighqualityandnumberofcandidatesprovesthattheinterestinsourcingworldrankeduniversitiesisstrongfromboththeUKdomesticmarketandtheinternationalstudentbodyintheUK.
QSTOPUNIVERSITIESFAIR-lONDON
2730 - Total number of attendees registeringfrom undergraduate websites
347 - Total number of attendees registeringfrom postgraduate websites
2730 - Total number of attendees registeringfor undergraduate studies
408 - Total number of attendees registeringfor postgraduate studies
393 - MEDICINE288 - MEDICAL SCIENCES
369 - BUSINESS/MANAGEMENT
364- ECONOMICS
330 - LAW/LEGAL STUDIES
393 - MEDICINE288 - MEDICAL SCIENCES
369 - BUSINESS/MANAGEMENT
364- ECONOMICS
330 - LAW/LEGAL STUDIES
Subjects of study - Top 5Sources of registration
lAUNChEVENTTheQSTopUniversitiesFair-london(TUF)attractedqualitycandidatesfromtheUKandoverseasdomicileswhometwiththerepresentativesofover50universitiesfrom18countries.
TUFlondonprovedthatthelevelofinterestintoplevelinternationalundergraduatestudyfromUKschoolleaversissubstantial,ontheincreaseandwillresultinagrowingnumberofinternationaluniversitiestargetingtheUKtorecruitfromwhatwasonceapurelydomesticmarket.
QSWORlDOFSTUDYFAIR-lONDONTheWorldhasanestimated15,000universities.QShasidentifiedtheglobal500+fromwhichexhibitorsatTUFaredrawn.Oftheremaining14,500,themajorityprovideaverygoodeducationwithdegrees,oftenofprofessionalandvocationalnature,thatleadtostrongqualificationsfortheworkplaceandtotheadvancementofpersonalknowledge.
Duetopopulardemand,wecreatedaspecialzonealongsideTUFentitledQSWorldofStudyFair-whichenabledanumberofsuchinstitutions,alongwithassociatedserviceprovidersandgovernmentagencies,toexhibit.Thisgroupincludedleadinguniversitiesandcolleges,andsuchbodiesastheSouthAustralianGovernment,US-UKFulbrightCommissionandNidoStudentliving.
lOOKINGTOThEFUTUREInternationalandUKuniversitiesallexperiencedasuccessfulandverybusyfairin2009.
From2010,wewillincreasethevisibilityandnumbersofgraduatestudentsvisitingthefairbyjoiningforceswiththeworld’snumberonemastersandPhDrecruitmentFairs,theQSWorldGradSchoolTour.www.topgradschool.comThiswillenableustodevelopanevenstrongeroutreachforthoseinterestedinreachingUKbasedmastersandPhDcandidates.Theformatforthe2010QSTopUniversitiesFair/QSWorldofStudyFairwillremainshell-schemebooths,andwewillmarkettheeventstograduatesandundergraduateswithdifferentopeningtimes.Thiswillallowexhibitorstomaximisetheirresources.WewillalsoincreaseourmarketingtowardsinternationalstudentsalreadystudyingintheUK.Ourtargetvisitornumberswillbe5000overthetwodaysnextspring.
WehavesadlyoutgrowntheSciencemuseum,andarechoosingalargervenueincentrallondontoaccommodatethehighernumberofuniversitiesandvisitorsthatareanticipated.
QUAlITYONThEDAY The exhibitors scoring 5 or 6 out of 6 for the quality of candidates on the day are as follows
Aston University, UK•Boston University, USA•Cass Business School/City University London, UK•Deakin University, Australia•Hanyang University, South Korea•Hawaii Pacific University, USA•Hiroshima University, Japan•IE University, Spain•Imperial College London, UK•King Fahd University of Petroleum and Minerals, •Saudi ArabiaLa Trobe University, Australia•London School of Economics, UK•
Michigan State University, USA•Regents College, UK•Swansea University, UK•University of Bristol, UK•University of East Anglia, UK•University of Frazer Valley, Canada•University of Geneva, Switzerland•University of Glasgow, UK•University of Liverpool, UK•University of Newcastle, Australia•University of Pittsburgh, USA•University of Reading, UK•University of Warwick, UK•US-UK Fulbright Commission•
‘Students were very well prepared and asked very relevant questions. Parents accompanied many and proved very worthwhile talking to them’Gill ClarkStudent development, Aston University
‘Overall very good fair, with a good mix of students, interests and levels’Oystein ValenAssitan Director of Int’l Admissions, Hawaii Pacific University
‘This was by far the busiest London based fair I have attended, a constant flow of good calibre students kept me busy for the full duration of the fair’Maral DadourianSenior International Officer, Regents College
‘Great quality students and numbers’ Nina Paleologos The University of Newcastle Australia
‘Some really good enquiries at undergraduate and postgraduate level’ Caroline DetcheniqueCass Business School/ City University of London
‘We really did have a good fair. Thanks for organising it and supporting us throughout. I have recommended this fair for my UK recruitment team for the future’Nilu RashidovaInternational Officer, UEA
Jason Newman
t:+447786577450
SincethelaunchoftheTimeshigherEducation-QSWorldUniversityRankingsin2004,globalinteresthasgrownyearonyear-andnowheremoresothaninAsia.
ParentsandstudentsinmostAsiancountriesarehighlyconsciousoftheeducationalandsocialstatusconferredbyadegreefromatopworlduniversity.Theyarehungryforinformationabout,andcontactwith,suchuniversities.
ThismakesAsiatheobviousregionforthefirstQSTopUniversitiesTour.
Asiaremainsthesourceofsome70%oftheworld’sinternationalstudents.Coupledwiththestillincreasingaffluenceintheseeconomies,thestageissetforaverypowerfultour.TheTopUniversitiesTourwillstart9daysafterthereleaseofthenewThE-QSWorldUniversityRankings,creatingevenmoreinterestintheevents.
QSWORlDOFSTUDYTOUR-ASIAAsinTUFlondon,tocaterforthemanyqualityhighereducationprovidersandgovernmentagenciesintheworldwhodonotappearwithintheThE-QSWorldUniversityRankingstop500,wehavecreatedaspecialzonealongsideeachfair-‘QSWorldofStudy’.
QSTOPUNIVERSITIESTOUR-ASIA
RATIONAlEItistheimportanceoftheThE-QSWorldUniversityRankingsandtheoutstandingsuccessofoureventinlondonthathasledustolaunchtheQSTopUniversities/QSWorldofStudyToursinAsia.
Ontheirreleaseeachyear,theThE-QSWorldUniversityRankingsattractsome200,000visitsperdaytowww.topuniversities.com.Thislevelofinterestwillprovidetheperfectplatformforstudents,parents,teachersandschoolcouncillorstohearabouttheQSTopUniversities/QSWorldofStudyTours,whichwillbestronglyhighlightedonthewebsite.
TheQSTopUniversities/QSWorldofStudyTourwillbeauniquefivecityfaircircuitthatwillcoincidewiththereleaseofthe2009RankingsonOctober8th.TheTourwillbegininSingaporeon17October,movetohongKong,ShanghaiandDelhi,andculminateinmumbaion25October.
WithmassiveinternationalmediacoverageoftheThE-QSWorldUniversityRankingsintheworld’sleadingmedia,wewillhaveaco-ordinatedefforttoalignouradvertisingcampaignsandstrategicPRsothatthefairsbenefitfromtheadditionalexposure.
ONThEDAYEachcitywillhostasingle-dayfairwhichwillberuninasimilarstyletothatofotherQStable-topevents.GuestspeakersfromtheresearchteamoftheThE-QSWorldUniversityRankingswillpresentinformative,content-drivenseminarsaimedatstudents,parents,teachersandstudentadvisorsineachcity.ThesesessionswillplayamajorpartinourmarketingcampaignandwillbedesignedtohelpindividualsunderstandthemethodologyaswellashowtousetheRankingsaspartoftheirdecision-makingprocess.
Asinlondon,eachstudentattendingthefairwillreceiveaTopUniversitiesbagwithacomplimentarycopyoftheTopUniversitiesGuidewhichnormallyretailsatUS$29.99percopy.
ThefivehostcitieswerechosenbasedonevidenceoftheirstronginterestintheThE-QSWorldUniversityRankings,aswellastheestablishedfactorsofaffluenceandtheongoingdemandforatopinternationaleducation.TheQSTopUniversitiesTourandQSWorldofStudyTourwillprovideauniqueopportunityforambitious,aspiringandwellfundedAsianstudentstopursuethebestinternationaleducationintheworldandinvestintheirfuture.
SINGAPORE
HONG KONG
SHANGHAIDELHI
MUMBAI
SINGAPORE October17thHONG KONG October19thSHANGHAI October21stDELHI October23rdMUMBAI October25th
Jason Newman
t:+447786577450
TheTopUniversitiesGuideisthedefinitivereferenceforstudents,andtheirparents,lookingtostudyoverseas,seekinginformationontheworld’stopuniversities.ItfeaturesexclusivedatafromtheTimeshigher-QSWorldUniversityRankings.
INTRODUCTION:ThEbESTSOURCEOFmbAAPPlICANTS
QS TOPUNIVERSITIES GUIDE
The360pageguideretailsat:
US$ 29.99•UK £19.99•€ 19.50 •
Distribution: Thebookisdistributedandsoldthroughhighstreetandonlinebookstores,includingamazon.com,andateducationaleventsaroundtheworld.AswellasbeinggiventocandidatesatQSownmajorFairs,includingTopUniversitiesFairsinlondonandAsia,copiesareselectivelydistributedatsuchstudenteventsasTheTimesofIndiafairs,GETEXDubaiandbahrain,thehongKongandSingaporeCareersandEducationfairs,majorfairsinChina,andFulbrightCommissionfairs.
TOPUNIVERSITIESGUIDE
AsamarketingmediumthevaluetotheadvertiserliesintheGuide’sfullysolddistribution.20,000copieswillbesoldaroundtheworld…andifpeoplepayforabook,theyusuallyreadit.Referencecopiesininstitutionsandlibrariesandhighpass-aroundamongfamiliesandfriendswillresultinanestimatedreadershipofover200,000.
WhATADVERTISINGOPPORTUNITIESAREAVAIlAblE?
Highlighted Listing
A colour wash over your directory listing, •admissions office contact details, within the directory section
Additional promotional opportunities
Full page colour advertisement•Inside front or inside back cover advertisement in •full colourHalf page directory advertisement•
Jason Newman
t:+447786577450
FAIRS / GUIDESONLINE
SPECIAL EVENTSRESEARCH
TECHNOLOGY
topuniversities.comisthecompletesolutionforuniversityinformationandadvice.Featuringprofilesofover850universitiesworldwide,andhomeoftheThE–QSWorldUniversityRankings,thesitereceivesover1.4millionimpressionsamonth.
QSTOPUNIVERSITIES.COM
Pageimpressions 1,444,225
Visits 387,769
Uniquevisits 294,354
Peakdailyvisits 111,934
Keymonthlystats(Source:GoogleAnalytics-averageofprevious6months)
• Projectionsfor2009:15millionpageimpression,over3millionuniquevisits
• PartnerwithTimeshigher(ThE)andtheUSNews,forpublicationof ThE–QSWorldUniversityRankings
• Schoolprofiles–4millionimpressionsayear
• FirstpageinGoogleforrelevantsearches,year-roundPPCcampaigns,and targetedviralmarketingcampaignsonFacebook,TwitterandXing
topunversities.com
studylink.com 34,992hotcourses.com 33,995topuniversities.com 29,991hobsons.com 257,167
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6
4
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UC
AS
Google PageRankPagesthatwebelieveareimportantpagesreceiveahigherPageRankandaremorelikelytoappearatthetopofthesearchresults.’(Source:google.com)
Alexa ratingThisshowstheoverallpositionofawebsiteontheInternet:
“When you look at traffic coming directly to our Website, topuniversities.com is our leading referral site.”
Josh MurrayDirector of Global CommunicationsNYU Tisch School of the Arts Asia
UNIVERSITYRANKINGS
homeoftheThE–QSWorldUniversityRankings,thisisthemostvisitedsectionofoursite,representingagreatopportunityforyoutopositionyourselvestoourpeaktargetaudienceontopuniversites.com.
Specification and stats
monthlyimpressions: 900,000Dimensions: 234x60pixelsmaxfilesize: 10KbFileformat: staticGIF/JPEG
hOmEPAGE
Thehomepageoftopuniversities.com–amainlandingpointformanyofourvisitors.Thisistheentryportaltoawealthofinformationandinteraction,andanexclusiveopportunitytopositionyourselftoourtargetedaudience.
Specification and stats
monthlyimpressions: 450,000Dimensions: 234x60pixelsmaxfilesize: 10KbFileformat: staticGIF/JPEG
KEYCONTENT
highImpactbanners
Appearinallfourofthebelowtargetedsectionsoftopuniversities.comforexclusivevisibilitywithinapageimpression.Advertiserscanbookatopbanner(468x60pixels)pairedwithaverticalbanner(240x400pixels)tocreateabiggerimpact.
Yourbannerswillappearin:
Study Abroad•Student Finance•Distance Learning •Student Survival Guide•
Specification and stats
monthlyimpressions: 50,000Dimensions: 468x60pixelsand240x400pixelsmaxfilesize: 20Kband40KbFileformat: GIF/JPEG/Flash,bothwithsimilaranimation
REGIONAlSITESTargetvisitorswhoareconsideringstudyinginyourcountrywithhighImpactads.Thesesitesarevisitedbybothdomesticandinternationalcandidates.Requestuptodatetrafficnumbersforeachrelevantsite.
Availablenow:UK•United States•Australasia• Specification and stats
Dimensions: 468x60pixelsand240x400pixelsmaxfilesize: 20Kband40KbFileformat: GIF/JPEG/Flash,bothwithsimilaranimation
GAPYEAR
ThissectionofthesitewillpullinthoselookingtakeaGAPyear.beitworkexperience,volunteerwork,studyorjusttravel,thiswillcaterforall–agreatchancetoshowthearrayofopportunityonoffer.Wewillberunningtargetedmarketingcampaignstodrawvisitorstothisareaofthesite.
Specification and stats
Dimensions: 468x60pixelsand240x400pixelsmaxfilesize: 20Kband40KbFileformat: GIF/JPEG/Flash,bothwithsimilaranimation
SECTIONSPONSORShIPPACKAGE
Youcannowtakeadvantageofoneofourexclusivesponsorshippackagesandbenefitfromexposuretoatargetedaudienceinyourchosensection.Yourlogowillappearonthedrop-downmenuforthegivensectionifapplicable,andoneachsubsequentpagewithinthatsection.Theoptionsare:
Study Abroad•University Rankings•Australia country section•UK country section•US country section•Student Finance•Distance Learning•Student Survival Guide•Gap Year•
Aspartofthepackageyoucanalsosupplyfivearticles*toappearwithinthatsection.
Specification and stats
Dimensions: 120x60pixelsmaxfilesize: 10KbFileformat: GIF/JPEG
ADVANCEDPROFIlES
Alittlegoesalongway.Withover4millionvisitorsviewingourprofiles,andplanstohostouruniversitysearchonpartnerswebsites,anadvancedprofilewillineffectgiveyouanonlinemarketingtoolandprospectusforyourinstitution.
Anadvancedprofilegivesyou:
1. Youruniversitywillbedisplayedinthe‘FeaturedInstitution’panelinalluniversitysearchresultswhereyour institutionmeetsthesearchcriteria,creatingmorevisibilityforyourinstitution.
2. highlightedlistinginrelevantsearchresults,creatingmorevisibilityforyourinstitution.
3. Universitylogoappearingonprofile.
4. hTmlprofiletextallowingmoreattractivelayoutsandimages,withtheoptiontoenterapurehTmlelement ifdesired.
5. Optiontoaddtabstoyourprofilecreatingamulti-page“prospectusstyle”profile.
6. Topbanneradvertonprofilepage(dimensions468x60).
7. Activepromotion-invariouscontextswhereweneedafeaturedinstitution,featuredprofile,featuredvideo, thesewillbeexclusivelyselectedfromamongsttheinstitutionswithadvancedprofiles.
8. Setupsupport–advicemanualwithrelevantcontactinformationiffurthersupportisneeded.
9. COmING2009-mediagalleryfacilitatinguploadofvideosandimages.
10. COmING2009-NewsfeedfeaturingQScontentrelatingtoyourinstitution.
11. COmING2009-minisearchenablinguserstosearchprogramsanddepartmentswithinyourprofile.
12. COmING2009-locationmapforinstitutionscampusandbuildings.
FAIRS / GUIDESONLINE
SPECIAL EVENTSRESEARCH
TECHNOLOGY
QSAsiaoffice,basedinSingapore,producesanumberofimportantspecialistactivitiesthathavebeenoriginatedbytheAsiateamunderthedirectionofmandymokandTonymartin.
Thefollowingpagespresent:QSAsiaPacificProfessionalleadersinEducationConference(QS-APPlE)QSWorldClassSeminarQSWorldClassShowcaseQSWorldARTSTour-Asia
Forfurtherinformation,contactMandy [email protected]
QS ASIA
5th QS-APPLE, Kuala Lumpur, 24 - 26 November 2009
QSAsiaPacificProfessionalleadersinEducationConference(QS-APPlE)
www.qsapple.org
QS-APPLE5ThQS-APPlE
QS-APPlEistheprimeconferenceandexhibitionfortopinternationaleducatorsinAsia,Europe,AmericaandAustralasia.Itsmissionistohelpbuildworld-classuniversitiesforAsia-Pacificcommunitiesthroughglobalpartnershipandcollaboration.ThefifthannualQS-APPlEtakesplace24-26November2009inKualalumpurinpartnershipwithmalaysia’stopuniversities,UniversityofmalayaandUniversitiKebangsaanmalaysia.
Withanexhibitionofsomesixtyboothsformingthephysicalheartoftheevent,thecoreoflearninganddebateistheprogrammeofsomefortyparallelsessionswhosetracksare:
Promoting International Student Exchange•Graduate Employability in the Global Labour •MarketInternationalising the Curriculum•Marketing, Recruiting and Supporting International •StudentsSpecial Focus on Higher Education in the Asia-Pacific•Quality Enhancement and International •Benchmarking in Higher EducationGlobal Market Trends and Developments in •International EducationTransnational Education and International •Partnerships
ThoseattendingQS-APPlErangefromuniversityleadersandtheirdeputiestostrategicplanners,internationaldirectors,recruitersanddevelopers,foreignlanguagespecialists,andallthoseforwhomuniversityinternationalisationandstudentmobilityareanimportantpartoftheirwork.
KEYbENEFITSOFQS-APPlE
Meet up to 1,000 top international educators from over 45 countries and grow international collaborations •with AsiaOver 100 experts deliver high quality information for professional and institutional development in more than •30 multi-speaker sessionsInformal and friendly atmosphere is highly conducive to forming new business relationships•Discounted participation packages offer integrated marketing solution – face to face, electronic and print•The QS Business Schools Workshop (23 November) will allow delegates to hear from specialists and •international leaders in business education about trends in Asian business schools and their programmesThe THE-QS World University Rankings Workshop (23 November) will offer an introduction to the World •University Rankings and offer guidance to advancing your university’s global recognition.The QS-APPLE Creative Awards conveys to prospective students, staff and partners the image and character of •your institution’s branding presenceThe QS-APPLE Student’s Open Evening on the last day gives students access to the Exhibition to meet with •institutions
QS WorldARTSQSWorldARTSwillbeheldannuallytoenticethebestcandidatesinthecreativeandperformingartsandalltypesofdesign,includingindustrial,engineeringandproductdesign.
ThemaidentwoweektourwilltakeplaceinSingapore,Kualalumpur,hongKongandSeoulinendFebruary/beginningmarch2010
COMPONENTS OF QS WORLDARTS TOUR
1. Student recruitment fairs with provision for viewing portfolios of creative arts and for on-the-spot auditions for performing arts. 2. Includes performance and displays by the students of participating institutions.3. Auction of ‘top students’ works to invited buyers4. Seminars presenting many aspects of international arts studies and career opportunities in arts and design
QSWorldARTSTOUR
QSWorldCLaSS-SEmINAR
ThehighlyexclusiveQSWorldClassSeminaroffersstrategicadviceonglobalizationtoheadsofAsianuniversitiesandprovidesaplatformforthemtonetworkinarelaxedandhospitableatmosphere.
QSWorldClassmadeitsdebutinApril2008attheSentosaResorthotel,SingaporeandcontinuedwithincreasingpopularityandsuccessattheGrandhyattbali,IndonesiainApril2009.EightyexecutiveheadsandseniorplannersofthirtynineAsianuniversitiesinelevencountriesgatheredthereinanenvironmentconducivetolearningmoreabouttheprocesses,strategiesandoptionsforboostingtheiruniversity’sglobalrecognitionandadvancement.
QSWorldCLaSS
QS WorldCLASSSeminAr and SHOWCASe
WhOmAYATTENDAdmissiontotheQSWorldClassisrestrictedtoatotaloftwotop-leveldelegatesperinstitution.
University heads and vice heads. The second •university delegate may be a senior adviser of the participating head or vice-head, such as Senior Planner or Strategist, International Director, Communications DirectorHeads, vice heads and senior HR directors of major •employers of graduates
CONTENTExclusive interviews with presidents of top •Asian universities and with Asian education ministersFeature interview with a global celebrity •who passionately advocates the benefits of educationExpert article on trends and developments in •pan-Asia higher educationFeature interviews with leaders of major Asian •corporations who support university/industry collaborationTables of the QS Asian University Rankings with •expert commentaryTables of THE-QS World University Rankings •with expert commentary
INPRINTANDONlINEQSWorldClassShOWCASEwillbeproducedinbothprintandonlineeditions.
DISTRIbUTIONTheprintededitionofQSWorldClassShOWCASEwillbepresentedfreeofchargetoeachofthetwotopexecutiveheads(e.g.presidentandprovost)ofthefollowing:
Top 500 Universities as featured in the THE-QS •World University RankingsTop 200 Universities as featured in the QS Asian •University RankingsChina’s 106 “Project 211” Universities•Top 20 Indian Universities•Top 20 Middle East Universities•Heads of state of the G20 countries•Ambassadors and high commissioners of 250 •major diplomatic posts worldwideTop 200 Asian Corporations ranked by THE-QS •World University Rankings under “Recruiter’s Review”•
QS WorldCLASSSeminAr and SHOWCASe
Key Benefits of QS WorldCLASS
Gain insightful knowledge on QS ranking of •whole institutions, faculties and departments and individual programmes and coursesLearn best practice for branding and marketing •your institutions through case studies and expert knowledgeHear a keynote message from a speaker of •repute regarding university globalization and its impact on local higher educationLearn about QS research and consultancy •services for benchmarking surveys and strategic development for globalization and internationalizationNetwork with colleagues in a relaxed and •informal environment including sports and leisure activities
QSWorldCLaSSASIAShOWCASE
Top Asian university leaders present the best of their institutions to their peers across the world,highlighting the key contributions they are making to the advance of global higher education.
Sustained economic growth in Asia over the last twenty years has helped propel many of its universities into the top tier of world education. The advent of global ranking of universities has ensured that thisstatus now achieves international visibility. Capitalising on their historically high standards of highereducation, these institutions now have a tale to tell to their peers in America, Europe, the Middle East and Australasia.
To be published annually from 2010 - in high quality print and online - QS WorldClass SHOWCASEwill offer an exclusive top-level showcase of the workings of Asia’s best universities.
Mandy Mok
t:+6564574822t:+6598419121
FAIRS / GUIDESONLINE
SPECIAL EVENTSRESEARCH
TECHNOLOGY
QShasbeenconductingresearchinarangeofareassince1990beginningwithaglobalsurveyofmbAemployers.
TheTimeshigherEducation-QSWorldUniversityRankings,themostestablishedoftherangeofresearchprojectsthatQSoperates,havebeeninexistencesince2004.
Tomeettheincreasingpublicinterestforcomparativedataonuniversitiesandorganisations,andthegrowingdemandforinstitutionstodevelopdeeperinsightintotheircompetitiveenvironment,theQSIntelligenceUnit(QSIU)wasformedin2008asadistinctandautonomousdepartment.
Committedtothekeyvaluesofrigorousintegrity,undeniablevalueandcharismaticpresentation,QSIUstrivestobethemosttrustedindependentsourceofglobalintelligenceonthehighereducationsector.
Trusted. Independent. Global.
InadditiontotheresearchpersonnelalreadypartofQS,QSIUhasstaffedupinbothlondonandSingaporetodeliverthedetailedanalysisinincreasingdemandfrommanyinstitutionsinthemarket.
QSIntellIgence UnIt
bENChmARKINGSERVICESThenewQSIntelligenceUnitbenchmarkingservicebuildsuponfouryearsofexperiencecollectinginstitutionaldataandcompilingtheThE–QSWorldUniversityRankings.Theobjectiveistoprovideinstitutionswithadeeperinsightintotheircomparativeperformancewiththeirpeerssoastoguidestrategyandinvestment.
Performanceinrankingsissubjecttomanyfactorsandprogressinthoseareasoftentakestimetomanifestitselfinrankingsperformance.Inaddition,institutionsarealsostrivingtoimprove,meaningthatperformanceenhancementonthegroundmaynotmanifestitselfintheresultsofaranking.Thisbenchmarkingservicecanhelptodrilldowntotheunderlyingperformanceindicatorsaswellastrackingrankingresultsovertime.
bENChmARKINGSERVICES-mEThODOlOGYInstitutionsarerequiredtoselectanumberoftargetinstitutionsfromtheThE-QSWorldUniversityRankingslistwithwhichtocomparethemselves.Amixtureofdomesticandinternationalinstitutionsmaybebestanda3-5yearcycleisrecommendedtodevelopacomprehensiveperspective.
Thebenchmarkingreportwillprovideadetailedviewoneachinstitutioninanumberofareasincluding:Year-on-yearrankingperformance–overall,byfacultyandbyindicator•Underlyingdatae.g.exchangeprogramdetails•Additionaldatae.g.financialdataandgraduateemploymentrates•Peergroupanalysis•
QSADVISORYThisaspectofourserviceprovidesyouwithavirtualteammember.Ourexpertscanstimulateandchallengeyourthinkingtoensureyourmissioncriticaldecisionsaresupportedbythoroughresearchandunderstanding.
Weareresponsive,flexibleandpersonable,andweunderstandthatregular,personalcontactisthekeytosustainingahighlevelofcustomersatisfactionamongstourclients.
AdvisoryServiceswillhelpyouto:Acquireadeeperunderstandingofinternalandexternalperformanceevaluationmeasures•Establishaclearpositiononemergingmarketissues•Evaluatetheeffectivenessofstrategic,operationalandmarketingdecisions•Shapethestrategicdirectionofyourinstitution•Supportyourbusinessdecisions•
OurAdvisoryServicesprovideyouwithavarietyofbespokedeliverables.Thesearesubscription-basedcombinationsofresearchandadvice,featuringvaluablecontactandenquirytimewithkeyindustryanalysts.
Youwillhaveaccessnotonlytoourexperiencedpeople,butalsotoourglobalresearch.Theserviceisstructuredtoenableyoutoreachourexpertsandexpertisewheneveryouneedtomakeanimportantbusinessdecision.
ADVANTAGESTOINSTITUTIONSbenchmarkingyourinstitutionagainstyourpeerscanprovideavastnumberofbenefits:
helpsinstitutionsunderstandtheirpositionglobally,•nationallyandregionallyProvidesthecontexttoassistinsettingrealisticand•achievabletargetsChallengesoperationalcomplacency•Createsanatmosphereconducivetocontinuous•improvementAllowsyouandyourcolleaguestovisualise•improvementswhichcanbeastrongmotivatorforchange
helpstoidentifyweakareasandindicateswhat•needstobedonetoimprovehelpswithreviewprocessesandsettingnewgoals•toremaincompetitivemaysuggestgoalsforrecruitmentandstaff•development
“UTS used THE-QS data to analyse our research performance and identify areas of opportunity.
It proved invaluable last year when developing a research investment strategy – in april University Council backed a new investment cycle of some aUD 40 million over five years.
Post-implementation, we are now looking to use THE-QS data in other ways, alongside other performance measures and commissioned report findings. For instance, THE-QS data has fed our international benchmark modelling and our search for potential partners (especially other world-class universities of technology with high-impact research outcomes).”
Professor Susan Rowley Deputy Vice-Chancellor (Research), University of Technology Sydney
QSSTARSQSStarsisaninnovativenewapproachtorateuniversitiesandoffersanumberofbenefitstoparticipatinginstitutions.
Traditionalrankingshavetheirlimitationsforanumberofreasons:Specialiststrengthisoftenoverlooked•DependentonthereliablecollectionofdataforAllinstitutions•Oversimplifiedviewofinstitutionalstrength•biastowardsfullycomprehensiveinstitutions•Internationalstudiestendtofocusstronglyonresearch•movingtarget•
Forthesereasons,theQSStarssystemwillbebasedonaratingmethod,whereuniversityperformanceismeasuredagainstpresetthresholdssothattheevaluationofeachparticipatinginstitutionismorethorough.
ADVANTAGESTOINSTITUTIONSSincetheQSStarssystemisbasedonaratingsapproach,institutionscanexpecttogainadvantagesinanumberofways:
Approachinvolvesfactorsandmeasuresnoteasily•includedinrankings,thereforeinstitutionscanexpecttogainrecognitionforawiderscopeofstrengthsSpecialistinstitutionsarerecognisedfortheirareas•ofexpertise
methodologyisadaptiveandcanthereforerespond•toinstitutionaltypologyandthedomesticcontextQSStarsdesigncanbeusedtocomplementrankings•results,orusedasastand-alone
QSSTARSSYSTEm-mEThODOlOGYStarswillaimtoevaluateuniversitiesinconventionalareasaswellasthosepreviouslyunderexploredbyrankings.Therewillalsobeanadaptive“extrastar”availabletospecialistinstitutionsscoringfourorfewerstarsonthemainevaluation–theviewbeingthatworldleadershipinagivenspecialistfielddeservestoberecognised.
Foreachcategory,QSisdevelopingarangeofindicators–somebasedonsurveyresponsesorrankingperformance,somebasedonharddata.Whilststandardswillbechallenging,theplanistoprovidemorethanoneroutetotheattainmentofeachstarenablingthemethodologytobeadaptivetospecificcontextualdemandseitherindisciplinaryorgeographicalterms.
WORlDUNIVERSITYRANKINGSTheWorldUniversityRankings,producedbyQSinpartnershipwiththeTimeshigherEducationcurrentlyevaluatesapproximately600universitiesintheworldandranksthetop400.Plansareinplacetobothbroadentheworkintermsofnumberofinstitutionsanddeepenitintermsofthedetailprovidedtousers.
Key BenefitsProvidesanaccessibletooltohelpprospective1.internationalstudentstoshortlistpotentialdestinationuniversitiesProvidesacounterpointtootherevaluationsof2.internationaluniversitiesProvidesarudimentarymapoftheinternational3.highereducationlandscape,whichcanandhasbeenusedasacomponentinbothinstitutionalandgovernmentalstrategicdecision-making
mEThODOlOGYSixindicatorsaredrawntogethertoformaninternationalrankingofuniversities:
AcademicPeerReviewAglobalsurveyofacademicsaskingrespondentstoidentifyuniversitiestheyconsiderexcellentintheirownbroadfieldofknowledge.
EmployerReviewAglobalsurveyofemployers,withexperienceofrecruitingfromuniversities,askingrespondentstoidentifyuniversitiestheyconsidertobebestatpreparingtheirgraduatesfortheworkplace.
CitationsperFacultymemberUsingexportedinformationfromScopus,thismeasurecombinesresearchproductivityandquality,takingintoaccountthescaleofaninstitution.
StudentFacultyRatioInlieuofagloballyavailableevaluationofteachingquality,thisindicatorisdesignedtoserveasawidelyavailableproxyforcommitmenttoteaching.
InternationalStudentsTheproportionofinternationalstudentsisusedtoevaluatenotonlyauniversity’sbroadapproachtointernationalization,buttoalsogiveprospectivestudentsafeelingforaninstitution’scommitmentandfacilitiesforstudentsfromoverseas.
InternationalFacultyThisindicatorsupportsthepreviousoneinassessingauniversity’scommitmenttoprovidingaglobaleducationforanincreasinglyglobalpost-educationenvironment.
Shouldyouwishtodiscussanyoftheofferingshighlightedinthisguidefurther,pleasecontacttheQSIntelligenceUnit:
AndyKingheadofSalesandbusinessDevelopment+44(0)[email protected]
benSowterheadofResearch+44(0)[email protected]
Inadditionrankingsinfivekeysubjectareasareproduced:Arts&humanities,Engineering&IT,lifeSciences&biomedicine,NaturalSciencesandSocialSciences.
FormatTheWorldUniversityRankingscanbefoundonlineatwww.topuniversities.comandintheTimeshigherEducation.Theyalsoreceivesignificantcoverageinmanynationalandinternationalnewspapers.
PublicationdatePublishedannuallyinOctoberForcompleteinformationontheThE-QSWorldUniversityRankings,includingdetailedexplanationofthemethodologyandthefulltables,pleasevisitwww.topuniversities.com
FAIRS / GUIDESONLINE
SPECIAL EVENTSRESEARCH
TECHNOLOGY
QS TOPAPPLY &QS MOVEONQShasjoinedforceswithunisolution,theleadingGermansoftwarecompany,tocreateQSunisolution,anewdivisionofQSthatisfocusedonprovidingclientswithbest-of-breedsolutionstomanagecandidaterecruitmentandexchangeprograms.
Since2001,unisolutionhasgrowntobecomethenumberoneEuropeansupplierofsoftwaresolutionsandservicesforinstitutionsofhighereducationintheareaofinternationalisation.Theflagshipproduct,moveon,isdesignedtomanagethecompletecycleofinternationalactivities,rangingfromtheplanningandorganisationthroughtothemarketingoftheinstitutionandallthedataandprocessesrequiredtosupporttheexchangeofstudents.TheexcellentunisolutionheritageaddstoQS’sownhistoryofcreatingtechnologytoenhanceandintegratewiththeservicesweofferthroughourrenownedeventsandpublications.QShasrecentlyreleasedanewversionofTopApply,theonlineapplicationandprospectmanagementsystem,whichhasreceivedwidespreadpraiseforitsflexibilityanddesign.TopApplyversion2.0enablesyoutomanageyourrelationshipwithallprospectivestudentsthroughasingle,easy-to-useinterface.Thisalsoenablesyoutotrackthebestcandidatesfrominitialcontactthroughtostudentacceptanceandcreatereportsthatshowyoutheresultsofyourrecruitmentmarketingactivities.Formoreinformationortoarrangeademonstrationpleasecontact:
londonoffice:Ianlynes,businessDirectore-mail:ian:qsnetwork.comPhone:+442072847259
www.qs-unisolution.com
Stuttgartoffice:JoanneWieland,marketingmanagere-mail:[email protected]:+4971125359164
TOPAPPlY2.0
International candidate recruitment and management solution
QSTopApplyoffersacompleteeducationrecruitmentsolution,helpinguniversitiestoestablishandprogresstheirrelationshipwithcandidatesfrominitialcontacttostudentacceptanceandbeyond.
TopApply has two main components:
• Prospect Manager;thatcanbeusedtohandleleadscomingfromalmost anysource,includingeventregistrations,emailandwebenquiries
• Application Manager;thatfeaturesanonlineapplicationformtogether withaback-officesystemforuniversitystafftoviewandprocessapplications
Topapply is the perfect tool for achieving our admission goals. We have almost doubled international applications and dramatically broadened our reach.
Our admissions procedure is more accessible; visibility has increased, we have a modern image and offer greater transparency and faster decision making.
In summary, Topapply has enabled a tremendous improvement for applicants and changed the professional lives of the admissions staff.Véronique Bolhuis, Head of Admissions, SciencesPo
TOPAPPlY2.0ThelatestreleaseofTopApply,version2,introducespowerfulnewfunctionalitythat’seasilycontrolledthroughasimpleinterfacefromyourPCwebbrowser.
Watch listsKeepaneyeontheprogressofselectedapplicantsandreceiveautomaticnotificationwhencertainactionsoccur;suchastheapplicantuploadingatranscriptorpayingtheirapplicationfee,orarefereecompletinganonlinerecommendation.
Remindersmakeanotetoforyourselforacolleaguetofollow-upwithanapplicantonaspecificdate.
Report builderViewgraphsthatshowthecurrentstatusofapplications,brokendownbyyourchoiceofcriteria,orcreateyourownreports,selectinganydataavailableaboutprospectsandapplicantsfordisplayonscreenordownloadingtoExcel.Reportscanbescheduledtorunregularlyandautomaticallysentbyemail.
Email campaignsCreatetemplateemailsthatcanbeeasilyusedandadapted,eitherforasingleemailtoanindividualprospectorsenttoagroupofcandidates.Acampaigncanbeoneemailsentataparticulartimeorafteratriggereventoccurs,orconsistofaseriesofemails,deliveredatintervalsduringtherunuptoanevent,forinstance.
CustomisationTopApplyVersion2.0isspecificallydesignedtobereadilycustomisedaccordingtothespecificneedsofeachinstitution.Formsandreportscanbequicklytailoredtomeetindividualrequirementsandthesoftwarecanlinkdirectlytoothersystemsusedbytheinstitutionforstudentandrelationshipmanagement.
CUSTOmERSERVICESQShasunparalleledinternationalexperienceofthehighereducationmarketandcanprovideexpertassistancewithmarketingtocandidatesaswellashelpingyoutotakefulladvantageofthebenefitsavailablethroughTopApply.
Servicesincludetraining(forbothstandardusersandsystemadministrators),one-offimportingofdata,fullintegrationwithothersystemsandbespokedevelopmentofnewfeatures.
TopApply is readily adapted to suit each school’s requirements;•application form(s) tailored to use school’s branding and questions •support for school’s internal processes (e.g. for application assessment) •extends to multiple programmes, multiple forms and multiple choices•any language can be used within application forms and in the back office•customisable reports to show the status of prospects and applicants •user permissions set based on staff responsibilities•integration with existing systems; both importing and exporting data•
“Topapply is a great tool for managing the ever-growing demands of international student recruitment. With document management capabilities, application progress monitoring and real-time reporting, it helps today’s admissions globetrotters keep close track and seamlessly coordinate complex outreach operations.”Fernando Mora, Head of Undergraduate Recruiting, Hult International Business School
“Having Topapply really helps. We can immediately see the effect of our marketing on our enquiries and applications and we can ensure we follow up with the right people” Oliver Matthews, MBA Marketing Manager, University of St. Gallen
“Thank you QS. I really appreciate the ease with which the system can be modified to meet our needs and your willingness, without hesitation, to provide prompt service”Cheryl Millington, Director of Marketing and Admissions, Joseph L. Rotman School of Management, University of Toronto
Provideseasyaccesstoinformationaboutprospectivestudents:Datacollectedfromwebregistrationsandenteredmanuallybyschoolstaff(e.g.fromphonecalls),aswellasdataimportedfromotherdatabases.InstitutionswhoattendtheQSWorldmbATourandQSWorldGradSchoolTourwillalsoautomaticallyreceivedetailsofcandidatesthatpre-registerorattendthefairsatwhichtheyparticipate.
Prospectmanagerenablesschoolstoworkefficiently,to:Maintain a record of all communication with each prospect, adding notes and assigning resources•Define template e-mails and send them to individuals and groups of candidates •Schedule tasks and activities such as phone-calls and interviews•Manage the status of candidates, to progress them through defined phases, which can either be hidden •from or communicated to the prospectCreate comprehensive reports to see all the prospects in the system and assess the effectiveness of •marketing activityDownload prospect details to an Excel file•
PROSPECTmANAGER
Encouragecandidatestostarttheirapplicationonlineandmaintainyourrelationshipwiththemastheycompletetheapplicationform-thenprocesstheirapplicationsthroughtostudentenrolment.
Asimple,intuitiveonlineapplicationformforcandidates:Applicants can complete the form in any order, and save it to continue later•Upload supporting documents and pay application fees securely online•Sends requests for references / recommendations automatically via e-mail•Monitor the status of their application as it is processed •
Theonlineback-officesystemforschoolsprovidespowerfulfacilities;Search and monitor the applications both completed and in-progress •Define phases for processing applications, including creating template emails to send to applicants•Automate administrative processes e.g. handling references/recommendations•Set-up different views and capabilities for each staff member according to their role•
APPlICATIONmANAGER
marketleadingplatformusedbyinternationalofficestosupporttheexchangeofstudentsandrelatedactivities.
8yearsasmarketleadingexchangemanagementsoftware
moveonwasdevelopedintheInternationalOfficeattheTechnicalUniversityDarmstadtandfirstreleasedinGermanyin2001.Sincethenmoveonhasbeencontinuallyenhancedanddevelopedintothestandardsoftwareforinternationalrelationsmanagement.
morethan1,500colleaguesin300institutionsacross13Europeancountriesarealreadyusingmoveontomanagetheirinternationalactivitiesandmorethan100,000exchangestudentsyearly.
moveonincorporatesthedataandprocessesrequiredforthedailymanagementoftheInternationalOffice.Itsimplifiesallthetasksinvolved,improvesthegeneralefficiencyandallowstheeasymanagementandcontrollingofallinternationalactivities.
www.qs-unisolution.com
QSmOVEON
“moveon has been a huge bonus for our office as it saves us a lotof staff time allowing us to concentrate on what’s really important–the students”Beverly Orr-Ewing, University of Bristol
Managing the complete cycle of all your international activities with moveon
Planning and OrganisationPartner institutions•Co-ordinators•Programmes•Co-operations•Exchange agreements•
Activity ManagementStudent and staff mobility•Online applications•Funds and grants•Intensive programmes•International research •projects
ControllingKey figures•Statistics•Reports•Balance of exchange flows•Operational controlling•
MarketingOnline publication of co-•operation activities and exchange agreementsOnline database of student •reportsData for paper publications•
mOVEONNETmoveonnetisaninternetportalthatintegrateswithmoveon.ItservesasacommunityplatformfortheInternationalRelationsOfficeofferingelectronicproceduresforcommunicatingbetweenpartnerinstitutionsandmanaginginternationalmobility.Allinstitutionsarefreetologintomoveonnetandupdatetheiruniversitiesdetailsintheworldwidedirectorywhichcurrentlycontainsprofilesofmorethan4,500hEIs.Thiswaypartnersarekeptup-to-datewithallthelatestdetailsabouttheinstitution.
ThEADVANTAGESATAGlANCE
moveon manages all international activities in one single systemAlldataandprocessesrelatingtointernationalco-operationandmobilitycanbeeasilymanagedandquicklyaccessedinmoveon,providingacomprehensiveoverviewoftheentireofficeworkflow.
moveon contains unique, ergonomic and easy to use featuresTheuserfriendlydesignandfeaturesensuretheeffortlessintroductionandintegrationofmoveonintheInternationalOffice.
moveon eliminates manual data entryAlargeamountofinformationcanbeautomaticallyimportedtomoveonthroughtheonlineapplicationmodulesandtheelectronicprocedures.Datafrommoveoncanalsobeexportedtotheinstitutions’websiteortoothersoftwaresystems.
moveon improves services for exchange studentsTheonlinepublicationofexchangeagreementsandstudentreportsaidsstudentsintheirselectionofinternationalexchanges,whichtheycanapplyfordirectlyusingtheonlineapplicationform.
moveon supports the development of the international strategyThedevelopmentofinternationalactivitiescanbeeasilyfollowedandcontrolledwiththestatistics,overviewlistsandreportsavailableinmoveon.
moveon comprises the know-how and experience of 300International OfficesTheexperienceandfeedbackgatheredfrommoveonusershelpscontinuallyenhanceanddevelopmoveonastheEuropeanstandardsoftwareforinternationalrelationsmanagement.