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Increasing Online Engagement
United WayMidwinter InstituteFebruary 16, 2011
© Andy Giesler, 2011
Part Three
Let’s talk about…How to choose technologyTraditional Websites> Social MediaOnline Collaboration
Social Media
SocialMedia
Revolution
http://socialnomics.net/video/
1. Overview2. Social Networking3. Blogging4. Media Sharing5. Coordination
Social Media
1. Overview2. Social Networking3. Blogging4. Media Sharing5. Coordination
Social Media
ClassicWeb
“Social Media”A set of web-based tools
helping us to express ourselves and connect
with others.
E-MailMarketing
2009 eNonprofit Benchmarks StudyNTEN and M+R Strategic Services
Why might Social Media have good results for high-effort requests?
TRUST
The great promiseof social mediaisn’t cash but
connection.
IdealwareNonprofit Social Media Survey
(March 2010)
Idealware Nonprofit Social Networking Survey
(March 2010)
NTEN Nonprofit Social Networking Survey(April 2010)
NTEN Nonprofit Social Networking Survey(April 2010)
Feb 16, 2010
LET GO
TRUST
theconversationprism.com
1. Overview2. Social Networking3. Blogging4. Media Sharing5. Coordination
Social Media
1. Overview2. Social Networking3. Blogging4. Media Sharing5. Coordination
Social Media
WHY?
1. Connect with friends/peers/members2. Share breaking news3. Build a community of interest4. Have a website without geekery
PollWe don’t have a Facebook page.
We have one but don’t really use it.We use it once a week or less.
We use it more than once a week.
Facebook GrowthJan 2010 – Jan 2011
YourSuccesses?
1. Overview2. Social Networking3. Blogging4. Media Sharing5. Coordination
Social Media
WHY?
1. Share your thoughts2. Share breaking news3. Provide helpful information4. Hear back from readers5. Have a website without geekery
PollWe don’t have a blog.
We have one but don’t really use it.We use it once a month or less.
We use it more than once a month.
Microblogs
PollWe don’t have a Twitter account.
We have one but don’t really use it.We use it once a week or less.
We use it more than once a week.I’m tweeting this poll to my peeps now.
EDF Home Page
eVolunteerism:Social Media
Advocacy
Bonus Tip:http://followcost.com/
http://followcost.com/
YourSuccesses?
1. Overview2. Social Networking3. Blogging4. Media Sharing5. Coordination
Social Media
Photo SharingWHAT IT IS A place where you
can post your group’s photos, often giving visitors the ability to comment.
EXAMPLES Flickr PhotoBucket Picassa Shutterfly
PollWe don’t share photos online.
We rarely share.We share occasionally.
We share often.
Video SharingWHAT IT IS Like Photo Sharing,
but with videos.
EXAMPLES YouTube Vimeo DailyMotion Metacafe
PollWe don’t share videos online.
We rarely share.We share occasionally.
We share often.
YourSuccesses?
1. Overview2. Social Networking3. Blogging4. Media Sharing5. Coordination
Social Media
PollWe use at least 1 social media outlet.We use at least 2 social media outlets.We use at least 3 social media outlets.We use at least 4 social media outlets.
ListenFind 5(Blogs, Facebook pages, whatever)
Follow for 2(Every every day or two for a couple weeks)
Participate 2(Contribute at least twice, preferably more)
ManageConcrete calls to action.Concrete deadlines.Regular progress updates.Ask people to spread word.Ask people to make connections.
Let’s talk about…How to choose technologyTraditional Websites> Social MediaOnline Collaboration
Image Credits - Part Three• Crowd Surfer: http://www.flickr.com/photos/justinpward/93182613/• Nerd: http://www.flickr.com/photos/theinfamousgdub/1765952198/• Take a leap: http://www.flickr.com/photos/markkenny/468864482/• The Conversation Prism: http://theconversationprism.com• Cat stretch: http://www.flickr.com/photos/leshoward/1174941747/
