United Country Real Estate – Highly Confidential – Do Not Copy or Distribute to Non UCRE Affiliates New UCRE Marketing Tools

United Country Real Estate – Highly Confidential – Do Not Copy or Distribute to Non UCRE Affiliates

New UCRE Marketing Tools


Agenda

New Mapping Solution

Effective Videos and Photos

Drones

New Listing Presentations

Commissions Strategy


Mapping

• Google Maps (Free)

• Draw Borders

• Add Property Pointsof Interest

• Insert into Listings


Effective Videos and Photos• www.youtube.com/watch?v=e6vcxoN2drE

– Video filmed on a Cell Phone!, – Watch whole thing, promo o appraisal, contact info throughout, review embed code, keywords,

incomplete web address

• SEO – Titles/ Description / Tags / Keywords– “land near blue ridge parkway” – # 4 Google Places, Video # 6

• Video Editing Apps – (Jason W) FinalCutPro – Mac– YouTube Video Editor

• Video Contact Info Throughout – Call to action when they are ready (Matts Video)

• Tagging Video, http:// website address and SEO content in description

• Photos, Quality and Quantity– 15-20 +/- is the correct amount– Filename by SEO

http://www.youtube.com/watch?v=e6vcxoN2drE


Drones www.youtube.com/watch?v=7SlkeZz_h98&feature=em-share_video_user

www.youtube.com/watch?v=7CQoHoIIR8U

www.youtube.com/watch?v=bHZTAGG_66w

• To Get Listings - Free Drone of Your Property whether Selling Now or Not!

• Effect on Commission Rates

• Embedding into your listing, MLS rules against YouTube - Wista.com

• Photos from Drones (examples)

• How do you decide which properties to Drone?

• Live Demonstrations

• Regulations and Safety

• Buying or Hiring Drones Services DJI Phantom 2 Vision Pro

http://www.youtube.com/watch?v=7SlkeZz_h98&feature=em-share_video_user

http://www.youtube.com/watch?v=7CQoHoIIR8U

http://www.youtube.com/watch?v=bHZTAGG_66w


Listing Presentations

• “Marketing Plan” vs “Listing Presentation”

• 2015 New Listing Presentation (Marketing Plan)

• Spin Spelling

• Classroom Exercise – Partner up / switch roles / critique / switch again

• Examples– Travis Hamele– Cindy Garvey

Marketing Plan

About Us

United Country Leipers Fork Land & Home offers a fine selection of Middle Tennessee real estate including private luxury estates, country homes, hunting property, recreational property, waterfront property and other real estate for sale throughout Williamson County, the Nashville, Franklin, Leipers Fork and Central Tennessee.

In addition, we offer farms, land for sale and businesses. We offer both traditional and auction real estate marketing.

Our professionalism and knowledge, coupled with our marketing and advertising programs build an unmatched winning combination. If you are a buyer or a seller, our experienced team members will guide you throughout the process.

Why sell your property with United Country Leipers Fork Land & Home? Simple. No one can locate buyers better, bringing to bear more than 90 years of marketing experience, to get you the best price in the shortest time possible.

To sell property, you need more than a “For Sale” sign and a local newspaper ad. Buyers have a harder time finding your property. That’s why you need the benefit of United Country’s professionalism and exclusive, proven marketing tools. We expose your property locally, regionally and nationally from the first day.

National Marketing, Local Expertise©

Marketing Plan Internet Marketing

– #1 Source of Buyer Leads • 98% of Buyers Begin Their Search on the Internet (NAR)

– We Focus on Websites that Rank on Page #1 for Buyer Search Terms on Google

– Exclusive, Top Ranked United Country Websites• Office Site• State Wide Property Type Sites• National Property Type Sites• Agent Sites• Listing Sites

– Top Rank Third Party Websites• Zillow, Trulia, FrontDoor• MLS (REALTOR.com), other• LandsofTennesseee, LandsofAmerica, LandWatch

Marketing Plan E-Marketing

– Attractive E-Fliers to Potential Buyers

Buyer Databases

– Largest, National Real Estate Buyer Database (over 500,000 Buyers)

– We Focus on Websites that Rank on Page #1 for Buyer Search Terms

– Exclusive, Top Ranked United Country Websites• Office Site• State Wide Property Type Sites

National Print– Only National Catalog (also Digital)

– Advertise Like Properties in National Magazines

Marketing Plan Direct Mail Property Fliers Digital Photography Property Video Social Media Public Relations Auction Services Other Local Marketing

Optional Advertising Agency Services (EMS)– Attractive Custom Multi-layer Property Website– Additional Third Party Sites, Featured Property Ads, Banner Ads– Purchased Target Buyer Lists– Extensive Targeted Direct Mail– Professional Video Production (w Drone)– Property Specific Local and National Magazine Advertising

(Enhanced Plan Attached)

Sites We Advertise On

United Country Sites

500,000 Sites Trying to get on page #1.

We advertise on the Top 5 Sites on Google on this search.

Sites We Advertise On

1.7 Million Sites Trying to get on page #1.

We rank on page 1 for many buyer searches


Sites We Advertise

On

United Country

Sites

1.7 Million Sites Trying to get on page #1.


27,800Sites Trying to get on page #1.


Every listing inUnited Country has

it’s own Page #1ranked web page

Every United Country Listing Has It’s Own Page 1, Ranked Web Page

Example of a Ranked Listing Web Page

We Advertise on 3rd Party Sites that Rank on Page #1 When Buyers Search Google

We Leverage an Innovative, Proprietary Technology Marketing Platform

• Market Properties to Individuals via“Virtual Postcard”

− Professionally branded email with property images, information & hyperlinks to more details.

• Mass Market A Property– Over 500,000 United Country Leads.

Target buyers based on interest, location and propeprty type.

Sample of Virtual Postcard

UC Contact - Mass Email Sample

Marketing Plan OptionsMarketing Program 5.5% 6% 7% 8% 9% 10% Custom Elements

Pricing Consultation √ √ √ √ √ √

Digital Photography √ √ √ √ √ √

Top Local Website √ √ √ √ √ √

MLS Website Syndication √ √ √ √ √ √

Yard Sign √ √ √ √ √ √

Office Team Selling √ √ √ √ √ √

Office Local Advertising Buyer Leads √ √ √ √ √ √ Standard Listing Website √ √ √ √ √

Local Buyer Database Email Blast √ √ √ √ √

Open House √ √ √ √

Home Flier √ √ √ √

Direct Mail Postcards (50) √ √ √

Featured Office Website Ad √ √ √

Regional Buyer Database Email Blast √ √ √

2nd Yard Sign / Enhanced Sign √ √ √

3rd Party Top Websites √ √

Regional Buyer Database Email Blast √ √

National UC Specialty Websites √ √

Virtual Postcard √ √

Direct Mail Postcards (100) √ √

National Buyer Database Email Blast √

Professional Photography √

Custom Home Brochure √ $200 Enhanced

Custom Website $500+

Virtual Tour / Drone $150

Target Consumer Buyer List and Postcard $250

Ad Agency (EMS) Options Menu of Items

Cindy Wilson-GarveyReal Estate Broker and Luxury Home Specialist

United Country Real EstateLeipers Fork Land & Home4151 Old Hillsboro RdFranklin, TN 37064

[email protected]

615.599.3676 office615.202.9515 cell615.591.7619 fax

www.LiepersFork.com

mailto:[email protected]

http://www.liepersfork.com/

Listing Opportunity

• You are the administrator of your father’s estate. There are three other siblings that are included in the will. The estate is to be divided equally among the heirs.

• The estate consists of a 640 acre farm with a farmhouse built in 1915 from a Sears Roebuck home kit. There are 100 acres in mature timber, 400 acres in cropland and 140 acres in pasture, fenced and cross fenced. The farm has a barn, four horse stalls and hay loft.

• The estate also includes furniture, farm machinery, tools, cattle, etc…..

23

Possible Key Listing Differentiators: Special confidentials on farms, 2nd home, vacation homes, retirement, retreats, horse property buyers etc.; SEO on farm, ag land, Sears Roebuck; Free search power on ”Sears Roebuck”, horses, pasture National advertising in farm mags, horse mags, historic homes Niche marketing expertise Niche websites – farm, horse, historic homes Catalogs with farm properties, country homes, horse properties John Deere Auction the Personal Property

New UCRE Marketing Tools


Appendix

• Anyone who has not seen the new websites stay after


Commission Strategy

• Commission Rate as Advertising (4 Ps)

• You must understand your worth it – confidence

• How to use UC to justify higher commissions

• Basic, Silver, Gold, Platinum with associated services per level.


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Marketing Plan OptionsMarketing Program 5.5% 6% 7% 8% 9% 10% Custom Elements

Pricing Consultation √ √ √ √ √ √ Digital Photography √ √ √ √ √ √ Top Local Website √ √ √ √ √ √ MLS Website Syndication √ √ √ √ √ √ Yard Sign √ √ √ √ √ √ Office Team Selling √ √ √ √ √ √ Office Local Advertising Buyer Leads √ √ √ √ √ √ Standard Listing Website √ √ √ √ √ Local Buyer Database Email Blast √ √ √ √ √ Open House √ √ √ √ Home Flier √ √ √ √ Direct Mail Postcards (50) √ √ √ Featured Office Website Ad √ √ √ Regional Buyer Database Email Blast √ √ √ 2nd Yard Sign / Enhanced Sign √ √ √ 3rd Party Top Websites √ √ Regional Buyer Database Email Blast √ √ National UC Specialty Websites √ √ Virtual Postcard √ √ Direct Mail Postcards (100) √ √ National Buyer Database Email Blast √ Professional Photography √ Custom Home Brochure √ $200 EnhancedCustom Website $500+Virtual Tour / Video / Drone $150 Expanded Target Consumer Names / Mailer $250Ad Agency (EMS) Options Menu of Items

• SEO preserved and improved• Each listing indexed• Auction and Real Estate Sites combining• Show Auctions immediately• Allows for searching County, City, UC MLS• Integrated mapping and videos• Auction Calendar immediate display• Sold listings and Auctions• Online Auctions• Property type searches• Catalog ordering on website – more address• Advanced searching• One touch searches preserved for SEO• Document section on websites• Shows all listings on slider on first page• Featured listings improved• Dual setup

Result page• Shows pins

nearby• Listings by county

Result page• Shows pins

nearby• Listings by cities• Listings by type• Listings by price

Detail page• Auction details or• Agent details• Print listing• Email listing• Social media• Sections

• Documents• Map• Videos