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UNIT - IV Introduction to Market & Pricing policies

UNIT - IV Introduction to Market & Pricing policies

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Page 1: UNIT - IV Introduction to Market & Pricing policies

UNIT - IV

Introduction to Market &

Pricing policies

Page 2: UNIT - IV Introduction to Market & Pricing policies

Introduction to Market

It is a process of Buying and selling about commodity

Its includes various commodities

Its includes goods and services

Page 3: UNIT - IV Introduction to Market & Pricing policies

Meaning & Definition

A place where buying and selling of a products is done.

A certain place where buyers and sellers need and exchange their goods and

services.

Market may be defined as an arrangement of establishing effective relationship

b/w buyers and sellers of the commodities.

Page 4: UNIT - IV Introduction to Market & Pricing policies

Meaning & Definition (contd..)

According to professor. Chapman, “The term market refers to necessarily to a place but always to a commodity and the buyers & Sellers who are in direct competitions with one another”.

Page 5: UNIT - IV Introduction to Market & Pricing policies

Features of Market

Commodity Buyers and Sellers Area Relationship Service

Page 6: UNIT - IV Introduction to Market & Pricing policies

Factors governing Market Structure

Number of Sellers Number of Buyers Product differentiation Conditions of Entry in the Market

Page 7: UNIT - IV Introduction to Market & Pricing policies

Classification of Market

Classification

On the basis of Area On the basis of Time On the basis of competition

Local Market

National Market

International Market

Very Short term

Short term

Long term

Very Long term

Perfect Competition

Imperfect Competition

1.Monopoly2.Monopolisic 3.Duopoly4.Oligopoly

Page 8: UNIT - IV Introduction to Market & Pricing policies

Perfect Competition Market

According to Bilas “The Perfect Competition is characterized by the presence of many firm. They all sell identically same product, that is a price taker”.

According to Ferguson “ Perfect Competition describes a market in which there is a complete absence of direct competition among economic groups”.

Page 9: UNIT - IV Introduction to Market & Pricing policies

Perfect Competition Market (Tabular format)

Price per unit (Rs)

Demand for Sugar (Kgs)

Supply for Sugar (Kgs)

5 5000 25000

4 10000 20000

3 15000 15000

2 20000 10000

1 25000 5000

Page 10: UNIT - IV Introduction to Market & Pricing policies

Perfect Competition Market (Diagram)

YY

OOXX

SS

SS

DD

DD

5 10 15 20 25

25000

20000

15000

10000

5000

Page 11: UNIT - IV Introduction to Market & Pricing policies

Perfect Competition Market (Diagram)

1.Change in Demand

YY

OOXX

DD

DD

D1D1

D1D1

D2D2

D2D2

E2E2

EE

E1E1

M2 M M1

P1

P

P2

Page 12: UNIT - IV Introduction to Market & Pricing policies

Perfect Competition Market (Diagram)

1.Change in Supply

YY

OOXXM2 M M1

P1

P

P2

E2E2

EE

E1E1

S1

S

S

S1

S2

S2

Page 13: UNIT - IV Introduction to Market & Pricing policies

Features of Perfect competition

Large number of buyers & Sellers Homogeneous product Freedom of Entry & Exit Perfect Knowledge about Market Perfect mobility Absence of selling & Transport cost Uniform price

Page 14: UNIT - IV Introduction to Market & Pricing policies

Price / Output determination in perfect competition

1.Shot run

YY

OO XXQ

C

F

MCMC

ACAC

AR=MR=PRICE=AC

OUTPUT

PRICE/COSTMC= Marginal Cost

AC=Average Cost

AR=Average Revenue

MR=Marginal Revenue

E=Equilibrium

EE

Page 15: UNIT - IV Introduction to Market & Pricing policies

Price / Output determination in perfect competition

1.Long run

YY

OO XXQ

P

LMCLMC

LACLAC

AR=MR=PRICE=AC

OUTPUT

PRICE/COSTMC= Marginal Cost

AC=Average Cost

AR=Average Revenue

MR=Marginal Revenue

E=Equilibrium

LMC=Long run Marginal cost

LAC=Long run Average cost

Page 16: UNIT - IV Introduction to Market & Pricing policies

Differences b/w Perfect competition and Imperfect competition

Points of Difference Perfect competition Imperfect competition

Number of Sellers Number of sellers is more than sellers in the imperfect competition

Number of sellers is lesser as compared to perfect market

Price There is same price of a commodity There are different prices of the same commodity

Average Revenue AR of all firms are the same AR Revenue is different firms for different prices

Factors of production Factors of production are mobile Factors of production are not mobile

AR (price) AR price is equal to MC Price is greater than MC

Un limited of capacity In long run full capacity of the firm is utilized

There is never full capacity of utilized

Selling cost Selling costs are zero or nil Selling costs quite substantial

Page 17: UNIT - IV Introduction to Market & Pricing policies

Differences b/w Perfect competition and Monopoly

Points of Difference Perfect competition Monopoly

Number of Sellers There is large number of firms There is single firm

Price Taker/maker Firms are price taker Firms are price taker

MR AND AR Marginal revenue is equal to AR AR is greater than MR

Situation of MR and AR MR & AR are parallel to x-axis Both MR & AR down word sloping

Freedom There is freedom of entry or exit for firms

There is no freedom of entry or exit for firms

MC and AR MC=AR (Price) MC<AR (price)

Price discrimination Same price is charged from every customer.

There is price discrimination

Page 18: UNIT - IV Introduction to Market & Pricing policies

Monopoly Competition

Monopoly form of market is most commonly found in public utility services such as transport, water & electricity supply.

Monopoly has been derived from the two Greek words “Monos & Polus” in this word Monos means Single and Polus means Seller (single Seller).

Monopoly is that market situation in which a firm has the sole right over production or sale of product & it has no competition in the market.

Page 19: UNIT - IV Introduction to Market & Pricing policies

Types of Monopolies

Basically 2 types

Simple Monopoly Discriminating Monopoly

Another 2 types Private Monopoly Public Monopoly

Page 20: UNIT - IV Introduction to Market & Pricing policies

Causes responsible for emergence of Monopoly

Natural factors Legal factors Social factors Cost factors Heavy investment

Page 21: UNIT - IV Introduction to Market & Pricing policies

Important features of Monopoly

Single producer or seller No close substitute of the commodity No firm can enter the market Price Discrimination is possible Firm can adopt independent price policy

Page 22: UNIT - IV Introduction to Market & Pricing policies

Price discrimination under Monopoly competition

YY

OOXXQuantity

Revenue

MRAR

Page 23: UNIT - IV Introduction to Market & Pricing policies

Monopolistic competition

Monopolistic competition is mixture of monopoly and perfect competition.

In this market situation both elements of monopoly and perfect competition

Under this firm produce differentiated products which are close substitute but not substitute

Page 24: UNIT - IV Introduction to Market & Pricing policies

Features of Monopolistic competition

Many sellers Freedom of entry or exit Elements of both monopoly and Perfect competition High cross elasticity of demand Independent price policy

Page 25: UNIT - IV Introduction to Market & Pricing policies

Curve analysis

Revenue Curve (under Perfect) Revenue Curve (under Monopoly) Revenue Curve (under Monopolistic)

Page 26: UNIT - IV Introduction to Market & Pricing policies

Curve analysis (contd..)

YY

OO XXQuantity

R

E

V

E

N

U

e

YY

OO XXQuantity

R

E

V

E

N

U

e MR

AR

YY

OO XXQuantity

R

E

V

E

N

U

eMR

AR

Under perfect Market Under Monopoly Market Under Monopolistic Market

Page 27: UNIT - IV Introduction to Market & Pricing policies

Oligopoly

Oligopoly is an important form of imperfect competition

Oligopoly means few and poly means sellers. Oligopoly refers only few sellers or firm.

Page 28: UNIT - IV Introduction to Market & Pricing policies

Types of Oligopoly

Discriminating oligopoly Pure oligopoly

Page 29: UNIT - IV Introduction to Market & Pricing policies

Features of Oligopoly

Few firms Nature of the product Inter dependence of firm Complex market structure Selling costs

Page 30: UNIT - IV Introduction to Market & Pricing policies

Duopoly

Duo means two and poly means seller It’s a two seller market It a second important market in the imperfect

competition

Page 31: UNIT - IV Introduction to Market & Pricing policies

Pricing methods

It’s a part of value of commodity Price include profit+cost Its capacity of a product or commodity in the

market

Page 32: UNIT - IV Introduction to Market & Pricing policies

Meaning of Pricing

Pricing is not an exact science. Pricing decisions, more often, are done by trial error. Pricing include discount and concession benefit

Pricing is an important exercise. Under pricing will result in losses.

Page 33: UNIT - IV Introduction to Market & Pricing policies

Objectives of pricing

To maximize the profit To increase sales To increase the market share To satisfy the customers To meet the competition

Page 34: UNIT - IV Introduction to Market & Pricing policies

Pricing policies

The firm bas to formulate pricing policies, particularly when it deals in multiple products.

The pricing policies are intended to bring consistency in the pricing pattern.

Page 35: UNIT - IV Introduction to Market & Pricing policies

Types of pricing methods

Cost based pricing methods1. Cost plus pricing2. Marginal cost pricing

Competition based pricing1. Sealed big pricing2. Going rate pricing

Page 36: UNIT - IV Introduction to Market & Pricing policies

Types of pricing methods (contd..)

Demand based pricing1. Price discrimination2. Perceived pricing

Page 37: UNIT - IV Introduction to Market & Pricing policies

Types of pricing methods (contd..)

Strategy based pricing1. Market skimming2. Market penetration3. Two part pricing4. Block pricing5. Commodity bundling pricing6. peack load pricing7. Cross subsidization pricing8. Transfer pricing

Page 38: UNIT - IV Introduction to Market & Pricing policies

Strategies of pricing

Pricing matching Promoting brand loyalty Time- Time pricing Promotional pricing Target pricing

Page 39: UNIT - IV Introduction to Market & Pricing policies
Page 40: UNIT - IV Introduction to Market & Pricing policies

UNIT I11

INTRODUCTION TO MARKETS

AND PRICING STRATEGIES

Page 41: UNIT - IV Introduction to Market & Pricing policies

What is a Market?

Market is defined as a place or point at which buyers and sellers negotiate their exchange of well-defined products or services.

Page 42: UNIT - IV Introduction to Market & Pricing policies

Market

Market is any area over which buyers and sellers are in close touch with one another, either directly or through dealers, that the price obtainable in one part of the market affects the prices paid in other parts. - Benham

Page 43: UNIT - IV Introduction to Market & Pricing policies

MARKET CLASSIFICATION

Classification on the basis of Area covered or location

Classification on the basis of time &

Classification on the basis of degree of competition

Page 44: UNIT - IV Introduction to Market & Pricing policies

Classification on the basis of Area covered or location

Local market

National market

International market

Page 45: UNIT - IV Introduction to Market & Pricing policies

Classification on the basis of time

very short period market

Short period market

Long period market

Page 46: UNIT - IV Introduction to Market & Pricing policies

Classification on the basis of degree of competition

Perfect marketImperfect market

Imperfect market take several formsMonopolyDuopolyOligopolyMonopolistic competition

Page 47: UNIT - IV Introduction to Market & Pricing policies

Types of competition

Competition is of two types

Perfect competition

Imperfect competition

Page 48: UNIT - IV Introduction to Market & Pricing policies

PERFECT COMPETITION

A market structure in which all firms in an industry are price takers and in which there is freedom of entry into and exit from the industry is called Perfect Competition.

The market with perfect competition condition is known as perfect market.

Page 49: UNIT - IV Introduction to Market & Pricing policies

FEATURES OF PERFECT MARKET

Large number of buyers and sellers Price taker Homogeneous products The firms are free to enter or leave the

industry Perfect Mobility of factors of production Perfect knowledge No publicity cost Uniform prices AR curve is parallel to X axis

Page 50: UNIT - IV Introduction to Market & Pricing policies

IMPERFECT COMPETITION A market structure in which all the firms in the industry are price makers and in which there lies restrictions to enter in to the industry is called Imperfect Competition.

The market with imperfect competition condition is known as imperfect market

Page 51: UNIT - IV Introduction to Market & Pricing policies

Sellers and buyers Nature of commodity No uniform prices (price discrimination) Entry is restricted No perfect knowledge Price maker Publicity cost AR curve is downward sloping [MR curve is

always below AR curve]

FEATURES OF IMPERFECT MARKET

Page 52: UNIT - IV Introduction to Market & Pricing policies

Features of MONOPOLY

Single seller & large number of buyers No close substitutes Entry restricted Price discrimination AR curve is downward slowing from left to

right In monopoly firm & industry are one and

same. i.e., single firm represents the whole industry.

Page 53: UNIT - IV Introduction to Market & Pricing policies

Features of MONOPOLISTIC competition

In this market many firms produce differentiated products. (e.g. Anacin, Disprin, Saridon)

Goods produced are close substitutes to each other

No restriction to enter in to the market

Page 54: UNIT - IV Introduction to Market & Pricing policies

Price & out put determination in MONOPOLY

Monopoly is form of imperfect market.

No uniform prices (price discrimination)

AR curve is downward sloping [MR curve is always below AR curve]

Page 55: UNIT - IV Introduction to Market & Pricing policies

Units of Output Q

Total fixed

cost TFC

Total variable cost TVC

Total cost

(TFC + TVC =)

TC

Average variable

cost (TVC / Q)

AVC

Average fixed cost

(TFC / Q) AFC

Average cost

(TC/Q) AC

Marginal cost MC

0 60

- 60 - - - -

1 60 20 80 20 60 80 20

2 60 36 96 18 30 48 16

3 60 48 108 16 20 36 12

4 60 64 124 16 15 31 16

5 60 90 150 18 12 30 26

6 60 132 192 22 10 32 42

Cost & out put relationship

Page 56: UNIT - IV Introduction to Market & Pricing policies
Page 57: UNIT - IV Introduction to Market & Pricing policies

PRICE OUTPUT DETERMINATION UNDER MONOPOLY

Page 58: UNIT - IV Introduction to Market & Pricing policies

PRICING

Pricing is not an exact science, more often, are done by trial & error.

Pricing is an important exercise, Under pricing will result in losses and over pricing will make the customers run away.

To determine price in a scientific manner it is necessary to understand pricing methods & procedures.

Page 59: UNIT - IV Introduction to Market & Pricing policies

PRICING OBJECTIVES

Maximize profits Increase sales Increase market share Satisfy customers Meet the competition

Page 60: UNIT - IV Introduction to Market & Pricing policies

PRICING METHODS

Cost Based Pricing Methods Cost plus pricing (full cost or mark up) Marginal cost pricing (break even or

target profit pricing) Competition Oriented Pricing

Sealed bid pricing Going rate pricing

Demand Oriented Pricing Price Discrimination (differential

pricing) Perceived value pricing

Page 61: UNIT - IV Introduction to Market & Pricing policies

PRICING METHODS Strategy Based Pricing Methods

Market Skimming Market Penetration Two part pricing Block pricing Commodity Bundling Peak load pricing Cross Subsidization Transfer pricing (internal pricing

technique) Limit pricing

Page 62: UNIT - IV Introduction to Market & Pricing policies

Types of Business Organizations

Page 63: UNIT - IV Introduction to Market & Pricing policies

What is business?

An activity which is initiated with an objective to earn profit is called business.

Business activity involves production, exchange of goods and services to earn profits

Business may be defined as “human activities directed towards acquiring wealth through buying & selling goods”.

L.H.Haney

Page 64: UNIT - IV Introduction to Market & Pricing policies

Features of business Entrepreneur Exchange of goods and services Profit motive Risk and uncertainty Creates utilityUtility may be Form utilityPlace utilityTime utility

Page 65: UNIT - IV Introduction to Market & Pricing policies

Forms of business organizations

The following are forms of business organizations Based on ownership

1. Sole trader or proprietorship

2. Partnership

3. Joint stock company

4. Cooperative society

Page 66: UNIT - IV Introduction to Market & Pricing policies

Factors affecting the choice of form of business organization

Before we choose a particular form of business organization, let us study what factors affect such a choice?

The following are the factors affecting the choice of a business organization:

Page 67: UNIT - IV Introduction to Market & Pricing policies

Easy to start and easy to close: The form of business organization should be such that it should be easy to start & close. There should not be hassles or long procedures in the process of setting up business or closing the same.

Division of labour: There should be possibility to divide the work among the available owners (specialization).

Large amount of resources: Large volume of business requires large volume of resources. Some forms of business organization do not permit to raise larger resources. Select the one which permits to mobilize the large resources.

Page 68: UNIT - IV Introduction to Market & Pricing policies

Liability: The liability of the owners should be limited to the extent of money invested in business. It is better if their personal properties are not brought into business to make up the losses of the business.

Secrecy: The form of business organization you select should be such that it should permit to take care of the business secrets.

Transfer of ownership: There should be simple procedures to transfer the ownership to the next legal heir.

Page 69: UNIT - IV Introduction to Market & Pricing policies

Continuity: The business should continue forever and ever irrespective of the uncertainties in future.

Quick decision-making: Select such a form of business organization, which permits you to take decisions quickly and promptly. Delay in decisions may invalidate the relevance of the decisions.

Personal contact with customer: Most of the times, customers give us clues to improve business. So choose such a form, which keeps you close to the customers.

Page 70: UNIT - IV Introduction to Market & Pricing policies

Flexibility: In times of rough weather, there should be enough flexibility to shift from one business to the other. The lesser the funds committed in a particular business, the better it is.

Taxation: More profit means more tax. Choose such a form, which permits to pay low tax.

These are the parameters against which we can evaluate each of the available forms of business organizations.

Page 71: UNIT - IV Introduction to Market & Pricing policies

Factors affecting the choice of form of business organization

1. Ease of formation and closure2. Specialization/division of labor3. Scope to raise large finances4. Extent of liability5. Transfer of ownership6. Continuity7. Pace of decision making8. Personal contact with customers9. Degree of flexibility10. Degree of taxation

Page 72: UNIT - IV Introduction to Market & Pricing policies

Sole trader

“ a sole trader is a person who carries on business exclusively by and for himself, he is not only the owner of the capital of the undertaking, but is usually the organizer and manager, takes all profits or responsible for all losses”.

James Stephenson

Page 73: UNIT - IV Introduction to Market & Pricing policies

Features of sole trader

Easy to start & close Unlimited liability High degree of flexibility Quick decisions Limited area of operations Direct access with customers No continuity Business secretes can be guarded well

Page 74: UNIT - IV Introduction to Market & Pricing policies

Advantages of sole trader form of business Easy to start and easy to close Personal contact with customers directly Prompt decision-making High degree of flexibility Secrecy Low rate of taxation Minimum interference from government Transferability

Page 75: UNIT - IV Introduction to Market & Pricing policies

Disadvantages of sole trader form of business

Unlimited liability Limited amounts of capital No division of labor No continuity Inadequate for growth and expansion More competition Low bargaining power

Page 76: UNIT - IV Introduction to Market & Pricing policies

Partnership

According to section 4 of Indian partnership act 1932

“The relation between two or more persons, who have agreed to share profits of the business carried on by all or any one of them acting for all”.

Page 77: UNIT - IV Introduction to Market & Pricing policies

Features of partnership Unlimited liability Number of partners Division of labor Joint and several liability Transfer of ownership Dissolution Implied authority Utmost good faith and mutual trust

Page 78: UNIT - IV Introduction to Market & Pricing policies

Partnership Deed

The written agreement among the partners is called partnership deed.

Partnership deed contains terms & conditions governing the working of partnership

Page 79: UNIT - IV Introduction to Market & Pricing policies

Contents of partnership1. Names and addresses of the firm and partners2. Nature of the business proposed3. Duration4. Profit sharing ration of partners5. The amount of salary or commission payable to the

partners6. Procedure to value good will of the firm at the time of

admission of a new partner, retirement of death of a partner

7. Allocation of responsibilities of the partners in the firm8. Procedure for dissolution of the firm9. Rights, Obligations and Liabilities of partners.

Page 80: UNIT - IV Introduction to Market & Pricing policies

Kinds of partners

Active partner or working partner: Sleeping partner Nominal partner Partner by estoppels Partner by holding out Minor partner

Page 81: UNIT - IV Introduction to Market & Pricing policies

Active Partner: Active partner takes active part in the affairs of the partnership. He is also called as working partner.

Sleeping Partner: Sleeping partner contributes to capital but does not take part in the affairs of the partnership.

Page 82: UNIT - IV Introduction to Market & Pricing policies

Nominal Partner: Nominal partner is partner just for namesake. He neither contributes to capital nor takes part in the affairs of business. Normally, the nominal partners are those who have good business connections, and are well placed in the society.

On the strength of his name business may get more credit in the market.

Page 83: UNIT - IV Introduction to Market & Pricing policies

Partner by Estoppel: Estoppel means behavior or conduct. Partner by estoppel gives an impression to outsiders that he is the partner in the firm. In fact he neither contributes to capital, nor takes any role in the affairs of the partnership.

Page 84: UNIT - IV Introduction to Market & Pricing policies

Partner by holding out: If partners declare a particular person (having social status) as partner and this person does not contradict even after he comes to know such declaration, he is called a partner by holding out and he is liable for the claims of third parties. However, the third parties should prove they entered into contract with the firm in the belief that he is the partner of the firm. Such a person is called partner by holding out.

Page 85: UNIT - IV Introduction to Market & Pricing policies

Minor Partner: Minor has a special status in the partnership. A minor can be admitted for the benefits of the firm. A minor is entitled to his share of profits of the firm. The liability of a minor partner is limited to the extent of his contribution of the capital of the firm.

Page 86: UNIT - IV Introduction to Market & Pricing policies

Right of partners To take part in the management of business To express his opinion To inspect books of accounts To share profits as per agreement To receive interest on capital at an agreed rate of

interest from the profits of the firm To receive interest on loans, if any, extended to the

firm. To be indemnified for any loss incurred by him in the

conduct of the business To receive any money spent by him in the ordinary

and proper conduct of the business of the firm.

Page 87: UNIT - IV Introduction to Market & Pricing policies

Duties of the partners

To act honest and be faithful to other partners.

To give correct information and true accounts to fellow partners

Not to engage in any activity which competes the firms business

Not to transfer share with consent of all other partners.

Page 88: UNIT - IV Introduction to Market & Pricing policies

Joint stock company

According to section 3 (1) of the Indian companies act 1956 “a company means a company formed and registered under this act.

It is like a artificial person created by the law with perpetual succession and common seal.

Page 89: UNIT - IV Introduction to Market & Pricing policies

Features of joint stock company Artificial person Separate legal existence Voluntary association of persons Limited Liability Capital is divided into shares Transferability of shares Common Seal Perpetual succession Ownership and Management separated Winding up The name of the company ends with ‘limited’

Page 90: UNIT - IV Introduction to Market & Pricing policies

1. Artificial person: The Company has no form or shape. It is an artificial person created by law. It is intangible, invisible and existing in the eyes of law.

2. Separate legal existence: it has an independence existence, it is separate from its members. It can sue other if they are in default in payment of dues, breach of contract with it, if any. Similarly, outsiders for any claim can sue it.

Page 91: UNIT - IV Introduction to Market & Pricing policies

Voluntary association of persons: The Company is an voluntary association of persons who want to carry on business for profit.

Limited Liability: The shareholders have limited liability i.e., liability limited to the face value of the shares held by him.

In other words, the liability of a shareholder is restricted to the extent of his contribution to the share capital of the company.

The shareholder need not pay anything, even in times of loss for the company, other than his contribution to the share capital.

Page 92: UNIT - IV Introduction to Market & Pricing policies

Transferability of shares: In the company form of organization, the shares can be transferred from one person to the other. A shareholder of a public company can sell his holding of shares at his will. However, the shares of a private company cannot be transferred. A private company restricts the transferability of the shares.

Common Seal: As the company is an artificial person created by law has no physical form, it cannot sign its name on a paper, so, it has a common seal on which its name is engraved.

Every document or contract should be affixed by the common seal, otherwise the company is not bound by such a document or contract.

Page 93: UNIT - IV Introduction to Market & Pricing policies

Perpetual succession: ‘Members may comes and members may go, but the company continues for ever and ever’ A. company has uninterrupted existence because of the right given to the shareholders to transfer the shares.

Ownership and Management separated: The shareholders are spread over the length and breadth of the country, and sometimes, they are from different parts of the world.

To facilitate administration, the shareholders or promoters elect Board of directors, which looks after the management of the business.

Page 94: UNIT - IV Introduction to Market & Pricing policies

Winding up: Winding up refers to the putting an end to the affairs of the company. Because law creates it, only law can put an end to it.

The name of the company ends with ‘limited’: it is necessary that the name of the company ends with limited (Ltd.) to give an indication to the outsiders that they are dealing with the company with limited liability.

Page 95: UNIT - IV Introduction to Market & Pricing policies

Formation of Joint Stock company

There are two stages in the formation of a joint stock company. They are:

1. To obtain Certificates of Incorporation

2. To obtain certificate of commencement of Business

Page 96: UNIT - IV Introduction to Market & Pricing policies

Certificate of Incorporation: The certificate of Incorporation is just like a ‘date of birth’ certificate. It certifies that a company with such a name is born on a particular day.

The promoters have to file the following documents, along with necessary fee, with a registrar of joint stock companies to obtain certificate of incorporation:

Memorandum of Association Articles of association

Page 97: UNIT - IV Introduction to Market & Pricing policies

Memorandum of Association: The Memorandum of Association is also called the charter or constitution of the company.

It outlines the relations of the company with the outsiders.

If furnishes all its details in six clause such as (i) Name clause(ii) Situation clause(iii) Objects clause (iv) Capital clause and (v) Liability clause(vi) Subscription clause.

Page 98: UNIT - IV Introduction to Market & Pricing policies

Articles of association: Articles of Association furnishes internal rules procedures governing the internal conduct of the company.

The registrar of joint stock companies verifies whether all these documents are in order or not. If he is satisfied with the information furnished, he will register the documents and then issue a certificate of incorporation, if it is private company, it can start its business operation immediately after obtaining certificate of incorporation.

Page 99: UNIT - IV Introduction to Market & Pricing policies

Certificate of commencement of Business: A private company need not obtain the certificate of commencement of business. It can start its commercial operations immediately after obtaining the certificate of Incorporation.

A public limited company can start its operations only when the certificate of commencement of Business is obtained

Page 100: UNIT - IV Introduction to Market & Pricing policies

The following formalities have to be full filled to obtain

certificate of commencement of Business Seek permission from SEBI (to issue

prospectus) File the prospectus with the registrar Collecting the minimum subscription Allotting shares.

Page 101: UNIT - IV Introduction to Market & Pricing policies

Advantages of Joint Stock Company

Mobilization of larger resources Separate legal entity Limited liability Transferability of shares Economics of large scale production

Continued existence Institutional confidence Professional management

Page 102: UNIT - IV Introduction to Market & Pricing policies

Disadvantages of Joint Stock Company

Ownership and management are separated Very difficulty in formation of a company High degree of government interference Delay in decision making Higher taxes

Page 103: UNIT - IV Introduction to Market & Pricing policies

Cooperative societies A cooperative society is a society registered under the

cooperative societies act. It is an association of the weak who come together to

uplift themselves from weakness to strength through organized efforts.

The philosophy of the cooperatives movement is to improve their economic conditions through collective efforts.

The cooperative societies Act 1904, provided a legal basis for the formation of cooperative credit societies in the villages and urban areas for granting loans to their respective members.

Page 104: UNIT - IV Introduction to Market & Pricing policies

Features of cooperative societies

It is a voluntary association Separate legal existence Compulsory registration Open membership irrespective of caste,

religion etc Service motive, the objective is not to make

profits.

Page 105: UNIT - IV Introduction to Market & Pricing policies

Public enterprise It is a form of organization where government

participates in the business. when the government takes part in the

business public enterprise is set up. There are certain areas such as defense,

infrastructure, heavy industries and so on where private participation is not possible, and hence government had to enter in the business.

Page 106: UNIT - IV Introduction to Market & Pricing policies

Objectives of Public enterprise

To accelerate the rate of economy growth To speed up industrialization To increase infrastructural facilities To promote balanced regional development To increase employment opportunities To promote economic welfare.

Page 107: UNIT - IV Introduction to Market & Pricing policies

Forms of Public enterprises

Departmental undertaking

Public corporation

Government company

Page 108: UNIT - IV Introduction to Market & Pricing policies

Departmental undertaking This is the earliest from of public enterprise.

Under this form, the affairs of the public enterprise are carried out under the overall control of one of the departments of the government.

The government department appoints a managing director (normally a civil servant) for the departmental undertaking. He will be given the executive authority to take necessary decisions

Page 109: UNIT - IV Introduction to Market & Pricing policies

The departmental undertaking does not have a budget of its own. As and when it wants, it draws money from the government exchequer and when it has surplus money, it deposits it in the government exchequer.

Examples for departmental undertakings are Indian Railways

Department of Posts All India Radio Doordarshan Defense undertakings like DRDL, DLRL, ordinance

factories, and such.

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Features of Departmental undertaking

Under the control of a government department: It is subject to direct ministerial control.

More financial freedom: The departmental undertaking can draw funds from government account as per the needs and deposit back when convenient.

Like any other government department: The departmental undertaking is almost similar to any other government department

Budget, accounting and audit controls: The departmental undertaking has to follow guidelines underlying the budget preparation, maintenance of accounts, and getting the accounts audited internally and by external auditors.

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Public corporation A public corporation is defined as a ‘body corporate created by an Act of Parliament or

Legislature and notified by the name in the official gazette of the central or state government. It is a corporate entity having perpetual succession, and common seal with power to acquire, hold, dispose off property, sue and be sued by its name”.

Examples of public corporation are 1. Life Insurance Corporation of India,2. Unit Trust of India3. Industrial Finance Corporation of India,

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public corporation

It is also called as statutory corporation It can formulate its own budget It can recruit staff at different levels based on

the necessary specialization It has total freedom in planning,

management, & control of its operations

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Government company Section 617 of the Indian Companies Act1956

defines a government company as “any company in which not less than 51 percent of the paid up share capital is held by the Central Government or by any State Government or Governments or partly by Central Government and partly by one or more of the state Governments and includes a company which is subsidiary of government company as thus defined”.

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Features of government company

1. Like any other registered company: the government company has separate legal existence. Common seal, perpetual succession, limited liability, and so on. The provisions of the Indian Companies Act apply for all matters relating to formation, administration and winding up.

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2. Shareholding: The majority of the shares are held by the Government, Central or State, partly by the Central and State Government's, in the name of the President of India.

3. Directors are nominated by the government.

4. Subject to ministerial control: Concerned minister may act as the immediate boss. the minister issue directions for a company and he can call for information related to the progress and affairs of the company any time.

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UNIT - VUNIT - V

BUSINESS & BUSINESS & NEW NEW

ECONOMIC ENVIRONMENTECONOMIC ENVIRONMENT

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It’s Should be a economic activityIt’s Should be a economic activity

It’s a Process of commoditiesIt’s a Process of commodities

It’s Relating to societyIt’s Relating to society

It’s Concerned production, purchases, sales, goods and servicesIt’s Concerned production, purchases, sales, goods and services

It must have profit motiveIt must have profit motive

Introduction to BusinessIntroduction to Business

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Business units have their own separate & Independent entity.Business units have their own separate & Independent entity.

It may be managed & controlled by private entrepreneur.It may be managed & controlled by private entrepreneur.

According to w.o wheeler Business unit is a concern company or a enterprise According to w.o wheeler Business unit is a concern company or a enterprise which buyer & seller, it own by one person or group of persons & it managed which buyer & seller, it own by one person or group of persons & it managed under specific self or operating policies.under specific self or operating policies.

Meaning and DefinitionMeaning and Definition

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Easy to start Easy to closeEasy to start Easy to close

Division of laborDivision of labor

Large amount of resourcesLarge amount of resources

LiabilityLiability

SecrecySecrecy

Transfer of ownershipTransfer of ownership

Management & ControlManagement & Control

Continuity Continuity

Quick decision makingQuick decision making

flexibilityflexibility

Choices of Business OrganizationsChoices of Business Organizations

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Availability of Raw materialsAvailability of Raw materials

Transport facilitiesTransport facilities

Communication facilitiesCommunication facilities

Financial facilitiesFinancial facilities

Insurance facilitiesInsurance facilities

Ware house facilitiesWare house facilities

Factors of Business OrganizationFactors of Business Organization

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PRIVATE SECTORPRIVATE SECTOR

PUBLIC SECTORPUBLIC SECTOR

JOINT SECTORJOINT SECTOR

Forms of Business OrganizationForms of Business Organization

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PRIVATE SECTORPRIVATE SECTOR

Sole traderSole trader

Partnership firmPartnership firm

Joint Hindu familyJoint Hindu family

Co operative societyCo operative society

Joint stock companyJoint stock company

Forms of Business OrganizationForms of Business Organization

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PUBLIC SECTORPUBLIC SECTOR

Departmental organizationsDepartmental organizations

Public corporationPublic corporation

Government companiesGovernment companies

Forms of Business OrganizationForms of Business Organization

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JOINT SECTORJOINT SECTOR

Private sectorPrivate sector

Public sectorPublic sector

Forms of Business OrganizationForms of Business Organization

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Profit motiveProfit motive

No state participationNo state participation

Private ownershipPrivate ownership

Independent ManagementIndependent Management

Characteristics of Characteristics of Private sectorPrivate sector

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Government controlGovernment control

Service motiveService motive

Separate ownerSeparate owner

AccountabilityAccountability

Characteristics of Characteristics of Public sectorPublic sector

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Joint share capitalJoint share capital

Combined ManagementCombined Management

Mixed ownershipMixed ownership

Characteristics of Characteristics of Joint sectorJoint sector

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According to Peterson “Ti has no legal existence a part from the proprietor According to Peterson “Ti has no legal existence a part from the proprietor himself he is the firm.himself he is the firm.

It s also called sole trade, single ownership, individual ownership one man It s also called sole trade, single ownership, individual ownership one man business.business.

Sole proprietorship Sole proprietorship

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Easy formationEasy formation

Limited ResourcesLimited Resources

Un limited liabilityUn limited liability

Freedom of choices of the businessFreedom of choices of the business

Prompt decisionsPrompt decisions

Features of Features of Sole proprietorshipSole proprietorship

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Advantages of Advantages of Sole proprietorshipSole proprietorship

Easy formationEasy formation

Prompt decisionsPrompt decisions

Secretary Secretary

EconomyEconomy

Personal touchPersonal touch

Freedom of good willFreedom of good will

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Disadvantages of Disadvantages of Sole proprietorshipSole proprietorship

Limited resourcesLimited resources

Limited managerial efficiency Limited managerial efficiency

Unlimited liabilityUnlimited liability

Hasty decisions Hasty decisions

Temporary existenceTemporary existence

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Evaluation of Evaluation of Sole proprietorshipSole proprietorship

MeritsMerits

Maintain the control of the businessMaintain the control of the business

Services of all specialistsServices of all specialists

Independent decisionsIndependent decisions

DemeritsDemerits

Lack of responsibilitiesLack of responsibilities

Increase in expensesIncrease in expenses

Risk will not to be sharedRisk will not to be shared

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Partnership FirmPartnership Firm

According to Indian partnership act 1932- It is relation between According to Indian partnership act 1932- It is relation between persons who have agreed to share the profit of the business carried on by all or persons who have agreed to share the profit of the business carried on by all or any one of them acting for all.any one of them acting for all.

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Features of Partnership firmFeatures of Partnership firm

Agreement b/w two & more personsAgreement b/w two & more persons

Legal businessLegal business

Profit motiveProfit motive

Unlimited liabilityUnlimited liability

Utmost good faithUtmost good faith

Mutual agencyMutual agency

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Evaluation of Partnership firmEvaluation of Partnership firm

MeritsMerits

Easy formationEasy formation

More resources & TalentsMore resources & Talents

Legal protection to minorLegal protection to minor

Personal relationPersonal relation

Lesser riskLesser risk

flexibilityflexibility

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Evaluation of Partnership firmEvaluation of Partnership firm

DemeritsDemerits

Unlimited liabilityUnlimited liability

Limited resourcesLimited resources

Lack of quick decisionsLack of quick decisions

Temporary lifeTemporary life

SlacknessSlackness

Lack initiativeLack initiative

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Registration of partnership firmRegistration of partnership firm

The Name of the firmThe Name of the firm

Place & address of the firmPlace & address of the firm

Names of those places where the firm intends to workNames of those places where the firm intends to work

The names & full address of the all partnersThe names & full address of the all partners

The duration of the firmThe duration of the firm

Dates of which various partners joined the firmDates of which various partners joined the firm

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Status of Minor partnerStatus of Minor partner

Right to share profit to the firmRight to share profit to the firm

Right to share the assets of the firmRight to share the assets of the firm

Right to understand the books of accountsRight to understand the books of accounts

Right to file suit in the courtRight to file suit in the court

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Co-operative SocietiesCo-operative Societies

According to Seligman – “Co-privation in its technical scene means According to Seligman – “Co-privation in its technical scene means abandonment of competition in distribution & production & elimination of abandonment of competition in distribution & production & elimination of middleman of all kind”.middleman of all kind”.

According to Horace – “Co-operative is an association of person as usually of According to Horace – “Co-operative is an association of person as usually of limited means, who have voluntary joined together to achieve a common limited means, who have voluntary joined together to achieve a common economic end through the formation of democratically controlled business economic end through the formation of democratically controlled business organization”.organization”.

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Features of Co-operative SocietiesFeatures of Co-operative Societies

Registered society Registered society

MembershipMembership

CapitalCapital

Transfer of sharesTransfer of shares

Reserve fundReserve fund

Mutual helpMutual help

Government facilitiesGovernment facilities

Equality of voteEquality of vote

Voluntary organizationVoluntary organization

Service motiveService motive

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Types of Co-operative SocietiesTypes of Co-operative Societies

Consumer co-operative societiesConsumer co-operative societies

Producers co-operative societiesProducers co-operative societies

Credit co-operative societiesCredit co-operative societies

Miscellaneous co-operative societiesMiscellaneous co-operative societies

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Types of Co-operative SocietiesTypes of Co-operative Societies

MeritsMerits

Easy formationEasy formation

Limited liabilityLimited liability

Voluntary membershipVoluntary membership

Democratic managementDemocratic management

Permanent lifePermanent life

DemeritsDemerits

Limited capitalLimited capital

In efficient managementIn efficient management

Mutual conflictMutual conflict

Absence of secrecyAbsence of secrecy

No govt. controlNo govt. control

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Joint Stock CompaniesJoint Stock Companies

According to Hancey – “A Joint stock company is a voluntary association According to Hancey – “A Joint stock company is a voluntary association of persons for profit, whose capital is divided in to transferable shares and of persons for profit, whose capital is divided in to transferable shares and ownership is required for its membership”.ownership is required for its membership”.

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Types of Joint Stock CompaniesTypes of Joint Stock Companies

On the basis of Incorporation

On the basis of Liability

On the basis of Ownership

Charted companies

Statutory companies

Registered companies

Un limited

Limited

1. By shares

2. By Guarantee

Public

Private

Government

Holding

Subsidiary

Foreign collaboration

Deemed

Other

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Evaluation of Co-operative SocietiesEvaluation of Co-operative Societies

MeritsMerits

Permanent existencePermanent existence

Limited liabilityLimited liability

Availability of large capitalAvailability of large capital

Transferability of sharesTransferability of shares

Economies of large scaleEconomies of large scale

Tax reliefTax relief

DemeritsDemerits

Excessive legal formalitiesExcessive legal formalities

Fraud by promotesFraud by promotes

Speculation by sharesSpeculation by shares

Lack of secrecyLack of secrecy

Evils of large scale businessEvils of large scale business

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Public EnterprisePublic Enterprise

Public enterprises or Public sector enterprises are owned, managed & Public enterprises or Public sector enterprises are owned, managed & controlled by the government.controlled by the government.

If may be central government, State government or local body individually or If may be central government, State government or local body individually or Jointly.Jointly.

The whole or major part of capital is contributed by the govt.The whole or major part of capital is contributed by the govt.

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Forms of Public EnterpriseForms of Public Enterprise

Departmental undertakingDepartmental undertaking

Statutory CorporationsStatutory Corporations

Government CompaniesGovernment Companies

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Features of Govt. Departmental undertakingFeatures of Govt. Departmental undertaking

Department of the governmentDepartment of the government

Government TreasuryGovernment Treasury

Staff from servicesStaff from services

Full Government controlFull Government control

Meeting government needsMeeting government needs

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Features of Statutory companiesFeatures of Statutory companies

Separate entitySeparate entity

Government controlGovernment control

Appointment of employeesAppointment of employees

Free from government budgetingFree from government budgeting

Managed by board of directorsManaged by board of directors

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Features of Government companiesFeatures of Government companies

FormationFormation

Separate legal entitySeparate legal entity

Source of capitalSource of capital

ManagementManagement

AutonomyAutonomy

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Changing business environment to post liberalization scenarioChanging business environment to post liberalization scenario

Attention to world marketAttention to world market

Improvement in work cultureImprovement in work culture

Focus on capital / investmentFocus on capital / investment

Downsizing and right sizingDownsizing and right sizing

Awareness and stress on quality and R&DAwareness and stress on quality and R&D

Scale economiesScale economies

Brand buildingBrand building

Focus on businessFocus on business