QINISANI GAZU

DIGITAL MARKETING.

DATE

INTRODUCTION

QINISANI GAZU

• Studied Bsc Applied Chemistry at UKZN.• Research Assistant at UKZN.Achievements:• Joining ULIP!!• 2007 Yazaki Japan summer camp.• Designed a logo for UKZN Oval Residence

in 2012.• Res Music Idols top threeHobbies:• Painting & Drawing, Music & Musical

Instruments (Church drummer).

ULIP JOURNEY

UNILEVER DEALS: SOCIAL COUPONING

1. To reach and reward Unilever’s existing Facebook communities.

PROJECT OBJECTIVES:

2. To encourage social sharing to grow community.

3. To build Unilever’s central database.

PROJECT STAKEHOLDERS

• To oversee project progress:

MY GOALS

PROJECT JUSTIFICATION:CREATING A DATABASE

Facebook Page Fan

Personal Informatio

n

ULDDatabase

Facebook Page Fan

ULD Facebook

App

Cell # or email

ULD Database

Facebook page fans

ULD signed up users

0 2 4 6 8 10

SOCIAL COUPONING:HOW IT WORKS

PROCESS OF REDEEMING THE COUPONS

• The office: Shortcut from CCM department to the canteen.• Understanding the stakeholders

communication language.• Adjusting to the office environment.• Setting up meetings with the project

stakeholders.• Keeping my self busy.• E-mail system.

CHALLENGES FACED

• Introducing weather planning to social couponing.

PROJECT RECOMMENDATIONS

• Introducing coupons that expire within a given period of time.

• SMS to remind people to use they’re coupons on their shopping.

KEY LEARNINGS & HIGHLIGHTS

• The Standards of Leadership.

• Meeting these people:

KEY LEARNINGS & HIGHLIGHTS

QUESTIONS?

THANK YOU FOR YOUR TIME!