Unifying the Digital Campus through Content

Why Higher Education Needs

Web Content Management

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Definition: Web Content Management

PeoplePeople

BusinessBusinessProcessesProcesses

WWW

DocumentsDocuments(content)(content)

Seamless Integration of People, Content Seamless Integration of People, Content

and Processes at Internet Speedand Processes at Internet Speed

WCM/ECM Background

• In 1998, the term “Web content management” (WCM) took hold, as a new breed of vendors emerged to specifically address the growing pains that Web sites were experiencing—that is, the volume of pages began to creep into the tens of thousands for many enterprises.

• The dot-com fever brought these vendors into the spotlight, and many enterprises spent a half-million dollars or more on the “must-have” software to compete in the e-world.

• In early 2000, traditional document management vendors began to term what they had offered for a decade or more as“enterprise” content management to cash in on the interest in content management.

• Most recently, ECM has been further transformed to include WCM under its huge umbrella.

Web Content Management is Higher Education Critical

Documents, Web content and Documents, Web content and rich media assets represent the rich media assets represent the vast majority of unstructured vast majority of unstructured enterprise contententerprise content

Over 80% of enterprise content Over 80% of enterprise content is unstructured is unstructured (Fulcrum Research)(Fulcrum Research)

Content Volume is growing by Content Volume is growing by over 200% per year over 200% per year (Forrester Research)(Forrester Research)

Structured

Unstructured

Web Content

Digital AssetsDocuments

OtherOutputCode

The Content ChallengeContent

Content

Content

Content

Content

Content

Content

Content

Content

Alumni PortalsAlumni Portals

Student Services CollaborationStudent Services Collaboration

Digital AssetManagement

Course info / Course info / SchedulesSchedules

ComplianceCompliance

Wireless DeliveryWireless Delivery

E-ProcurementE-Procurement Edu SitesEdu Sites

CampaignsCampaignsMultiple CampusesMultiple Campuses

Multiple CampusesMultiple Campuses

The Solution

Course Info / Course Info / SchedulesSchedules

E-ProcurementE-Procurement

Student Services CollaborationStudent Services Collaboration

.EDU.EDUSitesSites

Employee PortalsEmployee Portals

Wireless DeliveryWireless Delivery

MarketingMarketing

CompianceCompiance

Digital Assets

A common content A common content platform that powers platform that powers multiple applicationsmultiple applications

Create:Easy contributionAny userAny applicationAny content

Deliver:The right content, in the right format, to the right user or application… at the right time

Managing the Full Content Lifecycle

Personalize:Categorize and classify contentPopulate keywords and propertiesMatch content to user interests and access rights

Manage:Automate review/approval processesApply appropriate securityForm relationships between contentTrack content history

SCT Luminis

Is the leading Web Content Management solution for eliminating IT bottlenecks by

empowering non-technical knowledgeworkers to create, manage and publish

their own Web content, whileautomating the entire process.

SCT Luminis Product Family

Flexible solutions for unifying, extending and managing the digital campus

Luminis product family offerings:

Luminis Platform II Luminis Content Management Suite 2.0 Luminis Integration Suite 3.0 Luminis Web Applications

How to get started though?

• Implementing a CMS solution is as much about altering business process and behavior as it is about deploying technology

• There are additional political and organizational issues that have to be addressed

• Cannot simply apply corporate CMS best practices to Higher-Ed

• SCT is structuring it’s CMS offerings, both through products and services, in such a way that our customers can deploy in small, successful steps

Personalization

Aggregation/Integration

Content Tagging

Content Search

Scheduling

Distributed Authoring

Distribution

Workflow

Key CMS functions with Luminis

A CMS system provides solutions around:

Creating the content - authoring

Describing it - metadata tagging

Changing and updating it - editing

Letting several people edit it together - collaboration

Letting the right people do the right things to it - workflow

Stopping the wrong people from manipulating it - security

Keeping track of how it has changed - versioning

Deciding when to display it - scheduling

Displaying it in the right standard format - templating

Allowing it to be displayed by others - syndication

Allowing it be displayed differently to different visitors - personalization

A CMS system provides solutions around:

Creating the content - authoring

Describing it - metadata tagging

Changing and updating it - editing

Letting several people edit it together - collaboration

Letting the right people do the right things to it - workflow

Stopping the wrong people from manipulating it - security

Keeping track of how it has changed - versioning

Deciding when to display it - scheduling

Displaying it in the right standard format - templating

Allowing it to be displayed by others - syndication

Allowing it be displayed differently to different visitors - personalization

Luminis Content Management

PortalsPortals

WebsitesWebsites

ApplicationsApplications

Portals Need Content Management

Why do portals and content management go hand in hand? Because portals require content that is:

• Relevant and easy to find…

• Maintained by business users…

• Accurate and standardized… — Nicholas Wilkoff, Forrester Research, May, 2002

“

”

CMS & PortalsChannel content management

• Can be as simple as post a photo

• Can be a multiple step article publishing workflow

• Tools should be appropriate for the task and simple to use for non-IT, and even in some cases, non-trained users

Personalization within channels

• Based on user role and preferences

• Needs to be tied to the content management process via content categorization

Tie portal and CMS together in a unified manner

• Allow for re-purposing of content within the portal and other web sites

Portal Channel

Channel is available to selected roles

Image is submitted using web based form

Workflow to approve, launch and expire

Luminis Applications

Available Q2 2003

• L:Drive

• Group Tools

Available Q3 2003

• Prospective Student Portal

Product Enhancements

• Targeted Announcements

• Personalized Content Delivery

In Planning

• Portfolio

• Website Manager

• Alumni Portal

CMS & Websites

What is a ‘site’?

• Public .EDU site

• Audience specific sites (alumni, prospective students, etc.)

• Intranets

• Extranets

What is common amongst these sites

• Not enough resources to manage all effectively promotes rogue servers

• Common need to present information in a timely, relevant and possibly secure manner

• Distributed and dynamic authors, editors and managers

• Small, if any, training budget

Sample Public Homepage

How to get started?

Luminis Content Management Starter Edition

• Manage content on a per department basis

• Pre-packaged workflows

• Pre-packaged content and presentation templates

• Pre-defined roles and permissions

Luminis Content Management Premier Edition

• Enterprise content management

• Careful planning and learning curve required to get started

• Provides ultimate flexibility

• Available Today

Product Demo

CMS Summary

• Content Management is an abstract, and can be a somewhat daunting, concept

• Taken in moderation and applied appropriately, CMS will solve real pain within your institution

• SCT, through it’s focus on CMS and how it can be leveraged in Portals, Applications and Websites, is committed to making the abstract concept real for our customers