Understanding the local market and competitor … · Web viewResource to support service design under NDIS – Tool 1 of 6 Understanding the local market and competitor context: Supporting

Understanding the local market and competitor context: Supporting templatesResource to support service design under NDIS ? Tool 1 of 6

24 June 2016

Bold ideas | Engaging people | Influential, enduring solutions

Resource to support service design under NDIS ? Tool 1 of 6Understanding the local market and competitor context: Supporting templates | 24 June 2016

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Contents

About this package.......................................................................................................................................................................................................... i

Template A – Framing the broader context....................................................................................................................................................................2

Overview:............................................................................................................................................................................................................. 2

For further guidance:...........................................................................................................................................................................................2

Template B – Local area demand....................................................................................................................................................................................4

Overview:............................................................................................................................................................................................................. 4


Template C – Local area supply......................................................................................................................................................................................6

Overview:............................................................................................................................................................................................................. 6


Template D – SWOT analysis..........................................................................................................................................................................................9

Overview:............................................................................................................................................................................................................. 9


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About this package

This package contains the templates to support you in executing NDIS readiness Tool 1 – Understanding external factors that influence our services under NDIS.

While you are able to use this package in isolation, note that it is designed to be completed with reference to the accompanying guide document. This document contains step by step guidance on what each step of the process is designed to achieve, instructions on how to complete it and what information is available to assist you.

This package contains the following templates:

Template A – Framing the broader context.

Template B – Local area demand.

Template C – Local area supply.

Template D – SWOT analysis.

The templates should be completed with reference to the Local market data search tool, which is currently hosted online at the following web address.

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https://public.tableau.com/profile/publish/DOC07-Resource1-tableaubook/Story1


Template A – Framing the broader context

Overview:This template will help you frame the broader context of how the introduction of NDIS might impact providers. It will provide you with a structure for breaking down the complex and voluminous information available about NDIS into digestible pieces under discrete themes. This will make it easier to understand the impact of the broader context on your organisation.

The template is structured as a PEST analysis, which has been tailored to reflect the Queensland disability services context.

Dimension Description

Political, legislative and regulatory

Information relating to how shifts in government policy, regulations and legal issues might impact an organisation’s direction andoperations.

Economic and financial Information relating to how changes to economic and employment policies, and other economic issues might impact an organisation’s direction and financial position.

Social and community Information relating to how population, demographic and cultural trends and shifts might impact an organisation’s direction and client/ customer base.

Technology and practice Information relating to how evolving technology options and practice standards might impact an organisation’s direction and service model/ service offerings.

For further guidance:This tool corresponds to Step 1 - Understand the broader context. Please refer to that section of the guidance document for additional instruction and information.

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Organisation details

My organisation: [Insert organisation name]

Region or LGA: [Insert region or LGA]

Services we provide in this area: Specialist disability | community care | community mental health

Size of our organisation in this area: Micro <$0.5m | Small $0.5m-$2m | Medium $2-$5m | Large >$5m

Dimension Key considerations Response to prompting question

Political, legislative and regulatory

Do we have any experience with the Queensland Government’s existing reforms that may assist in NDIS readiness e.g. self-directed funding through Your Life Your Choice’ individualised funding

[Insert response]

Are we aware of the potential changes to the regulation and how these might impact us?

[Insert response]

[Additional considerations] [Insert response]

Economic and financial

What are the emerging implications of NDIA pricing for us? [Insert response]

What will be the implications of us moving away from block funding to less predictable demand?

[Insert response]


Social and community

What is our previous experience in engaging participants on service planning?

[Insert response]

How will demand for services in our area under NDIS be impacted by the local population?

[Insert response]


Technological and practice

Where might our existing services and practice be challenged to adapt to participant preferences?

[Insert response]

How adaptable are our existing back-of-house systems to accommodate transition to individual payment?

[Insert response]


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Template B – Local area demand

Overview:This template will help you explore and analyse demand for disability services in your the local area. It will provide you with a structure for breaking down this information into digestible pieces under discrete stakeholder groups. The Local market data search tool (at the following web address) will be a useful tool to assist you with the required research.

The template focuses on Participants, the first stakeholder group within the local market model.

Yourorganisation

Suppliers Alternativeservices

Participants

Newproviders

Otherproviders


Participants Information relating to current or potential customers for the services you provide. Pre-NDIS, you will have considered them clients; individually allocated funding means they will operate more as customers. Their actual or potential requirement for your services sets the local market demand.

Other providers Information relating to organisations already operating in your local market, delivering the same or similar services to those you deliver. They impact supply by providing participants with options for the same services. You might view them as either potential competitors or partners.

New providers Information relating to new organisations entering your local market, delivering the same or similar services to those you deliver. They impactsupply by providing participants with additional options for the same services. You might view them as either potential competitors or partners.

Alternative services Information relating to new organisations entering your local market, delivering different services that nonetheless serve a similar participant need. They impact supply by providing participants with an alternative to your services. You might view them as either competitors or partners.

Suppliers Information relating to other organisations that you rely on to deliver your services, either currently or in the future. They include both suppliers of goods, services or materials that you utilise in delivering services, and organisations that deliver services on your behalf.

For further guidance:This tool corresponds to Step 2 – Gather information about your local market. Please refer to that section of the guidance document for additional instruction and information.

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Customer segments Group name Approx. No. participants

Likely goals(highlight likely

goals)

Current relationship(highlight

relationship)

Future relationship(highlight relationship) What this means for us

Participants (current)

1. [Insert name of Current Participant Group 1]

[Insert No.of participants]

Retain current services

Add additional services

Reduce current services

Change services Explore new

services

Occasional customer Loyal customer

Occasional customer: Price dependent Service dependent Location dependent Relationship

dependent Loyal customer

[Insert what this means for your organisation]



Participants (prospective)

1. [Insert name of New Participant Group 1]



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Template C – Local area supply

Overview:This template will help you explore and analyse supply of disability services in your the local area. It will provide you with a structure for breaking down this information into digestible pieces under discrete stakeholder groups. The Local market data search tool (at the following web address) will be a useful tool to assist you with the required research.

The template focuses on the second through fifth stakeholder group within the local market model.

Yourorganisation

Suppliers Alternativeservices

Participants

Newproviders

Otherproviders


Participants Information relating to current or potential customers for the services you provide. Pre-NDIS, you will have considered them clients; individually allocated funding means they will operate more as customers. Their actual or potential requirement for your services sets the local market demand.

Other providers Information relating to organisations already operating in your local market, delivering the same or similar services to those you deliver. They impact supply by providing participants with options for the same services. You might view them as either potential competitors or partners.

New providers Information relating to new organisations entering your local market, delivering the same or similar services to those you deliver. They impactsupply by providing participants with additional options for the same services. You might view them as either potential competitors or partners.

Alternative services Information relating to new organisations entering your local market, delivering different services that nonetheless serve a similar participant need. They impact supply by providing participants with an alternative to your services. You might view them as either competitors or partners.

Suppliers Information relating to other organisations that you rely on to deliver your services, either currently or in the future. They include both suppliers of goods, services or materials that you utilise in delivering services, and organisations that deliver services on your behalf.

For further guidance:This tool corresponds to Step 2 – Gather information about your local market. Please refer to that section of the guidance document for additional instruction and information.

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Local market participants Organisation Client base Provider type

(select all)

Provider size

(select)

Provider region(select)

Likely goals(select all)

Current relationship

(select)

Future relationship

(select)

What this means for us

Other providers

1. [Insert name of Other Provider 1]

[Insert by major client base by disability type(s)]

Specialist disability

Community care Community

mental health

Micro Small Medium Large

Metropolitan Regional/ remote Metro and

Regional/ remote

Hold market share

Grow market share (same services)

Grow market share (diversify services)

Pull out of market

[Insert other]

Competitor (direct)

Competitor (indirect)

Partner NIL/ unknown

Competitor (direct)

Competitor (indirect)

Partner NIL/ unknown [Insert what this means

for your organisation]



New providers

1. [Insert name of New Provider 1]



Alternative Services

1. [Insert name of Alternative Service

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Local market participants Organisation Client base Provider type

(select all)

Provider size

(select)

Provider region(select)

Likely goals(select all)

Current relationship

(select)

Future relationship

(select)

What this means for us

1]

2. [Insert name of Alternative Service 2]

3. [Insert name of Alternative Service 3]

Suppliers

1. [Insert name of Supplier 1]



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Template D – SWOT analysis

Overview:This template will help you integrate the information collected in the previous templates to understand the implications for your organisation. It is designed to help you structure the implications of your findings in terms of the relative strengths and weaknesses of your organisation, and assist you with identifying any opportunities and threats it make encounter under transition to NDIS. It is designed to provide a clear, concise and applied summary of your research activities to share with your Board and/or trusted advisors.

The template is structured as a SWOT analysis.

For further guidance:This tool corresponds to Step 3 - Understand what the information means for us. Please refer to that section of the guidance document for additional instruction and information.

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How do we compare to other organisations in our local market?

Strengths (s) Weaknesses (W)

1. [Insert identified Strength 1 and associated implications for the organisation]2. [Insert identified Strength 2 and associated implications for the organisation]3. [Insert identified Strength 3 and associated implications for the organisation]

1. [Insert identified Weakness 1 and associated implications for the organisation]2. [Insert identified Weakness 2 and associated implications for the organisation]3. [Insert identified Weakness 3 and associated implications for the organisation]

What does this mean for our position in the market?

Opportunities (O) Threats (T)

1. [Insert identified Opportunity 1 and associated implications for the organisation]2. [Insert identified Opportunity 2 and associated implications for the organisation]3. [Insert identified Opportunity 3 and associated implications for the organisation]

1. [Insert identified Threat 1 and associated implications for the organisation]2. [Insert identified Threat 2 and associated implications for the organisation]3. [Insert identified Threat 3 and associated implications for the organisation]

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Documents

Understanding the local market and competitor … · Web viewResource to support service design under NDIS – Tool 1 of 6 Understanding the local market and competitor context: Supporting