7/28/2019 Understanding Business Markets and Environment

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Uklerstnklmko @usmkess Gnraets

nkl Ekvmrikgekt

7/28/2019 Understanding Business Markets and Environment

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Hfnpter ^uestmiks

• _fi nre tfe `usmkess hustigers9

• Fiw nre mklustrmnc priluhts hcnssmjmel9

•

_fnt nre tfe gnraetmko mgpcmhntmiks jir lmjjerekttypes ij hustigers nkl priluhts9

• _fnt nre tfe `usmkess hustigers” purhfnsmko

irmektntmiks nkl prnhtmhes9

• _fnt nre tfe lmjjerekt types ij ekvmrikgekt9

• Fiw ti gnknoe exterknc ekvmrikgekt9

7/28/2019 Understanding Business Markets and Environment

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\ypes ij @usmkess Hustigers

• Higgerhmnc ekterprmses &Rrmvnte Xehtir jmrgs-

 ‘ Mklustrmnc lmstrm`utirs

 ‘ Irmomknc equmpgekt gnkujnhturers &IEGs-

 ‘ Users

• Oiverkgekt hustigers

• Mkstmtutmiknc hustigers

•Hiiperntmve sihmetmes

7/28/2019 Understanding Business Markets and Environment

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Hcnssmjmhntmik ij Mklustrmnc Rriluhts nkl

Xervmhes

• Gntermncs nkl pnrts

• Hnpmtnc mtegs

• Xuppcmers nkl servmhes

7/28/2019 Understanding Business Markets and Environment

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Gntermncs nkl pnrts4 tfese oiils ekter tfe jmknc priluht

lmrehtcy+

•

Pnw gntermncs ‘ @nsmh priluhts cmae mrik ire# hrule imc# jmsf# jrumts#veoetn`ces+

• Gnkujnhturel gntermncs ‘ Nhmls# juec imc# steec# hfegmhncs

• Higpikekt pnrts ‘ \fese nre segm'jmkmsfel pnrts cmae `enrmkos# \Z

tu`es# onuoes# sgncc gitirs# `nttermes# tyres

• Xu`nsseg`cmes ‘ \fese nre segm'jmkmsfel oiils cmae exfnust pmpe

mk gitirhyhce+

Hnpmtnc mtegs4 tfese oiils nre usel mk priluhtmik prihess+

• Cmoft equmpgekt ir nhhessirmes ‘ Fnkl tiics# lmes# dmos# higputer

tergmkncs

7/28/2019 Understanding Business Markets and Environment

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Xuppcmes nkl servmhes4 tfese oiils)servmhes suppirt tfe

iperntmiks+• Xuppcmes ‘ \fese nre iperntmko nkl gnmkteknkhe suppcmes cmae

jnstekers# juecs# pnhanomko gntermncs# cu`rmhnkts# pnmkts#

ecehtrmhnc mtegs+

•

Xervmhes ‘ Ceonc# nulmtmko# nlvertmsmko# hiurmer# gnraetmkoresenrhf+

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Gnraetmko Mgpcmhntmiks jir Lmjjerekt

Rriluhts nkl Hustigers

• Gntermncs nkl pnrts wfek sicl# seccmko ms gistcy like

lmrehtcy jrig n seccer ti n `uyer ironkmzntmik+ Rersiknc

hiktnht# priluht cenjcets)`rihfures fecp nk mklustrmnc

gnraeter mk higgukmhntmko priluht ir itfer mkjirgntmik+

Mk hnse ij stnklnrl priluhts# tfe jnhtirs wfmhf mkjcuekhe

`uymko lehmsmiks# wmtf lmjjermko sfnres ij `usmkess jir

vnrmius suppcmers# nre priluht quncmty nkl perjirgnkhe#

lecmvery lepekln`mcmty# prmhe# pnygekt tergs# hustiger

servmhe# nkl hustiger rnppirt+

7/28/2019 Understanding Business Markets and Environment

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• Xeccmko ij Hnpmtnc mtegs# hiksmstmko ij fenvy gnhfmkery

nkl hikstruhtmik ij jnhtirmes nkl ijjmhe `umclmkos# ms ijtek

like `y persiknc seccmko wmtf exteksmve mkternhtmiks#mkvicvmko tip exehutmves mk `itf `uymko nkl seccmko

ironkmzntmiks+

• Xuppcmes nkl servmhes ijtek sicl ti `usmkess hustigers

lmrehtcy+ 

7/28/2019 Understanding Business Markets and Environment

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Rurhfnsmko Irmektntmiks ij @usmkess

Hustigers

• @uymko irmektntmik  ‘ Fere tfe purhfnsmko jmrg fns n

knrriw nkl sfirt'terg jihus+ \fe `uyers# mk tfese jmrgs#

jicciw tfe prnhtmhes cmae

 ‘

Ciwest prmhe4 quncmty nkl nvnmcn`mcmty nre hiksmlerel nsquncmjmers jir n suppcmer ti `e hiksmlerel+ \fe `uymko jmrgs

mkvmte sfirt'cmstel suppcmers jir keoitmntmiks+

 ‘ Onmk piwer4 higgilmjmhntmik nkl guctmsiurhmko

 ‘ Pmsa4 @uyers nviml rmsa+ \fe tnhtmhs usel nre &n- jicciw tfestnklnrl purhfnse prihelure estn`cmsfel `y tfe higpnky 

nkl &`- lepekl ik tfe suppcmers wfi fnve privel tfemr 

perjirgnkhe mk tfe pnst+

7/28/2019 Understanding Business Markets and Environment

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• Rrihuregekt irmektntmik   ‘ tfe purhfnsmko jmrg fns n

strnteomh jihus nkl ms prinhtmve+ \fe mkjcuekhe ms gire wmtf

mkteorntmik wmtf itfer nhtmvmtmes nkl tfe `uyers seea `itf

quncmty mgprivegekts nkl hist reluhtmiks+ \fe higpnkynlipts tfe jicciwmko prnhtmhes4

 ‘ Hiccn`irntmve Pecntmiksfmp wmtf Gndir Xuppcmers4 \fe hustiger

nkl suppcmer fnve mkter'jmrg tengs wfi mgpcegekt –dust'mk'

tmge‗ lecmvery shfelucmko nkl quncmty nssurnkhe ti nttnmk zerilejehts cevec+ \fey use –mkteorntmve keoitmntmik‗ tfnt mkhcules

jihusmko ik higgik mkterests nkl oincs# gmkmgmzmko

lmjjerekhes# exhfnkomko mkjirgntmik# nkl seeamko sicutmiks ti

geet tfe oincs nkl mkterests+

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• Xuppcy hfnmk gnknoegekt irmektntmik ‘ Mt mkhcules

hiirlmkntmik * mkteorntmik ij purhfnsmko jukhtmik wmtf

itfer jukhtmiks wmtfmk tfe higpnky * ncsi wmtf itfer

ironkmzntmiks mk tfe vncue hfnmk+ Mt prmgnrmcy jihuses ik fiwti mgprive tfe vncue hfnmk jrig tfe rnw gntermncs ti ekl

users+ \fms irmektntmik fns 8 purhfnsmko pfmcisipfmes4

 ‘ Lecmver vncue ti Ekl users

 ‘ Iutsiurhe Kik'hire Nhtmvmtmes4 \fe tip gnknoegekt

mlektmjmes tfe hire higpetekhmes ij tfe higpnky# tfere`y#

oriupmko mts priluhts * servmhes mkti strnteomh * kik'strnteomh

systegs * su`systegs+ \fe jmrgs wiucl tfek iutsiurhe tfise

systegs ir su`systegs tfnt fnve `ehige kik'higpetmtmve#nre kikstrnteomh# mkvicve gnture tehfkiciomes * fnve gnky

quncmjmel suppcmers+

7/28/2019 Understanding Business Markets and Environment

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Rurhfnsmko Rrnhtmhes ij @usmkess Hustigers

Mk higgerhmnc Ekterprmses

• Mkvicvegekt ij vnrmius lepnrtgekts cmae priluhtmik#

gntermncs# quncmty# jmknkhe)hist nhhiuktnkt# ekomkeermko nkl

sekmir gnknoegekt exehutmves+

• Gntermncs)Rurhfnse gnknoers nre prijessmikncs wfi nre

akiwceloen`ce n`iut prmhe trekls# higgerhmnc gntters# nkl

keoitmntmko samccs+

• Gndir tnsas perjirgel

>+ Mlektmjy# keoitmnte# Xeceht suppcmers+

0+ Eksure purhfnse i`dehtmves nkl ejjmhmekhy+

8+ Oiil recntmiksfmp wmtf suppcmers+

<+ Estn`cmsf prihelure nkl lihugektntmik+

7/28/2019 Understanding Business Markets and Environment

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Rurhfnsmko mk Oiverkgekt Ironkmzntmiks\fere nre gnky hekters wfere stnte * hektrnc oivt+ukmts `uy n

vnrmety ij priluhts+ LOX*L &Lmrehtirnte Oekernc ij Xuppcmes * Lmspisncs- ms nk noekhy wfmhf jmkncmzes tfe

rukkmko hiktrnhts jir vnrmius stnklnrl priluhts ik `efncj 

ij tfe Hektrnc Oivt+

•

Estn`cmsf purhfnse prihelure+ Oet tfe knge ij tfehigpnky * priluhts reomsterel wmtf tfe oiverkgekt ukmts+

7/28/2019 Understanding Business Markets and Environment

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•

Rurhfnsmko tfriuof Higpetmtmve @mllmko ) \eklers>+ Hcisel ) sencel teklers

0+ Ipek ) cmgmtel teklers4 \fms getfil ms usunccy nliptel

wfek tfe oivt+ ironkmzntmiks requmre kik'stnklnrl ir

higpcex tehfkmhnc priluhts nkl servmhes+

8+ Peverse @mllmko4 \fe ̀ uyers set tfe fmofest pissm`ce

`mllmko prmhe# `eyikl wfmhf tfe ijjers wmcc kit `e

nhheptel+ Enhf suppcmer ms ekhiurnoel ti ijjer mts prmhe

`eciw tfe set prmhe mklmhntel `y tfe `uyer+ \fe ciwest

prmhe `mller oet tfe irler# wmtfiut higprigmsmko ik

quncmty ij priluht nkl servmhe+

7/28/2019 Understanding Business Markets and Environment

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• Itfer Oiverkgekt hiktrnhts4 \fere nre oekernccy twi

types ij hiktrnhts ukler tfe hnteoiry+

m+ Jmxel'prmhe hiktrnhts ‘ n jmrg prmhe ms noreel wmtfiut nkyvnrmntmik mk tfe prmhe# wfek keoitmntmik ms hikhculel

`etweek oivt+ hustiger * tfe suppcmer jmrg+

Lmsnlvnktnoe ms mj tfe hists ij rnw gntermnc * itfer

priluhtmik mkputs oies up su`stnktmnccy lurmko tfehiktrnht permil# mt gny resuct mk ciss ti tfe suppcmer+

mm+ Hist'remg`ursegekt hiktrnht ‘ tfe suppcmer jmrgs nre

remg`ursel jir ncciwn`ce hists tfnt nre mkhurrel mk

perjirgmko tfe hiktrnht+

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Rurhfnsmko mk Mkstmtutmiks nkl

Hiiperntmve Xihmetmes

• Oiverkgekt mkstmtutes jicciw oiverkgekt

prihess+

• Ijtek prmvnte sehtir mkstmtutes jicciw higgerhmnc

ekterprmse”s `uymko prihess+ 

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Gnknomko Exterknc Ekvmrikgekt

• Jmrst# hiktmkuiuscy hicceht nkl gikmtir recevnkt

mkjirgntmik ik exterknc ekvmrikgekt+

• Mlektmjy hfnkoes mk ippirtukmtmes nkl tfrents

• Gnknoe prinhtmvecy# usmko strnteomes4

>-Mklepeklekt

0-Hiiperntmve

8-Xtrnteomh pcnkkmko