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University of Manchester Students Union
Welcome Week 2012
Advertising & Marketing Opportunities
Contact Details:
Paul Parkes - Business Development & Projects Manager
University of Manchester Students UnionOxford Road
Manchester M13 9PR
T: 0161 275 2949
M: 07903 634592F: 0161 275 2936
E: [email protected]
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T: 0161 275 2949 M: 07903 634592 F: 0161 275 2936 E:
[email protected] www.umsu.manchester.ac.uk
Contents:
Student Fair 2012 Introduction
Student Fair Stall Packages
Student Fair Floor Plan
Welcome Week Mailout / Registration Inserts
Welcome Week On Campus Advertising
Student Direct
Student Union Marketing Activity Booking Forms
Contact Us
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T: 0161 275 2949 M: 07903 634592 F: 0161 275 2936 E:
[email protected] www.umsu.manchester.ac.uk
Introduction:
The University of Manchester is the largest single-site
university in the United Kingdom and
with some of the highest quality teaching and research and
broadest spread of academic
subjects is able to compete with some of the best universities
in the world. The University of
Manchester has continued to adapt to the needs of students by
investing in world class
facilities for teaching, learning, research and recreation.
In terms of both new and returning students, Welcome Week at
UMSU presents an unparal-
leled marketing opportunity. All students coming to university
for the first time, often from
outside the Manchester area, are keen to enter the student life.
These fresh faces present
the ideal chance to build the foundation for long lasting brand
loyalty, be it to a product,
place or event.
The University of Manchester Students Union (UMSU) is a two-site
operation and has a
population of 36,000 undergraduate and postgraduate students.
All students are required to
register for their courses during the first week of term
commonly known as Welcome Week.
The Manchester Academy is located on the busy Oxford Road
Corridor and is next to the
main Students Union building. The venue underwent a major
refurbishment programme in
2007 at a cost of 3.5 million to produce a model of
environmental sustainability previously
unheard of in the entertainment and music venue market. The
venue is fully accessible to
both exhibitors and visitors.
The focus of Welcome Week in terms of direct contact with
students comes in the first week
at Student Fair which as in previous years will be held in the
Manchester Academy.
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T: 0161 275 2949 M: 07903 634592 F: 0161 275 2936 E:
[email protected] www.umsu.manchester.ac.uk
Student Fair Commercial Stall Packages:
There are two types of stall packages available for commercial
exhibitors at the Student Fair,
Premium and Standard. The difference between the two types of
stall is location and services
available to the stall. All of the Premium stalls are located
around the edge of the room and
use the prefix PR on the floor plan. The Standard stalls are
located on one row to the right
as you look at the floorplan, these stalls have the prefix ST In
total there are twenty fivePremium and ten Standard stalls
available on each day of the Student Fair.
Premium Stalls:
Premium Package Includes:
1200mm x 600mm Table
2 x Chairs
13amp Power Supply
4 x Exhibitor Passes
Optional Hire of Backing Boards
Access To Exhibitors Lounge
Large screen branding
Day (s) 1 2
Cost () 1000.00 1600.00
Standard Stalls:
Standard Package Includes:
1200mm x 600mm Table
2 x Chairs
4 x Exhibitor Passes
Access To Exhibitors Lounge
Day (s) 1 2
Cost () 900.00 1250.00
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T: 0161 275 2949 M: 07903 634592 F: 0161 275 2936 E:
[email protected] www.umsu.manchester.ac.uk
Student Fair Charity Stall Packages:
Charity Stalls:
Charity Package Includes:
1200mm x 600mm Table 2 x Chairs
4 x Exhibitor Passes
Access To Exhibitors Lounge
Day 1
Cost () 250.00
The University of Manchester Students Union is keen to support
both local and national
charities at Student Fair 2012 by offering them a specially
discounted rate on those stalls
with the prefix CH shown on the floorplan. There are only a
maximum of six stallsavailable for each day with individual
charities only able to book for one day in order to allow
as many organisations as possible access the Student Fair at a
discounted rate. These stalls
will be allocated on a strictly first come first served basis so
early booking is advisable.
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T: 0161 275 2949 M: 07903 634592 F: 0161 275 2936 E:
[email protected] www.umsu.manchester.ac.uk
Welcome Week Mailout / Registration Inserts:
Student Mailout: -
The University of Manchester Students Union mails a Student Pack
to around 7,000 new
students approximately three weeks before the start of the
academic year. The pack contains
the Welcome Handbook along with other vital information for new
students. The filling of
these packs is closely supervised to ensure the highest quality
standard for every pack.
A small number of commercial inserts are added to this pack each
year. As with the
Welcome Handbook this early contact guarantees immediate impact
and high levels ofinterest. Demand for this type of advertising is
high and the number of inserts into the pack
is strictly limited.
Leaflet Insert Into Student Mailout:190.00 (plus vat) per
1,000
(this price is based on maximum size A5 single sheet
leaflet,
other sizes and weights available on request)
Student Registration Pack:
The Student Registration Pack is distributed by hand at the
start of Welcome Week and
contains student related information and samples.
Leaflet Insert Into Registration Pack 100.00 (plus vat) per
1,000
(there is no restriction on size or weight)
Promotional Items: -
Promotional items and samples can be placed in the Registration
Packs free of charge if
those items are considered suitable and appropriate by the
Students Union
The University of Manchester Students Union reserves the right
not to insert material which
in their opinion may cause offence or does not agree with the
ethos of the Students Union.
In such cases the Students Union will in no way be liable for
any costs or refunds
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T: 0161 275 2949 M: 07903 634592 F: 0161 275 2936 E:
[email protected] www.umsu.manchester.ac.uk
Welcome Week On Campus Advertising:
Poster Campaign:
Through placing posters in high traffic areas the Students
Union is able to offer you a unique marketing opportunity.
Posters are distributed around both North and South Campus
on a weekly basis. The publicity is placed on official
notice
boards, in frames and in some areas lockable cabinets around
the Students Union. The minimum length of campaign is
seven days and the maximum number of poster sites at anyone time
is twenty. The maximum size of poster is A3 portrait.
A3 each notice board per week: 15.00
Maximum campaign length 14 days
Maximum number of posters 20
All prices are subject to VAT at current rate
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T: 0161 275 2949 M: 07903 634592 F: 0161 275 2936 E:
[email protected] www.umsu.manchester.ac.uk
Digital Screen Advertising Booking Form 2012:
Digital Screens:
Our digital screens are located in bar, retail and pubic
areas
within the Students Union. We are able to offer the facility
to
show both static and moving images shown on an average of
ten to fifteen times per hour per screen whilst the building
and facilities are open up to sixteen hours a day seven days
a
week. We are able to run specific campaigns on specific sets
of
screens in the three areas depending on your
product/service.
We estimate footfall through the building to be around 6,000
visitors per day during term time although during Welcome
Week itself this figure can be nearer 15,000 per day.
Campaign Length
(days)Campaign Cost ()
7 150.00
14 275.00
21 400.00
28 500.00
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T: 0161 275 2949 M: 07903 634592 F: 0161 275 2936 E:
[email protected] www.umsu.manchester.ac.uk
Student Direct Mancunion:
Newspaper, Website and Annual Guide
The Mancunion produces an official weekly newspaper, the
official web-
site and an official annual guide titled Uncovered for the
Students Un-
ions of Manchester, Salford and Bolton Universities.
Each week during term-time we distribute 15-20,000 copies of
The
Mancunion throughout campuses, Student Unions, shops, libraries
and
bars. It is the official newspaper for the three universities
and gives adver-
tisers unrivalled access to this massive students population of
80,000.
Each week the paper covers a wide range of news and lifestyle
issues, on a
local, national and international level, all produced and
written by students
for students. This unique selling point has kept the newspaper
in
operation for over 10 years, and is indeed branching out to help
provide
students with information about their surroundings in the
Uncovered
annual guide.
Uncovered serves as a guide to the unknown of Manchester,
Salford andBolton, the bars, clubs, shops and scenery that can make
the student
experience that little bit more special. This guide is handed
out annually at
Welcome Week. Each year we distribute 15,000 copies mainly to
new
students.
Finally, Student Direct Mancunion operates its own website,
www.student-direct.co.uk
which has been developed over the last three years and has in
excess of 20,000 hits a week,making it the most popular student
newspaper website in the country.
Advertising space for all three types of media is available so
please contact us direct for more
information or to discuss your requirements.
Contact:
John Conway
Student Direct Mancunion
University House
The Cresent
Salford
M5 4WT
Tel: 0161 351 5402
Fax: 0161 737 1633
Email: [email protected]
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T: 0161 275 2949 M: 07903 634592 F: 0161 275 2936 E:
[email protected] www.umsu.manchester.ac.uk
Premium Stall Booking Form 2012
Company Name:
Business Type:
Correspondence Address:
Postcode:
Contact: Telephone:
Email:
Premium Stall Booking Details (please tick)
1 Day = 1000.00 2 Days = 1600.00
Additional Premium Stall Services (please tick)
*A traders licence is required if you are making any items on
your stall available for public sale
A signature on this part of the booking form is legally binding,
please do not sign unless you are authorised to do
so and your organisation is prepared to be bound by this
contract. I/we hereby apply for the above mentioned
packages and agree to the prices shown. Returning this form does
not constitute a confirmation of a booking. A
confirmation of your booking will be sent along with an invoice
for the total amount which must be paid within 28
days of invoice date or before 10/08/12 whichever is sooner.
Failure to make payment will result in your stall
being cancelled without further notice and the University of
Manchester Students Union shall in no way be liable
for any costs incurred resulting from the cancellation.
I have read and agree to the terms and conditions of booking
contained in this document
13amp Power Supply:
Branding On Large Screen: (See artwork spec)
2400mm x 1200mm Backing Board - (15.00 per day)
*Traders Licence - (9.50 per day)
Wireless Internet Access (25.00 per day)
Sub Total VAT @20% Total Cost ()
Tues - 18/09/12 Weds - 19/09/12
Signatory:
Signature:
Position:
Date:
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T: 0161 275 2949 M: 07903 634592 F: 0161 275 2936 E:
[email protected] www.umsu.manchester.ac.uk
Standard Stall Booking Form 2012
Company Name:
Business Type:
Correspondence Address:
Postcode:
Contact: Telephone:
Email:
Standard Stall Booking Details (please tick)
1 Day = 900.00 2 Days = 1250.00
Additional Standard Stall Services (please tick)
*A traders licence is required if you are making any items on
your stall available for public sale
*Traders Licence - (9.50 per day)
Sub Total VAT @20% Total Cost ()
Tues - 18/09/12 Weds - 19/09/12
Signatory:
Signature:
Position:
Date:
A signature on this part of the booking form is legally binding,
please do not sign unless you are authorised to do
so and your organisation is prepared to be bound by this
contract. I/we hereby apply for the above mentioned
packages and agree to the prices shown. Returning this form does
not constitute a confirmation of a booking. A
confirmation of your booking will be sent along with an invoice
for the total amount which must be paid within 28
days of invoice date or before 10/08/12 whichever is sooner.
Failure to make payment will result in your stall
being cancelled without further notice and the University of
Manchester Students Union shall in no way be liable
for any costs incurred resulting from the cancellation.
I have read and agree to the terms and conditions of booking
contained in this document
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T: 0161 275 2949 M: 07903 634592 F: 0161 275 2936 E:
[email protected] www.umsu.manchester.ac.uk
Charity Stall Booking Form 2012
Company Name:
Business Type:
Correspondence Address:
Postcode:
Contact: Telephone:
Email:
Charity Stall Booking Details (please tick)
1 Day = 250.00
Additional Charity Stall Services (please tick)
*A traders licence is required if you are making any items on
your stall available for public sale
*Traders Licence - (9.50 per day)
Sub Total VAT @20% Total Cost ()
Tues - 18/09/12 Weds - 19/09/12
Signatory:
Signature:
Position:
Date:
A signature on this part of the booking form is legally binding,
please do not sign unless you are authorised to do
so and your organisation is prepared to be bound by this
contract. I/we hereby apply for the above mentioned
packages and agree to the prices shown. Returning this form does
not constitute a confirmation of a booking. A
confirmation of your booking will be sent along with an invoice
for the total amount which must be paid within 28
days of invoice date or before 10/08/12 whichever is sooner.
Failure to make payment will result in your stall
being cancelled without further notice and the University of
Manchester Students Union shall in no way be liable
for any costs incurred resulting from the cancellation.
I have read and agree to the terms and conditions of booking
contained in this document
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T: 0161 275 2949 M: 07903 634592 F: 0161 275 2936 E:
[email protected] www.umsu.manchester.ac.uk
Welcome Week Mailout/Registration Inserts Booking Form 2012
Company Name:
Business Type:
Correspondence Address:
Postcode:Contact: Telephone:
Email:
Welcome Week Mailout Inserts:
Welcome Week Registration Inserts:
Sub Total VAT @20% Total Cost ()
Description Quantity Cost () Total ()
190.00/1000
Description Quantity Cost () Total ()
100.00/1000
Total Cost of Booking:
Signatory:
Signature:
Position:
Date:
A signature on this part of the booking form is legally binding,
please do not sign unless you are authorised to do
so and your organisation is prepared to be bound by this
contract. I/we hereby apply for the above mentioned
packages and agree to the prices shown. Returning this form does
not constitute a confirmation of a booking. A
confirmation of your booking will be sent along with an invoice
for the total amount which must be paid within 28
days of invoice date or before 10/08/12 whichever is sooner.
Failure to make payment will result in your stall
being cancelled without further notice and the University of
Manchester Students Union shall in no way be liable
for any costs incurred resulting from the cancellation.
I have read and agree to the terms and conditions of booking
contained in this document
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T: 0161 275 2949 M: 07903 634592 F: 0161 275 2936 E:
[email protected] www.umsu.manchester.ac.uk
Digital Screen Advertising Booking Form 2012
Company Name:
Business Type:
Correspondence Address:
Postcode:
Contact: Telephone:
Email:
Digital Screen Advertising Campaign:
Sub Total VAT @20% Total Cost
Total Cost of Booking:
Signatory:
Signature:
Position:
Date:
A signature on this part of the booking form is legally binding,
please do not sign unless you are authorised to do
so and your organisation is prepared to be bound by this
contract. I/we hereby apply for the above mentioned
packages and agree to the prices shown. Returning this form does
not constitute a confirmation of a booking. A
confirmation of your booking will be sent along with an invoice
for the total amount which must be paid within 28
days of invoice date or before 10/08/12 whichever is sooner.
Failure to make payment will result in your stall
being cancelled without further notice and the University of
Manchester Students Union shall in no way be liable
for any costs incurred resulting from the cancellation.
I have read and agree to the terms and conditions of booking
contained in this document
Campaign
Start Date
Campaign
Finish Date
Campaign
Length
(days)
Campaign Cost
()
Campaign
Request ()
14/09/12 21/09/12 7 150.00
14/09/12 28/09/12 14 275.00
14/09/12 05/10/12 21 400.00
14/09/12 12/10/12 28 500.00
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[email protected] www.umsu.manchester.ac.uk
Welcome Week Poster Advertising Booking Form 2012
Company Name:
Business Type:
Correspondence Address:
Postcode:
Contact: Telephone:
Email:
Sub Total VAT @20% Total Cost ()
Total Cost of Booking:
Signatory:
Signature:
Position:
Date:
Poster Campaign:
Campaign
Start Date
Campaign
Finish Date
Number of
Posters
Poster Size &
Orientation
Cost Per Poster
Per WeekTotal Cost ()
A3 Portrait 15.00
Maximum campaign length 14 days
Maximum number of posters 20
All prices are subject to VAT at current rate
A signature on this part of the booking form is legally binding,
please do not sign unless you are authorised to do
so and your organisation is prepared to be bound by this
contract. I/we hereby apply for the above mentioned
packages and agree to the prices shown. Returning this form does
not constitute a confirmation of a booking. A
confirmation of your booking will be sent along with an invoice
for the total amount which must be paid within 28
days of invoice date or before 10/08/12 whichever is sooner.
Failure to make payment will result in your stall
being cancelled without further notice and the University of
Manchester Students Union shall in no way be liable
for any costs incurred resulting from the cancellation.
I have read and agree to the terms and conditions of booking
contained in this document
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T: 0161 275 2949 M: 07903 634592 F: 0161 275 2936 E:
[email protected] www.umsu.manchester.ac.uk
Welcome Week Marketing Specifications & Summaries 2012
Student Mailout:
Welcome Week Registration Inserts:
Poster Advertising:
Specification: Maximum A5 single sheet
Maximum number: 7,000
Delivery address : Complete Mailings Ltd, Unit 5, Bradley Park,
High Holborn Road,
Condorgate Industrial Estate, Ripley Derbyshire DE5 3NW
Delivery deadline: Monday 20th August 2012
Distribution date: Mailed to home address week commencing
03/09/12
Specification: Maximum A4
Maximum number:: 5,000
Delivery address : Complete Mailings Ltd, Unit 5, Bradley Park,
High Holborn Road,
Condorgate Industrial Estate, Ripley Derbyshire DE5 3NW
Delivery deadline: Monday 20th August 2012
Distribution date: Week commencing Monday 18th September
2012
Specification: A3 Portrait
Maximum number: 20
Delivery address : UMSU, Oxford Road, Manchester M13 9PR
Delivery deadline: Friday 7th September 2012
Distribution date: Friday 14th September 2012
Digital Screen Advertising:
Specification: Available on request
Artwork Deadline: Friday 7th September 2012
Email To: [email protected]
Large Screen Advertising:
Specification: Vector, EPS or Ai file &
200mm x 200mm High Resolution image with no background
Artwork Deadline: Friday 7th September 2012
Email To: [email protected]
Display Date: Tuesday 19th & Wednesday 20th September
2012
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T: 0161 275 2949 M: 07903 634592 F: 0161 275 2936 E:
[email protected] www.umsu.manchester.ac.uk
Contact Us:
Paul Parkes
Business Development & Projects ManagerUniversity of
Manchester Students Union
Oxford Road
Manchester
M13 9PR
T: 0161 275 2949M: 07903 634592
F: 0161 275 2936
E: [email protected]
