umalumni.comand

Club Websites

Overview

• New Website • Public/Member Experiences • Club Leader Section• Club Websites• Next Steps• Quick Social Media tips

For Potential Members

• Designed to promote membership• Engaging photos, clean design • Explain benefits vs. assumptions• Decrease confusion between member and

non-member pages• Join section is new• Master calendar

For Members

• Programs and services listed as menu of member benefits and connections

• Highlight information specifically for members– Easier to find discounts

• Offers a reason to return to the site • New HTML pages of Alumnus

What’s different?

• Events, travel trips, student recruitment are open to all

• Mentoring, volunteering, clubs• Career has some services open to

member and all alumni• News and trips now have blog-like

updates

Club Leaders Section

• Now on main site– umalumni.com/clubleaders

• Updated information• Branding guidelines• Resources, images

Existing Club Websites

Surveyed club leaders • Issues

– Better management system (formatting text)

– Difficult to add events– Ability to add photos

• Needs– Photo galleries– Analytics– Club personalization

New Club Websites

• Tie in with Association brand• Standard navigation • Consistent messaging• Modern look with fonts, colors, formatting• Different levels of content management• More visual, more photos• Analytics reports

Entering Events

• Decreasing number of entries– AAUM Master calendar– Club Website– Regional eTrueBlue– eWeb Sales– ListServ– Social Media

Timeline

• On development server now• Testing and feedback in next few

weeks• Launching late June/early July• Admin manual, recorded video

training to come

Social Media

• To come: Tutorials, best practices

• Power of the logo/new brand• When to create a network• Photos and videos

Examples

Should We Create A …

• Facebook page, Twitter account, Instagram, etc.?

• Answer these questions:– Who will manage/monitor?– How often will you post?– Is your audience there?– What is your goal? How will you

measure?

Social Media Updates

• Try to include a photo or image on Facebook

• Photo tips: Game-Watching– Get in front– Groups vs. tables

• Frequency– Try to post once per

week on Facebook

Recap

• Association website designed for member/prospective member

• Club Leader section on new site• Club sites on development server

now• Launching late June/early July• Consolidation of event entries to

come• Social media resources online