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INVESTMENT GUIDE / 2021
UK INVESTMENT GUIDE | 3
Encouragingly, demand for homes to buy has jumped since the
extension of the stamp duty holiday and other measures were
announced in the recent Budget, and with supply continuing to fall,
new research suggests that prices are set to keep rising.
The Brexit trade agreement, seven days before its deadline, proved
an undoubted relief for many within the UK’s investment market.
Following four and a half years of uncertainty, property experts
and investors continue to monitor the UK closely, as British assets
work hard to catch up with overseas markets.
With the unrivalled national mass roll out of a Covid-19 vaccine,
this positive fight back from the pandemic has provided investors
with the comfort they required to continue
on investing in UK property despite the country’s economic
challenges. These investors will no doubt carry on reaping the
benefits from what has proved to be a fairly robust and stable UK
property market with an average of 4.7% growth in property prices
over the duration of 2020.
Throughout the pandemic, Salboy has continued with construction
across all of its sites and has supply ready to meet the ever
growing demand. Its portfolio provides a range of first-class
accommodation opportunities in the North West including Manchester
and Salford and can provide investors with a product, set to
deliver significant gains in rental yield and capital
appreciation.
Following the one year anniversary of the Prime Minister’s public
announcement to enforce a full national lock down, we reflect on
the recent events, which have contributed to the UK property
market’s stability despite the pandemic.
2021 COULDN’T BE MORE WELCOMED
4
@iamjsullivan
SPRING ‘21 QUARTER SHOWING SIGNS OF BEING ONE OF THE STRONGEST
YET
HIGHER DEMAND IN THE HOUSING MARKET SINCE PRE-LOCKDOWN
Rightmove
Rightmove data shows there is a surging level of demand in the UK
housing market, making for one of the strongest starts to the
spring season. What does this mean for buyers and sellers?
A record number of prospective buyers are enquiring about
properties on Rightmove. Demand in the housing
market is 34% higher than the strong pre-lockdown market from
a year ago. At the same time, supply is remaining low.
Currently, the growing demand is outstrip- ping the number of homes
on the market. This is happening by the most substantial margin at
any point over the past decade. The current market conditions is
making it one of the best sellers’ market of the past 10
years.
34%
UK IS TOP HOTSPOT FOR EUROPEAN AND OVERSEAS RESIDENTIAL INVESTMENT
POST-BREXIT
7
OF INVESTORS PLAN TO INVEST IN EUROPEAN RESIDENTIAL ASSETS OVER THE
NEXT 12 MONTHS DLA Piper Investment Survey results
75% Global law firm, DLA Piper recently published its UK and EU
investment survey results, revealing that nearly three-quarters of
investors plan to invest in European residential assets over the
next twelve months. The survey of 500 investors, developers, and
asset managers with more than USD3bn AUM from across Europe,
China and the US, ranks the UK highest for future residential real
estate investment. Indeed, from those surveyed only 11% of
investors feel negative about the current outlook for the European
Real Estate Market.
The top reasons respondents cited causes to be optimistic were that
there is high demand due to a shortfall in supply (43%), real
estate income yields are higher than those for fixed income (43%),
and asset prices remain attractive (40%).
Commenting on the findings, Olaf Schmidt, Real Estate partner and
Managing Director of Practice Groups at DLA Piper, said:
“Investment in European residential real estate assets has been
traditionally consid- ered a market for local investors and it was
largely dominated by local asset managers. High barriers to entry
due to the existence of different national market practices and
legal systems made it difficult to enter this market. However, over
the past few years this has changed. Residential developers went
international, asset managers have created teams specialised in the
residential market segment, institutional capital opened up, and
asset managers can now invest in the various forms of residential
assets across Europe.”
“INVESTMENT IN EUROPEAN RESIDENTIAL REAL ESTATE ASSETS HAS BEEN
TRADITION- ALLY CONSIDERED A MARKET FOR LOCAL INVESTORS AND IT WAS
LARGELY DOMINATED BY LOCAL ASSET MANAGERS. HIGH BARRIERS TO ENTRY
DUE TO THE EXISTENCE OF DIFFER- ENT NATIONAL MARKET PRAC- TICES AND
LEGAL SYSTEMS MADE IT DIFFICULT TO ENTER THIS MARKET. HOWEVER, OVER
THE PAST FEW YEARS THIS HAS CHANGED. RESIDENTIAL DEVELOPERS WENT
INTERNATIONAL, ASSET MAN- AGERS HAVE CREATED TEAMS SPECIALISED IN
THE RESIDEN- TIAL MARKET SEGMENT, INSTI- TUTIONAL CAPITAL OPENED
UP, AND ASSET MANAGERS CAN NOW INVEST IN THE VAR- IOUS FORMS OF
RESIDENTIAL ASSETS ACROSS EUROPE.”
@chriscurry92
8
A recent report undertaken by Savills March 2021 suggests that an
average UK Price growth of 20% is sustainable over the next five
years without unduly depleting mortgage affordability.
Indeed, for the North West, the residential prime capital values
forecast looks particu- larly strong showing a 28.8% increase up to
2025.
LIKELY INCREASE IN RESIDENTIAL PRIME CAPITAL VALUES BY 2025
Savills
28.8%
NORTH WEST LEADING THE WAY IN FIVE YEAR GROWTH FORECAST
2021 2022 2023 2024 2025 5-year
Prime Central London 3.0% 7.0% 4.0% 2.0% 4.0% 21.6%
Outer prime London 2.0% 5.0% 3.0% 2.0% 2.0% 14.8%
All prime London 2.5% 6% 3.5% 2.0% 3.0% 18.1%
Suburbs 5.0% 3.5% 3.0% 2.0% 3.0% 17.6%
Inner Commute 5.0% 3.5% 3.0% 2.5% 3.0% 18.2%
Outer Commute 5.0% 3.5% 3.0% 2.5% 3.5% 18.7%
Wider South 5.5% 4.0% 4.0% 3.0% 3.5% 21.6%
Midlands / North 4.5% 4.0% 4.0% 3.0% 4.0% 21.1%
Scotland 5.5% 4.0% 4.0% 3.5% 4.0% 22.8%
All prime regional 5.0% 4.0% 3.5% 3.0% 3.5% 20.5%
ECONOMIC BOUNCE BACK Savills report predicts an economic bounce
back by 2022, encouraged by the Government’s levelling up-agenda,
which will likely support the patterns of regional price growth as
well as the continuation of the base rate at 0.1%.
UK INVESTMENT GUIDE | 11
The UK’s Fastest Levels of Growth Regional price forecasts
LONDON
House price growth % pa 2018 2019 2020 2021 2022 2018-22*
Manchester 6.5 4 3.5 3.5 3.5 22.8
Liverpool 4 3 3.5 3.5 3.5 19.3
Leeds 3.5 4 3.5 3.5 4 19.9
UK 1 2 2 3 3 12.6
Rental growth % pa 2018 2019 2020 2021 2022 2018-22*
Manchester 3.5 3 3 3.5 3.5 17.6
Liverpool 3.5 3 3 3.5 3.5 17.6
Leeds 3.5 4 3.5 3.5 3 18.8
UK 2 2.5 2.5 2.5 2.5 12.6
JLL’s The New Housing Paradigm Residential forecasts – Northern
England UK Residential Research | February 2018
Over the past 24 months, Manchester has further cemented its
position as the most attractive city centre residential investment
market in the UK. Despite national and global turbulence,
Manchester’s momentum has continued to grow and is forecast to
continue on an upward rise up to 2022.
LONDON VS THE NORTH
Before the pandemic, investors (when looking at property investment
opportunities in the UK) were likely to consider Central London or
one of the UK’s city regions, in particular the North West.
Recent studies have proved that despite its bright lights, hustle,
bustle, heritage and majestic grandeur – Central London is showing
the UK’s slowest level of growth over a five-year period.
EASTERN
12
210,000
220,000
230,000
240,000
250,000
260,000
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022
2023 2024
The data revealed that the City of Manches- ter’s population rose
by an additional 5,231 people between 2018 and 2019, giving it a
new population of 552,858. The city breached half a million people
in 2011 and is due to hit 600,000 by the middle of this decade.
This makes Manchester England’s fastest growing city.
This growth, supported by a rising population of more than 2.8
million people in the Greater Manchester conurbation, demonstrates
how Manchester’s housing demand continues to outstrip supply and
its lower cost of living is one of the main reasons why people
choose to move here from the capital.
Students, Alumni, young professionals and young couples are more
and more looking for a life which can provide everything they need
on their doorstep and they are flocking to Manchester in order to
experience what
the city has to offer. The ten metropolitan boroughs of Greater
Manchester – Bolton, Bury, Manchester, Oldham, Rochdale, Salford,
Stockport, Tameside, Trafford, and Wigan – represent the largest
city region economy outside London, with a gross value added (GVA)
of £62.8 billion. With up to 40% lower operating costs
than London it is no surprise that Greater Manchester is the chosen
location for business.
Over the past decade, the Greater Manches- ter region has
benefitted from a multi-bil- lion-pound injection of public /
private sector investment for business and infrastructure and
continues to boast the UK’s largest regional Airport with
connections to over 200 countries worldwide. The government’s
pledge to invest a further £7 billion into North- ern Powerhouse
infrastructure proves that Manchester is ready and waiting to
unlock that investment and to continue to underpin Manchester’s
reputation as a global city.
In 2019, the Office of National Statistics revealed that
Manchester’s population grew faster than any other English city in
the year to summer 2019.
Existing Housing Stock
Minimum Household Demand
city’s growing population
plus latent demand built up within the existing population -
including hidden or as yet unformed households
In 2019, the Office of National Statistics revealed that
Manchester’s population grew faster than any other English city in
the year to summer 2019.
MANCHESTER POPULATION IN 2019 The Office of National
Statistics
WHY GREATER MANCHESTER
GOVERNMENT PLEDGE TO INVEST INTO NORTHERN POWERHOUSE INFRASTRUCTURE
The Office of National Statistics
£7BN
POPULATION GROWTH IN SALFORD BETWEEN 2018 AND 2019
4,426
A recent surge of regeneration and financial investment in Salford
has seen investment opportunists looking to Manchester’s desirable
neighbour for their next purchase.
Indeed, the ONS revealed in 2019 that England’s second-fastest
growing city is in fact Salford and grew by 4,426 people between
2018 and 2019.
Over the past few years, the city has seen a new calibre of
businesses taking resi- dence in the city, increasing employment
levels and acting as a catalyst for new, exciting property
developments either completed or now
under construction thanks to several multi-million-pound
regeneration schemes. Salford Quays and MediaCityUK, together with
a first-class university and upcoming student district al serve as
the city’s main attractions, which understandably makes it one of
the more desirable districts for tenants and investors.
Salford is a popular place to live for the younger, digital
focussed renter – from the initial relocation of the BBC and ITV
studios, many employees chose to move up from London and found
themselves a home in Salford, thus leading to significant uplift in
demand.
WHY SALFORD @simonwatkinson
UK INVESTMENT GUIDE | 17
16
At Salboy we have a strong, proven track record for delivering
quality, first-class developments without compromise. With a strong
financial backing, we have delivered over 2,400 homes and have
created over 3,500 jobs through doing so. Our goal is always to
develop for the long term – astutely, sensitively, and with a sense
of social purpose – delivering the homes and workspace that our UK
cities so desperately need. Because of approach, we boast higher
occupancy levels than other developments and, despite the pandemic,
we have seen consistency in our rental rates throughout 2020.
We are North West based and we invest our own money, time and
resources into large scale developments in particular, in
Manchester and Salford. We believe that these cities have what it
takes to provide truly unique places for people to live, work and
play. We have confidence that both cities will come back from this
downturn stronger than ever with a true and deter- mined Mancunian
and Salfordian spirit.
If you are interested in investing in any of our developments then
get in touch, we’d love to talk to you.
Simon Ismail – Managing Director Salboy
ABOUT SALBOY
At Salboy we have a strong, proven track record for delivering
quality, first-class developments without compromise. With a strong
financial backing, we have delivered over 2,400 homes and have
created over 3,500 jobs through doing so. Our goal is always to
develop for the long term – astutely, sensitively, and with a sense
of social purpose – delivering the homes and workspace that our UK
cities so desperately need. Because of approach, we boast higher
occupancy levels than other developments and, despite the pandemic,
we have seen consistency in our rental rates throughout 2020.
We are North West based and we invest our own money, time and
resources into large scale developments in particular, in
Manchester and Salford. We believe that these cities have what it
takes to provide truly unique places for people to live, work and
play. We have confidence that both cities will come back from this
downturn stronger than ever with a true and determined Mancunian
and Salfordian spirit.
If you are interested in investing in any of our developments then
get in touch, we’d love to talk to you.
WATCH THIS IS GREATER MANCHESTER VIDEO
Simon Ismail – Managing Director Salboy
DOWNLOAD OUR FREE ROI EXCEL TOOL
FIFTY5IVE, MANCHESTER & SALFORD CITY CENTRE UNDER
CONSTRUCTION
Designed by Jon Matthews Architects, Fifty5five provides a
totem for the entrance to the Greengate Masterplan area. With
a primary frontage facing Trinity Way the scheme is composed of
three distinct blocks, arranged around a central core to provide a
series of high quality apartments and duplexes. Resident’s amenity
space includes south facing roof terraces and a communal resident’s
lounge.
VIADUX, MANCHESTER CITY CENTRE UNDER CONSTRUCTION
The elegant 40 storey tower, designed by internationally renowned
Simpson Haugh Architects, will feature high quality one,
two-bedroom apartments and will benefit from extraordinary views
across the city centre skyline.
LOCAL CRESCENT, MANCHESTER CITY CENTRE COMPLETE
Local Crescent is a unique community comprising 399 apartments and
seven townhouses spread across three distinct towers with uniquely
striking façades. Heated swimming pool, cinema room, yoga studio,
gym, laundrette, courtyard gardens, coffee shop, solarium, sauna
& spa.
THE PRESS, MANCHESTER CITY CENTRE COMPLETE
A modern conversion in the business district of N.O.M.A. A key part
of Manchester’s history is this Grade II-listed building, which is
now reborn as The Press. Comprising 66 New York-style apartments,
The Press blends thoughtful design and premium materials, with a
wealth of original features.
© Salboy Ltd 2020. All rights reserved. Salboy is a registered
trademark (UK00003374975). Salboy Limited is a registered company
in England and Wales (Company #09123542) & Salboy
International Limited t/a Salboy is a registered company in England
and Wales (Company #10739544) with registered offices at Unit 3
Birchwood One Business Park Dewhurst Road, Birch-
wood, Warrington, England, WA3 7GB. Salboy International Limited is
a member of the Property Redress Scheme (Member #PRS020066) and
adheres to its
Code of Practice.