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UCS C-Series Rack- Mount Competitive Details Arvie Martin 1/27/2011

UCS C-Series Rack-Mount Competitive Details Arvie Martin 1/27/2011

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Page 1: UCS C-Series Rack-Mount Competitive Details Arvie Martin 1/27/2011

UCS C-Series Rack-Mount Competitive Details

Arvie Martin1/27/2011

Page 2: UCS C-Series Rack-Mount Competitive Details Arvie Martin 1/27/2011

UCS C210 M2General-Purpose Rack Server PID: R210-2121605W

UCS C250 M2 Extended Memory Rack ServerPID: R250-2480805W

UCS C200 M2 High-Density Rack-Mount ServerPID: R200-1120402W

Server Type Compares With:

High-End Performance

4-Socket Servers: HP DL580 G7, HP DL585 G7, IBM x3850 X5, Dell R910, Dell R815, Dell R810

Performance Optimized

2-Socket Servers: HP DL380 G7, HP DL385 G7, IBM x3650 M3, Dell PE R7104-Socket Servers: HP DL 580, HP DL 585, IBM x3850 X5, Dell PE R910, Dell PE R815, Dell R810

Economical, High Capacity

2-Socket Servers: HP DL180 G6, HP DL185, HP DL380 G7, HP DL385 G7, IBM x3650 M3, DELL PE R710 and Dell PE R510

High Density2-Socket Servers: HP DL160 G6, HP DL165 G7, HP DL360 G6, Dell PE R410, Dell PE R610, IBM x3550 M3

UCS C460 M1High Performance Rack ServerPID: R460-4640810

UCS C-Series Rack Servers

Page 3: UCS C-Series Rack-Mount Competitive Details Arvie Martin 1/27/2011

3© 2007 Cisco Systems, Inc. All rights reserved. Cisco C-Series _DC-PSeVT SlidesDCSTG Forecast Review

UCS C250 M2

UCS C-Series Value PropositionIt Offers Compelling Benefits to Customers

Baseline: Comprehensive x86 rack server portfolio (2-socket

& 4-socket servers)

Compelling Gen Purpose x86 server

(like HP or IBM)

Key Benefits

Large Memory Server – C250 M2

Dif

fere

nti

ati

on

Lower Cost for memory intensive applications

Cisco Virtual Interface Card Flexible and High

Performance IO, VN-Link in HW

Support for UCS Manager Simplified

Management – lower OPEX

Page 4: UCS C-Series Rack-Mount Competitive Details Arvie Martin 1/27/2011

Unified Fabric – Fabric Extenders

Embedded – Unified

Management

Extended Memory Technology

VN Link

VN Link via Virtual Interface Card

1GE, 10GE, and FCoE connectivity

on servers

Dynamic Provisioning -

Service Profiles

The combination of UCS C-Series Rack Mount Servers and Cisco Nexus products offer additional benefits in a familiar rack form factor with a built in migration path to Unified Computing offering increased IT Agility and significant cost savings

Unified Computing and

Incremental Cost Savings

IT Agility

Traditional Rack Servers Cisco C-Series Servers

Nexus 1000V Nexus 1000V

Nexus 2000/5000Nexus 2000/5000

Cisco UCSManager

Virtualization Platform

ComputePlatform

NetworkPlatform

HardwareInstantiation ofVN Link via VIC

Up to 384GB memory

Now

Shi

ppin

gN

ow S

hipp

ing

Now

Shi

ppin

gShip

ping

sin

ceJA

N 2

010

C-Series: Your Roadmap to Unified Computing

Page 5: UCS C-Series Rack-Mount Competitive Details Arvie Martin 1/27/2011

5© 2007 Cisco Systems, Inc. All rights reserved. Cisco C-Series _DC-PSeVT SlidesDCSTG Forecast Review

Cisco VIC for C-Series (Codename: Monterey Park)

Offers Significant Benefits

PCIe standards compliant adaptor• Ideal PCIe adapter for both single-OS

and Hypervisors

• Ideal for consolidating multiple adaptors into one

• Network Interface Virtualization capable (Static Interfaces)

• VN-link capability with UCS Integration

128 PCI Devices

vEth

vNICvNIC

vHBA

vNIC

vFC

vEth

vEth

CUSTOMER BENEFITS

Ideal for multi-NIC/ stateless computing environment

Perfect for Virtualization environment • 2x10Gb, Unified Fabric • x8 PCIe Gen 2, Full Height, Half Length adapter• Two SFP+ 10Gbps external ports (supports SFP+ copper)

Page 6: UCS C-Series Rack-Mount Competitive Details Arvie Martin 1/27/2011

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 6

Cisco UCS C250

6

Page 7: UCS C-Series Rack-Mount Competitive Details Arvie Martin 1/27/2011

7© 2007 Cisco Systems, Inc. All rights reserved. Cisco C-Series _DC-PSeVT SlidesDCSTG Forecast Review

UCS C250 M2

Savings With Memory Extension in C250 M2Increased System Utilization = Fewer Systems = Lower Costs

Memory Constrained

• Higher cost• ~2x CPU = underutilized• Wasted power• More network ports• Higher software costs• More points of mgmt

Memory Extension

• Lower cost• Fewer CPUs• More efficient• Fewer network ports• Lower software costs• Fewer points of mgmt

Typical System

Page 8: UCS C-Series Rack-Mount Competitive Details Arvie Martin 1/27/2011

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 8

UCS C250 Features & BenefitsPositioned as the premier high-end 2S server

Features

Intel Nehalem EP Processors

RAID, Redundant power & fan

Front accessible HDDs & Fans

Memory Extension Technology

Unified Mgmt & Dynamic

Provisioning

VN-LINK Technology

Benefits

Performance

Availability

Serviceability

Scalability

Manageability

Virtualization Readiness

Key Cisco Differentiators

Page 9: UCS C-Series Rack-Mount Competitive Details Arvie Martin 1/27/2011

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 9

Cisco UCS C200

9

Page 10: UCS C-Series Rack-Mount Competitive Details Arvie Martin 1/27/2011

10© 2007 Cisco Systems, Inc. All rights reserved. Cisco C-Series _DC-PSeVT SlidesDCSTG Forecast Review

UCS C200 Features & BenefitsPositioned as a High-Density 2S server

Features

Intel Nehalem EP Processors

RAID, Redundant power & fans

Front accessible HDDs

Unified Mgmt & Dynamic Provisioning

VN-LINK Technology

Cisco VIC

Benefits

Performance

Availability

Serviceability

Manageability

Virtualization Readiness

Single Wire ManagementKey Cisco Differentiators

Page 11: UCS C-Series Rack-Mount Competitive Details Arvie Martin 1/27/2011

11© 2007 Cisco Systems, Inc. All rights reserved. Cisco C-Series _DC-PSeVT SlidesDCSTG Forecast Review

Cisco UCS 200 series M2 resultsBenchmark Platform Score UCS Positioning

Vmmark UCS B250 M2 35.83 @ 26 tiles #1SPECjAppServer2004 UCS C250 M2 5185 JOPS #1SPECint_rate_base2006 UCS B200 M2 355 #1SPECfp_rate_base2006 UCS B200 M2 248 #1SPECompMbase2001 UCS B200 M2 52,314 #1SPECompLbase2001 UCS B200 M2 278,603 #1SPECjbb2005 UCS B200 M2 931,076 BOPS #1Linpack UCS B200 M2 146.8 GFLOPS #1

Cisco completed 8 results for Intel Westmere-EP launch; 7 Industry standard benchmarks and LinpackLeadership in all industry standard benchmark and Linpack.

Oracle Press Release - http://www.oracle.com/us/corporate/press/061694

Cisco Press Release - http://newsroom.cisco.com/dlls/2010/prod_031810.html

Intel Press Release - http://www.intel.com/pressroom/archive/releases/20100316comp_sm.htm

IBM J9 JVM

Intel MKL 10.2.4

UCS 200 series M2 demonstrates performance leadership on a range of benchmarksUCS 200 series M2 demonstrates performance leadership on a range of benchmarks

Results as of April 23, 2010

Page 12: UCS C-Series Rack-Mount Competitive Details Arvie Martin 1/27/2011

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 12

Cisco UCS C210

12

Page 13: UCS C-Series Rack-Mount Competitive Details Arvie Martin 1/27/2011

13© 2007 Cisco Systems, Inc. All rights reserved. Cisco C-Series _DC-PSeVT SlidesDCSTG Forecast Review

UCS C210 Features & BenefitsPositioned as a High-Capacity 2S server

Features

Intel Nehalem EP Processors

RAID, Redundant power & fans

Front accessible HDDs

Support for 16 HDDs

Unified Mgmt & Dynamic Provisioning

VN-LINK Technology

Cisco VIC

Benefits

Performance

Availability

Serviceability

Large local storage capacity

Manageability

Virtualization Readiness

Single Wire Management

Key Cisco Differentiators

Page 14: UCS C-Series Rack-Mount Competitive Details Arvie Martin 1/27/2011

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 14

Cisco UCS C460

14

Page 15: UCS C-Series Rack-Mount Competitive Details Arvie Martin 1/27/2011

15© 2007 Cisco Systems, Inc. All rights reserved. Cisco C-Series _DC-PSeVT SlidesDCSTG Forecast Review

Cisco UCS 400 series M1 resultsBenchmark Platform Score UCS Positioning

VMmark UCS C460 M1 73.82 @ 50 tiles #1SPECint_rate_base2006 UCS C460 M1 723 #1SPECfp_rate_base2006 UCS C460 M1 548 #1SPECjbb2005 UCS C460 M1 2,021,525 BOPS #1LS-Dyna UCS C460 M1 Many #1SPECompMbase2001 UCS C460 M1 100,258 #1SPECompLbase2001 UCS C460 M1 607,818 #1Linpack UCS C460 M1 274.6 Gflops #1

Cisco completed 6 results for Intel Nehalem-EX launch; 5 Industry standard benchmarks and LS-DynaLeadership in all the benchmarks submitted

Vmmark published later in May 2010

Intel press release - http://www.intel.com/pressroom/archive/releases/20100330comp_sm.htm

IBM J9 JVM

UCS 400 series M1 demonstrates performance leadership on a range of benchmarksUCS 400 series M1 demonstrates performance leadership on a range of benchmarks

Results as of April 23, 2010

Intel MKL 10.2.4

Page 16: UCS C-Series Rack-Mount Competitive Details Arvie Martin 1/27/2011

Intel® Xeon® Processor Performance Records1

Performance tests and ratings are measured using specific computer systems and/or components and reflect the approximate performance of Intel products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual performance. Buyers should consult other sources of information to evaluate the performance of systems or components they are considering purchasing. For more information on performance tests and on the performance of Intel products, visit http://www.intel.com/performance/resources/limits.htm Copyright © 2010, Intel Corporation. * Other names and brands may be claimed as the property of others.

1World record claim based on comparison of like socket server platforms based on x86 architecture unless otherwise stated. Performance results based on published/submitted results as of 4 April 2010. See http://www.intel.com/performance/server/ for details.

11 New x86 Server World Records Delivered by Cisco!

±

5600 Seriesfor Efficient Servers

7500 Seriesfor Expandable Servers

Submitted or published Topcrunch.org **under review by SPEC

#1 Four-Socket x86 RecordSPECfp*_rate_base2006548 base score

#1 Four-Socket x86 RecordSPECint*_rate_base2006723 base score

#1 Four-Socket x86 RecordSPECjbb*20052,021,525 BOPS @ 126,345 BOPS/JVM

#1 Four-Socket RecordSPECompM*2001109,077 peak score**

#1 Four-Socket RecordSPECompL*2001628,126 peak score**

#1 Single-node Record±

4S LS-Dyna* Crash Simulation41,727 seconds car2car

#1 Two-Socket RecordVMmark*35.83 score @ 26 tiles

#1 Two-Socket Single-node RecordSPECjAppServer*20045,185 JOPS@standard

#1 Two-Socket RecordSPECompM*base200152,314 base score**

#1 Two-Socket RecordSPECompL*base2001278,603 base score**

#1 Two-Socket x86 RecordSPECint*_rate_base2006355 base score

Page 17: UCS C-Series Rack-Mount Competitive Details Arvie Martin 1/27/2011

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 17

Competitive Positioning

17

Page 18: UCS C-Series Rack-Mount Competitive Details Arvie Martin 1/27/2011

18© 2007 Cisco Systems, Inc. All rights reserved. Cisco C-Series _DC-PSeVT SlidesDCSTG Forecast Review

Cisco UCS C200 M2 vs. HP 1U/2S Servers

18

Page 19: UCS C-Series Rack-Mount Competitive Details Arvie Martin 1/27/2011

19© 2007 Cisco Systems, Inc. All rights reserved. Cisco C-Series _DC-PSeVT SlidesDCSTG Forecast Review

UCS C200 M2 Competitive Positioning vs. HP

19

HP DL160 G6

HP DL360 G7

Cisco UCS C200 M2

vs. HP

Fu

nct

ion

alit

y

Primary differences:• 6 additional DIMM Slots (18 vs 12)• 4 - Extra HDDs

Notes:• Performance clocks down to 800MHz when slots 13 - 18 DIMMs are used.• Only provides economical advantage above 48GB or 96GB (although memory speed drops to 800 MHz). • Does your customer need >48GB or 96GB for their application?

Notes:• Does your customer use/need more than 4 Disk Spindles?• The C200 can host up to 8TB of internal storage with 4-3.5” SAS drives. The DL 360 G7 requires 8 – 2.5” drives to obtain half this capacity (4TB) (and you are still paying $156 more ½ the capacity plus $129 for 4 extra drive bays.)*• More disks required to obtain same capacity increases the opportunity for drive failure.

* HP 5/11/10 Web price vs. C200 MSRP

Page 20: UCS C-Series Rack-Mount Competitive Details Arvie Martin 1/27/2011

20© 2007 Cisco Systems, Inc. All rights reserved. Cisco C-Series _DC-PSeVT SlidesDCSTG Forecast Review 20

HP DL160 G6

HP DL360 G7

Cisco UCS C200 M2

vs. HP

Fu

nct

ion

alit

y

Primary differences:• 6 additional DIMM Slots (18 vs 12)• 4 - Extra HDDs

• Base Server 8/17/10Web price vs. C200 MSRP. Base includes 1 PSU, Rail Kit, DVD-RW drive•** Includes the 4-Bay Drive Cage required to get to 8 drives

Key Points: Performance is virtually equal, but Customers pay:

• $580/Base Server* premium for this extra functionality• Over $22,000 premium for a rack of 38 Servers*

• Can only add 4TB of storage on the DL360 G7 and customers pay $285**/server more for ½ the capacity of a C200 M2.

• The C200 M2 can deliver 304 TB in a rack of 38 servers while HP can only deliver 152 TB for $5,900 more.

• C200 M2 can be integrated into a UCS environment

• Cisco Virtual Interface Card Support

UCS C200 M2 Competitive Positioning vs. HP

Page 21: UCS C-Series Rack-Mount Competitive Details Arvie Martin 1/27/2011

21© 2007 Cisco Systems, Inc. All rights reserved. Cisco C-Series _DC-PSeVT SlidesDCSTG Forecast Review 21

HP DL160 G6

HP DL360 G7

Cisco UCS C200 M2

vs. HP

Fu

nct

ion

alit

y Primary differences:• HP DL 160 offers no Redundant Power Supply• The DL 160 offers 6 additional DIMM Slots (18 vs 12)

* Base Server 11/14/10 Web price vs. C200 MSRP. Base includes 1 PSU, Rail Kit, DVD-RW drive

Notes:• Performance clocks down to 800MHz when slots 13 - 18 DIMMs are used.• Only provides economical advantage above 48GB or 96GB (although memory speed drops to 800 MHz). • Does your customer need >48GB or 96GB for their application?

Notes:• Does your customer want to run a server in their datacenter that has a Power Supply as its single point of failure?

• Power Supplies are one of the most common components prone to failure on a server.

UCS C200 M2 Competitive Positioning vs. HP

Page 22: UCS C-Series Rack-Mount Competitive Details Arvie Martin 1/27/2011

22© 2007 Cisco Systems, Inc. All rights reserved. Cisco C-Series _DC-PSeVT SlidesDCSTG Forecast Review Cisco Inc., Company Confidential - NDA Required 22

HP DL160 G6

HP DL360 G7

Cisco UCS C200 M2

vs. HP

Fu

nct

ion

alit

y

Primary differences:• HP DL 160 offers no Redundant Power Supply• The DL 160 offers 6 additional DIMM Slots (18 vs 12)

* Base Server 11/14/10 Web price vs. C200 MSRP. Base includes 1 PSU, Rail Kit, DVD-RW drive

UCS C200 M2 Competitive Positioning vs. HP

Key Points: Performance is virtually equal, but:

• does your customer want to run their applications on a server where the PSU is the Single Point of Failure?

• The DL160 G6 does not run the latest Intel chipset nor will it provide TXT support

• C200 M2 can be integrated into a UCS environment

• Cisco Virtual Interface Card Support

Page 23: UCS C-Series Rack-Mount Competitive Details Arvie Martin 1/27/2011

23© 2007 Cisco Systems, Inc. All rights reserved. Cisco C-Series _DC-PSeVT SlidesDCSTG Forecast Review

Cisco UCS C200 M2 vs. IBM 1U/2S Servers

23

Page 24: UCS C-Series Rack-Mount Competitive Details Arvie Martin 1/27/2011

24© 2007 Cisco Systems, Inc. All rights reserved. Cisco C-Series _DC-PSeVT SlidesDCSTG Forecast Review

UCS C200 M2 Competitive Positioning vs. IBM

24

Cisco UCS C200 M2

vs. IBM

Fu

nct

ion

alit

y

Primary differences:• 4 additional DIMM Slots (16 vs 12)• 4 - Extra HDDs

Notes:• Does your customer use/need more than 4 Disk

Spindles?

• The C200 can host up to 8TB of internal storage with 4-3.5” SAS drives. The X3550 M3 requires 8 – 2.5” drives to obtain a little more than half this capacity (4.8 TB) (and you are still paying $3,594 more for limited capacity plus $69 for 4 extra drive bays.)* Customers must also forfeit the use of a DVD-ROM drive to support more than 4 HDDs.

• More disks required to obtain same capacity increases the opportunity for drive failure.

IBM X3550 M3

Notes:• Performance clocks down to 800MHz when slots 13 - 18 DIMMs are used.• Only provides economical advantage above 48GB or 96GB (although memory speed drops to 800 MHz). • Does your customer need >48GB or 96GB for their application?

* HP 8/17/10 Web price vs. C200 MSRP

Page 25: UCS C-Series Rack-Mount Competitive Details Arvie Martin 1/27/2011

25© 2007 Cisco Systems, Inc. All rights reserved. Cisco C-Series _DC-PSeVT SlidesDCSTG Forecast Review

UCS C200 M2 Competitive Positioning vs. IBM

25

Cisco UCS C200 M2

vs. IBM

Fu

nct

ion

alit

y

Primary differences:• 4 additional DIMM Slots (16 vs 12)• 2 - Extra HDDs

IBM X3550 M3

Key Points: Performance is virtually equal, but customers:

• Can only add 4.8 TB of storage on the IBM X3550 M3 and customers pay in drives alone, $3,663*/server more for a little more than ½ the capacity of a C200 M2.

• The C200 M2 can deliver 304 TB in a rack of 38 servers while HP can only deliver 182 TB for $136.6K more.

• C200 M2 can be integrated into a UCS environment

• Cisco Virtual Interface Card Support

* HP 8/17/10 Web price vs. C200 MSRP

Page 26: UCS C-Series Rack-Mount Competitive Details Arvie Martin 1/27/2011

26© 2007 Cisco Systems, Inc. All rights reserved. Cisco C-Series _DC-PSeVT SlidesDCSTG Forecast Review

Cisco UCS C200 M2 vs. Dell 1U/2S Servers

26

Page 27: UCS C-Series Rack-Mount Competitive Details Arvie Martin 1/27/2011

27© 2007 Cisco Systems, Inc. All rights reserved. Cisco C-Series _DC-PSeVT SlidesDCSTG Forecast Review 27

Cisco UCS C200 M1

vs. Dell

Fu

nct

ion

alit

y

• Dell 11/15/09 Web price vs. C200 MSRP, includes 2-E5520 Processors, redundant PSUs, 2-250GB SATA drives and DVD-RW drive

Dell PE R610

Dell PE R410

When Selling Against Dell:• Get the customer nodding on Dell strategy about focus on

price vs. innovation/differentiation• Sell Cisco innovation over Dell’s “Cost +” approach• The issue with price leaders is by definition they must be

cheaper. However, being cheaper has Dell at #3 in marketshare (below HP and IBM).

• Being the “cheapest” solution out there forces companies to cut back on R&D spending. That’s why Dell is always focused on being a price leader, not an innovator.

• Don’t be fooled by list prices. Typical Cisco discount is significantly higher than Dell. Because Dell’s discount is much lower, Dell needs a lower sticker price to keep mindshare.

• Can the C-Series compete on price?• In some cases and configurations yes• For the right opportunities Cisco can come close• If the config type isn’t favorable, customer doesn’t care about

innovation and the advantage innovation can bring to their data center and lowest price is the primary buying criteria – walk away. Note if price was everything, Dell would be #1 and not #3 in the market.

UCS C200 M2 Competitive Positioning vs. Dell

Page 28: UCS C-Series Rack-Mount Competitive Details Arvie Martin 1/27/2011

28© 2007 Cisco Systems, Inc. All rights reserved. Cisco C-Series _DC-PSeVT SlidesDCSTG Forecast Review

Cisco UCS C210 M2 vs. HP 2U/2S Servers

28

Page 29: UCS C-Series Rack-Mount Competitive Details Arvie Martin 1/27/2011

29© 2007 Cisco Systems, Inc. All rights reserved. Cisco C-Series _DC-PSeVT SlidesDCSTG Forecast Review

UCS C210 M2 Competitive Positioning vs. HP DL380 G7

29

vs. HP

Fu

nct

ion

alit

y

Primary differences:• 6 additional DIMM Slots (18 vs 12)• 1 – additional PCIe slot (6 vs. 5)• 4 – Integrated GigE ports (vs. 2)

Notes:• Performance clocks down to 800MHz when slots 13 - 18 DIMMs are used.• Only provides economical advantage above 48GB or 96GB (although memory speed drops to 800 MHz). • Does your customer need >48GB or 96GB for their application?

Cisco UCS C210 M2

HP DL380 G7

HP DL180 G6

Notes:• Does your customer need all 6 PCIe slots?

Page 30: UCS C-Series Rack-Mount Competitive Details Arvie Martin 1/27/2011

30© 2007 Cisco Systems, Inc. All rights reserved. Cisco C-Series _DC-PSeVT SlidesDCSTG Forecast Review

UCS C210 M2 Competitive Positioning vs. HP DL380 G7

30

vs. HP

Fu

nct

ion

alit

y

Primary differences:• 6 additional DIMM Slots (18 vs 12)• 1 – additional PCIe slot (6 vs. 5)• 4 – Integrated GigE ports (vs. 2)

Cisco UCS C210 M2

HP DL380 G7

HP DL180 G6

Key Points:Performance is virtually equal, and pricing is comparable between two products:

• No optical drive support with 16 Drives.

• C210 M2 can be integrated into a UCS environment

• Cisco Virtual Interface Card Support

Page 31: UCS C-Series Rack-Mount Competitive Details Arvie Martin 1/27/2011

31© 2007 Cisco Systems, Inc. All rights reserved. Cisco C-Series _DC-PSeVT SlidesDCSTG Forecast Review

UCS C210 M2 Competitive Positioning vs. HP DL180 G6

31

vs. HP

Fu

nct

ion

alit

y

Primary differences:• 2 – additional PCIe slot (5 vs. 3)• HP DL 180 will support up to 14-3.5” drives or 25-2.5” drives

Cisco UCS C210 M2

HP DL380 G7

HP DL180 G6

Page 32: UCS C-Series Rack-Mount Competitive Details Arvie Martin 1/27/2011

32© 2007 Cisco Systems, Inc. All rights reserved. Cisco C-Series _DC-PSeVT SlidesDCSTG Forecast Review

UCS C210 M2 Competitive Positioning vs. HP DL180 G6

Cisco Inc., Company Confidential - NDA Required 32

vs. HP

Fu

nct

ion

alit

y

Primary differences:• 2 – additional PCIe slot (5 vs. 3)• HP DL 180 will support up to 14-3.5” drives or 25-2.5” drives

Cisco UCS C210 M2

HP DL380 G6

HP DL180 G6

Key Points:Performance is virtually equal, and pricing is comparable between two products:

• The DL180 G6 does not run the latest Intel chipset nor will it provide TXT support

• No optical drive support with 14-3.5” HDD or 25-2.4” HDD option on the HP DL180 G6

• One additional PCIe slots availabe on the C210 M2

• C210 can be integrated into a UCS environment

• Cisco Virtual Interface Card Support

Page 33: UCS C-Series Rack-Mount Competitive Details Arvie Martin 1/27/2011

33© 2007 Cisco Systems, Inc. All rights reserved. Cisco C-Series _DC-PSeVT SlidesDCSTG Forecast Review

Cisco UCS C210 M2 vs. IBM’s 2U/2S Server

33

Page 34: UCS C-Series Rack-Mount Competitive Details Arvie Martin 1/27/2011

34© 2007 Cisco Systems, Inc. All rights reserved. Cisco C-Series _DC-PSeVT SlidesDCSTG Forecast Review

UCS C210 M2 Competitive Positioning vs. IBM X3650 M3

34

vs. IBM

Fu

nct

ion

alit

y

Primary differences:• 6 additional DIMM Slots (18 vs 12)• 4 – Integrated GigE ports (vs. 2)

Cisco UCS C210 M2

Notes:• Performance clocks down to 800MHz when slots 13 - 18 DIMMs are used.• Only provides economical advantage above 48GB or 96GB (although memory speed drops to 800 MHz). • Does your customer need >48GB or 96GB for their application?

Key Points:Performance is virtually equal, but:

• UCS C210 M2 offers one additional PCIe slot.

• C210 M2 can be integrated into a UCS environment

• Cisco Virtual Interface Card Support

IBM X3650 M2

Page 35: UCS C-Series Rack-Mount Competitive Details Arvie Martin 1/27/2011

35© 2007 Cisco Systems, Inc. All rights reserved. Cisco C-Series _DC-PSeVT SlidesDCSTG Forecast Review

Cisco UCS C210 M2 vs. Dell’s 2U/2S Server

35

Page 36: UCS C-Series Rack-Mount Competitive Details Arvie Martin 1/27/2011

36© 2007 Cisco Systems, Inc. All rights reserved. Cisco C-Series _DC-PSeVT SlidesDCSTG Forecast Review

UCS C210 M1Competitive Positioning vs. Dell PE R710

36

vs. Dell

Fu

nct

ion

alit

y

Primary differences:• 6 additional DIMM Slots (18 vs 12)• 4 – Integrated GigE ports (vs. 2)• 16 SFF on the C210 vs. 8 SFF or 6 LFF on the R710

Cisco UCS C210 M2

Dell PE R710

Notes:• Performance clocks down to 800MHz when slots 13 - 18 DIMMs are used.• Only provides economical advantage above 48GB or 96GB (although memory speed drops to 800 MHz). • Does your customer need >48GB or 96GB for their application?

Key Points:Performance is virtually equal, but:

• UCS C210 offers support for up to 16-2.5” drives (vs. 8) on a Dell PE R710

• Faster drive performance on systems >8 drives

• Customers pay a $306 premium for base chassis* to get 6 additional DIMM slots, 2 additional GigE ports but less addressable HDDs.

• C210 M2 can be integrated into a UCS environment

• Cisco Virtual Interface Card Support

* Base Server 1/27/11 Web price vs. C210 MSRP. Base includes 1 PSU, no-DVD-RW drive, Enterprise class systems management.

Page 37: UCS C-Series Rack-Mount Competitive Details Arvie Martin 1/27/2011

37© 2007 Cisco Systems, Inc. All rights reserved. Cisco C-Series _DC-PSeVT SlidesDCSTG Forecast Review 37

vs. Dell

Fu

nct

ion

alit

y

• Dell 11/15/09 Web price vs. C200 MSRP, includes 2-E5520 Processors, redundant PSUs, 2-250GB SATA drives and DVD-RW drive

When Selling Against Dell:• Get the customer nodding on Dell strategy about focus on

price vs. innovation/differentiation• Sell Cisco innovation over Dell’s “Cost +” approach• The issue with price leaders is by definition they must be

cheaper. However, being cheaper has Dell at #3 in marketshare (below HP and IBM).

• Being the “cheapest” solution out there forces companies to cut back on R&D spending. That’s why Dell is always focused on being a price leader, not an innovator.

• Don’t be fooled by list prices. Typical Cisco discount is significantly higher than Dell. Because Dell’s discount is much lower, Dell needs a lower sticker price to keep mindshare.

• Can the C-Series compete on price?• In some cases and configurations yes• For the right opportunities Cisco can come close• If the config type isn’t favorable, customer doesn’t care about

innovation and the advantage innovation can bring to their data center and lowest price is the primary buying criteria – walk away. Note if price was everything, Dell would be #1 and not #3 in the market.

UCS C210 M1 Competitive Positioning vs. Dell

Cisco UCS C210 M2

Dell PE R710

Page 38: UCS C-Series Rack-Mount Competitive Details Arvie Martin 1/27/2011

38© 2007 Cisco Systems, Inc. All rights reserved. Cisco C-Series _DC-PSeVT SlidesDCSTG Forecast Review

Cisco UCS C460 M1 vs. Competitive 4S Servers

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Page 39: UCS C-Series Rack-Mount Competitive Details Arvie Martin 1/27/2011

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Competitive offerings HP offerings

•DL580 G7 – 4u 4s Rack Server• 16 Hot-Plug SFF drives (SAS / SATA / SSD – possible option for

LFF)

• 64 Dimm Sockets (1 Tb Max)

• PCIe CNA (likely Qlogic and Emulex [announced] Possible Flex-10 capable)

• Expect combination of 1Gb and 10Gb NICs (up to 4?)

•BL 620c G7 – FH / SW 2s Blade server• 2 Hot-Plug SFF drives (2 internal SSDs)

• 32 Dimm Sockets (512 Gb Max)

• Embedded CNA (likely Qlogic and Emulex) – act as NIC / HBA or iSCSI (all Flex-10)

• Can pair with other blade (likely an A/B connection, not A/A) – yields FH / DW 64 4s Dimm Blade – BL680c G7

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Competitive positioning•DL580 G7 – 4u 4s Rack Server

• Similar HW specs to C460 M1

• Support of CNAs only paint half a picture. What will they connect to? Not a solution, providing piece parts only

• Management still disjointed (SIM, ICE, Insight Dynamics?)

•BL 620c G7 – FH / SW 2s Blade server• Similar specs to B440 M1

• Better processor density (4s + 32 Dimms) than BL620

•Same processor / core count in c7000 as UCS 5100 (but 6u vs. 10u)

• Position B440 as a better balance (4s + 32 Dimms is right for real workloads)

• In 2s formfactor, requires higher price EX processors

• UCS story still should be the focus

Source: http://www.netprogroup.com/_pdf/NetPro_HP_BladeSystems.pdf

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Competitive offerings IBM offerings

•x3690 X5 – 2u 2s (Nahalem-EX) Rack Server• 16 Hot-Plug SFF drives (SAS / SATA / SSD)

• 32 Dimm Sockets (512 Gb Max)

• PCIe CNA (likely Qlogic and Emulex)

• Max5 1u memory expander – adds 32 additional Dimms

•X3850 X5 – 4u 4s Rack Server• 8 Hot-Plug SFF drives (SAS / SATA / SSD – up to 16 SSDs)

• 64 Dimm Sockets (1 Tb Max)

• PCIe CNA (likely Qlogic and Emulex)

• Expect combination of 1 and 10Gb NICs (up to 4?)

• Max5 1u memory expander – adds 32 additional Dimms

•HX5 – FH / SW 2s Blade server• No Hot-Plug SFF drives (1 or 2 internal SSDs)

• 16 Dimm Sockets (1 Tb Max)

• Mezzanine CNA? (likely Qlogic and Emulex)

• Expect combination of 1 and 10Gb NICs (up to 4?)

• Can add Max5 FH / SW memory expander – Adds 24 Dimms

• Can pair with other HX5 (and Max5) – yields 4s QW 80 Dimm Blade

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Competitive positioning•x3690 X5 – 2u 2s (Nahalem-EX) Rack Server

• Why not use C250 and get 2s 48 Dimms?

• C250 cheaper EP processors and offers a better DIMM count

• Adding the extra 1u shelf just to get to >32 Dimms creates a 50% less dense solution as well as potential latency / performance issues (uses extra QPI links and may have extra hops to extended memory)

•X3850 X5 – 4u 4s Rack Server• Similar specs to B460 M1

• Adding the extra 1u shelf just to get to >32 Dimms creates a 25% less dense solution as well as potential latency / performance issues (uses extra QPI links and may have extra hops to extended memory)

•HX5 – FH / SW 2s Blade server• B440 delivers more Dimms in a single-wide design effectively

doubling the density of what the HX5 can offer – IBM gets seven (w/out extra memory blade) 4s blades per 9u chassis. Cisco provides up to eight 4s blades with 33% more Dimms per server in a 6u chassis. With the extended memory blades attached, IBM can only provide three 4s servers per 9u chassis (leaving 2 slots and 2 sets of I/O ports unused)

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Competitive offerings

Dell R910 / M910 expected offerings•Expected that Dell will announce M910 and R910 Nehalem-EX blade and Rack servers

•M910 – FH/ SW 4s blade• 32 Dimms (512Gb Max)

• 2 Hot-Plug SFF drives (SAS / SATA / SSD)

• Mezzanine CNA (likely Qlogic, Emulex and Brocade)

•R910 – 4u 4s Rack Server• 16 Hot-Plug SFF drives (SAS / SATA / SSD)

• 64 Dimm Sockets (1Tb Max)

• PCIe CNA (likely Qlogic and Emulex)

• Four 1Gb / 10Gb NICs

Shown for form-factor only.