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MARKETING INFO PACK 2005/2006

U2 Marketing Info 2005 / 2006

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Page 1: U2 Marketing Info 2005 / 2006

MARKETINGINFO PACK

2005/2006

November 2005

Page 2: U2 Marketing Info 2005 / 2006

index

Introduction 3

The Fact Sheet 3

U2 Products 4

U2 Services 5

Positioning & Roadmap 6

Customer List (local & international) 11

Migration Information 12

Contact Details & Forum Info 13

Page 2

Page 3: U2 Marketing Info 2005 / 2006

introductionIBM acquired the U2 product suite from Informix in 2001. Following this, Explix Technologies (trading as Workgroup)

was appointed by IBM as the local U2 product suite distributor in November 2003. The U2 team within Workgroup are

focused on and responsible for the marketing, sales, administration and support of the U2 product suite within Southern

and Central Africa.

Due to its nature, U2 has never been and will never be a mainstream database. The IBM U2 databases are embedded

within applications as developed by our partners. Such applications usually meet specific business requirements or

alternatively provide customers with a particular solution within a niche or vertical market. The U2 databases have been

in existence since the early 1980’s and are therefore very mature and reliable products in terms of technology.

However, it is interesting to note that this technology is newer than some of IBM’s other mainstream databases. Being

niche focused, does not make the IBM U2 databases any less suitable than the mainstream databases of this world. In

fact they are far more scalable and flexible, offer very stable technology, boast ease of use and speedy deployment,

allow for data transfer to disparate applications, provide a rapid return on investment and present a low cost of

ownership.

As can be seen from the statistics, IBM has invested in products with strong OEM partnerships, millions of end-users

and high revenue generation worldwide.

the fact sheet Workgroup has been voted as the top IBM software distributor in South Africa for the past 8 years and has received

the award again this year (2005).

IBM U2 has in the region of 600 partners, 60,000 customers and 4 million users internationally.

U2 is represented locally by 40 partners, 2,000 customers and 30,000 users.

It is estimated that IBM U2 remains the leading MultiValue vendor and covers approximately 75-80% market share,

and is still the 3rd largest vendor of the embedded market. It is estimated that the local market share is slightly

higher.

ISVs/VARs have successfully converted approximately 300 MultiValue sites to UniVerse.

Page 3

Page 4: U2 Marketing Info 2005 / 2006

U2 productsIBM UniData® and UniVerse® (U2) are extended relational databases that offer high performance, scalable information

management environments for embedding in vertical applications. U2 tools are designed to fully leverage the power of

this extended relational model.

See http://wwwbm.com/developerworks/db2/products/u2/ or

http://www.ibm.com/software/u2/..

Janet Oswald, IBM U2 Marketing Manager and Jackie Burhans, IBM U2 Portfolio Manager provide us with an inside

look into the U2 databases, thereby allowing us to understand the extended relational data model, its architecture,

benefits and the associated tools products. See IBM U2: The Big Picture at IBM’s website by linking through to…

http://www-128.ibm.com/developerworks/db2/library/techarticle/dm-0508oswald/

UniData

An extended relational database designed for embedding in vertical applications. UniData simplifies information

management and query logic, providing more power for online high-transaction applications.

For more detailed product information, see: http://www-306.ibm.com/software/data/u2/unidata/

UniVerse

An extended relational database designed for embedding in vertical applications. This nested relational data model

means intuitive data modelling and few resulting tables.

For more detailed product information, see: http://www-306.ibm.com/software/data/u2/universe/

RedBack

A scalable, object-based infrastructure for the U2 databases that includes an object-abstraction tool, allowing for

development within a variety of technologies such as Java and ASP/JSP.

For more detailed product information, see: http://www-306.ibm.com/software/data/u2/redback/

SB+ & SBClient

The rapid application development (RAD) tool for IBM U2 databases, providing a structured process-based environment

in which to create and maintain enterprise applications.

For more detailed product information, see: http://www-306.ibm.com/software/data/u2/sb/

wIntegrate

Advanced terminal emulation application enhancement tool for IBM U2 databases and other MultiValue databases.

For more detailed product information, see: http://www-306.ibm.com/software/data/u2/wintegrate/

Page 4

Page 5: U2 Marketing Info 2005 / 2006

U2 Tools

Designed to fully leverage the power of the extended relational model supported by the IBM U2 databases, UniData and

UniVerse. U2 Tools provide high-performance connectivity, interoperability, development and integration. In addition,

our tools can be deployed in legacy MultiValued environments.

For more detailed product information, see: http://www-306.ibm.com/software/data/u2/tools/

U2 servicesCollectively, the IBM U2 team at Workgroup has 53 years experience in the MV market.

Consulting and Support

Our U2 Technical Support Team offer a range of support and consulting services to end-users and value-added

resellers, including online, email & telephonic support ranging from installation to client tools. On-site consulting

services are available on request and include installations, maintenance, middleware setups, software upgrades and

updates, analysis of procedures and environment integrity checks. The technical support team manages our porting

centre and assists with the migration or conversion from other multi-valued databases to UniVerse.

Product Training

The U2 team offers training locally and internationally on the U2 product range. Courses available include UniVerse

and UniData Fundamentals, Basic, Administration and ODBC; Java Development using UniObjects; SB+ Essentials,

Advanced and GUI development and Advanced courses and RedBack Essentials.

For more detailed product information, see: http://www.utwo.co.za/training.htm

Communications, Info Updates and Local Events

In order for our ISVs/VARs and all end-users to remain informed of U2 developments, we compile and distribute a

number of communication articles. Workgroup also hosts two main events every year where international IBM

representatives bring you the latest U2 news from a business (U2Where2) and technical (U2How2) perspective.

Technical update sessions and hands-on workshops are also scheduled for every quarter, which are open to any ISV or

end-user. Other communications include the local www.utwo.co.za website, technical email tips, pro-active buddy calls,

incident reports, general email updates, local U2 newsletters, technical and business meetings and product and

services brochures.

Page 5

Page 6: U2 Marketing Info 2005 / 2006

positioning and roadmapIBM acquired the U2 database product suite from Informix in 2001. Since then, IBM has embraced the product suite

and has clearly defined its position in their database portfolio. U2 is one of ± 15 IBM databases, of which all sit within

the DB2 Software Pillar, and has been identified as IBM’s strategic database for MultiValue embedded solutions. IBM

continues to enhance and support the U2 product suite in order that customers may further enhance their applications in

line with new technology trends and to leverage other IBM software products and technology.

IBM Software Group | DB2 information management software

34

IBM Software Portfolio

Reliable

Globalized

Scalable

Modular & Flexible

Platform independent

Standards-based

Linux Windows AIX Solaris HP-UX OS/400 z/OS

Groupware

Collaboration & Human

Interaction

Database

Information Management

OnlineTransaction

Systems

Platform for Integrated

e-business

SystemsManagement

Intelligent Management

Software

Modeling & Development

Tools

Development Platform for

Business Automation

Page 6

DB2, U2, IDS, etc

Page 7: U2 Marketing Info 2005 / 2006

Page 7

Total Solution Value: Application DBMS Server Storage Services SW & HW Mtc IT Staff

Product Flexibility: Increasing Capability, Performance, Scalability, & Control

DB2 & IDS Workgroup

DB2 & IDS Workgroup

DB2 & IDS Express

DB2 & IDS Express

DB2 & IDSEnterprise

DB2 & IDSEnterprise

Target: Entry level 2 ways systems, requiring base database capability

Target: the most challenging database problems, on any size system

Target: 2-4 way mid level systems, requiring advanced high availability

DB2 zOSDB2 zOS Target: applications

built for zOS

Target: applications built for zOSV

ALUE

Infrastructure OLTP Products

OEM/Embedded Products

Product Flexibility: Increasing Footprint, Increasing Capability, Performance, Scalability, & Control

CloudscapeCloudscape

DB2 EveryplaceDB2 Everyplace

IDS 9IDS 9

Target: Micro databases, mobile devices

Target: industrial strength transactional, embedded applications

Target: Lite Embedded Data Driven Applications for Eclipse / Java Developers

Integrated RuntimeIntegrated Runtime

Target: Industrial Strength Transactional, Java Application + Middleware Solutions

Target: Industrial Strength Transactional, Java Application + Middleware Solutions

U2U2

Target: MultiValue embedded vertical applications for SMB

Micro {

Lite {

MultiValue {

Page 8: U2 Marketing Info 2005 / 2006

IBM U2 Goal: Growing Market Share

IBM is constantly looking to grow the U2 market share internationally. By making their current partners more

competitive and delivering new technology, IBM is able to sell U2 solutions into the clearly defined small to medium

business sector. Always on the lookout for new U2 partners and solutions, through new applications as well as

migrated applications, and in focusing on providing first class support and product functionality to the existing customer

base, IBM looks to continue their growth of the U2 business internationally.

IBM Software Group | DB2 information management software

19

The Middleware SMB Opportunity

Small1-99

Large1,000 - 4,999

$8.7B5% CAGR

$15B7.5% CAGR

500K enterprises

$21.7B

Millions of enterprises

IT spend over next 3-5 years

Midsize100 - 999

Number of employees

$45.4B Opportunity• More than 54% of all IT

spending (hardware, software and services) is now from companies with less than 1000 employees

• The SMB market has three distinct sub-segments (Small, Medium and Large)

• The Medium sub-segment is growing faster (11%) than the Large (5%)

The small to medium sized business arena has been identified as showing the largest IT growth over the next four

years. IBM’s U2 product suite allows IBM to play in this space through our business partners without competing against

other IBM databases. The small to medium enterprises are searching for solutions and not databases, which our

partners can offer this market through their vertically focused solutions. IBM encourages partners and customers to

stay with the technology they initially chose and to look to enhancing the solution with the database and tool

functionality that is being made available. The technology was originally chosen because it was fast, reliable, and

flexible, deployment was easy, it was rich in capabilities and had strong backend support… and today none of that has

changed. IBM continues to remain committed to the product and further developments or enhancements that will meet

the needs of our partners and will be in line with technology trends.

Page 8

Page 9: U2 Marketing Info 2005 / 2006

IBM Software Group | DB2 information management software

2

IBM U2 databases and tools continue to receive feature and quality updates

IBM U2 Roadmap Overview

2005 20072003 2004 2006

2004UniVerse:Performance, Security, Standards

10.1

UniData:Interoperability,Security, Usability

6.1 7.1 .next

wIntegrate:DeploymentFlexibility

6.1

RedBack:Performance, Integration

4.2 .next

SB+:Interoperability,Usability

5.3 5.4 .next

4.3

10.2 11 .next

2008

5.2 6.0 .next

IBM U2 Product Plans

The IBM product roadmaps are continuously updated and detailed functionality information can be obtained regarding

the new software enhancements and developments going forward. Although the roadmaps show development until year

X on an on-going basis, this is absolutely NOT the point of termination / retirement of the product!

New product development to look forward to in the next 12 to 24 months includes…

- EDA (External Database Access): extending the capability of U2 and providing transparent access from U2

applications across other external data sources.

- Connection Pooling: providing user database access for web services.

- Web Builder (*name and functionality is subject to change*): drag-and-drop graphical tool to web-enable

applications and existing SB environments.

Page 9

Page 10: U2 Marketing Info 2005 / 2006

IBM Software Group | DB2 information management software

35

System Management

IBM U2 and IBM Middleware Integration

UniDataUniVerse

ApplicationDevelopment

Business Integration

CollaborationInformation

Management WebSphere MQ WebSphere Application Server WebSphere Studio

Eclipse Framework

DB2 UDB DB2 Everyplace* DB2 AlphaBlox*

Lotus Notes Lotus Workplace*

Extending theValue…

Tivoli Storage Manager* Tivoli Monitoring*

* Under Research

One of IBM’s key focus areas is to leverage existing development projects across other software products and

incorporate such functionality into the U2 product suite as and when appropriate. This thereby allows for integration

with existing software from within the IBM stable. IBM’s corporate policy of open standard and multiplatform support

provides our customers with the option of keeping existing applications and making use of the breadth of technology

available to them.

Page 10

Page 11: U2 Marketing Info 2005 / 2006

customer listI

BM delivers solutions to the retail, financial services, government, health care, manufacturing, media and publishing,

and telecommunications markets.

Local Customers

Some of the larger customers running applications that are powered by IBM U2 include…

BCSNet 425 users Bearings International 300 users

Capital Alliance Life 480 users Cliff Dekker Fuller Moore 255 users

Hulett Aluminium 380 users Hofmeyer 210 users

Netcare 3,847 users (UV & SB) Investec 560 users (UD & wIntegrate)

Protea Furnishers 1190 users OUTsurance 2,581 users (UV, SB+ & RedBack)

XPS 596 users Ekurhuleni 300 users

Antalis 300 users Supply Chain Services 115 users

Other well known sites…

ABB Powertech Anders Incorporated Barnard Jacob Mellet World Net Logistics

Bisset Attorneys Buchanan Boyes Botswana Housing Corp Caltex Oil

County Fair Dunlop De Klerk Vermaak & Partners Elliot International

Escom Library Estate Agency Affairs Board First National Battery Waco / Formscaff

Genrec Engineering Hellermann Tyton Hyflo JD Group

Jhb Public Library Midas Murray & Roberts Mutual & Federal

Norton Lambrianos Attorneys Putco SA Express Stanley & de Kok

Super Group The Fabric Library Unilever SA Post Office

Gundle Plastall PNet Deutz Diesel Power Merck Group

Man Truck & Bus Adams & Adams Leaseplan / ABSA Afcol

Andrew Mentis AST Group Tata Motors KSB Pumas

Babcock Biccaro Bollo Mariano Cashbuild Comparex

Comztek Conti Print CSIR ELB Equip (Bateman)

Glasfit Heritage Insurance Brokers Hire-All I-CSS

Impala Platinum ITEC L’Oreal Lambsons Hire

Master Drilling MPF Mng Services / Tarsus Mintek Property24

Acme Something Fishy

Page 11

Page 12: U2 Marketing Info 2005 / 2006

International Customers

Merrill Lynch NY Public Library Whirlpool

British Airways William Hill Betting France Telecom

Nieman Marcus Lens Express IBM

CSC Healthcare Gio Library Systems Australian Taxation Office

American Express Bank of America Bidvest

Dell MTV Kenwood

U2 Applications

Short term insurance Legal & workflow Creditors Integration

Long term insurance ERP Payroll Leasing

Medical insurance Installment sale Logistics Healthcare

Loans Equipment Rental / Hire Optometric Automotive parts

migration information

If you're looking to make a move, make IBM U2 your last move. Only IBM U2 can offer the security of the IBM name --

the financial backing and wealth of resources of a large company on solid financial ground, and the breadth of tools and

products to meet all of your business needs. There's never been a better time to move your mission-critical applications

to IBM U2! If you already have an application running on another extended relational database, we have special

migration pricing available.

No fundamental alterations to the database will be experienced when moving your application from any MultiValue

(Mentor, Pick, D3, R83, Revelation), environment to U2. The major differences will be in the underlying operating

system. The application will run in almost the same way as it had run on the old system. The spooler / printer

management may run slightly differently depending on the choice of the operating system. Although standard porting

procedures are in place, we prefer to handle each conversion on a project-type basis. With each site / client’s

application and data being different, it is of the utmost importance that the porting of the data and application is handled

on an individual basis.

Page 12

Page 13: U2 Marketing Info 2005 / 2006

Approximately 50 sites in the automotive spares industry, 300 Pick sites in the legal industry and

approximately 20 PIOpen sites in the ERP industry have been successfully converted to UniVerse through

single ISV partners.

Page 13

Page 14: U2 Marketing Info 2005 / 2006

contact details & forum info

U2 Switchboard [email protected] +27 (0)11 654 6008

Administration [email protected] Uvanka Pote

[email protected] +27 (0)11 654 6178

Support & Training [email protected] Keith Collen or Kurt Neumann

[email protected] +27 (0)11 654 6175

+27 (0)11 654 6179

Management [email protected] Jacqui Powell

+27 (0)11 654 6174

+27 (0)82 552 1894

Physical Address: The Summit

269 16th Road Ext 30 Randjespark Midrand

Postal Address: PO Box 3754, Halfway House, 1685

Websites: www.itweb.co.za/office/u2 press office website

www.utwo.co.za local website

www.ibm.com/software/u2 IBM website

Forums & Email Lists: http://www.u2ug.org/ international U2 user group

Page 14