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locate, communicate, accelerate
u-blox Brad Sherrard, Vice President M2M Evolution
Miami, FL
February 1, 2012
© u-blox AG
u-blox at a glance
• Swiss high technology company • Founded in 1997 • Listed on the SIX Swiss Exchange since 2007
• Core competencies • GNSS positioning technologies (GPS, GALILEO, GLONASS, QZSS)
• GSM, UMTS & CDMA wireless communications technologies
• Product offering • GPS chips and modules • Wireless modules • Positioning and wireless services
• Market focus • Consumer – mass market solutions • Industrial – durable solutions for professional electronics • Automotive – robust, automotive grade products
• Business model • Fabless operation
• Commercial, off-the-shelf products
Slide 2
Broad Market Focus
• Consumer • Personal navigation
• Mobile computing
• Geotagging of photos and videos
• Mobile phones
• Recreational devices like golf range finder
• Industrial • Fleet management
• Asset tracking
• Precision timing
• Smart metering
• POS terminals
• Automotive • In-car navigation
• Emergency call
• Stolen vehicle tracking
• Internet connectivity
• Road pricing
© u-blox AG Slide 3
Wide range of products and services
© u-blox AG Slide 4
Product portfolio Product
GPS chips u-blox 6 GPS chips: Standard and automotive grade for compact, flexible, high-volume designs
GPS modules AMY, MAX, NEO, LEA: Comprehensive range of GPS modules for consumer, industrial and automotive applications
Wireless modules LEON: GSM/GPRS module
LISA: modules for HSPA & CDMA
FW2763/70: CDMA 1xRTT & EV-DO modules
Services YUMA: End-to-end solution for instant low-power geotagging
AssistNow: Globally available A-GPS services for accelerated positioning
Dead Reckoning: For first-mount & after-market automotive applications
CellLocate: positioning based on GSM basestation attributes
Wireless solutions: complete wireless reference designs
Simple, cost effective modem & GPS integration
Slide 5 © u-blox AG
• Access to GPS via modem serial interface, one interface needed
• GPS aiding features • AssistNow Online • AssistNow Offline • Local Aiding
• Hybrid Positioning incl. CellLocate(1) • Control-plan Aiding (E911 in USA)(2)
LISA/LEON
u-blox GPS Receiver
Aiding Clients
3. Automatic Aiding (via DDC/I2C)
Memory RTC
Micro Controller
1. Enable Aiding
2. AssistNow data download
Fast time-to-market thanks to our customer focus
Evaluation kits
• Evaluation kits for SuperSense, KickStart, Dead Reckoning, Capture & Process, Timing receivers and Wireless modems
• Comprehensive documentation
Evaluation software
• u-center GPS evaluation software for PCs and Windows Mobile handheld devices
• Drivers and sample code
Reference designs
• Various reference designs for GPS & Wireless
• Supporting application notes and documentation
Support team • Global support network of highly qualified engineers
• Application engineering and support centers
© u-blox AG Slide 6
Why customers choose u-blox
• Dependable • Financially stable company: solid, profitable 13 year history
• Low risk and fast time-to-market: software and form factor compatibility roadmap
• Proven technology • Established supplier to market leaders: over 3000 customers worldwide
• Chip and module approach addresses any project type
• Outstanding performance from tight integration of positioning and wireless technologies
• Highest quality throughout entire product life cycle • ISO 9001 & ISO TS 16949 certified processes
• End-to-end control over the entire manufacturing chain • Structured life cycle management
• Dedication to automotive grade products
© u-blox AG Slide 7
Rajani Rao Senior Software Engineer,
u-blox Reigate, UK
Thank you!
locate, communicate, accelerate
Brad Sherrard Vice President, Sales u-blox America, Inc 1902 Campus Commons Drive, Suite 310 Reston, VA 20191 +1 (703) 483-3182 [email protected]
