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TypographyBasic s II

Typo graphy Basics II

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Typo graphy Basics II. Typography. Legibility: The quality in a typeface design that affects the speed of perception: the faster, easier, and more accurate the perception, the more legible the type. Typography. Legibility. Legibility. Strong legibility. Weaker legibility. Typography. - PowerPoint PPT Presentation

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Page 1: Typo graphy Basics  II

TypographyBasics II

Page 2: Typo graphy Basics  II

Typography

Legibility: The quality in a typeface design that affectsthe speed of perception:

the faster, easier, and more accurate the perception, the more legible the type.

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Typography

Legibility LegibilityStrong legibility Weaker legibility

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Typography

Readability: the ability to easily read and comprehendextended amounts of text (body text or body copy).

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Typography

Readability

All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea.

All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea.

Weak readability

Stronger readability

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Typography

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Typography

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Typography

readabilityreadability

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Typography

readabilityreadabilityThe irregular shape of the tops of lowercase letters allowus to read them quickly as a shape. Shape recognition vs. letter recognition

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Typography

readabilityreadability

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Typography

readabilityREADABILITYThe shape of the word is more unusual, thus more memorable.

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Typography

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The highest level of legibility and readability is attained through careful consideration of:

Typography

• typeface design

• letterspacing

• word spacing

• line spacing

• and other typographic refinements

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Your selection of a typeface should be based on;

Typography

• the project and it’s message

• the audience

• the conditions in which it will be viewed

• and how much copy is being read.

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Typography

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Typography

List three things that make this text difficult to read

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Typography

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Typography

The intention:DON”T READ THIS NOTICE!

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Typography

Too tight

Too loose

Normal

Word spacing

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Typography

Unjustified:Equal wordspacing

Justified:Unequal wordspacing

Inconsistent spacing

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Line spacing (Leading)

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Factors affecting linespacing”

• type size

• x-height

• line length

• vertical stress

• san serif

• copy length

• line length

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Factors affecting linespacing”• type size

All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea.All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea.

Page 24: Typo graphy Basics  II

Factors affecting linespacing”• x-height

All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea.

All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea.

Page 25: Typo graphy Basics  II
Page 26: Typo graphy Basics  II

Factors affecting linespacing”• strong vertical stress

Page 27: Typo graphy Basics  II

Factors affecting linespacing”• sans serif

All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea.

Page 28: Typo graphy Basics  II
Page 29: Typo graphy Basics  II

Factors affecting linespacing”• copy length

All I want is a proper cup of coffee,

made in a proper copper coffee pot,

I may be off my dot, but I want a

proper coffee in a proper copper pot.

Iron coffee pots and tin coffee pots,

they are no use to me, if I can’t have

a proper cup of coffee, then, I guess,

I’ll have a proper cup of tea.

All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea.

Page 30: Typo graphy Basics  II

Factors affecting linespacing”• line length

All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea.All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea.

All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea.

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