Types of retail locationsImportant factor in success of businessShopping center

Group of retail stores operated as one business by one business owner, retails rent space at shopping center Strip centers/ strip mall Malls Kiosk

Small shopping space located in center of mallBusiness district

Exterior shopping area developed without much planning Downtown, main street

Types of retail locationsA store that is not attached to other retail

storesWal mart, target

Lower rent More parking Better visibility No direct competition Convenience Few restrictions on signs, hours, or merchandise Ability to expand

Selection criteriaTrade area

Geographic area from which store draws its customers

TrafficThe number of people who pass a trade area

during a given period of timeImportant to count only potential customers

Ease of accessAbility of customers to get in and out of a

business site easily Parking

Selection criteriaVisibility

Ability of the site to be easily seen by customersCompetition

How many stores sell the same or similar merchandise Is the completion old or new, modern and growing or old and

slowing down ZoningLease terms

Amount of rent Services provided by landlord Length of lease Lease renewal terms

Percentage Based on stores sales

Fixed rate

Store ImageThe personality of a store a combination of

several elementsType of merchandiseQuality of merchandiseSales AssociatesDesign and LayoutBags and PackagingColors of Store DécorFixtures and EquipmentLighting & MovementMusic & AtmosphereScent, Smells, Tastes

Store DesignExterior of store, creates first impression

Front windowFront doorStore sign

Interior store designSelling space

What customer see’s when they walk in, Flooring Wall color Fixtures

Behind the scenes Customers do not see

Receiving and marking area Storage area office

Store LayoutArrangement of merchandise fixtures and equipment

Free-flowSpine layoutLoop layoutGrid layout

Best merchandise forwardPut the attractive merchandise in the front of the store

Impulse purchasesInexpensive bought with out much thought

Gum candy

Visual MerchandisingIntegrated look of the entire storeDisplays

Presentation of merchandise to attract customers Promotional displays

Help to sell merchandise Institutional display

Creates goodwill for the store

Display stylesOpen display

Allows customers to touch and handle merchClosed display

Glass cases hold valuable or fragile merchandiseRoom setting display

Allow customers to see how merchandise will look in their homes Furniture stores

Point of saleGum and candy

Store decorationUsed during different seasons or holidays

Display propsItems used to enhance a display

Decorative used to enhance look of merchandise

Functional Used to hold the merchandise