Types of Organizational communication.pptx

7/28/2019 Types of Organizational communication.pptx

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According to Keith Davis Communication isdefined as the process of passing informationand understanding from one person to another


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Richmond and McCroskey :-The process by whichindividuals stimulate meaning in the minds of otherindividuals, by means of verbal and nonverbal messagesin the context of a formal organization.

Pace and Faules :-The display and interpretation ofmessages among communication units who are part of aparticular organization.


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Specific objectives: Every work of human being should bespecific objective oriented. Aimless work or communication

cannot bear any fruitful result. So, the communicator shouldaware of the objective of communication clearly.

Message or information: Message is the set of symbols that thesender transmits to the receiver through the media. It iscontent of the interaction between sender and receiver.Characteristics of communication.


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Exchange of information: Communication helps toexchange information or ideas between sender andreceiver. For the achievement of any objective, exchangeof information or idea is very important. features ofcommunication.

Two or more person/parties: Generally, communication isthe two-way process. It happens between or among two ormore parties (sender and receiver). Employees need theopportunity to share their feedback, opinions and thoughtswith managers and employers. Characteristics ofcommunication.

Formality: Most of the cases communication maintainsformal rules and procedure between or among the senderand receiver. features of communication.


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Dynamic process: Communication is a dynamic processbetween or among the sender and receiver. One partysend message and another provide feedback until theobjectives of the communication achieved.

Mutual of understanding: Communication involvesmutuality of understanding between sender and receiver.They should understand the subject matter of thecommunication. features of communication.Feedback: Feedback is the reaction or response of thereceiver to the sender. Feedback is essential to completeany communication process.


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1. Internal Communication:Under Internal Business Communication types there

come;a) Upward Communicationb) Downward Communicationc) Horizontal/Literal communication

2. External Communication:


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It is raised from the organizational goals, regulations,structure and culture.

Poor planning:it refers to the designing, encoding, channelselection and conflicting signals in the organization.

Structure complexities:- difficult organizational structurebarrier for free flow of information. Appropriatecommunication process must be used.


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Causes

1. If I know it, then everyone must know it!

2. I told everyone, or some people, or ...?3. Did you hear what I meant for you to hear?

4. Our problems are too big to have to listen to each other!

5. So what's to talk about?

6. If I need your opinion, I'll tell it to you.


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1. You find it hard to getsome people tocooperate.

2. Replies to messagesare being delayed orcompletely ignored.

3. Groups in the

organization arefailing to reach theirgoals.

4.Mistakes are croppingup more and more

often.5. People are resortingmore to criticism and

placing the blame onother people.

6. Morale of teams is going

down.7. Productivity is dull or at

zero level.

8. You receive many

complaints.

9. Moments of conflict resultin expressions of anger.

10.There is significant

employee turnover.11. Business is going to your

competitors instead of toyou.


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Types of Organizational communication.pptx