Types of Mtkng_Santosh Singh

7/29/2019 Types of Mtkng_Santosh Singh

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BY: SANTOSH SINGH

MARKETING AND ITS TYPES


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MARKETING The process by which companies create value for

customers and build strong customer relationships inorder to capture value from customers in return.

As a practice, it consists in coordination of

four elements called 4P's:

1. Identification, selection, and development ofa product,

2. Determination of its price,

3. Selection of a distribution channel to reachthe customer's place, and

4. Development and implementation of a promotionalstrategy.


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TYPES

ORGANIZATION

MARKETING

PERSON MARKETING

PLACE MARKETING

IDEA MARKETING

MASS MARKETING

PRODUCT VARIETY

MARKETING

TARGET MARKETING INTERNAL MARKETING

INTEGRATED MARKETING

RELATIONSHIP

MARKETING

EXTERNAL MARKETING

TOTAL QUALITYMARKETING

MEGA MARKETING

TURBO MARKETING

MICRO MARKETING CONCEPT MARKETING

SERVICES MARKETING


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ORGANIZATION MARKETING

Organization marketing is undertaken to create,

maintain or change the attitudes or behavior of

target audiences toward an organization.

It calls for assessing the organizations currentimage and developing a marketing plan for

bringing about an improved image.


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ORGANIZATION FOCUS

TERM DEFINITION

Customer Satisfaction Business pursues the satisfaction of

customers.

Quality vs. Quantity The organization measures

organizational outcomes using qualitystandards such as length of

employment, severity of the disability

rather than number of people placed

in employment during a given year.

Business Niche The organization defines their uniqueservices to be offered within the

community.

Customer Identification The organization defines their

constituents or the target of their

services.


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ORGANIZATION MARKETING

PLAN

What is the mission of the organization?

What are the abilities and preferences of the jobseekers?

Who is the audience? What services will be offered to satisfy the customers

needs?

What are the economic trends?

What are the outcomes expected? What is the message to the customers?

What are the resources?

What is the promotional plan?

What tools will be used? How will success be determined?


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ORGANIZATIONAL MARKETING

PROCESS

Develop a Mission Statement

Conduct an Environmental Analysis

A. Stakeholders

B. Consumer Research

C. SWOT Analysis

Identify Marketing Strategies

A. Product

B. Place

C. PriceD. Promotion

Specify Marketing Goals & Objectives

Implement Marketing Plan

Evaluate Marketing Plan


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FOUR PS OF ORGANIZATIONAL

MARKETING

Product Employment services an organizationoffers. Services address bothcustomer needs and preferences.

Place Where an organization provides services.

The Labor Market Analysis determines

location.

Price The costs of services? Services may not

be valued if presented as free. Services

are often subsidized by the state through

vendor arrangements.

Promotion How an organization promotes their

services. Public

relations,brochures,flyers,advertisements,

public service announcements, etc. Use

business language.


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BENEFITS

A greater demand for employment services, at both ajob seeker and employer level.

A more supportive community which

Includes legislators, foundations, and businesses.

An increase in status and reputation in the communityand among customers.

An increase in customer oriented staff, and anincrease in staff morale.

Competitors will be trying to be like your organization.

Job seekers and employers will become promoters forstaff and the organization.

Greater resources may be realized.


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CONCLUSION

A market-based organization acknowledges the ongoing nature of marketing activities, as well as the need

for regular evaluation.Organizational marketing is

indeed a time consuming activity; however, the rewards

are well worth the effort. A competitive supportedemployment business which utilizes creativity and a

clear plan of action will surely maximize resources, thus

encouraging success!


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Types of Mtkng_Santosh Singh