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Typepad€¦ · Bundling Up-selling. Content (Creators, Publishers etc) Advertisers Telcos & Operators Device Makers Social Networks. Hat tip to Shelly Palmer. Source: Ovum Research

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Page 1: Typepad€¦ · Bundling Up-selling. Content (Creators, Publishers etc) Advertisers Telcos & Operators Device Makers Social Networks. Hat tip to Shelly Palmer. Source: Ovum Research
Page 2: Typepad€¦ · Bundling Up-selling. Content (Creators, Publishers etc) Advertisers Telcos & Operators Device Makers Social Networks. Hat tip to Shelly Palmer. Source: Ovum Research
Page 3: Typepad€¦ · Bundling Up-selling. Content (Creators, Publishers etc) Advertisers Telcos & Operators Device Makers Social Networks. Hat tip to Shelly Palmer. Source: Ovum Research
Page 4: Typepad€¦ · Bundling Up-selling. Content (Creators, Publishers etc) Advertisers Telcos & Operators Device Makers Social Networks. Hat tip to Shelly Palmer. Source: Ovum Research
Page 5: Typepad€¦ · Bundling Up-selling. Content (Creators, Publishers etc) Advertisers Telcos & Operators Device Makers Social Networks. Hat tip to Shelly Palmer. Source: Ovum Research
Page 6: Typepad€¦ · Bundling Up-selling. Content (Creators, Publishers etc) Advertisers Telcos & Operators Device Makers Social Networks. Hat tip to Shelly Palmer. Source: Ovum Research
Page 7: Typepad€¦ · Bundling Up-selling. Content (Creators, Publishers etc) Advertisers Telcos & Operators Device Makers Social Networks. Hat tip to Shelly Palmer. Source: Ovum Research

Work

Page 8: Typepad€¦ · Bundling Up-selling. Content (Creators, Publishers etc) Advertisers Telcos & Operators Device Makers Social Networks. Hat tip to Shelly Palmer. Source: Ovum Research

Fun

Page 9: Typepad€¦ · Bundling Up-selling. Content (Creators, Publishers etc) Advertisers Telcos & Operators Device Makers Social Networks. Hat tip to Shelly Palmer. Source: Ovum Research
Page 10: Typepad€¦ · Bundling Up-selling. Content (Creators, Publishers etc) Advertisers Telcos & Operators Device Makers Social Networks. Hat tip to Shelly Palmer. Source: Ovum Research

Hat tip to Kevin Kelly kk.org

Page 11: Typepad€¦ · Bundling Up-selling. Content (Creators, Publishers etc) Advertisers Telcos & Operators Device Makers Social Networks. Hat tip to Shelly Palmer. Source: Ovum Research
Page 12: Typepad€¦ · Bundling Up-selling. Content (Creators, Publishers etc) Advertisers Telcos & Operators Device Makers Social Networks. Hat tip to Shelly Palmer. Source: Ovum Research

SmartDumb

Page 13: Typepad€¦ · Bundling Up-selling. Content (Creators, Publishers etc) Advertisers Telcos & Operators Device Makers Social Networks. Hat tip to Shelly Palmer. Source: Ovum Research
Page 14: Typepad€¦ · Bundling Up-selling. Content (Creators, Publishers etc) Advertisers Telcos & Operators Device Makers Social Networks. Hat tip to Shelly Palmer. Source: Ovum Research

Image licensed from sevensheaven.nl

Page 15: Typepad€¦ · Bundling Up-selling. Content (Creators, Publishers etc) Advertisers Telcos & Operators Device Makers Social Networks. Hat tip to Shelly Palmer. Source: Ovum Research

Source:

Page 16: Typepad€¦ · Bundling Up-selling. Content (Creators, Publishers etc) Advertisers Telcos & Operators Device Makers Social Networks. Hat tip to Shelly Palmer. Source: Ovum Research

Source: Monty.de

Page 17: Typepad€¦ · Bundling Up-selling. Content (Creators, Publishers etc) Advertisers Telcos & Operators Device Makers Social Networks. Hat tip to Shelly Palmer. Source: Ovum Research
Page 18: Typepad€¦ · Bundling Up-selling. Content (Creators, Publishers etc) Advertisers Telcos & Operators Device Makers Social Networks. Hat tip to Shelly Palmer. Source: Ovum Research

Attention Platform

Page 19: Typepad€¦ · Bundling Up-selling. Content (Creators, Publishers etc) Advertisers Telcos & Operators Device Makers Social Networks. Hat tip to Shelly Palmer. Source: Ovum Research

Source: Flickr.com/dunechaser

Page 20: Typepad€¦ · Bundling Up-selling. Content (Creators, Publishers etc) Advertisers Telcos & Operators Device Makers Social Networks. Hat tip to Shelly Palmer. Source: Ovum Research

Hat tip to Kevin Kelly

Page 21: Typepad€¦ · Bundling Up-selling. Content (Creators, Publishers etc) Advertisers Telcos & Operators Device Makers Social Networks. Hat tip to Shelly Palmer. Source: Ovum Research
Page 22: Typepad€¦ · Bundling Up-selling. Content (Creators, Publishers etc) Advertisers Telcos & Operators Device Makers Social Networks. Hat tip to Shelly Palmer. Source: Ovum Research

Image via Flickr.com/rubicon

Page 23: Typepad€¦ · Bundling Up-selling. Content (Creators, Publishers etc) Advertisers Telcos & Operators Device Makers Social Networks. Hat tip to Shelly Palmer. Source: Ovum Research

Source: ARS

Page 24: Typepad€¦ · Bundling Up-selling. Content (Creators, Publishers etc) Advertisers Telcos & Operators Device Makers Social Networks. Hat tip to Shelly Palmer. Source: Ovum Research
Page 25: Typepad€¦ · Bundling Up-selling. Content (Creators, Publishers etc) Advertisers Telcos & Operators Device Makers Social Networks. Hat tip to Shelly Palmer. Source: Ovum Research
Page 26: Typepad€¦ · Bundling Up-selling. Content (Creators, Publishers etc) Advertisers Telcos & Operators Device Makers Social Networks. Hat tip to Shelly Palmer. Source: Ovum Research

Source: Trendspotting.com

Rachel Botsman: Collaborative Consumption Book

Page 27: Typepad€¦ · Bundling Up-selling. Content (Creators, Publishers etc) Advertisers Telcos & Operators Device Makers Social Networks. Hat tip to Shelly Palmer. Source: Ovum Research

Source: Kevin Kelly at TOC 2011 Youtube / OReilly

Page 28: Typepad€¦ · Bundling Up-selling. Content (Creators, Publishers etc) Advertisers Telcos & Operators Device Makers Social Networks. Hat tip to Shelly Palmer. Source: Ovum Research

Content 2.0: don’t (just) sell Copies, sell:

Source: KK.org

Page 29: Typepad€¦ · Bundling Up-selling. Content (Creators, Publishers etc) Advertisers Telcos & Operators Device Makers Social Networks. Hat tip to Shelly Palmer. Source: Ovum Research

Better service: fluid, clean,

safe and easy

Better interface

Social and inter-connected

Better tools

Fair and attractive pricing *

Timely & contextual

Likable Brand

Page 30: Typepad€¦ · Bundling Up-selling. Content (Creators, Publishers etc) Advertisers Telcos & Operators Device Makers Social Networks. Hat tip to Shelly Palmer. Source: Ovum Research
Page 31: Typepad€¦ · Bundling Up-selling. Content (Creators, Publishers etc) Advertisers Telcos & Operators Device Makers Social Networks. Hat tip to Shelly Palmer. Source: Ovum Research

Source: PaidContent.org

Page 32: Typepad€¦ · Bundling Up-selling. Content (Creators, Publishers etc) Advertisers Telcos & Operators Device Makers Social Networks. Hat tip to Shelly Palmer. Source: Ovum Research
Page 33: Typepad€¦ · Bundling Up-selling. Content (Creators, Publishers etc) Advertisers Telcos & Operators Device Makers Social Networks. Hat tip to Shelly Palmer. Source: Ovum Research

BundlingUp-selling

Page 34: Typepad€¦ · Bundling Up-selling. Content (Creators, Publishers etc) Advertisers Telcos & Operators Device Makers Social Networks. Hat tip to Shelly Palmer. Source: Ovum Research

Content (Creators, Publishers etc) Advertisers

Telcos & Operators

Device Makers

Social Networks

Page 35: Typepad€¦ · Bundling Up-selling. Content (Creators, Publishers etc) Advertisers Telcos & Operators Device Makers Social Networks. Hat tip to Shelly Palmer. Source: Ovum Research

Hat tip to Shelly Palmer

Page 36: Typepad€¦ · Bundling Up-selling. Content (Creators, Publishers etc) Advertisers Telcos & Operators Device Makers Social Networks. Hat tip to Shelly Palmer. Source: Ovum Research
Page 37: Typepad€¦ · Bundling Up-selling. Content (Creators, Publishers etc) Advertisers Telcos & Operators Device Makers Social Networks. Hat tip to Shelly Palmer. Source: Ovum Research

Source: Ovum Research (used with permission)

Page 38: Typepad€¦ · Bundling Up-selling. Content (Creators, Publishers etc) Advertisers Telcos & Operators Device Makers Social Networks. Hat tip to Shelly Palmer. Source: Ovum Research

Dumb Smart

Page 39: Typepad€¦ · Bundling Up-selling. Content (Creators, Publishers etc) Advertisers Telcos & Operators Device Makers Social Networks. Hat tip to Shelly Palmer. Source: Ovum Research
Page 40: Typepad€¦ · Bundling Up-selling. Content (Creators, Publishers etc) Advertisers Telcos & Operators Device Makers Social Networks. Hat tip to Shelly Palmer. Source: Ovum Research

Source: FastCompany

Page 41: Typepad€¦ · Bundling Up-selling. Content (Creators, Publishers etc) Advertisers Telcos & Operators Device Makers Social Networks. Hat tip to Shelly Palmer. Source: Ovum Research
Page 42: Typepad€¦ · Bundling Up-selling. Content (Creators, Publishers etc) Advertisers Telcos & Operators Device Makers Social Networks. Hat tip to Shelly Palmer. Source: Ovum Research