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typographic illustration
Citation preview
type based illustration
computer drawing
leah ettenhofer
summer 2011
concept statement
1. BackgroundWhat is the background for this intervention? Why are you doing it?I am doing this type portrait of Taylor Swift because I feel that there are many words that can be used to de-scribe her and her music, and I feel that using type for her portrait would be appropriate because she writes her own music, and that is what she is known for. This illustration could be used to accompany a magazine article about Taylor, or else as an illustration on one of her CD’s or website.
2. Target AudiencesWho do you want to reach with your communication? Be specific.I want to reach Taylor Swift’s fans and those who like and respect her music and songwriting. I also want to draw in listeners who may not have heard her music that may see this illustration and decide to listen to her music for the first time.
3. ObjectivesWhat do you want your target audience to do after they hear, watch, or experience this communication?After seeing this illustration, I want my target audience to want to go listen to Taylor’s music and learn more about her and her songwriting.
4. ObstaclesWhat beliefs, cultural practices, pressures, and misinformation stand between your audience and the desired objectives?I think that there may be a few obstacles related to doing this piece, and most of them stem from the fact that people seem to think that Taylor Swift only sings country songs, or only sings pop songs. People let their prejudice of the type of music that they like determine what they listen to. With this piece, I want to show that Taylor sings music that any genre would enjoy and will focus more on her songwriting, which is what makes her special as a musician.
5. Key BenefitSelect one single benefit that the audience will experience upon reading the objective(s) you have set.A Key Benefit would be that more people are exposed to Taylor’s music and will then become fans of her mu-sic.
6. Support Statements/ Reasons WhyThese are the reasons why the key benefit outweighs the obstacles and the reasons that what you are pro-moting is beneficial. These reasons often become messages.I am doing this illustration to show that Taylor Swift is a songwriter, singer, and guitar player, and has a lot of musical skill that people from all walks of life, with different musical styles, will enjoy.
7. ToneWhat feeling should your communication have? Should it be authoritative, light, or emotional? Pick a tone.I want the tone to be emotional and powerful.
8. MediaWhat channel(s) or form will the communication take? Television? Radio? Newspaper? Poster? Pointof-purchase? Flyer? All of the above?This illustration could have many applications, including merchandise (which I have illustrated), magazine layouts, CD covers, and many more.
original photograph
sketches
inspiration
process
final illustration
alwaysforever &
our song
innocent
you belong with memeanfearless
the outside
dear johnbreathlesswhite horse
tel l me whymean
the story of us
last breath
today was a fairytale
speak nowshould’ve said no
teardrops on my guitar
our songhey stephen
decemberback to
dear john
never grow up
never grow up
hey stephen
last kiss
minewhite horse
a place inthis world
stay beautiful
picture to burn
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white horse
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stay beautiful
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mean
minehaunted
mine
best daywhite horseour songour songour song
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on my guitar
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minemine
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thestoryof us
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should’ve said noa fairytale
today wasenchanted
tellmewhysong
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sparks f lyminemean
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minemean
mean
meanminemine
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staybeautiful
teardropson my
guitarour
songthe story of us
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forever& alwaysenchanted
the story of usnevergrow uptoday was afairytale
last kissshould’ve said no
fearless
breathefifteen
mean
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fearlessdear john
fearlessfearless back to
decemberfearlessspeak nowlong live
foreverand always
sparksfly hey stephen
dear johnhaunted
with me
teardropson my guitarmineour songmean
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said no
enchanted
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pictureto burninnocentour song
hey stephenstay beautifulmean
you’re notsorry
enchantedlast kissthe best dayspeak nowbreathless
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never grow updear john
should’ve said no
better than revengepicture to burn
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f lywhite horse
hey stephen
enchantedlonglive breathless
our songcrazier
should’ve said no
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just breathespeaknow
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back todecember innocentmean
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better t han revenge hey stephen innocent mine
you belong with me mineenchanted breathless stay beautiful
hey stephen inn o c ent
spar
ks f ly
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stay beautiful better t han revenge mean
s hould’ve said no cold as y o u
jus t breahe sparks
haunted l ong live
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sparks f ly fearless mean
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lon g live mea n
never grow u p
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you belong with me sparks fly innocent f i f t een mea
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arless
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uita
r breathless
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irytale
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rless
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utiful
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ear john mine
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ine
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k no w
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f us our song m
in
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t e d
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ean h
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lo n
g l
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ea n
you belong with
me
last kiss lo
ng live
haunted
horsewhite
long livejust breatheflysparksenchanted
mine
stephen heybreathlessnowspeak
f ifteen
you’resorrynot
enchantedlonglive
dear johnstaybeautifulteardropson my
guitarenchanted
cold asyouour song
you belongwith me
last kiss
pictureto burnthe best day
our songmine
enchanted
sparks f ly
haunted
long live
haunted
guitarenchanted
cold youour song
you belongwith me
last kiss
pictureto burnthe best day
haunted
guitarenchanted
cold youour song
you belongwith me
last kiss
picture
to burnthe best day
haunted
you belongwith me
last kiss
to burnthe best day
haunted
guitarenchanted
cold youour song
you belongwith me
last kiss
pictureto burnthe best day
applications
works citedoriginal photo - taylorswift.com
typefaces used:
jenna suerns camelia
helvetica ultralightfoglihten
