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GILL SANS
GARAMOND
BASKERVILLE
FUTURA
UNIVERS
TREET IGN
TRADE GOTHIC
This book explore six different typefaces and connection between different typefaces, creating what we use in modern day in many different application such as: Logo Design, Street Signs, Magazine, Internet, Poster and absolutely everything. Most typefaces are influenced by existing typefaces, but what makes it a good typeface is the funcrionality of it. As Eric Gill said:
“ There are now about as many different varieties of letters as there are different kinds of fools. ”
Eric Gill
Introduction
04: Baskerville06: Gill Sans08: Garamond10: Futura14: Univers16: Trade Gothic18: Street Sign23: Bibliography
Content
QQQQ
ZZZ
QQQ
Baskerville was used very often in the 1700s. It was created by a typographer, John Baskervillebased on an existing typeface, Caslon. Caslon was created by William Caslon at 1722. Based on Caslon, Baskerville was created in 1757. The typeface, Baskerville, is still used in Logo Design in modern era. Company such as, Alexander McQueen, Habitat for Humanity, Pentagram and even on your iPhone.
Characteristic:Fine and Bold Lines : Serif : wavey tail for Upper case Q :
BASKERVILLE baskerville
abcdefghijklmnopqrstuvqxyz
abcdefghijklmnopqrstuvqxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890abcdefghijklmnopqrstuvqxyz
Think and Thin Lines
Leg StrokeThink and Thin Lines
StemArmBracketed Serif
BeakCross Bar
SerifTittle
Category: SerifClassification: TransitionalDesigner:John BaskervilleCreated: 1757Based on:Caslon
Baskerville Bold
Baskerville Italic
Baskerville Regular
Information
ggaagg
ggGILL SANS gill sans
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
ABCDEFTGHJKLMNOPQRSTUVWXYZ1234567890
ABCDEFTGHJKLMNOPQRSTUVWXYZ1234567890
ABCDEFTGHJKLMNOPQRSTUVWXYZ1234567890abcdefghijklmnopqrstuvwxyzGill Sans is a very common typeface used in our daily life. It is used in many famous Logo Design such as, BBC, Tommy Hilfiger and the Penguin Publisher. It was created by a Typographer, Eric Gill in 1926. Gill Sans was originally influenced by the typeface, Johnston Underground which was famous for the Underground Signs created by Edward Johnston who was Eric Gill’s teacher at Central School in London. Gill Sans has a clear characteristic which are describe as follow:
Gill Sans Regular
Information
EarChin
San Serif
Symitry
EarSan Serif
Spur
Gill Sans Bold
Gill Sans Light
Characteristic:Round : straign x-height : big-round tittle : consistancy in weight of lines : Symitric : “g” contain ear : “a” contain a spur
Category: San SerifClassification: HumanistDesigner: Eric GillCreated: 1926Based on: Johnston
031031
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ABCDEFGHIJKLMNOPQRSTUVWXYZ 12345 67890abcdefghijklmnopqrstuvwxyz
33 A lot of the old typefaces contain non-alignment figures, such as Garamond Old Style. The image above shows the non-alignment figures through the use of Garamond Old Style in comparison with Adobe Garamond. Garamond Old Style have evolved into Adobe Garamond in the modern society, where they have fixed the alignment for the numbers. Not only numerical, but also letters have evolved. In Garamond Old Style, lower case alphabet does not exist, they have Small Capital as shown adove, however, Adobe Garamond Pro does contain Lower case Alphabet.
Adobe Garamond Pro Regular
Comparison Information
Gramond Old Style
ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890abc def ghijklmnopqr s tuvwxyz
Garamond
ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890abcdefghijklmnopqrstuvwxyz
Garamond
Characteristic:Numbers do not have an alignment : Garamond Old do not have Lower Case Alphabet
Category: SerifClassification: HumanistDesigner: Claude GaramondCreated: 1530Based on: Garamond
ChinSpur
Counter
Shoulder
Ascender
Cross Bar
LegCounter
StemBracketed Serif
Counter
Braketed Serif
ii
Futura Condensed ExtraBoldFutura Medium
Futura Medium Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
Futura is a very commonly used typeface in modern days eventhough it was created in 1927 by Paul Renner. The typeface was influenced by Bauhaus geometrick typeface by Herbert Bayer. What make Futura obvious is the “i” and “j”, the solid round tittle with the same width down stroke. Futura is used in many logo design such as, Domino Pizza, Redbull, Ebay, Lewisham Coucil and Louis Vuitton.
Characteristic:Bold Lines consistancy : Geometric : influenced by circles : symitric : San Serif
Category: San SerifClassification: GeometricDesigner: Paul RennerCreated: 1927Based on:Bauhaus
FUTURA futuraSan-Serif
Cross Bar
San-Serif
Thick Lines
Thick Lines
High Mean Line
High Ascender Line
SymitrySymitry
Information
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O
O ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890abcdefghijklmnopqrstuvwxyz
universUNIVERS
Univers is a san serif typeface created by Adrian Frutiger in 1954 and it is widely used in modern society. The typeface was based on Akzidenz-Grotesk which is also a base for many typefaces such as, Folio and the most used typeface around the world, Helvetica. Univers is also used in Logo design such as, Motorola, CNN and Audi also based there typeface on Univers.
Univers Regular
Univers Bold
Univers Italic
Characteristic:Bold Lines consistancy : symetric : San Serif : Square tittle : “R” contain rounded leg
Category: San SerifClassification: Neo-grotesqueDesigner: Adrian FrutigerCreated: 1954Based on:Akzidenz-Grotesk
Uniform Line
San Serif
San Serif
TittleEyeStem
Shoulder
High Mean Line
Information
trade gothicgg
1_Loop2_Bowl
1
2
Ear Tittle
Descender
gg
”ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890abcdefghijklmnopqrstuvwxyz
TRADE GOTHIC
Trade Gothic was design in 1948 by Jackson Burke. Trade Gothic might not be recognisable in the modern world but it is sure that everyone have made an encounter with Trade Gothic. The typeface are used in mostly publishing such as magazines and books. The typeface is influenced also by Akzidenz-Grotesk due to the fact that it was designed during the end of 40’s to beginning if 50’s which a lot of typefaces were influenced by.
Trade Gothic Regular Trade Gothic Italic
InformationTrade Gothic Bold
Characteristic:Consistance weight in lines : “t” contain spur : “R” contain straight leg : Symetric : San Serif
Category: San SerifClassification: Neo-grotesqueDesigner: Paul RennerCreated: 1927Based on:Akzidenz-Grotesk
ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890abcdefghijklmnopqrstuvwxyz
SpurSymitry
LegSan Serif
San Serif
SpurCounter
Mean Line
trade gothic
GGRR
RR ABCDEFGHIJKLMNOPQR TUVWXYZ1234567890
TREET IGN BOLD
ABCDEFGHIJKLMNOPQR TUVWXYZ1234567890
TREET IGN REGULAR
TREET IGN
The Modern day street sign which we see everyday around London uses an amulgamation of two similar typefaces, Univers and Trade Gothic. Most characters uses Trade Gothic except, G,R and S, which uses Univers. For example, the “G” on Trade Gothic contain a leg, however, Univers doesn’t. The “R on Trade Gothic contain an arc on the leg, however univers contain a straight leg.
Characteristic:Only Bold : consistance bold lines : “R” contain straight leg : “G” doe not contain spur : San Serif :
Category: San SerifClassification: Neo-grotesqueDesigner:Transport For LondonCreated: Depennding on BoroughBased on:Univers and Trade Gothic
Information
ChinSan Serif
LegSpine
HOMELEIGH ROADLONDON BOROUGH OF SOUTHWARK
HOMELEIGH ROAD SE15LONDON BOROUGH OF SOUTHWARK
Baskerville, 1757
Garamond, 1530
Type Classification Postgraduate Diploma Design for Visual CommunicationUniversity of the Arts London London College of Communication
Unit 2 Colophon
Designer
1: http://www.typedia.com2: http:/www./idsgn.org3: http://www.linotype.com4. http://www.fonts.com
Bibliogaphy
Production: Digital TabloidPaper: 55gsm newsprintDimension: 289mm x 380mm
Copyright © Hiroyuki Suzuki, 2013w: http://www.hiroyukisuzuki.co.uke : [email protected]
鈴
Gill Sans, 1926
Futura, 1927
Univers, 1954
Trade Gothic, 1948
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