Prepared for Mirsky and Company, PLLC

How to Twitter

•Why Twitter? •How Will We Use Twitter? •What Are Best Practices for Tweeting?

How to Twitter

•Why Twitter? • We want to use twitter to help establish Mirsky & Company, PLLC as a hub

of information and resources, also establishing the firm’s lawyers as subject matter experts in the areas of law related to our work and interests.

How to Twitter

•Why Twitter? • We want to use twitter to help establish Mirsky & Company, PLLC as a hub

of information and resources, also establishing the firm’s lawyers as subject matter experts in the areas of law related to our work and interests.

• We want to use Twitter to teach.

How to Twitter

•Why Twitter? • We want to use twitter to help establish Mirsky & Company, PLLC as a hub

of information and resources, also establishing the firm’s lawyers as subject matter experts in the areas of law related to our work and interests.

• We want to use Twitter to teach.

• We want to use Twitter to learn.

How to Twitter

•How Will We Use Twitter?• We will share our own content

• Blog posts, articles authored by us but published elsewhere, events we’re attending, speaking at, or are otherwise participating in.

How to Twitter

•How Will We Use Twitter?• We will share our own content

• Blog posts, articles authored by us but published elsewhere, events we’re attending, speaking at, or are otherwise participating in.

• We will share others’ content as relevant to our audience’s interests • Other’s blog post’s, presentations, videos, related to our work and interests

How to Twitter

•How Will We Use Twitter?• We will share our own content

• Blog posts, articles authored by us but published elsewhere, events we’re attending, speaking at, or are otherwise participating in.

• We will share others’ content as relevant to our audience’s interests • Other’s blog post’s, presentations, videos, related to our work and interests

• We will share current events• Sharing news articles, sharing information about current events and

incorporating #trendingtopics into the discussion when applicable.

How to Twitter

•What Are Best Practices for Tweeting?

• Send the Right Tweets

• Tweet at the Right Time

• Know Your Tweet

How to Twitter

•Send the Right Tweets •Tweet at the Right Time•Know Your Tweet

How to Twitter

•Send the Right Tweets The “right tweets” may include the following:

• An introduction to the content presented

• Attribution, reference, or hat tip to the source with an @mention

• Call to action

• Link to content

There is no scientific formula for tweeting a perfect tweet and there are “good tweets” and “bad tweets” that contain all of this. Let’s work through determining which of these inclusions help make some tweets more twitter-worthy than some

others.

How to Twitter

•Send the Right Tweets Although there’s no true formula, “right tweets” may include the following:

• An introduction to the content presented

• Attribution, reference, or hat tip to the source with an @mention

• Call to action

• Link to content

How to Twitter

•Send the Right Tweets

Compare and Contrast

How to Twitter

•Send the Right Tweets

How to Twitter

•Send the Right Tweets

How to Twitter

•Send the Right Tweets

How to Twitter

How to Twitter •Tweet at the Right Time

While it might seem like a good idea to tweet after the kids have gone to bed, consider a statistic I recently heard but can’t seem to remember where from… also I’m not really sure how valid it is but it makes sense: “The average life of a tweet is 18 minutes”.

60 seconds

•Know Your Tweet• My Stuff

How to Twitter

•Know Your Tweet• Someone Else’s Stuff

How to Twitter

•Know Your Tweet• News

How to Twitter

•Know Your Tweet• #TrendingTopic

How to Twitter

•Know Your Tweet• RT/MT/HT

How to Twitter

•Know Your Tweet• #TwitterChat

How to Twitter