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Instagram Marketing
Instagram: @alisalmancentral
Tweet, Take Pictures, Ask Questions…. #rapidboost
Why Should You Listen To me...
Strategy with works...
Strategy with works….
Strategy with works….
Strategy with works….
Everything is important….IGTV, Stories, Feed & Ads
Everything is important….IGTV, Stories, Feed & Ads
Last month, TechCrunch tipster Jane Manchun Wongspotted Instagram showing promos for individual IGTV shows in the middle of the feed, hoping to redirect eyeballs there. And today, TechCrunch researcher Matt Navarra found Instagram getting more aggressive by putting a bigger call out featuring a relevant IGTV clip with preview image above your Stories tray on the home screen.
Live Video Gets The Most Real Estate
Promote In Advance!!
Reward them for showing up
Who Doesn’tLove These!!
InstantGratification&Attention!!
I pokeyou poke!!!
But I gain :)
Now I Have YourAttention…Not What??
Appearing on their feeds
InterestInstagram Algorithm Factor #1 – Interest
Instagram uses machine learning to analyze user engagement to determine “interest” – what types of content people want to see.
The result? Content that Instagram thinks your followers are interested in appears higher in their feeds.
For instance, if someone often likes or comments on photos and videos containing dogs, they will see more dog posts in their feed. Each feed is personalized for every user!
InterestInstagram Algorithm Factor #1 – Interest
Instagram uses machine learning to analyze user engagement to determine “interest” – what types of content people want to see.
The result? Content that Instagram thinks your followers are interested in appears higher in their feeds.
For instance, if someone often likes or comments on photos and videos containing dogs, they will see more dog posts in their feed. Each feed is personalized for every user!
Analytics + Ask Questions
Instagram Algorithm Factor #2 – Recency
Although Instagram isn’t going back to publishing a chronological feed (there is just too much content!), the algorithm does take into account how recently a post was published.
Newer posts will have prioritization over older ones, so the home feed will be fresher.
How to Make it Work for You: Post At The Right Time – and Often
Since newer posts have a higher priority in the feed, you should post during a time when most of your followers are on the app.
You could figure out when the best time to post is to manually jot down the engagement you receive by testing different posting times. This can be tedious, however, and could change as your following grows!
Instagram Algorithm Factor #2 – Recency
Although Instagram isn’t going back to publishing a chronological feed (there is just too much content!), the algorithm does take into account how recently a post was published.
Newer posts will have prioritization over older ones, so the home feed will be fresher.
How to Make it Work for You: Post At The Right Time – and Often
Since newer posts have a higher priority in the feed, you should post during a time when most of your followers are on the app.
You could figure out when the best time to post is to manually jot down the engagement you receive by testing different posting times. This can be tedious, however, and could change as your following grows!
Post Often
Instagram places a higher priority on newer content over older content, so post often to ensure your content isn’t getting lost in the feed.
But how often should you post?
3-5 times a day!!! Yes….go and look at the influencers!!
Consistency Is Key
You need to be consistent with your
content. If Nathan only posted once a
week, or once every few days then
people wouldn’t know when to expect
new quotes or content from him.
Instagram Algorithm Factor #3 Relationship
Instagram also takes into consideration the relationship you have with each of your followers.
Followers who routinely interact with content from your account or who are tagged in photos with you are considered to have a stronger relationship with you. So, engagement = relationship!
How to Increase Instagram Engagement:
Through skillful use of captions. Try:
1. Asking a question and replying to the answers you get (to encourage future engagement)
2. Using emojis (emojis can increase your engagement by nearly 43%)
3. Including a call-to-action such as “double tap to like”, “@mention a friend who would love this,” etc.
Instagram stories, Instagram Live, and IGTV also offer many ways to encourage audience engagement. For instance, you could create a story poll, which gives your audience a quick way to voice their opinion. Everyone likes to give an opinion!
Make Use of User-Generated Content (UGC)
User-generated content is content that your followers have created that features your products or services. When you repost user-generated content, you can legitimately tag yourself and that follower in a post together (never tag someone not involved just to elicit engagement or imply a relationship).
Story
Ads
Are
Killing It!!
The three main factors that Instagram considers when trying to place your content in the feed are:
1. Interest2. Recency3. Relationship
With that in mind, you can increase your reach by:
● Interacting with your audience● Posting frequently and at the right time● Creating content that encourages your followers to interact.
FREE Tools
Repost App
With Repost App, Instagram users can quickly share someone else’s photo while giving credit to the original poster. Because Instagram hasn’t (and likely won’t) open their API up to anybody, you have to paste the original caption into Instagram from the Repost App.
FREE Tools
FREE Tools
Followers For Instagram
Like with Twitter, you can’t see who you follow on Instagram who doesn’t follow you. In fact, Insta is worse because you can’t see that information even when you click into a profile, whereas Twitter tells you if a user follows you back. This app tells you who you follow that doesn’t follow you back and vice versa, new followers and anyone who has blocked you. There are more insights available in the paid version, but you get the basics in the free mobile app download.
FREE Tools
Icon Square
For when you’re on a desktop and not on your mobile device, Icon Square is an awesome tool to look at your Instagram analytics. For free, you get a very detailed breakdown of your Instagram presence—followers gained and lost in comparison to posted media, your follower growth, like and comment history, engagement stats and plenty more. It can even prove to be a useful tool for brand managers to print and report to higher ups growth in social marketing.
FREE ToolsInstagram Insights
If you’ve set up your Instagram business account, you have access to free analytics through the Instagram app.
Instagram Insights provides basic stats for assessing your Instagram marketing efforts. Find out more about your followers, when they’re on Instagram, and what your top posts are. This information will help you choose content more likely to resonate with your audience.
On the downside, you have to navigate the app a bit to see all of these stats. It would be nice if Instagram would let you view this data on desktop or download your results.
Union MetricsUnion Metrics offers a free account checkup, covering the last month. The report is generated using a few of the algorithms from their paid analytics platform.
More Filters….
VSCO
Price: Free Available on: Android and iOS
VSCO provides free filters that often beat Instagram’s in-app options in terms of quality and professionalism. VSCO also offers plenty of editing tools (like customized sharpen, brightness/contrast, and skintone correction), so you can fully tweak your photo before exporting to Instagram. Plus, like Instagram, VSCO offers its own social capabilities: you can follow people directly on VSCO, and post and share photos from within the app.
More Filters….
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