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Firm BUSS4Relevance CSRLink OtherLinks
Apple Childlabour/Foxxcon
Innovation&branding
RelianceonSteveJobs/leadership
Organicgrowth-NPD
Globalisation
Technologydisruption(mobiledevices)
www.apple.com/supplierresponsibility/ www.apple.com
http://en.wikipedia.org/wiki/Apple_inc
BAESystems Businessethics(bribery)
Weapons&CSR
UKeconomy-relianceongovtspending
Technology
www.baesystems.com/CorporateResponsibilit
y/
www.baesystems.com
http://en.wikipedia.org/wiki/BAE_Systems
BP ChangeofCEO
DeepwaterHorizon2010
Renewableenergy
Emergingmarkets
Jointventures&strategicalliances
www.bp.com/sectiongenericarticle.do?categor
yId=9035726&contentId=7066197
www.bp.com
http://en.wikipedia.org/wiki/BP
British
American
Tobacco
CSR&Tobacco
Diversification(financialservices)
Emergingmarkets(growthdriver)
Impactoflegislation(advertising)
www.bat.com/group/sites/uk__3mnfen.nsf/v
wPagesWebLive/DO52AD7G?opendocument&
SKN=1
www.bat.com
http://en.wikipedia.org/wiki/British_American
_Tobacco
Marksand
Spencer
SustainabilityPlanA http://plana.marksandspencer.com/
http://corporate.marksandspencer.com
http://en.wikipedia.org/wiki/Marks_and_Spen
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NewCEO
Innovation
Economicenvironment
2009corporaterestructuring&brandaudit
cer
McDonalds Fastfood&CSR(supersizeme;philanthropy;
animalwelfare;childhealth)
Organicgrowthstrategy
Theiconicsymbolofglobalisation
www.mcdonalds.co.uk/ourworld/environment
/policy.shtml
www.aboutmcdonalds.com
http://en.wikipedia.org/wiki/McDonald's
Nestle EmbeddingCSRpioneercreatingshared
value
CSRcontroversyformulamilk
EnvironmentGreenwashingclaims
Globalisationbrands
Jointventures(e.g. L'Oral & Coca-Cola)
www.nestle.co.uk/AboutNestle/OurResponsibi
lity/
www.nestle.com/Pages/Nestle.aspx
http://en.wikipedia.org/wiki/Nestle
Nokia NewCEO
Lossofglobalcompetitiveness(technology)
Sustainabilityproject&reputation
Strategicalliance(Microsoft)
www.nokia.com/corporate-responsibility
www.nokia.com/about-nokia
http://en.wikipedia.org/wiki/Nokia
Primark Competitiveadvantage(fastfashion)
CSRdamagechildlabour&fastfashion
Growth/marketshare
www.primark.co.uk/aboutus/CSR www.primark.co.uk/
http://en.wikipedia.org/wiki/Primark
Unilever StrongreputationforCSR
Butpalmoil&animaltestingcontroversies
Globalisation/emergingmarkets
www.unilever.com/sustainability/?WT.GNAV=
Sustainability
http://unilever.com/
http://en.wikipedia.org/wiki/Unilever
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Billiondollarbrands
Product/brandportfoliomanagement
Organic/externalgrowthstrategy
Pepsico CSRcommitmenttozeroenvironmentalimpact
Controversies:childhealth;obesity;water
usage
Brand&portfoliomanagement
Globalisation/emergingmarkets
Leadership-IndraNooyi
Growth&innovation
http://www.pepsico.co.uk/environment www.pepsico.com/
http://en.wikipedia.org/wiki/Pepsico
StarbucksUK Importanceofleadership(Schultz)
Globalisation/emergingmarkets
CSR:fair-tradepolicies;labourrelations,
environmentalimpact;anti-competitive
practices
Economicenvironmentconsumerspending
Branding&innovation
http://www.starbucks.co.uk/en-
GB/_Social+Responsibility/
www.starbucks.com/about-us/company-
information
http://en.wikipedia.org/wiki/Starbucks
