TUTOR PACK4. D&AD 5. Dazed Media 6. Design Bridge 7. Desperados 8. Dr. Martens set by Radiocentre 9. Ford 10. John Lewis 11. Monotype 12. Nationwide 13. Newsworks 14. Shutterstock

DampAD NEW BLOOD AWARDS 2016

TUTOR PACK

IT ALL STARTS WITH A PENCIL

CONTENTS

A ROUGH GUIDE TO GUIDING YOUR STUDENTS THE BRIEFS

1 Adobe 2 Amnesty International set by WPP 3 Crimewatch 4 DampAD 5 Dazed Media 6 Design Bridge 7 Desperados 8 Dr Martens set by Radiocentre 9 Ford 10 John Lewis 11 Monotype 12 Nationwide 13 Newsworks 14 Shutterstock 15 The Telegraph 16 TOMS 17 WWF

PREPARING YOUR ENTRIES GUIDE TERMS amp CONDITIONS

This Tutor Pack contains all the information you need to set the briefs for the DampAD NEW BLOOD AWARDS 2016

Get your students to visit dandadorgnew-blood-awards and register to download the full Brief Packs These contain essential supporting resources like logos brand guidelines and background informationif you donrsquot already have a login at dandadorg then register yourself too for updates and so your students can credit you on their entries

Take to Twitter for news and inspiration DandADNewBlood

And if you have any questions check the FAQs online or get in touch at newblooddandadorg

A ROUGH GUIDE TO GUIDING YOUR STUDENTS

Theyrsquove picked their brief(s) But do they know them inside out Test them

Can they explain it in one sentence

Send them here for more pointers on

understanding their briefs

Brief Breakdown

Have they researched the brand

Are they clear on what theyrsquore being asked to deliver

So They have their idea locked down But is it a winner Challenge them

Why will anyone care

Would they do it engage

with it

How does it achieve its goals

How does it fit with

the brand

Is it original

Why does it excite them

Find out if theyrsquore on to a winning idea

with these tips

Next up Judging Our selection process is tough Here it is in a nutshell

Online A jury of top creatives relevant to each brief take a look at all digital work entered At this stage theyrsquore generous earmarking work theyrsquod like to see again

The Judges view work carried forward looking at any physical entries and voting on everything thatrsquos

worthy of at least a Wood Pencil

After finalising the Wood Pencil selection the Judges pick the entries worthy of a Graphite Pencil

From the pool of Graphite the Judges select the entries which have elevated themselves to Yellow Pencil status

Remember the Judges donrsquot have to award ANY Pencils if they

feel nothing has hit the mark What are the

Black and White Pencils Find out who wins them and how theyrsquore awarded here

Donrsquot go with an

obvious idea Chances are lots of other

people will have too

And finally how can your students make sure their

ideas stand out at Judging Herersquos a few things to

remind them of

Pick up more pointers from

New Blood Judges over here

How to wow

Get to the point

Donrsquot explain the brief draw the Judges in with your idea

The Judges watch hundreds of ideas back

to back Make yours memorable

BRANDING DESIGN BRAND IDENTITY BRAND EXPRESSION CRAFTS FOR DESIGN GRAPHIC COMMUNICATIONS

DandADNewBloodNewBloodAwards

Deadline 16 MARCH 20165PM GMT

REMIX THE ADOBE CREATIVE CLOUD IDENTITY FOR FUTURE CREATORS

Brief set byADOBE

In collaboration with CRAIG OLDHAM THE OFFICE OF CRAIG OLDHAM

BACKGROUNDAdobe and the Creative Cloud are the enablers of the creative industries And when fueled with your creativity the Adobe tools make ideas a reality dreams come true and miracles happen

THE CHALLENGEYour challenge is to take the existing identity for Adobe Creative Cloud and remix and reimagine it for a youth audience Then devise a launch campaign thatrsquos inspiring enough to appeal to this group

This is an opportunity to come up with a truly creative and holistic brand campaign across every aspect of the marketing mix for a product that enables you to do anything The only limit is your imagination

WHO IS IT FORAdobe Creative Cloud and a young creative audience You effectively

WHAT TO CONSIDERYoung creatives are the life-blood of the industry and are its future You are its future So what would inspire agitate and enable you and your ideasbull Play with the existing Creative Cloud logo You need to keep the current shape but

what can you do with it The product is diverse so be diverse in your approachbull Naturally you need the nuts-and-bolts of any identity so think about colour

typography imagery tone of voice brand applications and touch-points etc But could you also reimagine what brand identity actually is

bull Apply your remixed logo and identity to a campaign idea (or ideas) that will bring the product to life for its audience

bull This campaign should consider social and digital in whatever media or on whatever platform you think is appropriate ndash think big experimental experiential immersive But also be relevant to the product and keep one eye of consideration on the Adobe brand too

bull Think about the best way to reach your audience and more to the point connect with them Whatrsquos the best way to explain and explore the product Where could that happen

WHATrsquoS ESSENTIALbull A reimagined brand identity and logo for Adobe Creative Cloud The logo must

keep the Creative Cloud shape thatrsquos the only rulebull One or more campaign idea(s) that launch celebrate the productbull Specify in your entry whether or not you used Adobe desktop and mobile apps to

create your submission

WHAT AND HOW TO SUBMITSee lsquoPreparing Your Entriesrsquo included in your brief pack for full format specs ndash work will only be accepted in the formats outlined

Main deliverables (mandatory)Present your solution using either a video (max 2 mins) or up to eight presentation slide images

Supporting material (optional)The judges will only look at this if your main deliverable has impressed This could include executions or mock-ups of your solution or show your process and the development of your idea

You can submit the following as optional supporting material interactive work (websites widgets apps HTML etc) physical material (prototypes mockups etc) If your main deliverable is video you can also submit up to four images If your main deliverable is images you can also submit video (max 1 min)

IN IT TO WIN ITbull All Pencil winners get to apply for the

ultimate prize a place on the 2016 New Blood Academy

bull For this brief winners also get a years free membership for Adobe Creative Cloud And therersquos the chance to be featured in an Adobe marketing campaign and for PR around the winner and their work

bull See dandadorgnew-blood-awards for more on what winning looks like

ADVERTISING INTEGRATED CAMPAIGNS DIGITAL COMMUNICATIONS

Brief set by AMNESTY INTERNATIONAL amp WPP

In collaboration with AMELIA WOOD OGILVY amp MATHER LONDON

BREAK BARRIERS BETWEEN YOUNG ADULTS AND AMNESTY INTERNATIONAL

IN IT TO WIN IT

All Pencil winners get to apply for the ultimate prize a place on the 2016 New Blood Academy

See dandadorgnew-blood-awards for more on what winning looks like

BACKGROUNDAmnesty International is the worldrsquos oldest and biggest global human rights organisation This is one of its greatest assets as it is a very well known trusted and powerful organisation However itrsquos also one of its downfalls where Amnesty used to have a strong student and young people following today it feels out-dated and out of touch

The core barrier to people engaging with Amnesty is that they donrsquot see human rights as very relevant to their lives To tackle this barrier theyrsquove newly defined their brand ethos as Taking Injustice Personally Theyrsquoll build their brand strategy and communications on this principle

Taking injustice personally means not turning a blind eye just because itrsquos happening to someone else somewhere else It means truly caring about anotherrsquos human rights violation because it doesnrsquot matter where this is happening geographically itrsquos happening to another human and that is what makes it close to you It means feeling that what hurts another human being also hurts you

THE CHALLENGELaunch Taking Injustice Personally with a strategy a big idea and creative executions

Itrsquos up to you how you do this It could be a campaign to bring to life the meaning of Taking Injustice Personally for the target audience and help them to see Amnesty International as the way to do something about it Or it could be something that empowers or activates the audience to take injustive personally themselves in a real and meaningful way

WHO ITrsquoS FOR18-25 year olds who have heard of Amnesty International but donrsquot understand what the organisation does or how they can help They care about people and the world that they live in but find they are too busy and preoccupied to do anything about it These young people are unable to give much money but can lsquogiversquo in other ways eg time or advocacy

WHATrsquoS ESSENTIALAn integrated campaign and launch concept that consider all communication channels relevant to the idea (eg print digital experiential socialhellip) Itrsquos up to you to decide the most suitable touchpoints for your concept ndash but you need more than one and you must include a digital element

BACKGROUND First broadcast in 1984 Crimewatch features reconstructions wanted faces and CCTV in order to help solve some of the UKrsquos biggest cases

With the latest crime news and exclusive investigations Crimewatch is established as British televisionrsquos highest profile crime programme

Since its launch Crimewatch has featured over 5000 appeals and has developed a strong and regular viewership The BBC is now looking to build on the current digital offering elevating it from simply supporting the television programme to being an extension of the brand

THE CHALLENGECrimewatch is live lsquoeventrsquo television which airs every 5-6 weeks ndash it doesnrsquot have a regular slot And itrsquos only available for catch-up viewing on iPlayer for 24 hours after transmission How can the BBC maintain engagement outside broadcasts Crime happens all the time Crimewatch should too

At the moment digital reiterates and supports the programmersquos content The BBC want to create a digital solution thatrsquos part of the Crimewatch experience that leverages and enhances the existing Crimewatch offering How can they best maintain the live action momentum of the programme and create a compelling relationship between television and digital

WHO ITrsquoS FORCrimewatch has a diverse audience and your solution needs to consider this Notably it reaches more younger BAME (Black Asian and Minority Ethnic) and less affluent audiences than the average BBC One factual programme Female viewers also outnumber male ones

WHAT TO CONSIDERbull This brief is about thoughtful service

design rather than a whole new product You donrsquot necessarily need to create a new platform from scratch ndash you might find a better solution using existing ones Think strategically how can you leverage the power of technology and existing platforms and apply it in fresh engaging ways

bull Consider audience behaviour and routines What touchpoints platforms

or technologies are they already using Donrsquot feel confined to BBC platforms how can the Crimewatch brand extend and translate into other spaces

bull Could you expand the idea beyond digital Think more than just another app or website ndash how does this translate into the outside world

bull How do you raise Crimewatchrsquos profile given irregular scheduling and lack of promotion

bull Can digital enhance the live broadcast as well as bridging the gap between live shows

bull Could you incorporate elements of storytelling to make the audience part of the Crimewatch experience Crimewatch has always been an inherently interactive experience People just picked up their phones in the pre-internet days So this kind of viewer immersion isnrsquot new to the brand

bull Crime can happen to anyone How could digital platforms help turn Crimewatch from a national television programme to a localised relevant and personal experience

WHATrsquoS ESSENTIALbull Clearly explain how yoursquove arrived at

your solutionbull Articulate how you might use available

technologiesbull Visualise your concept eg through

illustrations renders video etc bull Include a summary of key insights

from your research

Main deliverables (mandatory)Present your solution and research using either a video (max 90 seconds) with narration or subtitles or up to eight presentation slide images

Supporting material (optional)The judges will only look at this if your main deliverable has impressed You can submit interactive work (eg prototypes of your solution) as supporting materialDandADNewBlood

NewBloodAwards

DESIGN A DIGITAL SOLUTION TO ENHANCE CRIMEWATCH BEYOND BROADCAST

DIGITAL SERVICE DESIGN MOBILE INTERACTION amp EXPERIENCE BRAND EXPRESSION IN DIGITAL TECHNOLOGICAL INNOVATION

IN IT TO WIN IT

Brief set by

In collaboration with JONTY SHARPLES HACTAR

OPEN TO ALL ADVERTISING DESIGN CRAFT DIGITAL PRODUCT amp SERVICE INNOVATION ENTREPRENEURSHIP

FORTUNE FAVOURS THE BRAVE

Brief set byDampAD

In collaboration with JON KALLUS GREY LONDON

BACKGROUND You said you wanted to work in an industry thatrsquos brave Itrsquos time to make it so

Last year DampAD asked 50 young creatives from all over the world what they wanted most from the industry they were about to step into One of the most common recurring virtues Bravery (See the others at wwwdandadorgd-ad-foundationgameplan)

Bravery is also one of the most prevalent characteristics of Pencil-winning creative work This makes sense Itrsquos tough to reach originality without a healthy dose of fearlessness Moreover in the context of rapid technological development no one can let the fear of trying something new keep them tied to old ways or means DampADrsquos mission is to celebrate and inspire the best commercial creative work in the world This brief is your chance to help spur on the people who make that great work both now and in the future

THE CHALLENGEDesign an enterprise service or product that will spark a surge in courage to benefit the creative industries

Think about what bravery means to the creative industries Then consider how yoursquoll stir creatives to push boundaries stand up for their ideas or indeed even failhellip and then learn from that failure and ultimately use it to establish a more courageous creative practice

WHO ITrsquoS FORThe target is open Who do you think would benefit most from an injection of creative courage Itrsquos up to you but be specific and clearly outline who your audience is and their relevance to the creative industries in your presentation

Think beyond those already working in commercial creativity What about those gearing up to enter the industry Or the people teaching the next generation of creative superstars Itrsquos OK to focus on long-lasting change for the future over immediate impact on the creative industries if thatrsquos where your idea takes you

WHAT TO CONSIDERbull Be brave yourselves obviously but be

realistic Submit something that could

actually come to life Or just do it It is enough to show a well thought out simply articulated vision of what your submission could become However actually starting something for real and presenting the results is even better

bull Show off your creativity In addition to inspiring others your venture has to say something about you as a creator and your creative skills

bull Be open-minded Your venture could be anything a company a social enterprise a service a game a book or an app Pop ups products or parties count too As long as it promotes creative courage

bull You can do this This is a big open brief But please remember that the best ideas in the world can begin with something as simple as filling a blank sheet with thought starters

WHATrsquoS ESSENTIALbull Keep it simple By all means envision

all of the mechanics of how your idea would work in the real world But then bring them to life in a compelling simple and visual way

bull Design matters Once you know what your enterprise service or product does show what it looks sounds and feels like Prove that yoursquove thought about and considered the brand identity and how and where yoursquoll connect with your audience

bull Think deeply execute visually Dissect your idea Interrogate both how and why you plan to do things

WHAT AND HOW TO SUBMITSee lsquoPreparing Your Entriesrsquo included in your brief pack for full format specs Work will only be accepted in the formats outlined

Main deliverables (mandatory)A presentation film (2 min max) outlining your idea Please donrsquot forget that max means max If you can get your idea across in less time which you always can do so Get the judgesrsquo attention by outlining the project simply clearly and engagingly Optional supporting materialThe judges will only consider the following optional supporting material if your main presentation film has impressed up to four still images interactive work (sites widgets apps etc) physical material (product prototypes site mockups etc)

IN IT TO WIN IT

bull For this brief winning comes with the chance to work with both DampAD and industry mentors to help bring your idea to life

bull And of course all Pencil winners can apply for the ultimate prize a place on the 2016 New Blood Academy

BACKGROUNDDazed Media is the worldrsquos leading independent fashion and culture media brand Itrsquos an agenda-setting publishing powerhouse and the most inspiring way to reach the worldrsquos most influential audiences through its curated network of premium digital channels and iconic print titles Dazed AnOther and Another Man Dazed Media also encompasses a pioneering creative studio award-winning video production exclusive events and an industry-leading talent network

Dazed Media Studio specialises in fashion luxury and lifestyle communications It partners with the worldrsquos most ambitious brands and agencies to create brave pioneering ideas for a global influencer community

In 2016 Dazed turns 25

More than ever Dazed needs to live up to its editorial maxim Declare Independence

THE CHALLENGEIn an age when everyone is a broadcaster where mediocre content thrives and technology has truly democratised the art of filmmaking can true creative voices still cut through the noise using short form content Can you inspire inform and capture the independent spirit of Dazed in 15 seconds

Using short-form social video (think Instagram Vinehellip) as your only medium make a series of four 15-second films that embody independence

WHO ITrsquoS FORDazed readers Fashion forward creatively curious first in the know and highly discerning Impress and excite them Dazed staff Make them feel inspired and proud to work there

WHAT TO CONSIDERbull Use your 15 seconds wiselybull Your four shorts should work just as well in isolation as togetherbull Dazed is looking for an innovative use of the short-form nature of social video

platforms and for films of a high quality So donrsquot feel you need to shoot only on a phone or be limited by the square-screen formats and editing options of apps like Instagram or Vine (See below for an important note on formatting your films)

bull The Brief Pack includes Dazedrsquos logo but you donrsquot need to include it in your films WHATrsquoS ESSENTIALbull Four 15 second videos that capture the Dazed spirit of independencebull One 30 second video explaining your process and the background to your work

(use voiceovers and or subtitles but donrsquot talk directly to camera)

WHAT TO SUBMITRead carefully before you begin your projectYoursquoll need to submit your films according to our entry specs Our systems play films in widescreen formats not the square formats used in most social video platforms and other specs will be different to Vine Instagram etc too If you do produce your films in-app yoursquoll need to convert them to meet our video specs before you submit or they will not display properly for the judges

See lsquoPreparing Your Entriesrsquo included in your brief pack for full format specs ndash work will only be accepted in the formats outlined

Main deliverable (mandatory)Upload five videos (four x 15 seconds one x 30 seconds) as MPEG or MOV

Supporting material (optional)If you want to show how your four films would work on a social platform you can also submit a link to each one online Submit a URL for each linking directly to an execution on a social platform (ie a link like this instagramcomp85fM7dxIVH)

MOVING IMAGE FILM-MAKING ANIMATION CONTENT FOR SOCIAL MEDIA

Brief set by DAZED MEDIA

DECLARE INDEPENDENCE IN 15 SECONDS

IN IT TO WIN ITbull All Pencil winners get the chance to

apply for the ultimate prize a place on the 2016 New Blood Academy

bull For this brief therersquos also the chance of a monthrsquos paid placement at Dazed as well as coverage on dazeddigitalcom

IN IT TO WIN IT

bull All Pencil winners get to apply for the ultimate prize a place on the 2016 New Blood Academy

bull For this brief therersquos also the chance of a paid placement at Design Bridge

BREAK NEW GROUND IN BEAUTY BRANDING

BRANDING BRAND EXPRESSION GRAPHIC DESIGN PACKAGING DESIGN PRODUCT INNOVATION

Brief set by DESIGN BRIDGE

BACKGROUNDWithin branded packaging the beauty category is among the most clicheacuted Why do menrsquos personal care products look like power tools whilst womenrsquos remain delicate and ultra feminine

The world has moved on Facebook now offers 56 gender definitions for users to identify themselves with The use of hashtags like transisbeautiful or effyourbeautystandards and Charli Howardrsquos open letter to the fashion industry show how conversations around beauty are changing But beauty brands arenrsquot keeping up

THE CHALLENGEbull Create a new-to-world accessible mass-market beauty brand that breaks

established category codesbull Your brand should be a response to some of the issues with which modern

post-demographic consumers identify gender stereotypes healthy body image environmental concerns or any other issues you feel are relevant to users of beauty products today

WHO ITrsquoS FORConsumers of beauty products of all gender identities who want a forward-thinking beauty brand that reflects what matters to them most

WHAT TO CONSIDERbull Why do gender stereotypes persist in this marketbull Why do so many beauty brands continue to promote an unrealistic body imagebull Why do concerns about health and environmental issues remain at the forefront

for this categorybull Consumers demand brands that operate sustainably and reflect their values How

can your brand confront these issues in a way thatrsquos genuine and authentic It should embody the values not pander to them represent not patronise

bull You will need to create name and package a brand that reflects some or all of these values and speaks to the discerning consumer who refuses to be boxed in by stereotypes and demographics

bull The type of products are up to you (makeup hair-dye skincarehellip) but consider what would be relevant to your audience and what theyrsquod be likely to want and use

WHATrsquoS ESSENTIALbull Create a concept and explain how it encompasses some or all of the relevant

considerationsbull Find a name which reflects the brandrsquos valuesbull Design packaging that embodies your brand and show how it could work across a

range of different products (at least three)

Main deliverables (mandatory)Present your solution using up to eight presentation slide images

You can submit the following as optional supporting material video (max 1 min) interactive work (websites widgets apps HTML etc) physical material (prototypes mockups etc)

PLEASE NOTE THAT YOU MUST BE 18 YEARS OR OLDER TO ENTER THIS BRIEF

BACKGROUND Desperados is the worldrsquos first tequila flavoured beer Created in France in 1995 by innovative brewers it has pioneered the ldquobeer+rdquo category attracting young adults bored by other lagers and beers

Today Desperados continues to push boundaries bend the rules and celebrate those who embrace their inner tequila and dial up the daring

They are not a passive brand and want to kick-start culture and move the world forward creatively Party is their playground not party as a one-time event but as a state of being a party can happen anytime anywhere it just needs someone with the right attitude to kick things off Desperados is on hand to enhance the party spirit spicing things up with the daring edge its hint of tequila brings

THE CHALLENGEConnect young urbanites with the Desperados spirit through an immersive experience that will help them release their daring side and push creative boundaries Show how Desperados can help create that party mood wherever and whenever people are prepared to ldquorelease their inner tequilardquo

WHO ITrsquoS FOR18-24 year olds in a transformational phase of their lives building their identity They know that life has lots of limitations but also infinite possibilities so they love to explore and experiment with new worlds and experiences

WHAT TO CONSIDERbull Experiential marketing lets you

immerse your audience in brand stories engage their senses and form memorable emotional connections between them and the brand Think about what lsquoexperiencersquo could mean and use a range of media and channels to bring yours to life Think 2D 3D digital it could be a physical event or activation or something that creates an emotional connection with the brand through other touchpoints Itrsquos about doing not telling but could print or other traditional advertising play a role

bull Itrsquos not (just) about literal parties ndash itrsquos party as creative playground Desperados believe the party spirit can come out in even the most unlikely places and situations ndash how could your response bring this to life

bull Make it relevant What does this audience need What can you do to add value to their lives

bull Be authentic and create experiences that feel genuine and true to the brand Desperados has always pushed boundaries and remixed the rules in a refreshingly wild way How can your experience reflect this How do you surprise the audience and take them out of their comfort zone

WHATrsquoS ESSENTIALbull An experiential campaign across

multiple touchpoints bull Whether itrsquos an event or other

activation you must consider digital elements and how it would link up with packaging and point of sale How can you innovate with these touchpoints

bull Your activation should focus on a social rather than individual experience

bull Desperados is an alcohol brand so you must consider the responsibilities which comes with promoting alcohol See the Rules on Responsible Commercial Communication included in your Brief Pack for guidance

ADVERTISING EXPERIENTIAL BRAND EXPRESSION INTEGRATED CAMPAIGNS

Brief set by DESPERADOS

In collaboration withJACK MORTON WORLDWIDE

UNLEASH URBANITESrsquo PARTY SPIRIT WITH AN UNFORGETTABLE EXPERIENCE

IN IT TO WIN IT

BACKGROUND We live in a fragmented digital world so tribes and subcultures donrsquot exist around music and locations anymore (Mods on Carnaby Street Punks on Kings Roadhellip) So how can Dr Martens retain its USP of non-conformist authenticity and rebellious self-expression whilst trying to appeal and remain relevant to a broader base of millennials living in a fast-paced digital mix-and-match society

Radio is ideally placed to rise to this challenge At its best radio is all about authenticity of music sound and voice Listeners are hugely sensitive to genuine content and live radio in particular champions expressiveness and inclusiveness Radio interacts neatly with other channels (you can listen to the radio while you do almost anything) And it has the power to unite people through shared cultural experiences and influence our emotions ndash especially through music (something thatrsquos very relevant to the heritage of Dr Martens)

THE CHALLENGEHarness radiorsquos potential to connect customers old and new with Dr Martensrsquo spirit of rebellious self-expression Use its power to evolve the brandrsquos current platform What do you stand for STANDFORSOMETHINGblogdrmartenscomcategorystandforsomething

Experiment with and push the boundaries of what radio advertising can be Your response could be anything from innovative explorations of radio and its role in our lives (eg K9FM) to original perfectly crafted playful ads or branded content

WHO ITrsquoS FORProud and passionate life-long fans of the brand as well as new customers ndash anyone who can identify with Dr Martensrsquo celebration of authenticity and self-expression Theyrsquore not from any particular tribe or demographic Instead theyrsquore focused on individual style yet all share a united spirit

WHAT TO CONSIDERbull This is about innovative use of radio

what you include in the campaign is up to you It could be a single piece of branded content a series of seemingly traditional 30rdquo ads that builds to something bigger than the sum of its

parts a new way to engage with live music and festivals that Dr Martens can own and champion something that reaches people at work or play driving or jogging pre-recorded and scheduled or live and disruptive

bull Radio lives or dies by its use of sound and the strength of its writing So as well as a great concept the judges will be looking for brilliantly crafted copy to bring the idea to life (and feel free to include a beautifully executed sound-design accompaniment if thatrsquos also relevant to your concept)

bull Consider how radio can interact and link with other channels and platforms for an integrated campaign particularly social media Think where when and how listeners engage with radio But radio must be at the heart and soul of your concept not just a signpost to online activity

bull Traditionally radio tends to be used for spots with direct calls-to-action but it can do so much more This brief is about brand building so therersquos no CTA you must include (though you can if it makes sense for your concept)

bull Donrsquot simply extend the current campaign into radio itrsquos about evolving STANDFORSOMETHING into something new bold and exciting

WHATrsquoS ESSENTIALTherersquos no mandatory CTA but your response should reference the current brand platform including the question lsquoWhat do you stand forrsquo or the strapline STANDFORSOMETHING

Main deliverables (mandatory)Submit any scripts as written text-only PDFs (max 6 A4 pages) If you have multiple scripts submit each one as a separate PDF

Supporting material (optional)The judges will only look at this if your main deliverable has impressed

You can submit the following as supporting material if relevant audio executions (MP3 only max 2 mins) video (max 1 min) up to four images (JPEG only) interactive work (websites widgets apps HTML etc) physical material (prototypes mockups etc)

CELEBRATE DR MARTENSrsquo UNIQUE BRAND USING RADIOrsquoS UNIQUE PLATFORM

In collaboration with VIKKI ROSS VIKKI ROSS WRITES

ADVERTISING RADIO ADVERTISING COPYWRITING INTEGRATED CAMPAIGNS

Brief set by

IN IT TO WIN IT

BACKGROUND Our freedom of mobility is under threat especially in cities Increased urbanisation stretches our metropolitan transport systems beyond their limits leading to congestion and gridlock And as the global population grows with 75 of people in the world expected to live in cities in the decades to come itrsquos more important than ever to tackle this

In 2011 Bill Fordrsquos TED talk set out a surprising paradox a car company wanted to be part of the solution for sustainable global movement of people goods and services Later Bill was the keynote speaker at Mobile World Congress a ldquocar guyrdquo asking the world of mobile technology developers and entrepreneurs to join together with businesses legislators and leaders to achieve freedom of movement for all

Ford currently has 25 live global mobility experiments underway designed to anticipate what we will want and need in tomorrowrsquos transportation ecosystem They want to be part of the solution

If every epic journey starts with a small first step every cultural shift starts with being open to new ideas and together doing something small to change attitude and behaviour at scale Ford are looking to move people en masse to engage with new and experimental travel solutions and sustainably change the way the world moves

THE CHALLENGEUse Ford as a catalyst to create lasting city-wide change to how we get around Follow these steps to find your solution

1 Select a place in need of change Choose a large city or a megacity with complex transport needs It can be anywhere in the world but you must explain why you chose it

2 and use a Ford technology mobility experiment or asset You must make use of a Ford technology experiment or asset as part of your response but you can be creative with it Think laterally

3 to change a movement-related behaviour or issue for the betterDevelop a campaign product or experience to create lasting positive behaviour change to improve everyday movement around the city

WHO ITrsquoS FORAnyone impacted by congested cities who is frustrated by the difficulties of trying to travel from A to B Think about city living holistically and consider different city dweller experiences around transport If you choose a particular target audience explain why

WHAT TO CONSIDERbull Consider small and attainable ways

that people can change their behaviour on an individual level that together adds up to a big difference Eg Shiftrsquos Action Tracker or Meat Free Mondays ndash theyrsquore tackling different issues but can you learn something from them that could be applied to transport

bull Consider Fordrsquos assets brand reach history and values diverse vehicles and technologies smart mobility experiments (how could you leverage or evolve these) employees engineers designers salespeople drivers racers owners former-owners locations factories showrooms test tracks etc What audiences can you activate at scale

bull What else can you use as well as Ford assets Think about how a cityrsquos ldquostreet furniturerdquo could be repurposed ndash even if only for one day parking bays traffic lights traffic wardens multistorey car parks transport hubs and stations one-way streets billboards pavements roundabouts How can the everyday backdrop in which we move become inspirational

WHATrsquoS ESSENTIAL Your idea needs to have an authentic link to Ford and its brand values Your idea can challenge preconceptions of the brand but must help a wider audience see the greater purpose of keeping the world moving

WHAT AND HOW TO SUBMITSee lsquoPreparing Your Entriesrsquo included in your brief pack for full format specs

Supporting material (optional)You can also submit Interactive work (websites apps etc) physical material (prototypes mockups etc) If your main deliverable is video you can also submit up to four images

OPEN TO ALL DISCIPLINES ADVERTISING DESIGN DIGITAL COMMUNICATIONS PRODUCT amp SERVICE INNOVATION

Brief set by FORD

In collaboration withMICHELLE BOWER IMAGINATION

TEAM UP WITH FORDTO MOBILISE CITY-WIDE CHANGE

IN IT TO WIN IT

bull For this brief therersquos also the chance for selected winners to present their ideas directly to Ford senior management

IN IT TO WIN IT

CREATE A WINDOW INTO THE BRAND

Brief set by JOHN LEWIS

In collaboration with HOWARD SULLIVAN YOURSTUDIO

BRAND COMMUNICATIONS SPATIAL DESIGN DIGITAL DESIGN EXPERIENTIAL GRAPHIC DESIGN SET DESIGN

BACKGROUND John Lewis has been part of the British High Street for 150 years Over that time the retail landscape has transformed immeasurably with the biggest shake-up coming from online shopping While business is booming at JohnLewiscom the internet isnrsquot everything Customers often have a strong emotional bond with the physical shopping experience ndash one that starts before they even walk through the door

A window display in a bricks-and-mortar store is a powerful touchpoint And in our ultra-sharing world a strong window campaign can become the ultimate image to share on social Itrsquos why yoursquoll see online-only stores launching pop-up shops and holding experiential events theyrsquore trying to tap in to that level of connection and authenticity that comes from having a real physical presence for their consumers to engage with

But whatrsquos in store for window displays as the way we buy continues to change

THE CHALLENGECreate an inspiring inventive conceptually relevant and eye-catching display for John Lewisrsquo flagship Oxford Street store for the Autumn season that reshapes expectations of what shop windows do and can be but keeps product firmly at its heart

Store windows are there to communicate not decorate so think about what yoursquore saying how and why The ideal shop window will make hurried commuters stop for a closer look and draw new customers to the store WHO ITrsquoS FORJohn Lewis is a well known British brand with a wide customer base Tens of thousands of people pass by their Oxford Street store every day so consider who will see your window display It may be the starting point of a consumerrsquos interaction with the brand so it needs to make a real impact WHAT TO CONSIDERbull Set out your vision for the future of

retail and the high street How will the way we shop evolve and what role will the shop window play Look at insights into shopping habits and consumer behaviour think about the shopper of the future and what would make this window moment pertinent to

their needs emotions and desiresbull The display is for the Autumn season

how will this affect your responsebull The approach is up to you Is it an

immersive and inventive take on traditional window setting a bold graphic reinterpretation of the space a cutting-edge digital interaction or all or none of the above Does it stand alone or link to other media (eg website app or social)

bull Think about everything from how to engage the senses or bring in elements of storytelling to potential collaborations (you could propose an amazing artist or illustrator to work with for maximum visual impact) The scope is limitless

bull Your window should tempt passers-by into the store and prompt consumers to visit who otherwise might have stayed at home Create something thatrsquos worth getting off the sofa for and blogging or sharing on social media

WHATrsquoS ESSENTIALbull Window dimensions 24m high 6m

long 12m deepbull The window must show that John

Lewis is a cross-category brand including electronics fashion and home goods

bull Whether or not your concept includes actual digital elements it must include a link to JohnLewiscom to bring together the digital and physical sides of the business You must also include the John Lewis brand logo

bull With a canvas of this scale and exposure imagination is key Visualise your idea in detail how would it look sound and feel What will it do and how What would the experience of seeing or interacting with it be like

bull Include a summary of key insights from your research and the reasons behind your approach

Main deliverables (mandatory)Upload up to eight presentation slide images showing your solution and research

Supporting material (optional)You can also submit video (max 1 min) interactive work (websites apps etc) physical material (mockups etc)

BACKGROUNDDesign has the power to do good but to achieve this you need the courage to believe in what you have to say the conviction to tell it and the clarity to communicate it

Monotype creates typefaces and technologies that help people tell their storymdashin any language on any device and with a clear voice

THE CHALLENGETake a cause you believe in and use the power of type to make a difference Design with typography to agitate educate and organise the world and your audience Use typography to help people believe in your cause and its purpose to motivate and inspire people in a relevant way to your cause and above all to make an impact

Typography is the soapbox for your rallying cry Used at its best it can empower your words evoke meaning set tone and inspire ideas Without it your message could be drowned out Where would the students in Paris of rsquo68 be without their screenprinted stencil type Where would Revolutionary Russia be without its condensed sans serif gothics And would Occupy have inspired the collective imagination without democratic digital design and lsquodesktop publishingrsquo The right typeface used in the right way gives a cause movement or change its true voice

Think about what you want to say and how you want to say it where you should or could say it how you might use type to improve your message to initiate change or to motivate and inspire

WHO ITrsquoS FORThose passionate about a cause those who want to be more passionate about a cause or those with ideas on how a cause can reach more people or be more impactful with the right typeface

WHAT TO CONSIDERbull You can pick anything from a global

topic to a local or personal issuebull Think about the world of your cause

and those already active within it What means do they have to join you Do they have digital access or would a predominantly analogue response be more fitting What materials are related to the cause What methods

bull Think about the right typeface for the

right cause The typeface itself can become part of the message or the story ndash its origins its history and how you choose to use it ndash as much as or more than the words themselves

bull Design for protest can be visceral as response time is short Protest is both active and reactive By its nature its messages are often hurried scrawled and raw This translates digitally too into transmissions that are often quick and immediate How does this affect your cause or movement What kind of typeface would suit this type of messaging How would a typeface enhance its impact

bull Remember your end goal Make it bold Make it powerful Make a difference

WHATrsquoS ESSENTIALA typography-led integrated graphic design campaign including bull At least one posterbull At least one digital elementbull At least one other touchpoint

Your touchpoints could include banners badges moving image ads newspaper ads website banners or other online promotions ndash anything that could raise awareness and get people engaged The more innovative the better

bull Show how your output is relevant to your cause alongside your execution

bull Whatever applications you choose use only type as the major creative expression for your cause

bull Your executions must be visually linked to one another so that they can be easily recognised as part of the same movement

Supporting material (optional)You can submit the following as supporting material interactive work (websites widgets apps HTML etc) physical material (prototypes mockups etc) If your main deliverable is video you can also submit up to four images If your main deliverable is images you can also submit video (max 1 min)

USE THE POWER OF TYPOGRAPHY TO ACTIVATE YOUR CAUSE

GRAPHIC COMMUNICATIONS USE OF TYPOGRAPHY CRAFTS FOR DESIGN WRITING FOR DESIGN INTEGRATED CAMPAIGNS

Brief set by MONOTYPE

IN IT TO WIN IT

bull All Pencil winners get the chance to apply for the ultimate prize a place on the 2016 New Blood Academy

bull Winners will also receive Monotype goodies plus therersquos the chance of a project collaboration on a printed or digital piece

BACKGROUNDBanking ndash itrsquos not everyonersquos favourite task But undeniably in a world where the economic state is uncertain and rates rise and fall it is important to know your money

Nationwide are a mutual building society meaning they are owned by and run for the benefit of their members Unlike a bank they donrsquot exist to line shareholdersrsquo pockets ndash instead at the heart of their business and their existence is the commitment to being on the side of their members in the long- and short-term helping them achieve financial goals

The current financial climate often hits the youngest of the population the hardest with savings rates low and the costs of living high we need now to re-engage with the 16-25 year old audience This generation expects more than ever from their service providers With services like Airbnb and Uber changing the way we view and engage with providers consumers are used to cheaper prices seamless experiences and on-demand customer service 247 ndash and why should their bank be any different

THE CHALLENGEWith financial services lagging behind in terms of connecting with this age group how can we shake up the market to cater to their ever-changing needs

Redefine banking for a student youth audience Forget what banking looks like now and our current expectations from financial service providers throw out the rule-book for what a bank account does how it does it and what it looks like

This is an open brief you could look at redesigning the bank account itself from a product and service perspective or you could revolutionise the sector with a completely new communication approach You choose the platform and consider multiple touch points advertising in all its forms the in-store banking experience social media apps PR product and anything else that makes sense to you

WHO ITrsquoS FOR16-25 year olds This young and financially un-committed population have likely just moved out of their parental household and are venturing

into the world to start their own adventures They are savvy about the brands they choose and value transparency and ethics brands who offer experiences and flawless service win over this cohort

WHAT TO CONSIDERbull Consider how Nationwidersquos brand

position and unique stance as a mutual rather than a bank may play a part in a solution for engaging this age group Could the idea of supporting our members over generations be appealing

bull Think about the goals and mindset of people of this age group ndash what are they trying to achieve What are their challenges How could Nationwide help them achieve their goals

bull Think about brands which connect well with this age group What values does this age group care about

bull Donrsquot just think about what financial services already do and try to plug this generation into it Donrsquot be limited by current products or ways of banking Itrsquos all up for creative exploration

bull Think about what this generation want and need from a financial service provider (even if they donrsquot know it yet) and find a way for Nationwide to deliver that

WHATrsquoS ESSENTIALbull A concept that changes the face of

banking for young peoplebull Document and show your research

and how you developed your ideas This could be through a lsquomaking ofrsquo video or something simpler

WHAT TO SUBMITSee lsquoPreparing Your Entriesrsquo included in your brief pack for full format specs

Supporting material (optional)You can also submit interactive work (websites widgets apps HTML etc) physical material (prototypes mockups etc) If your main deliverable is video you can also submit up to four images If your main deliverable is images you can also submit video (max 1 min)

FOCUS NATIONWIDErsquoS SERVICE FOR THE NEXT GENERATION

OPEN TO ALL DISCIPLINES ADVERTISING DESIGN DIGITAL COMMUNICATIONS PRODUCT amp SERVICE INNOVATIONS

Brief set by NATIONWIDE

In collaboration withLYDIA TAYLOR VCCP

IN IT TO WIN IT

BACKGROUNDNewsworks is the marketing body for national newspapers in all their forms Newspapers are hugely trusted by their readers There is a depth of engagement and attention given to the words within them the facts opinions thought leadership They help set the national agenda through advertising as well as editorial a brandrsquos presence in a newspaper signifies immediate importance and stature conveys trust and prompts discussion and action In a world of distractions readers are uniquely willing to give newsbrands their full and undivided attention

But this isnrsquot always recognised People have lost confidence in newspapers as print circulations have declined and theyrsquore no longer seen as a ldquomust haverdquo medium for advertisers The scale nature and value of their audience engagement is often misunderstood

THE CHALLENGEFacts figures and research alone may prove the value of newspaper advertising But how do you go beyond them to make advertisers believe They need to feel instinctively the trust audiences place in the words they read in newspapers And they need to understand how and why to tap into this

So create a campaign using newsbrands as your channel that brings to life the importance and power of the written word in an age of digital overload and fleeting attention

WHO ITrsquoS FORTarget media agencies (particularly young media planners who think that people donrsquot read newspapers anymore) as well as clients creative agencies media journalists and influencers But the campaign is to be run through national newsbrands so the secondary audience is any engaged reader WHAT TO CONSIDERbull The challenge is about the power of

the written word so copy is likely to be at the heart of your campaign The delivery and context need to do the copy justice and bring it to life so consider the most impactful visual approach to get your message across typography illustration photography infographics use of motion (for digital platforms) anything else appropriate

bull The digital and print formats you use are up to you as long as theyrsquore relevant to a newsbrand platform Eg tablet and phone based ads video and interactive traditional print adspace inserts wraps or supplements sponsored content etc

bull Newsworksrsquo website is full of facts figures research and insights Take full advantage of this an imaginative and compelling take on the numbers could be a powerful way to communicate your message bringing fresh thinking to the insights could lead you to a whole new way to engage with a newsbrand audiencehellip

bull Think how you could evolve your response to include things like membership or events ndash plus any future platforms that newsbrands could or should occupy where trust and engagement really matter

bull Your concept should work with any and all of Newsworksrsquo stakeholders But would your campaign be the same no matter the newsbrand or might the delivery change across different titles

bull Your audiencersquos time is precious How will you engage them and reward their engagement And what are the challenges of targeting an audience for whom advertising and marcomms are their bread and butter

bull Look at how newspapers use both words and pictures to tell a story Think about how headlines draw attention or make a more powerful point Remember that ads need to stand out against this compelling editorial ndash make sure your pictures arenrsquot boring or your words bland

WHATrsquoS ESSENTIALA campaign with a minimum of three different executions with at least one based on a digital newsbrand platform and at least one to run in print

WHAT TO SUBMITSee lsquoPreparing Your Entriesrsquo included in your brief pack for full format specs ndash work will only be accepted in the formats outlined

Supporting material (optional)Interactive work (websites banner ads etc) physical material (mockups etc) video (max 1 min)

CHAMPION THE WRITTEN WORD IN PRINT AND ON SCREEN

ADVERTISING PRINT ADVERTISING DIGITAL ADVERTISING CRAFTS FOR ADVERTISING ART DIRECTION COPYWRITING

Brief set by NEWSWORKS

IN IT TO WIN IT All Pencil winners get to apply for the ultimate prize a place on the 2016 New Blood Academy

For this brief therersquos also the chance of bull Paid work experience at an agencybull A winning idea realised for

Newsworks next campaignbull Subscriptions to winnersrsquo choice of

newspaper (print or digital or both)

BACKGROUNDldquoStories make us what we are remind us of when wersquore at our worst and celebrate our absolute human best For me itrsquos the only way to communicaterdquo Dan Germain Head of Creative innocent

Stories are one of the oldest and most fundamental forms of communication and ways of understanding culture history and people They can help us understand who we are who we were and what we could become They can connect to our emotional core and give meaning to the world around us

For brands stories are a way to build deeper ties with an audience Storytelling can help to give brands authenticity humanity and relevance People will engage with share and respond to narrative in a way they never would with other marketing messages

Shutterstock is a global marketplace of licensable stock content for creative professionals Their photos illustrations videos music clips and other content move brands transform marketing and bring creative ideas to life And they know that the most impactful imagery is not just beautifully crafted it also evokes real moments and interactions and relatable stories

THE CHALLENGEComedy Rebirth Rags to Riches Tragedy The Quest Overcoming the Monster Voyage and Return ndash these seven plot archetypes can be seen at work everywhere from global news stories to the smallest interaction (see Christopher Bookerrsquos The Seven Basic Plots Why We Tell Stories for a better idea of what these archetypes involve)

Pick three of the seven archetypes and create a static or moving image for each one that tells a story from the modern world Look to unexpected places find the dramatic in the seemingly banal the emotion and humanity that underlies the routine of our daily lives In a fast-moving digital world having the time and space to unfold a story is a luxury not often available How do you distil the essence of it down to something that can be captured in a single moment

WHO ITrsquoS FORTherersquos no target demographic for this brief but consider how and why your images might be used The audience will

come from the tales you choose the stories you decide to tell and how you tell them

WHAT TO CONSIDERbull You only have one image for each

archetype one shot to encapsulate a story If you go for moving image each of your three films should only be between 10 and 20 seconds long

bull Your images video snippets should work in isolation but also together Yoursquoll be asked for a short description which the judges may view but your images should be able to speak for themselves without it

bull Will you embody or subvert your archetypes Donrsquot be too literal avoid cliche and obvious imagery

bull Your image should be powerful and impactful even at a glance but have the depth to reward closer inspection and repeated viewing Novelty isnrsquot enough

bull All image-making approaches are welcome across illustration photography and moving image hand-crafted to computer generated lo-fi to high-tech

bull Be authentic Your stories can be fact or fiction but they need to be genuine if theyrsquore going to mean anything to people

WHATrsquoS ESSENTIALbull Three images or video snippets each

telling a powerful visual storybull A 30 second video explaining your

process and the background to your work (use voiceovers and or subtitles but donrsquot talk directly to camera)

Main deliverables (mandatory)bull Three images (JPEG) or three videos

(10-20 seconds each MPEGMOV)bull One background video (30 seconds

MPEGMOV)

Supporting material (optional)You can also send a physical print of any static images The judges will only see these if theyrsquore impressed by your digital images and want a closer look

CAPTURE DRAMATIC NARRATIVE IN EVERYDAY REALITY

CRAFTS FOR DESIGN ILLUSTRATION PHOTOGRAPHY MOVING IMAGE ANIMATION

Brief set by SHUTTERSTOCK

In collaboration withLU BOWAN AND TIM JENKIN MAKING PICTURES

bull For this brief Shutterstock will give free 6-month membership to selected winners

bull Winners will also be considered for the 2016 MP Award three monthsrsquo representation and mentoring showcasing and promotion from Making Pictures or MP Arts

BACKGROUND The Telegraph is one of the UKrsquos oldest newspapers Loved and trusted by its readership it takes an editorial stance best described as lsquoby those who know their own minds for those who know their own mindsrsquo

Like the British Museum The Telegraph looks traditional on the outside but its insides are more modern and relevant than appearances suggest Itrsquos an intelligent read often humorous occasionally quirky And it has a more balanced take on the world than many people might think

The Telegraph has long been regarded as a brand for older readers But within that much of their journalism cuts across age groups ndash and even political orientation

There is humour in the news pages and story selection Throughout its history The Telegraph has teamed serious reporting and analysis with popular news coverage

Equally many of The Telegraphrsquos established positions resonate with millennials who may not most easily identify with the brand enterprise personal betterment self-reliance independence

THE CHALLENGEThe Telegraph wants to use digital to prove its appeal to readers of any age How can you get them to reconsider what it offers What ideas might turn the heads of open-minded people who are looking for a different kind of news provider What might inspire them to try a Telegraph

Develop an innovative digital solution to get a younger audience to think again about The Telegraph The solution does not necessarily have to focus on lsquonewsrsquo but can look at the broad range of content The Telegraph offers

WHO ITrsquoS FORPeople of working age who know their own minds They do what they want when they want and are looking for a paper that reflects this attitude

WHAT TO CONSIDERbull The Telegraph has always stood up for

a plucky almost bloody-minded form of Britishness It appeals to people

who sometimes enjoy taking an obstinate sideways view of life just for the hell of it How might you champion this to find new readers

bull Community comments on news sites appeal only to a hardcore audience and are difficult for most users to engage with How could a news organisation engage with its readers in a more constructive way and create a community around its coverage How does newsgathering change when everyone has a camera and a voice

bull Context most news stories are new twists on long running sagas How should reporting reflect this How should it cater for expert readers who know the story inside out and have strong opinions alongside a reader who is new to it all and wants to get their bearings

bull Definitions of left- and right-wing are now more open to interpretation than ever Even the Conservative Party is pushing for reforms in prison policy social justice and racial discrimination traditionally the territory of the left And therersquos more to a reader than the paper they buy people are often more complex and interesting than theyrsquore given credit for Even those who are held to be on the right can have surprising views and interests We all have common ground we can meet on ndash how might The Telegraph use this

WHATrsquoS ESSENTIALA digital product or service design to bring The Telegraph to a wider audiencebull Show the user experience or content

scenario eg with a storyboardbull Visualise your concept eg through

illustrations renders video etcbull Include a summary of key insights

from your research bull Show who the product is for

Supporting material (optional)Interactive work (websites apps etc) physical material (prototypes mockups etc) If your main deliverable is video you can also submit up to four images If your main deliverable is images you can also submit video (max 1 min)

DIGITAL PRODUCT amp SERVICE DESIGN BRANDED CONTENT PLATFORMS UX INTERFACE amp NAVIGATION MOBILE INTERACTION amp EXPERIENCE TECHNOLOGICAL INNOVATION

Brief set by THE TELEGRAPH

In collaboration withBEEN THERE DONE THAT

INSPIRE A DIGITAL AUDIENCE TO THINK AGAIN ABOUT THE TELEGRAPH

IN IT TO WIN IT

Brief set by TOMS

In collaboration with LUCY-ANNE RONAYNE HAVAS WORK CLUB

ENGAGE A NEW AUDIENCE WITH THE lsquoPURCHASE WITH PURPOSErsquo MOVEMENT

IN IT TO WIN IT

bull For this brief therersquos also the chance for a winner to go on a TOMS Giving Trip

BACKGROUNDIn 2006 American traveller Blake Mycoskie founded TOMS the brand that helps improve lives with a simple idea with every product that you purchase TOMS will help a person in need One for Onereg TOMS identifies global needs and creates products to help address them bull For every pair of shoes TOMS sells

they give a pair to a child in needbull Every pair of TOMS eyewear gives sight

to a person in needbull The TOMS Roasting Co offers

premium coffee to provide safe water in developing countries

bull TOMS Bags fund safe birth kits and attendant training to support mothers and babies in impoverished circumstances

Buying TOMS makes you part of this movement to improve lives and wearing TOMS is a badge for this movement In 2016 TOMS celebrate their 10th anniversary and this is a great time to call people to action Everyday purchases can have meaning Style does not have to be sacrificed for social responsibility We can all make a difference with what we buy ndash but how do you get this message across

For TOMS whose value and purpose goes so much deeper than a simple fashion product itrsquos even more crucial to connect consumers to the movement at the heart of the brand

CHALLENGE Inspire a new wave of consumers to understand that purchases can have purpose

Create a relevant and accessible way to inspire and connect with the ldquoalways onrdquo fashion conscious generation Create a retail-led campaign or initiative to spread reach and engagement ndash show how it would get new people involved in the movement It should live online but also have an element of physical customer engagement think packaging point of sale experientialhellip even consider the possibilities presented by the products themselves

WHO ITrsquoS FORYour target audience is 16-26 year old fashion-forward consumers and communicators living their lives online Theyrsquore tuned into the worldrsquos problems

and proud to be seen to do something about them

WHAT TO CONSIDERbull The TOMS way is a different way of

doing business By connecting with and inspiring a new generation to choose fashion products that serve a dual purpose you have the opportunity to really make a difference in the world

bull ldquoWhen you incorporate giving into your business in an authentic and transparent way your customers become your best marketeersrdquo - Blake Mycoskie Think about how you can leverage TOMSrsquo existing customer and fan base to spread the message

bull Tone Of Voice Honest open and inclusive This is a community that believes in social responsibility But stay real yoursquore still talking to young internet-savvy fashion lovers

bull What tools and tech(niques) can engage and excite online consumers Gamification digital experiences storytelling user-generated content

bull This is about third-party retailers when TOMS are sold through other stores online ndash not when theyrsquore sold directly from TOMS Consider the role of third-party retailers What sets this apart from an own-store experience and what are the challenges and opportunities it presents

WHATrsquoS ESSENTIALA campaign or initiative with online retail as the primary channel supported through a physical touchpoint

Main Deliverables (mandatory)Present your solution using either a video (max 2 mins) or up to eight presentation slide images

Supporting Material (optional)The judges will only look at this if your main deliverable has impressed You can submit the following as optional supporting material interactive work (websites widgets apps HTML etc) physical material (prototypes mockups etc) If your main deliverable is video you can also submit up to four images If your main deliverable is images you can also submit video (max 1 min)

BACKGROUNDSince 1961 WWF has worked to reduce the impact of humanityrsquos footprint on the environment and promote biodiversity conservation Their stated mission is ldquoto stop the degradation of the planetrsquos natural environment and to build a future in which humans live in harmony with naturerdquo

Through a legacy of hard-hitting awareness-driving campaigns they have become the best-known non-governmental organisation working in this field Theyrsquore also by some way the worldrsquos largest conservation organisation with over 5 million supporters worldwide working in more than 100 countries

WWFrsquos members are essential to the organisation for both funding and support so engaging and recruiting members is crucial to their efforts Members not only pay monthly subscriptions but also serve as a highly receptive lsquomailing listrsquo who can be drawn on for specific campaigns But right now the benefits members and contributors get are limited Currently members simply pay a subscription and receive three magazines a year And this lack of involvement feels like a missed opportunity especially among a younger audience who expect and desire more involvement in the causes they commit themselves to

THE CHALLENGEHow can WWF turn their members into the worldrsquos most active global conservation community How can they modernise their membership and enable their existing supporter base to become more active

Design an innovative membership offering to galvanise existing members to action and drive the recruitment of new ones

WHO ITrsquoS FORThe audience is global Both existing WWF members and potential ones The core target audience is 25-40 years old but your concept should also to appeal to 16-25 year olds

WHAT TO CONSIDERbull This is about empowering a

community but itrsquos also about trying to bring others into that community So be provocative be inventive but be

relevant bull Are there any partnerships WWF could

put into place that would help take the activity to the next level

bull Think about value exchange Do members simply give money or could their commitment shift to involve time expertise or reach (GoodGym or RockCorps are great examples of communities whose members commit something other than money)

bull This is an open brief so itrsquos up to you how you approach the challenge Do you shake up the membership package itself to make it more dynamic and engaging Is it a comms campaign that motivates members into action Is it a service that links members up with conservation opportunities

bull You choose the platform Consider multiple touch points advertising in all its forms social media apps PR product experience and anything else that makes sense to you

bull Whatever your solution it needs to work both digitally and in the real world on and offline

WHATrsquoS ESSENTIALbull A product service or campaign idea to

turn young WWF members into an active conservation community

bull Document and show your research and how you developed your ideas

Where you need to use the WWF logo in your work use the special WWF x DampAD logo included in the brief pack Do not use the standard WWF logo

Supporting material (optional)You can submit the following as optional supporting material interactive work (websites widgets apps HTML etc) physical material (prototypes mockups etc) If your main deliverable is video you can also submit up to four images If your main deliverable is images you can also submit video (max 1 min)

ACTIVATE A GLOBAL CONSERVATION COMMUNITY

Brief set by WWF

IN IT TO WIN IT

NEW BLOOD AWARDSPREPARING YOUR ENTRIES GUIDE

THERErsquoS A LOT HERE WE KNOW BUT ITrsquoS ESSENTIAL TO GET YOUR ENTRY RIGHT ndash SO READ ON

TO FIND OUT WHAT TO SUBMIThellip 1 Check your chosen brief The WHAT AND HOW TO SUBMIT section will tell you the formats you need to submit your

response in Itrsquoll be a combination of the following formats video images audio interactive text and physical material 2 Find the full specifications for each format (eg file type file size etc) in the followin two pages Make sure you meet these

specs when preparing your work or it may not be accepted or may not display properly at judging

TITLE amp DESCRIPTIONbull Yoursquoll need to give a title and description for your work when you enter onlinebull Title The name of your concept not simply the name of the brief (eg ASOS FaceOff BBC Whisper not ASOS Project BBC entry)bull Description A short summary of your idea (max 100 words) Donrsquot include the brief in this description We will use this to help

promote your work if it wins and it will be available to the judges as supporting material

MAIN DELIVERABLES VS SUPPORTING MATERIALbull Most briefs have options for the main deliverable(s) and supporting material bull The main deliverable is what you must submit for that briefbull Supporting material is optional bull Judges will view your main deliverable(s) first and then look at any supporting material only if they want to ndash eg if your main

piece has impressed them enough to want to see morebull Your main deliverable(s) must clearly and effectively present your idea and execution Include anything essential to understanding

your response here not in the supporting material bull Use supporting material to show additional executions or expand on your process in developing your idea You could include

bull The key insight that led to your solutionbull How you developed the idea from insight to solutionbull Alternative ideas you exploredbull Scamps initial hand sketches prototypes mock-upsbull Mood boards and other reference imagery

bull When you submit your workbull Yoursquoll have the option to name every asset (each file you upload or URL you input)

ndash use this to clearly indicate whether that asset is one of the main deliverables or part of the supporting material (eg ldquoMain Deliverable 1rdquo ldquoSupporting Image 3rdquo etc)

bull You will also be able to control the order your assets are viewed in ndash make sure your main deliverable(s) come first and the viewing order makes sense

WHAT ELSE DO YOU NEED TO KNOWbull You can enter online from early 2016 The entry site will walk you through the process but before you start make sure all your

team members and all your tutors have registered an account at wwwdandadorgbull Donrsquot include your name or the names of your teammates tutors or college anywhere in your entered work or in file names (the

exception is the DampAD Brief where you can reveal your identity if itrsquos relevant) If these names appear in any deliverables we may ask you to resubmit them or remove them from the work ourselves This is to ensure that judging is anonymous and fair

bull All work must be submitted in English unless specified by the brief Any explanations must be in English bull You must upload all your files on the entry site No data disks and no files hosted on other sites The one exception is for

interactive work submitted via URLbull URLs are only accepted where the website itself is part of the entry or to send zip files via Dropboxbull Zip files are OK for interactive work HTML websites widgets or apps We wonrsquot accept zip files for anything else bull PDFs are only accepted for text ndash eg longform copy or scripts for radio ads ndash and only where specified in the WHAT AND HOW TO

SUBMIT section of the brief Donrsquot include images in PDFsbull Images must always be submitted as JPEGbull You can only submit 3D images videos as part of your supporting material Yoursquoll need to email us beforehand and supply

glasses (3 pairs min) if neededbull If you use any images writing music or other creative material belonging to someone else you must comply with any copyright

restrictions in place We canrsquot provide detailed advice on copyright but you could try an organisation such as own-it or the IPO wwwown-itorg wwwipogovukcopyhtmbull You could use a piece of music that is made available under a suitable Creative Commons License such as this free music

library created by our friends at Endless Noise wwwendlessnoisecommusic

JANUARY 2016 Open for entries

WEDNESDAY 16 MARCH 5PM GMT Entry deadline

Upload all work and pay for entries by this date amp time

IMAGES

Presentation films moving image work TV ads etc

NEW BLOOD AWARDS 2016PREPARING YOUR ENTRIES

TIPS FOR A GREAT PRESENTATION FILM

bull Donrsquot include the brief ndash the judges already know it You can talk about how you interpreted the brief and how this led to your response You donrsquot have long so donrsquot waste time telling the judges what they already know

bull Summarise your project in the first 30 seconds ndash get the juryrsquos attention You can use the rest of the film to go into more detail if you need to but donrsquot make the judges wait until the end of the film to find out your solution

bull Itrsquos fine to include a voiceover speaking over footage but to keep judging fair and unbiased donrsquot include footage where you talk directly to camera

bull Focus on the creative idea and its relevance to the audiencebull You donrsquot need to make it elaborate and fancy Simple films with a clearly presented idea are just as effective bull If yoursquore trying to demonstrate an idea using mock-ups and screenshots clearly show how it would work

CODEC ASPECT RATIO CODEC CONTAINER AUDIO BITRATE MAX FILE SIZE

MOV H26443

640 x 480720 x 576854 x 480

1920 x 1080ACC

Stereo48kHz

MINIMUM85 mbps

(15 mbps for HD)

MAXIMUM50 mbps

500mbMP4 H264

640 x 480720 x 576

HD 720p 1280 x 720

TIPS FOR CREATING GREAT PRESENTATION SLIDES

bull A presentation slide is where images and text are combined in one JPEG to show your idea as well as explain it

bull Work will be viewed on-screen at judging with no option to scroll and limited zoom function Your slides must be clear and easy to view when the image is viewed to fit-to-screen on a standard laptop We strongly recommend landscape format

bull Make sure text is big enough to be read and keep it short clear and relevantbull Show the key elements of the work bull Keep the layout clean simple and unclutteredbull An example of good presentation slides

wwwdandadorgawardsnew-blood2014british-council-create-an-exhibition-identity-to-go2379fashion-motograph

IMAGE SPECS

bull Format JPEG only No other image formats accepted

bull Colour mode RGB

bull Image resolution At least 300dpi

bull Maximum file size 4mb

bull Minimum image size 15cm on the longest side

bull Orientation Images will be viewed on-screen so landscape is strongly recommended

Presentation slides photos illustrations posters etc

VIDEO SPECS

bull Formats MPEG2MPEG4 and MOV onlybull See the table below for full specsbull Your media must come from an uncompressed format (eg Beta MiniDV DVCam)bull Do not add a clock or slate at the start of your filmbull Your file must be multiplexed with audio and video in one single file

PHYSICAL WORK

INTERACTIVE WORK

INTERACTIVE SPECSbull Can only be submitted as supporting materialbull Interactive work must be Chrome compatiblebull If the work is online submit the URL If you canrsquot host the work online submit a ZIP folder with all the files

SUBMITTING ZIP FILESbull When you start the online entry form yoursquoll get an entry number Use this as the name for the zip folder itself and at the start of

file names for the root folder index file and Flash or Shockwave filesbull Submit websites in their entirety as Chrome compatible HTML projectsbull Submit Flash and Shockwave projects embedded in HTMLbull To submit a ZIP file please upload it to Dropbox (wwwdropboxcom) and then submit the Dropbox link as a URL

TEXT (PDFS)

AUDIO SPECS

bull File format MP3

bull Sample size 16-bit

bull Sample rate 44100khz

bull File extension must read mp3

bull Donrsquot include audio introductions or presentations

PDFS ARE ONLY ACCEPTED FOR THE DR MARTENS BRIEF

bull Format PDF This should be text

only ndash donrsquot include images

bull If you have more than one script upload each one as a separate PDF Donrsquot combine them all into one document

bull Use a clear font and 12 point

PHYSICAL SPECS

bull Can only be submitted as supporting material

bull Download labels for physical work from the entry site Fill them in and attach a completed entry label to the back or base of each object Package together and attach a completed postage label to the package

bull Any physical work must reach DampAD at the address on the entry labels by 5pm GMT on Wednesday 23 March 2016

bull Contact us if you will need the item returned Items wonrsquot be returned unless requested by 23 March 2016 ndash email newblooddandadorg with the subject line lsquoReturns Requestrsquo Include your name the entry number and a description of the work you want returned Wersquoll then contact you after judging to arrange collection Please note that yoursquoll have to cover the costs of returns yourself FOR MORE INFO VISIT

wwwdandadorgnew-blood-awardsOR EMAIL newblooddandadorg

Executions of radio ads Radio scripts only

Executions of HTML websites apps etc

Prototypes mock-ups print executions etc

TERMS amp CONDITIONSThe contest is organised by DampAD registered offices Britannia House 68-80 Hanbury Street London E1 5JL By entering the contest entrants agree to comply with these terms and conditions

Eligibility CriteriaAnyone of or between 18 and 23 years of age on 1 January 2016 can enter the New Blood Awards They are also open to students and recent graduates of any age Student entrants must be enrolled on a recognised full or part-time higher education level course anywhere in the world on 1 January 2016 To enter as a recent graduate entrants need to have graduated from a recognised course on or after 1 January 2014 Entrants for the Heineken brief MUST be aged 18 or over at the date we receive your entry

1 Entering the Contest11 Entry is open to individuals working alone or groups of up to five persons working as a team111 All members of a team must fit the eligibility criteria outlined above 112 If a team of more than five enter DampAD cannot guarantee that all entrants will receive prizes or be included in credits at events and in publications In this event the key creatives in the team will be prioritised12 Entrants should register on the DampAD Site (wwwdandadorgnew-blood-awards) download a brief generate a response to

that brief (ldquothe Responserdquo) and submit their work digitally in accordance with the deliverables as laid out in their chosen brief and in the accompanying lsquoPreparing Your Entriesrsquo document All team members and tutors involved with the entry project must also register on the DampAD Site and be added to the entry credits at the point of entry

13 Entrants can download and respond to as many briefs as they wish they may also submit more than one Response per brief Each Response is considered a separate entry and will need to be accompanied by the relevant fee14 All Responses must be the original work of the entrants Responses must not infringe the intellectual property rights of

any third party Entrants who incorporate any images writing music or other creative material belonging to someone else must obtain the other partyrsquos permission By submitting a Response entrants warrant that they have procured the necessary consents licenses and other such authorisations from any third parties Entrants may be asked to evidence their ownership of the Response and should keep dated records of all working materials

15 The entry fee must be paid for every submitted Response In order to qualify for the discounted entry rate for DampAD Education Network Members no membership fees should be outstanding at the time of entry

16 All Entries must be submitted via our online entry system Physical work may be submitted as supporting material only17 DampAD accepts no responsibility for lost or undelivered entry material Proof of postage does not guarantee that work has been received by DampAD 18 In order to assist DampAD in promoting the winning work after judging all entrants are asked to provide or confirm credits for each entry at the point of entry These must include (a) Full names of entrant(s) including all team members (b) Full names of tutor(s) (as applicable) (c) The name of their college or university (as applicable)19 Contact details of winning entrants may be passed to sponsors partners or other industry contacts at DampADrsquos discretion in order to help promote the winning work and deliver prizes110 All entry data and relevant contact details of Belgian Responses may be passed to Creative Belgium (wwwcreativebelgiumbe) a partner organisation of DampAD and may be submitted into Creative Belgiumrsquos Young Talent Award A lsquoBelgian Responsersquo is defined as Responses from institutions in Belgium or Responses from teams or individuals with Belgium indicated as their country of origin in their DampAD registration data111 Winning the Young Talent Award does not constitute and is not equivalent to being awarded in the New Blood Awards112 All entries must be created uploaded and paid for by the closing deadline Wednesday 16 March 2016 at 5pm GMT Any physical supporting material must also reach the delivery address by 5pm GMT on Wednesday 23 March 2016113 DampAD is under no obligation to refund payments made for either individual Entries or groups of Entries Under the circumstance of technical error it is at the discretion of DampAD to refund payments

2 Sponsorsrsquo Logos and Names21 Sponsors may submit their own branding or that of the sponsorsrsquo clients for the purpose of inviting Responses All rules (including the relevant sponsorsrsquo terms and conditions) relating to the sponsorsrsquo branding apply equally to the sponsorsrsquo clientsrsquo branding22 All sponsors operate strict controls on the use of their names trademarks and logos Any misuse of sponsor brands by an entrant will lead to the disqualification of all that entrantrsquos Responses and may expose the entrant and DampAD to legal liability and subsequent legal claims23 By submitting a Response entrants agree to use the sponsor branding only in accordance with these terms and conditions and any prevailing sponsorsrsquo terms and conditions24 The sponsors permit entrants to use the submitted branding for the sole purpose of responding to the brief sponsored by that sponsor25 Entrants may251 only use sponsor branding on Responses submitted to the DampAD New Blood Awards 2016 252 include a submitted Response in their personal portfolio after the winners have been announced in exactly the same format as that submitted to the DampAD New Blood Awards 2016

26 Entrants must not261 use sponsor branding on any other material or for any other purpose262 upload their submitted Response to any online location before the winners have been announced whether as part of an open or access-restricted site unless all sponsor branding is first removed from the uploaded version of the Response263 denigrate sponsors or sponsor branding subject sponsor branding to derogatory treatment or otherwise bring the sponsor and or its brands into disrepute264 do anything to suggest that the entrant is endorsed associated or otherwise affiliated with the sponsor265 provide or make available sponsor branding to any third party for any purpose27 For the avoidance of doubt the sponsors for the DampAD New Blood Awards 2016 are as listed on the brief pages of wwwdandadorgnew-blood-awards28 For the avoidance of doubt the sponsor clients for the DampAD New Blood Awards 2016 are as detailed on the individual briefs29 Entrants who submit a Response that contains any trademark or logo or other branding other than those specifically submitted by the sponsors may be asked to re-submit their work without such branding

3 Ownership of Your Work31 Entrants retain ownership of their Responses submitted into the contest but where such work incorporates sponsor branding entrants may only use the work in accordance with the sponsor terms and conditions and guidelines Entrants may remove sponsor branding from their Responses after which they may use such Responses at their own discretion32 By submitting a Response entrants grant DampAD and the relevant sponsor a non-exclusive licence for the duration of copyright protection to reproduce or distribute a reproduction of their entry in all media in order to promote or act as a historical record of the DampAD New Blood Awards or DampAD as an organisation or a sponsorrsquos involvement with the DampAD New Blood Awards or as part of any DampAD publication (whether online or offline) In particular entrants should also review the sponsorsrsquo terms and conditions for the relevant terms affecting the grant of such licence33 Entrants agree that should a sponsor wish to develop or use a Response for commercial purposes the entrant will enter

into negotiations with that sponsor to agree terms for such development or usage before negotiating with any other party in relation to the Response We refer to this as the First Negotiation Agreement The First Negotiation Agreement will remain in operation from the date of submission of a Response until one week after the New Blood Awards Ceremony Initial contact between entrants and sponsors will be facilitated by DampAD only Entering into a First Negotiation Agreement does not constitute a guarantee that either party will reach a final agreement In particular entrants should also review the sponsorsrsquo terms and conditions for the relevant terms affecting the right of usage of material

34 DampAD advises all entrants to obtain independent legal advice in respect of any agreements being discussed between sponsor and entrant

4 Judging the Contest41 DampAD will appoint a jury that shall be composed of judges who in DampADrsquos sole discretion have the appropriate qualifications to judge the work Responses will be considered in accordance with DampADrsquos selection criteria These are (a) An excellent creative idea (b) Great craft or execution (c) Answers the brief42 Each jury will award a select number of the Responses whom the jury considers in its sole discretion to be the best Responses The Award levels are as follows (a) New Blood Wood Pencil A shortlist of Responses to act as a record of the best submitted for each brief (b) New Blood Graphite Pencil Chosen from the New Blood Wood Pencil shortlist (c) New Blood Yellow Pencil Chosen from the New Blood Graphite Pencil Responses (d) New Blood White Pencil Responses which demonstrate excellence in terms of positive social impact on top of meeting the standard judging criteria selected from across all categories (e) New Blood Black Pencil Selected from the New Blood Yellow and White Pencil winners across all categories 43 The jury is not limited in the number of Responses it can award and similarly there is no guarantee that a jury will grant an award in a category if they do not feel that work is of the standard required44 The jury has the right to edit pieces submitted as part of a Response and to ask for only certain parts of the Response to be displayed or promoted45 General feedback will be gathered from the jury and may be made available to view on the DampAD website when the winners are announced Individual feedback will not be available46 If DampAD is made aware of any concerns that a Response does not constitute the original work of the entrant then in the first instance DampAD will contact the entrant and will ask for copies of any notes or drawings which evidence the entrantrsquos assertion to be the creator of the work DampAD will also contact credited tutors for further information Where possible DampAD will consider the evidence gathered and decide whether to allow the Response to remain within the contest or to remove it DampADrsquos decision is in its sole discretion and is final

5 Prizes51 The prizes to be awarded are as follow

(a) New Blood Wood Pencil Name included in the DampAD Annual winning work featured on the DampAD website eligibility to apply for a place on the New Blood Academy

(b) New Blood Graphite Pencil As New Blood Wood Pencil (c) New Blood Yellow Pencil As New Blood Graphite Pencil plus winning work featured in the DampAD Annual (d) New Blood White Pencil As New Blood Yellow Pencil (e) New Blood Black Pencil As New Blood Yellow Pencil plus pound2000 cash prize (to be shared among all New Blood Black Pencil winners)52 Pencil winners will be eligible to apply for a portion of a travel and accommodation fund of pound15000 to support

attendance of the New Blood Academy and or prize giving ceremony53 In addition to the above further prizes may be listed on the New Blood Awards page on the DampAD Site wwwdandadorgnew-blood-awards54 Any further prizes relating to specific briefs are at the discretion of the sponsor and dependent on the suitability of

winning Responses These prizes cannot be guaranteed

6 Return of Materials61 Physical supporting materials will only be returned if a return request was made before Wednesday 23 March 201662 Where a return has been requested entrants will be contacted by DampAD after judging to arrange the date time and method of return63 In the event that the return of material is not requested at the time of entry the work will be stored by DampAD until no longer required for judging or for the promotion and display of winning work After this time it will be destroyed or recycled where appropriate64 In the event that a return is requested but the entrant does not collect or arrange collection of their work when contacted by DampAD the work will be stored for 30 days from the date the entrant was contacted After this time it will be destroyed or recycled where appropriate65 DampAD is unable to guarantee the safety of work entered and is unable to accept responsibility for the loss or damage of entries received DampAD advises all entrants to retain a copy of their work for their portfolio

7 General Points71 DampAD reserves the right to make changes to these Terms and Conditions if necessary from time to time72 The Terms and Conditions are subject to English law and any dispute that is not resolved by consultation between the parties shall be referred to the courts of England and Wales

For enquiries relating to the DampAD New Blood Awards email newblooddandadorg or telephone +44 (0)20 7840 1111

TutorPackFrontPages

Adobe Brief New Blood Awards 2016

Amnesty International amp WPP Brief New Blood Awards 2016

Crimewatch amp BBC Brief New Blood Awards 2016

DampAD Brief New Blood Awards 2016

Dazed Media Brief New Blood Awards 2016

Design Bridge Brief New Blood Awards 2016

Desperados Brief New Blood Awards 2016

Dr Martens Radiocentre Brief New Blood Awards 2016

Ford Brief New Blood Awards 2016

John Lewis Brief New Blood Awards 2016

Monotype Brief New Blood Awards 2016

Nationwide Brief New Blood Awards 2016

Newsworks Brief New Blood Awards 2016

Shutterstock Brief New Blood Awards 2016

The Telegraph Brief New Blood Awards 2016

TOMS Brief New Blood Awards 2016

WWF Brief New Blood Awards 2016

NBA16_PreparingYourEntries

NewBloodAwards2016_TampCs

CONTENTS

A ROUGH GUIDE TO GUIDING YOUR STUDENTS THE BRIEFS

1 Adobe 2 Amnesty International set by WPP 3 Crimewatch 4 DampAD 5 Dazed Media 6 Design Bridge 7 Desperados 8 Dr Martens set by Radiocentre 9 Ford 10 John Lewis 11 Monotype 12 Nationwide 13 Newsworks 14 Shutterstock 15 The Telegraph 16 TOMS 17 WWF

PREPARING YOUR ENTRIES GUIDE TERMS amp CONDITIONS

This Tutor Pack contains all the information you need to set the briefs for the DampAD NEW BLOOD AWARDS 2016

Get your students to visit dandadorgnew-blood-awards and register to download the full Brief Packs These contain essential supporting resources like logos brand guidelines and background informationif you donrsquot already have a login at dandadorg then register yourself too for updates and so your students can credit you on their entries

Take to Twitter for news and inspiration DandADNewBlood

And if you have any questions check the FAQs online or get in touch at newblooddandadorg

Brief Breakdown

with it

the brand

Is it original

with these tips

remind them of

How to wow

Get to the point

Brief set byADOBE

IN IT TO WIN IT

from your research

NewBloodAwards

IN IT TO WIN IT

Brief set by

Brief set byDampAD

IN IT TO WIN IT

Brief set by

IN IT TO WIN IT

Brief set by FORD

IN IT TO WIN IT

MPEGMOV)

IN IT TO WIN IT

Brief set by TOMS

IN IT TO WIN IT

Brief set by WWF

IN IT TO WIN IT

IMAGES

MOV H26443

640 x 480720 x 576854 x 480

1920 x 1080ACC

Stereo48kHz

MINIMUM85 mbps

(15 mbps for HD)

MAXIMUM50 mbps

500mbMP4 H264

640 x 480720 x 576

HD 720p 1280 x 720

IMAGE SPECS

VIDEO SPECS

PHYSICAL WORK

INTERACTIVE WORK

TEXT (PDFS)

AUDIO SPECS

PHYSICAL SPECS

TutorPackFrontPages

Brief Breakdown

with it

the brand

Is it original

with these tips

remind them of

How to wow

Get to the point

Brief set byADOBE

IN IT TO WIN IT

from your research

NewBloodAwards

IN IT TO WIN IT

Brief set by

Brief set byDampAD

IN IT TO WIN IT

Brief set by

IN IT TO WIN IT

Brief set by FORD

IN IT TO WIN IT

MPEGMOV)

IN IT TO WIN IT

Brief set by TOMS

IN IT TO WIN IT

Brief set by WWF

IN IT TO WIN IT

IMAGES

MOV H26443

640 x 480720 x 576854 x 480

1920 x 1080ACC

Stereo48kHz

MINIMUM85 mbps

(15 mbps for HD)

MAXIMUM50 mbps

500mbMP4 H264

640 x 480720 x 576

HD 720p 1280 x 720

IMAGE SPECS

VIDEO SPECS

PHYSICAL WORK

INTERACTIVE WORK

TEXT (PDFS)

AUDIO SPECS

PHYSICAL SPECS

TutorPackFrontPages

Brief set byADOBE

IN IT TO WIN IT

from your research

NewBloodAwards

IN IT TO WIN IT

Brief set by

Brief set byDampAD

IN IT TO WIN IT

Brief set by

IN IT TO WIN IT

Brief set by FORD

IN IT TO WIN IT

MPEGMOV)

IN IT TO WIN IT

Brief set by TOMS

IN IT TO WIN IT

Brief set by WWF

IN IT TO WIN IT

IMAGES

MOV H26443

640 x 480720 x 576854 x 480

1920 x 1080ACC

Stereo48kHz

MINIMUM85 mbps

(15 mbps for HD)

MAXIMUM50 mbps

500mbMP4 H264

640 x 480720 x 576

HD 720p 1280 x 720

IMAGE SPECS

VIDEO SPECS

PHYSICAL WORK

INTERACTIVE WORK

TEXT (PDFS)

AUDIO SPECS

PHYSICAL SPECS

TutorPackFrontPages

IN IT TO WIN IT

from your research

NewBloodAwards

IN IT TO WIN IT

Brief set by

Brief set byDampAD

IN IT TO WIN IT

Brief set by

IN IT TO WIN IT

Brief set by FORD

IN IT TO WIN IT

MPEGMOV)

IN IT TO WIN IT

Brief set by TOMS

IN IT TO WIN IT

Brief set by WWF

IN IT TO WIN IT

IMAGES

MOV H26443

640 x 480720 x 576854 x 480

1920 x 1080ACC

Stereo48kHz

MINIMUM85 mbps

(15 mbps for HD)

MAXIMUM50 mbps

500mbMP4 H264

640 x 480720 x 576

HD 720p 1280 x 720

IMAGE SPECS

VIDEO SPECS

PHYSICAL WORK

INTERACTIVE WORK

TEXT (PDFS)

AUDIO SPECS

PHYSICAL SPECS

TutorPackFrontPages

from your research

NewBloodAwards

IN IT TO WIN IT

Brief set by

Brief set byDampAD

IN IT TO WIN IT

Brief set by

IN IT TO WIN IT

Brief set by FORD

IN IT TO WIN IT

MPEGMOV)

IN IT TO WIN IT

Brief set by TOMS

IN IT TO WIN IT

Brief set by WWF

IN IT TO WIN IT

IMAGES

MOV H26443

640 x 480720 x 576854 x 480

1920 x 1080ACC

Stereo48kHz

MINIMUM85 mbps

(15 mbps for HD)

MAXIMUM50 mbps

500mbMP4 H264

640 x 480720 x 576

HD 720p 1280 x 720

IMAGE SPECS

VIDEO SPECS

PHYSICAL WORK

INTERACTIVE WORK

TEXT (PDFS)

AUDIO SPECS

PHYSICAL SPECS

TutorPackFrontPages

Brief set byDampAD

IN IT TO WIN IT

Brief set by

IN IT TO WIN IT

Brief set by FORD

IN IT TO WIN IT

MPEGMOV)

IN IT TO WIN IT

Brief set by TOMS

IN IT TO WIN IT

Brief set by WWF

IN IT TO WIN IT

IMAGES

MOV H26443

640 x 480720 x 576854 x 480

1920 x 1080ACC

Stereo48kHz

MINIMUM85 mbps

(15 mbps for HD)

MAXIMUM50 mbps

500mbMP4 H264

640 x 480720 x 576

HD 720p 1280 x 720

IMAGE SPECS

VIDEO SPECS

PHYSICAL WORK

INTERACTIVE WORK

TEXT (PDFS)

AUDIO SPECS

PHYSICAL SPECS

TutorPackFrontPages

IN IT TO WIN IT

Brief set by

IN IT TO WIN IT

Brief set by FORD

IN IT TO WIN IT

MPEGMOV)

IN IT TO WIN IT

Brief set by TOMS

IN IT TO WIN IT

Brief set by WWF

IN IT TO WIN IT

IMAGES

MOV H26443

640 x 480720 x 576854 x 480

1920 x 1080ACC

Stereo48kHz

MINIMUM85 mbps

(15 mbps for HD)

MAXIMUM50 mbps

500mbMP4 H264

640 x 480720 x 576

HD 720p 1280 x 720

IMAGE SPECS

VIDEO SPECS

PHYSICAL WORK

INTERACTIVE WORK

TEXT (PDFS)

AUDIO SPECS

PHYSICAL SPECS

TutorPackFrontPages

IN IT TO WIN IT

Brief set by

IN IT TO WIN IT

Brief set by FORD

IN IT TO WIN IT

MPEGMOV)

IN IT TO WIN IT

Brief set by TOMS

IN IT TO WIN IT

Brief set by WWF

IN IT TO WIN IT

IMAGES

MOV H26443

640 x 480720 x 576854 x 480

1920 x 1080ACC

Stereo48kHz

MINIMUM85 mbps

(15 mbps for HD)

MAXIMUM50 mbps

500mbMP4 H264

640 x 480720 x 576

HD 720p 1280 x 720

IMAGE SPECS

VIDEO SPECS

PHYSICAL WORK

INTERACTIVE WORK

TEXT (PDFS)

AUDIO SPECS

PHYSICAL SPECS

TutorPackFrontPages

IN IT TO WIN IT

Brief set by

IN IT TO WIN IT

Brief set by FORD

IN IT TO WIN IT

MPEGMOV)

IN IT TO WIN IT

Brief set by TOMS

IN IT TO WIN IT

Brief set by WWF

IN IT TO WIN IT

IMAGES

MOV H26443

640 x 480720 x 576854 x 480

1920 x 1080ACC

Stereo48kHz

MINIMUM85 mbps

(15 mbps for HD)

MAXIMUM50 mbps

500mbMP4 H264

640 x 480720 x 576

HD 720p 1280 x 720

IMAGE SPECS

VIDEO SPECS

PHYSICAL WORK

INTERACTIVE WORK

TEXT (PDFS)

AUDIO SPECS

PHYSICAL SPECS

TutorPackFrontPages

Brief set by

IN IT TO WIN IT

Brief set by FORD

IN IT TO WIN IT

MPEGMOV)

IN IT TO WIN IT

Brief set by TOMS

IN IT TO WIN IT

Brief set by WWF

IN IT TO WIN IT

IMAGES

MOV H26443

640 x 480720 x 576854 x 480

1920 x 1080ACC

Stereo48kHz

MINIMUM85 mbps

(15 mbps for HD)

MAXIMUM50 mbps

500mbMP4 H264

640 x 480720 x 576

HD 720p 1280 x 720

IMAGE SPECS

VIDEO SPECS

PHYSICAL WORK

INTERACTIVE WORK

TEXT (PDFS)

AUDIO SPECS

PHYSICAL SPECS

TutorPackFrontPages

Brief set by FORD

IN IT TO WIN IT

MPEGMOV)

IN IT TO WIN IT

Brief set by TOMS

IN IT TO WIN IT

Brief set by WWF

IN IT TO WIN IT

IMAGES

MOV H26443

640 x 480720 x 576854 x 480

1920 x 1080ACC

Stereo48kHz

MINIMUM85 mbps

(15 mbps for HD)

MAXIMUM50 mbps

500mbMP4 H264

640 x 480720 x 576

HD 720p 1280 x 720

IMAGE SPECS

VIDEO SPECS

PHYSICAL WORK

INTERACTIVE WORK

TEXT (PDFS)

AUDIO SPECS

PHYSICAL SPECS

TutorPackFrontPages

IN IT TO WIN IT

MPEGMOV)

IN IT TO WIN IT

Brief set by TOMS

IN IT TO WIN IT

Brief set by WWF

IN IT TO WIN IT

IMAGES

MOV H26443

640 x 480720 x 576854 x 480

1920 x 1080ACC

Stereo48kHz

MINIMUM85 mbps

(15 mbps for HD)

MAXIMUM50 mbps

500mbMP4 H264

640 x 480720 x 576

HD 720p 1280 x 720

IMAGE SPECS

VIDEO SPECS

PHYSICAL WORK

INTERACTIVE WORK

TEXT (PDFS)

AUDIO SPECS

PHYSICAL SPECS

TutorPackFrontPages

IN IT TO WIN IT

MPEGMOV)

IN IT TO WIN IT

Brief set by TOMS

IN IT TO WIN IT

Brief set by WWF

IN IT TO WIN IT

IMAGES

MOV H26443

640 x 480720 x 576854 x 480

1920 x 1080ACC

Stereo48kHz

MINIMUM85 mbps

(15 mbps for HD)

MAXIMUM50 mbps

500mbMP4 H264

640 x 480720 x 576

HD 720p 1280 x 720

IMAGE SPECS

VIDEO SPECS

PHYSICAL WORK

INTERACTIVE WORK

TEXT (PDFS)

AUDIO SPECS

PHYSICAL SPECS

TutorPackFrontPages

IN IT TO WIN IT

MPEGMOV)

IN IT TO WIN IT

Brief set by TOMS

IN IT TO WIN IT

Brief set by WWF

IN IT TO WIN IT

IMAGES

MOV H26443

640 x 480720 x 576854 x 480

1920 x 1080ACC

Stereo48kHz

MINIMUM85 mbps

(15 mbps for HD)

MAXIMUM50 mbps

500mbMP4 H264

640 x 480720 x 576

HD 720p 1280 x 720

IMAGE SPECS

VIDEO SPECS

PHYSICAL WORK

INTERACTIVE WORK

TEXT (PDFS)

AUDIO SPECS

PHYSICAL SPECS

TutorPackFrontPages

MPEGMOV)

IN IT TO WIN IT

Brief set by TOMS

IN IT TO WIN IT

Brief set by WWF

IN IT TO WIN IT

IMAGES

MOV H26443

640 x 480720 x 576854 x 480

1920 x 1080ACC

Stereo48kHz

MINIMUM85 mbps

(15 mbps for HD)

MAXIMUM50 mbps

500mbMP4 H264

640 x 480720 x 576

HD 720p 1280 x 720

IMAGE SPECS

VIDEO SPECS

PHYSICAL WORK

INTERACTIVE WORK

TEXT (PDFS)

AUDIO SPECS

PHYSICAL SPECS

TutorPackFrontPages

MPEGMOV)

IN IT TO WIN IT

Brief set by TOMS

IN IT TO WIN IT

Brief set by WWF

IN IT TO WIN IT

IMAGES

MOV H26443

640 x 480720 x 576854 x 480

1920 x 1080ACC

Stereo48kHz

MINIMUM85 mbps

(15 mbps for HD)

MAXIMUM50 mbps

500mbMP4 H264

640 x 480720 x 576

HD 720p 1280 x 720

IMAGE SPECS

VIDEO SPECS

PHYSICAL WORK

INTERACTIVE WORK

TEXT (PDFS)

AUDIO SPECS

PHYSICAL SPECS

TutorPackFrontPages

IN IT TO WIN IT

Brief set by TOMS

IN IT TO WIN IT

Brief set by WWF

IN IT TO WIN IT

IMAGES

MOV H26443

640 x 480720 x 576854 x 480

1920 x 1080ACC

Stereo48kHz

MINIMUM85 mbps

(15 mbps for HD)

MAXIMUM50 mbps

500mbMP4 H264

640 x 480720 x 576

HD 720p 1280 x 720

IMAGE SPECS

VIDEO SPECS

PHYSICAL WORK

INTERACTIVE WORK

TEXT (PDFS)

AUDIO SPECS

PHYSICAL SPECS

TutorPackFrontPages

Brief set by TOMS

IN IT TO WIN IT

Brief set by WWF

IN IT TO WIN IT

IMAGES

MOV H26443

640 x 480720 x 576854 x 480

1920 x 1080ACC

Stereo48kHz

MINIMUM85 mbps

(15 mbps for HD)

MAXIMUM50 mbps

500mbMP4 H264

640 x 480720 x 576

HD 720p 1280 x 720

IMAGE SPECS

VIDEO SPECS

PHYSICAL WORK

INTERACTIVE WORK

TEXT (PDFS)

AUDIO SPECS

PHYSICAL SPECS

TutorPackFrontPages

Brief set by WWF

IN IT TO WIN IT

IMAGES

MOV H26443

640 x 480720 x 576854 x 480

1920 x 1080ACC

Stereo48kHz

MINIMUM85 mbps

(15 mbps for HD)

MAXIMUM50 mbps

500mbMP4 H264

640 x 480720 x 576

HD 720p 1280 x 720

IMAGE SPECS

VIDEO SPECS

PHYSICAL WORK

INTERACTIVE WORK

TEXT (PDFS)

AUDIO SPECS

PHYSICAL SPECS

TutorPackFrontPages

IMAGES

MOV H26443

640 x 480720 x 576854 x 480

1920 x 1080ACC

Stereo48kHz

MINIMUM85 mbps

(15 mbps for HD)

MAXIMUM50 mbps

500mbMP4 H264

640 x 480720 x 576

HD 720p 1280 x 720

IMAGE SPECS

VIDEO SPECS

PHYSICAL WORK

INTERACTIVE WORK

TEXT (PDFS)

AUDIO SPECS

PHYSICAL SPECS

TutorPackFrontPages

IMAGES

MOV H26443

640 x 480720 x 576854 x 480

1920 x 1080ACC

Stereo48kHz

MINIMUM85 mbps

(15 mbps for HD)

MAXIMUM50 mbps

500mbMP4 H264

640 x 480720 x 576

HD 720p 1280 x 720

IMAGE SPECS

VIDEO SPECS

PHYSICAL WORK

INTERACTIVE WORK

TEXT (PDFS)

AUDIO SPECS

PHYSICAL SPECS

TutorPackFrontPages

PHYSICAL WORK

INTERACTIVE WORK

TEXT (PDFS)

AUDIO SPECS

PHYSICAL SPECS

TutorPackFrontPages

Documents

TUTOR PACK4. D&AD 5. Dazed Media 6. Design Bridge 7. Desperados 8. Dr. Martens set by Radiocentre 9. Ford 10. John Lewis 11. Monotype 12. Nationwide 13. Newsworks 14. Shutterstock