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Tuscaloosa Apartment Guide 2015 Media Kit

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Tuscaloosa Apartment Guide is the most comprehensive and effective tool for marketing apartments in the Tuscaloosa/West Alabama market place. Packages include print, first-found web sites, mobile apps, digital print (flip), listing syndication and video tours. We also offer our free locator service lead program using www.YourPadFinder.com.

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Page 1: Tuscaloosa Apartment Guide 2015 Media Kit
Page 2: Tuscaloosa Apartment Guide 2015 Media Kit

Tuscaloosa Apartment Guide delivers resident leads employing a variety of methods including print (50,000 copies distributed in 300+ locations) plus digital including: www.TuscaloosaApartmentGuide.com; www.ApartmentsAlabama.com; www.Flip4Apartments.com (the digital print version); the mobile apps(www.ApartmentGuideApp.com) our new roommate matching program(www.UARoommate.com) and our new YouTube channel and our newLocator Service - TuscaloosaPadFinder.com.The Tuscaloosa Apartment Guide functions at a highlevel especiallywhen measured by the investment, the local Apartment Guidefunctions at a high level (#1 on search engines) and produces thehighest number of leases per dollar than any alternative option.Additionally, The Tuscaloosa Apartment Guide has leveraged othertools including Hot Pads, Craig’s List, Trulia, Zillow, E-Property Sitesand others by syndicating your listings though our site(s). For over 30years, we have aggressively pursued the best way to market yourproperties in as cost-effective a manor as possible.

Features & Benefitsn Advertising packages starting at $10/weekn 50,000+ copies printed & distributed in over

300 locations throughout the arean Additional 150,000 exposures through digital media toolsn 30+ year track record of providing more leases

for less moneyn Promotion on wwww.TuscaloosaApartmentGuide.com,

www.flip4apartments.com,www.ApartmentsAlabama.com, www.ShopApartments.com, and TuscaloosaPadFinder.com as well as Apple and AndroidApps (www.ApartmentGuideApp.com)

n 12 lead generation tools delivered via email with name, address, moving date, size, price, locationdesired, and more

n Quick Reference, Map, Fact Filled (National AwardWinning) Fact-Finder Listing, makes comparing “apples toapples” easier for the apartment shopper

n Affiliated with Apartment Guide of Knoxville, Gainesville,Auburn, Columbus, GA, Chattanooga, Mobile,Montgomery, Meridian, Anniston/Gadsden/Jacksonville,Troy, West Georgia, and more

n Value Added Services: Photography, graphic design,marketing lists, brochures, flyers, maps, floor plans, andmore

n Call Tracker: call recording time of call, date of call, lengthof call, origin of call, etc. Great way to analyze andevaluate your operation: closing ratio, hours of operation,advertising effectiveness and more

n Social media integrationn RoomSync - roommate matching FaceBook Applicationn Syndication using additional sites such as Trulia,

Craigslist, Hot Pads and moren YouTube video tours available, and included in some

packages

“Serving The Industry For More Than Thirty Years”

PrintEdition Digital Print

Mobile SiteMobile AppsSocial MediaIntegration

Digital

Page 3: Tuscaloosa Apartment Guide 2015 Media Kit

APArtMEnt guIDE and tuScALooSAAPArtMEntguIDE.coM

Google Us!We’re #1 (www.tuscaloosaapartmentguide.com), andFront Page (www.apartmentsalabama.com) inorganic searches - out of 1 million returns on thesearch phase, ”Apartments in Tuscaloosa Alabama“ generating over 120,000 unique visits in 2014.

Digital Listing Feature DetailsCommunity Name & Management Company

Unlimited Property DescriptionUnlimited Photographs

Unlimited Floor PlansOptional Video Tours

Opportunity to Promote SpecialsLink To Your Website and Facebook

Google Mapping FeatureApartment Availability

Sizes, Prices, Floor Plans & Square Footages

Utilities InformationApartment/Community Amenities

Apartment FeaturesPet Policy/Fees

Application Term/FeesHousing Style Options

DirectionsSchool Information

Neighborhood Descriptions

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Reaching the entire market using 12 delivery systems for one

affordable price!

Page 4: Tuscaloosa Apartment Guide 2015 Media Kit

Sizes& Prices

Features,Amenities &

PoliciesUtilities,Deposits& Fees

ThumbnailPhoto

Optional1/4 Page Ad

Enhancement

PropertyName

PrintDrivesInternetTraffic!

DigestSize!Fit for easyuse whileshopping

QR Code

Reaching the entire market using 12 delivery systems for one

affordable price!

tuscaloosa Apartment guide Print Edition “FAct FInDEr” Listing Feature Details

Page 5: Tuscaloosa Apartment Guide 2015 Media Kit

wEB SItE uPgrADES:•  Feature & Spotlight Listings for

kickoff, Double coverage, & Blitz Packages:$34.95 per month

•  Banner Ad w/ Hyper Link:$49.00 per month - 6 month minimum

•  webmercial/youtube video Production:1X charge - $400

•  Front Page web video viewer:$85.00 per month - 6 month minimum

Publisher: Jim Andrews, Litho Publishing Co., Inc.1736 Reese Street, Homewood, Alabama 35209P.O. Box 530892, Birmingham, Alabama 35253

(205) 910-1282 Fax (205) 871-4770Email: [email protected]

Print Circulation: 26,750 copies per edition, 53,500 copies a year.{there are less than 25,000 apartment units in the greater Tuscaloosa area}

Over 300 separate distribution outlets & direct mail secured through web site.Digital traffic delivers over 200,000 unique visits per year through combined sources.

covEr PAckAgE:(requires at least a double page spread)

three Months: $600 per Month; Jan-Mar/Apr-Jun/Jul-Sep/oct-Dec*All covers, as with all ads, are printed at the same time at the beginning of the

advertising cycle (spring/summer and fall/winter) during production.The circulation periods are approximate. The exact same number of copies would be printed of eachcover version.Advertising includes promotion on the web sites: TuscaloosaApartmentGuide.com and ApartmentsAl-abama.com. Advertisers receive, at their discretion, leads delivered via email as they are generated.Photography and pre-press (graphic design, etc) will be quoted and proved if desired or required. Ifart is provided, please contact us for format requirements or consult the follow specifications page.Proofs are provided via email in JPG or PDF format. If other formats are desired or required, pleasemake prior arrangements with the publisher.

SPrIng/SuMMEr 2015cIrcuLAtIon PErIoDS: JAn 01 - Jun 30

coMMItMEnt DEADLInE - FrI nov 14MAtErIALS DEADLInE - FrI nov 28

FALL/wIntEr 2015cIrcuLAtIon PErIoDS: JuL 01 - DEc 31

coMMItMEnt DEADLInE - FrI MAy 15MAtErIALS DEADLInE - FrI MAy 29

kIckoFF - Gets You In The GameIncludes, Listings on TuscaloosaApartmentGuide.com,ApartmentsAlabama.com, ShopApartments.com, with unlimitedphotos, floor plans, social media integration, lead generation program,Flip4Apartments.com (blend of web and digital), and mobile app(ApartmentGuideApp.com), with quarter page fact-finder listing inprint. Small Property = $49 per month ($588/year). Large Property *60units or larger = $59 per month ($708 per year).

DouBLE covErAgE - Twice The Exposure Includes, Listings on TuscaloosaApartmentGuide.com,ApartmentsAlabama.com, ShopApartments.com, with unlimitedphotos, floor plans, social media integration, lead generation program,Flip4Apartments.com (blend of web and digital), and mobile app(ApartmentGuideApp.com), with quarter page display ad and quarterpage fact-finder listing in print. (Enhanced Fact-finder). $130 permonth ($1,560 per year).

BLItZ - More Aggressive ApproachIncludes, Listings on TuscaloosaApartmentGuide.com,ApartmentsAlabama.com, ShopApartments.com, with unlimitedphotos, floor plans, social media integration, lead generation program,Flip4Apartments.com (blend of web and digital), and mobile app(ApartmentGuideApp.com), with One-half page display ad and aquarter page fact-finder listing in print. (Enhanced Fact-finder). $225per month ($2,700 per year).

gAME cHAngEr - Broader Reach for Better ResultsIncludes, Listings on TuscaloosaApartmentGuide.com,ApartmentsAlabama.com, ShopApartments.com, with unlimitedphotos, floor plans, social media integration, lead generation program,Flip4Apartments.com (blend of web and digital), and mobile app(ApartmentGuideApp.com), full page display ad and a quarter pagefact-finder listing in print. (Enhanced Fact-finder). $295 per month($3,450 per year).

MvP - Most Valuable PackageIncludes, Listings on TuscaloosaApartmentGuide.com,ApartmentsAlabama.com, ShopApartments.com, with unlimitedphotos, floor plans, social media integration, lead generation program,Flip4Apartments.com (blend of web and digital), and mobile app(ApartmentGuideApp.com), Two full page display ad and anenhanced fact-finder listing in print. (Enhanced Fact-finder). $495 permonth ($5,940 per year).

otHEr SErvIcES - Social Media Integration Management; VideoProduction and Promotion; QR Codes; TAGs for mobile marketing;Call-Tracking and marketing assessment and consulting. Many valueadded services rendered as well.

DISCOUNTS AVAILABLE FORMULTIPLE PROPERTIES

ADvErtISIng PAckAgES:

Reaching the entire market using 12 delivery systems for one

affordable price!

Page 6: Tuscaloosa Apartment Guide 2015 Media Kit

Print Ad Sizes & Specifications Banner AdSpecifications

Full Page

1/2 Page

1/4 Page

Print Ad Trim Size of Publication: 5-3/8” x 8-3/8”Ad Description Ad Size (wxh) Special NotesCover (minus masthead) 5.625” x 7.25” Includes 1/8” bleed on sidesTwo-Page Spread 11” x 8.625” Includes 1/8” bleed on sidesFull Page Bleed 5.625” x 8.625” Includes 1/8” bleed on sides1/2 Page (horizontal) 4.875” x 3.75” Non-bleed1/4 Page (horizontal) 4.875'' x 1.875'' Non-bleed

Print Ad File Specifications:Please be sure to keep 1/2" from edge to be sure nothing gets cropped in printing.

We accept 300 dpi “JPG” or hi-res “PDF” (with ALL fonts embedded) formats only.

“Serving The Industry For More Than Thirty Years”

APArtMEnt guIDE and tuScALooSAAPArtMEntguIDE.coM

Publisher: Jim Andrews, Litho Publishing Co., Inc.1736 Reese Street, Homewood, Alabama 35209P.O. Box 530892, Birmingham, Alabama 35253

(205) 910-1282 Fax (205) 871-4770Email: [email protected]

120pixels wide

X240

pixels high

72 dpi

JPg, gIF or SwFformats

Reaching the entire market using 12 delivery systems for one

affordable price!

Page 7: Tuscaloosa Apartment Guide 2015 Media Kit

PrIntED InForMAtIon:contact Information: Number of Units: ________Property Name: ______________________________ Hours: Mon-Fri _________ Sat _________ Sun _________Property Address: _______________________________________________________________________________City: ______________________________ State: __________ Zip: __________Mgmt. Co. Name: ______________________________ Phone #: ______________________________Resident Mgr: ______________________________ Phone #: ______________________________Toll Free #: ______________________________ Fax #: ______________________________Web Address: ______________________________ E-Mail Address: ______________________________Facebook: ______________________________ Twitter: ______________________________Texting Short Code: ____________________________ Texting Key Word: ______________________________Apartment Sizes and Prices:_____ BR _____ BA From $__________ n W/D n W/D Conn _____ BR _____ BA From $__________ n W/D n W/D Conn

_____ BR _____ BA From $__________ n W/D n W/D Conn _____ BR _____ BA From $__________ n W/D n W/D Conn

_____ BR _____ BA From $__________ n W/D n W/D Conn _____ BR _____ BA From $__________ n W/D n W/D Conn

Features and Amenities:Minimum Lease Period: __________ Security Deposit: $ __________ App. Fee: $ __________Pet Policy: __________ Pet Deposit Total: $ __________ n Refundable n Non-Refundable

Furnished: n Yes n No n Available n Corporate Cable TV: n Basic provided n Standard Provided nAvailableBusiness Center: n Yes n No Internet Access: n Wireless n Provided n Available n IncludedPatio/Balcony: n Yes n No Ice Maker/Refrigerator: n Yes n No Dishwasher: n Yes n NoCeiling Fans: n Yes n No Common Area Laundry: n Yes n No Covered Parking: n Yes n NoFireplaces: n Yes n No Swimming Pool(s): n Yes n No n Heated n 2+ PoolsTennis Courts: n Yes n No Clubhouse: n Yes n No Fitness Center: n Yes n NoCommunity Activities: n Yes n No

Utilities: n All electric n Electric & Gas n Resident Pays:

Notes: (please limit to 25 words or less):____________________________________________________________________________________________________________________________________________________________________________________Directions: (please limit to 25 words or less):____________________________________________________________________________________________________________________________________________________________________________________

*** FOR RENEWAL LISTINGS – PLEASE LIST THE PROPERTY NAME & ONLY THE CHANGES ***

APARTMENT GUIDE LISTING FORMP.O. Box 530892 8 Birmingham, Alabama 35253 8 205.910.1282 8 Fax 205.871.4770Email: [email protected]

lithopublishingC O M P A N Y

Page 8: Tuscaloosa Apartment Guide 2015 Media Kit

onLInE InForMAtIon:Amenities:n Balcony Screened n Balcony/Patio/Deck n Basic Cable Included n Basketball Courts n Blindsn Bookcases n Breakfast Nook n Cable TV Available n Ceiling Fans n Central A/Cn Dishwasher n Drapes n Eat In Kitchen n Energy Efficient n Fireplacen FirePlace Gas n Garbage Disposal n Garden Tub n Hardwood Floors n Heat Electricn Heat Gas n Heat Included n Hot TubJacuzzi n Linen Closet n Pantryn Range Oven n Range Oven Self Cleaning n Refrigerater/Icemaker n Refrigerator Standardn Refrigerator/Frost Free n Roman Tub n Satellite Dishes Accepted n Security System n Skylightn Sport Courts n Tile Floors n Trash Compactor n Utility Guarantee n Vaulted Ceilingn Wall Unit A/C n Water Included n Disability Access n Private Entry n Microwaven FirePlace Wood Burning n Covered Parking n Garages n High Speed Internet Accessn Some Paid Utilities n Washer and Dryer Provided n Washer and Dryer Availablen Washer and Dryer Combo Unit Available n Washer and Dryer Hook-ups ProvidedGarage Dep.: $________ Garage Price: $________ n Garage/Covered Parking n Garages w/ Remote OpenerHousing types:n Affordable Housing n College Housing n Corporate Housing n Income Guidelines Applyn Se Habla Espanol n Section VIII Available n Senior Housing n Short Term Available n Short Term LeaseFeatures:n 2 Swimming Pools n Adjacent Bike Trail n Basketball Court n Business Center n Car Wash Arean Clubhouse n Controlled Access n Courtyard n Elevator n Fitness Centern Gynmasium n Handball Court n Handicap Units n Jogging/Walking Trail n Laken Laundry Facility n Library n On Site Management n Planned Social Activitiesn Playground n Public Transportation n Putting Green n Racquetball Court Indoorn Storage n Swimming Pool n Swimming Pool Indoor n Tanning Studio n Tennis Courtn Theater Media Room n Video Library n Volleyball Court n Whirlpool / SpaPet Policy Fees:n Breed Restriction: _____________________________________________________ n Dogs Allowed n Cats AllowedMax Number of Dogs: _______ Max Number of Cats: _______ Max Weight of Pets: n No PetsServices offered:n After School Activities n Courtesy Services n Emergency Maintenance n Fitness Classes n Lawn Servicen Senior Activities n Gated Access n Intrusion Alarm n Controlled Entrance AccessSchools:Elementary School: ____________________________ Elementary School URL: ____________________________High School: ____________________________ High School URL: ____________________________Middle School: ____________________________ Middle School URL: ____________________________School District: ________________________________________________________Senior Housing:n 55+ Senior Living n Assisted Living n Independent Livingcorporate Housing:n Corporate Billing Available n Credit Cards Accepted n Maid Service AvailablePer Month Lease: ____________________________college/university Housing:n Co Signers Allowed n Individual Lease Per BR n Roommate Matching n Study Arean Sublets Allowed n University Bus ServiceHousing Styles options:n Apartment n Dorm n Furnished n Furnished Available n Garden Stylen Individual Lease n Mobile Home n Residence Hall n Single Family House n Condon Duplex n High Rise n House n Loft n TownhomeInternet Access:n Discounted Cable Package n High Speed Internet Access n High Speed Internet DSLn High Speed Internet Included n Multiple Line Phone Capability