Tuesday, November 13, 2018 / Day One7:45 Registration and Continental Breakfast for Conference Participants

8:45 CHAIRPERSON’S WELCOME AND OPENING REMARKS

9:15 KICKASS CONFIDENCE Leveraging Confidence to Optimize Your Event Experience and Own Potential Alyssa Dver, CEO and Co-Founder, AMERICAN CONFIDENCE INSTITUTE • Learn basic brain science that proves you can control your own confidence – and even other people’s!• Use simple tools to amplify your personal presence and leadership influence to optimize event development and execution• Get everyday tips to motivate yourself and others to be more productive and resilient• Apply confidence and techniques to optimize engagement and collaboration at events

10:15 Networking and Refreshment Break

10:45 WHAT KEEPS YOU UP AT NIGHT?Identifying the Barriers to Productivity and Process Optimization and Discussing Strategies to Overcome Them ModeratorRick Rinderle, CME, CMP, HMCC, M.Sc., Associate Director, Meeting and Event Management, NOVARTIS BUSINESS SERVICES PanelistsMary Rivers, U.S. Commercial Meetings and Event Lead, SHIREBonnie Weiss, Director, Global Pharmaceutical Sales, HYATT HOTELSDawn M. Will, MBA, HMCC, Director, Meetings and Conventions, Commercial Operations, REGENERON • Manage safety, security and risk at meetings, and what has changed over the

past few years • Examine the compliance and regulatory issues that pose the greatest challenges• Maintain event quality with decreased budgets

11:45 YOU HAVE THE DATA…NOW WHAT? MONETIZING MEETING ANALYTICS Harnessing the Value of Meeting Data by Effectively Visualizing and Assessing Audience Behavior to Drive Improvement Strategies Ryan Mazon, Senior Vice President, Business Development, EDUCATIONAL MEASURES Heidi Cocca, Global Meeting Manager, MERCK • Examine documented evidence showcasing that engagement leads to knowledge retention• Ensure you are using the data you have effectively and can see the forest through the trees• Visualize your data across the event to identify trends and behavior statistics• Translate the collected data into actionable, cost-saving strategies• Recognize the true value of analytics through actual case studies demonstrating the realized benefits

12:30 Lunch

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Tuesday, November 13, 2018 / Day One1:30 TRACK CHAIR INTRODUCTION TRACK CHAIR INTRODUCTION

Ryan Mazon, Senior Vice President, Business Development, EDUCATIONAL MEASURES

1:35 CLOSED-DOOR SESSION FOR CORPORATE MEETING PLANNERS FROM PHARMA, BIOTECH OR DEVICE COMPANIESCandidly Engaging in a Strategic Discussion on Industry Trends, Optimizing Operations, Relationship Management and Professional Development FacilitatorsKappi Bowen, Senior Manager, Meetings and TradeShows, ABBOTT DIABETES CARE Melissa Clayton, Senior Manager, Event Planning and Administration, HELSINN • Evaluate industry trends that are impacting meetings and how companies are

responding - Examine the impact of hotel consolidation and commission cuts

• Discuss the largest obstacles to productivity and process optimization and shareexperiences and strategies to overcome them

• Outline effective selection processes for hotels and vendors and recognize what tolook for in a partner

• Understand the pros and cons of developing relationships with preferred venues andvendors

- Assess the cost-effectiveness of strategic, long-term partners and understand what that relationship looks like

• Learn how to stay current and develop your skillset to advance professionally

FOR THIRD-PARTY PLANNERS AND OTHER SERVICE PROVIDERS

Optimizing Collaboration With Your Pharma/Biotech/Device Client and Demonstrating Your Ability to Effectively Execute Their Meeting and Event Needs Mozelle Goodwin, CMP, HMCC, Meeting Planner, Global Clinical Meeting Planning, Corporate Operations, EISAI INC.James Vachon, CMM, Former Associate Director, Global Events, Meetings and Conventions, TAKEDA PHARMACEUTICALS INTERNATIONAL (tentative)• Understand the challenges unique to the pharmaceutical, biotechnology and device

industries - Identify regulations and compliance challenges that can impact your relationship

• Evaluate the needs of your client - Assess their culture and how you can best assimilate - Understand their needs versus wants and prioritizing accordingly

• Become the partner of choice - Conceptualize your role as an extension of your client and defining what that means - Qualify your actions effectively and transparently - Adapt to changing timelines or needs as necessary - Showcase your work in a timely and transparent way - Coordinate timely assessments to ensure you are meeting or exceeding expectations and identify any areas for improvement

• Build and strengthen the relationship - Demonstrate your value as a partner - Modify communication and oversight needs as relationships strengthen and trust is built

3:00 Networking and Refreshment Break

3:30 AUDIENCE ENGAGEMENT: IS TECHNOLOGY REALLY THE ANSWER?Journeying Back to Basics to Maximize Audience Engagement and Meeting Impact John Gidman, Vice President, SMALL PLANET MEETINGS• Recognize that technology may not always be the answer to engaging with the

audience and maximizing the value of your meeting• Discuss if we are losing sight of the basic tools that support the presenter and are

actually distancing the audience with technology• Identify the integral tools each speaker must possess to engage the audience, i.e.,

speaker training, stagecraft, room management, storytelling - Framing the recommendation of speaker training to avoid damaging the ego of the presenter

• Marry the basic tools with new technologies to achieve the appropriate balance to keepthe audience engaged in your meeting

PANEL DISCUSSION: COMPLIANCE CHALLENGES Navigating the Domestic and International Regulations That Impact Medical Meetings and Solutions to Common Challenges Moderator Darren Jones, Partner, POLARIS, an IQVIA CompanyPanelists Jennifer Langowski, Senior Meeting Planner, DAIICHI SANKYOChristine Walsh, CMP, HMCC, Senior Events Specialist, Meetings Management, SANOFI GENZYME • Evaluate where we are with Open Payments

- Identify the challenges with HCP reporting and how they were addressed at different companies - Learn how the government utilizes the information - Discuss any anticipated changes and how to prepare

• Get creative with meal cap restrictions - Work with hotels to think out of the box and deliver a quality culinary experience - Engage hotels to be proactive and provide menus priced within compliance

• Understand the recent New Jersey regulation and if other states will follow suit• Identify the top international compliance challenges and best practices to

manage them

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Tuesday, November 13, 2018 / Day One4:15 ROUNDTABLES A

Each conference participant selects a topic from the following list to discuss in an intimate setting. You’ll be asked for your topic selections via email a few weeks out from the conference. These roundtables provide relevant, detailed information and practical tools, and encourage groups to share best practices and lessons learned. Topics are repeated for second roundtable sessions on day two, to allow participation in your top two topics. Based on pre-event selections, popular topics will be split into two tables and topics of low interest will be cancelled.

5:00 NETWORKING RECEPTION

1. RISK MANAGEMENT: Implementing Meeting RiskManagement Into the Planning Process to Proactively Define Risks

2. MEDTECH EUROPE CODE OF ETHICS BUSINESSPRACTICE: Understanding the Regulation Change and the Impact on Meetings and Interactions With HCPs

3. MERGERS AND ACQUISITIONS: Navigating theChallenges That Result From Merging or Acquiring Another Meetings Department/Technology

4. TOOLS THAT FUEL YOU: Identifying Some PowerfulTools to Become More Self-Aware of Your Own Values and Feed Your Confidence

5. GENERATIONAL CHALLENGES: Discussing CommonObstacles When Working With Different Generations and How to Overcome Them

6. VIRTUAL AND HYBRID MEETINGS: Evaluating theBenefits and Costs and When Virtual and/or Hybrid Meetings Make the Most Sense

7. VENUE SELECTION: Discussing the Stipulations andRegulations Impacting the Location and Property Type for Events

8. STAFF RETENTION: Understanding What DrivesEmployee Turnover and Strategies for Creating a Professional Environment That Promotes Longevity 9. INVESTIGATOR MEETINGS: Exploring Strategies for

Maximizing the Value and Impact of Investigator Meetings 10. WORK/LIFE BALANCE: Managing Stress and DefiningYour Boundaries to Achieve an Optimal Work/Life Balance11. INCENTIVE MEETINGS/RECOGNITION MEETINGS:Examining Proven Strategies and Approaches When Planning Effective Incentive/Recognition Meetings 12. TRADE SHOWS AND CONVENTIONS: Sharing ProvenStrategies for Measuring and Maximizing Success at Trade Shows and Conventions13. WORKING WITH CVBs AND DMCs: LeveragingPartnerships With Convention Visitors Bureaus and Destination Management Companies to Optimize Meeting Management

14. MEDICAL DEVICE MEETINGS: Discussing Regulationsand Challenges Unique to Medical Device Meetings and Best Practices for Handling 15. CRISIS MANAGEMENT PLANNING: Identifying theCritical Elements of an Effective Crisis Management Plan 16. LEADERSHIP DEVELOPMENT: Outlining What Makesa Great Leader and Strategies for Advancing Your Career 17. MAXIMIZE HCP ATTENDANCE: Evaluating the Needsand Wants of HCPs and Translating That Into an Attractive Meeting to Maximize Their Attendance 18. EFFECTIVE SMMPs: Evaluating Results, MeasuringSuccess and Improving the Effectiveness of Strategic Meetings Management Programs 19. CONTRACTING AND NEGOTIATING: CandidlyDiscussing Challenges and Solutions When Developing and Negotiating Contracts in Today’s Seller’s Market20. LIVE AUDIENCE ENGAGEMENT: Understanding Whythe Benefits of Technology Outweigh the Fear of Using It

Wednesday, November 14, 2018 / Day Two8:00 Registration and Continental Breakfast for Conference Participants

8:30 CHAIRPERSON’S OPEN AND KEY LEARNING POINTS FROM DAY ONE

8:45 PANEL DISCUSSION: TECHNOLOGY ENHANCEMENTS Leveraging New and Established Technologies to Enhance Your Meeting Without Breaking the Bank ModeratorAngela Giovine, Meeting Operations Specialist, SHIRE PanelistsKen Gordon, Head of North American Multimedia, SANOFI Andy Taffin, CEO, TALLEN TECHNOLOGY RENTALS Steve van der Molen, Vice President Meeting Operations, CAESARS ENTERTAINMENT CORPORATION

• Strike the right balance between creating a more robust attendee experience withtechnology, while being mindful of budget requirements

• Understand where to go to learn about the different available technologies andassess the options (i.e., mobile apps)

• Find or become a trusted technology partner and understand the benefits of thisrelationship

• Identify the biggest barriers to entry of new technology in the meeting planningspace and how to overcome them

• Work with hotel AV companies as well as outside AV providers to reduce costswithout sacrificing quality

- Manage the relationship between outsourced technology/production/AV providersand in-house hotel AV companies to ensure the result is a successful meeting

9:45 ROUNDTABLES B Each conference participant selects one topic to discuss in an intimate setting. You’ll be asked for your topic selections via email a few weeks out from the conference. These roundtables provide relevant, detailed information and practical tools, and encourage groups to share best practices and lessons learned. Topics are repeated from the previous day to allow participation in your top TWO choices and to try to diversify the audience at each table. See the previous day for the list of topics.

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10:30 Networking and Refreshment Break

TRACK A TRACK B TRACK C

11:00 PANEL DISCUSSION: STRATEGIC MEETING MANAGEMENT Developing an Effective Strategic Meeting Management (SMM) Program to Optimize Resources, Maximize Visibility and Reduce Costs Panelists Kappi Bowen, Senior Manager, Meetings and Trade Shows, ABBOTT DIABETES CARE Abby Guy, CMP, MA, US Lead, Meetings, Global Meetings Management, AMGEN• Understand the purpose of SMM and what a

successful SMM looks like - Define the goals of your SMM and design a program to achieve them

• Evaluate the impact of the SMM and best practices forarticulating the benefits to gain internal buy-in

• Monitor suppliers on an enterprise-wide level to viewproductivity and cost

• Discuss best practices and lessons learned regardingthe development, implementation and sustainability of an effective SMM

PITCH PERFECT

Crafting a Compelling Message and Delivering It With Confidence Alyssa Dver, CEO and Co-Founder, AMERICAN CONFIDENCE INSTITUTE • Define the perfect pitch content

- Understand the difference between an elevator pitch and a pitch deck - Know clearly what a pitch should accomplish - Assemble the elements of an effective pitch - Create a concise and salient elevator pitch - Apply advanced tips to make a pitch more meaningful and memorable

• Deliver the perfect pitch - Know what makes a confident, compelling pitch - Apply visual, oral and physical techniques that communicate confidence - Deal with challenging people, questions and situations

ARE YOU GDPR COMPLIANT?

Identifying the Required Changes to Meetings and Events As a Result of GDPR and Understanding the Risks If Not Compliant Debi Scholar, GLP, GTP, CMM, CMP, SSGB, CTE, CTT, CBST, SMM Expert and Coach • Break down GDPR into the elements that impact

meetings and events operations• Understand opt-in consent

- Evaluate how this impacts new contacts/speakers - Assess what this means for already established contacts/speakers - Outline the actions that must be taken

• Redesign contracts to be GDPR compliant - Examine contracts with HCPs

• Assess the impact on data privacy and how this relatesto meetings and events

- Understand what actions must be taken within 30 days of establishing the event

• Manage virtual meetings when those invited orattending are from EU countries

• Review current operations in determining how muchwork must be put into achieving compliance

- Identify the scope of work - Assign responsibility

• Develop tools to assess each meeting and determinewhat actions must be taken to ensure GDPR compliance

• Walk through varying scenarios to determine if they fallunder GDPR and what needs to be done

• Evaluate the risk of noncompliance and what this couldmean financially

- Discuss actions of GDPR enforcement

11:45 ONLINE COMMUNICATION PLATFORMS Leveraging Online Discussion Platforms to Engage Physicians, Streamline Speaker Communication and Execute Advisory Boards Lance Hill, CEO, WITHIN3• Identify the logistical and resource barriers to domestic

and global stakeholder engagement• Learn about innovative communication solutions to

overcome these challenges - Understand the benefits of a virtual advisory board - Improve speaker effectiveness with an online communication center - Discuss how to use these solutions to deliver improved and compliant engagement with HCPs

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“Alyssa did a great job and her session on pitch prep was one of the best I have attended, due to her experience as a CMO coupled with her confidence training and research. Plus, it was fun!”

—Executive, BioAdvance

“I had the opportunity to attend a startup pitch workshop led by Alyssa. I found to be immensely useful and a invaluable stress test in pitch development and execution. Alyssa definitely knows how to drive this experience and is a fantastic teacher!”

—Entrepreneur and CEO

Wednesday, November 14, 2018 / Day Two

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1:30 THE GENERAL SESSION EXPERIENCE Maximizing the Impact of Your General Session With the Latest and Greatest TechnologiesDave Austin, Director of Business Development and Customer Success, WEBB EVENT PRODUCTIONScott Webb, Vice President, Owner, WEBB EVENT PRODUCTION • Go big or go home to awe-inspire your sales representatives and attendees• Recognize your event as an ad campaign and treat it like one• Identify what technologies are new, trending and what’s on the horizon• Get the absolute most out of every dollar spent on maximizing the impact of

your general session

2:15 PANEL DISCUSSION: SELECTING A PARTNER Understanding the Different Processes for Identifying and Selecting a Production Partner/Vendor/Location and Best Practices for Optimization Panelists Melissa Clayton, Senior Manager, Event Planning and Administration, HELSINN Valli Ferrara Chapjian, Manager, Conventions and Meeting Operations, GLAXOSMITHKLINEAdditional Panelists TBD • Understand who is involved with the selection process and how much input/influence

they have• Define your needs in a partner and translate them into qualifications/parameters

- Identify who defines the expectations of a production partner/vendor/location andwhat those expectations are

• Explain the pros and cons of preferred providers and understand the criteria forbecoming one

• Discuss best practices for identifying qualified candidates and where planners look• Evaluate the possible partner and what process/criteria is used to determine if they

are a good fit

3:00 Main Conference Concludes

3:00 HEALTHCARE MEETING COMPLIANCE CERTIFICATE PROGRAM Pat Schaumann, CMP, CSEP, DMCP, HMCC, Senior Director, Healthcare Compliance, MARITZ TRAVEL Every healthcare professional must balance unprecedented changes and demands when understanding the global impact of healthcare compliance. The four-hour Healthcare Meeting Compliance Certificate (HMCC) program provides healthcare meeting compliance stakeholders with the knowledge and experience they need to successfully navigate the increasingly complex pharmaceutical, biotech, and medical device regulatory environment.Participants will:• Gain healthcare compliance management skills• Recognize unique terminologies• Process reporting management with samples• Understand Transfers of Value• Learn the who, what, where and how of the Physician Payment Sunshine Act — National Physician Payment Transparency Program: Open Payments• Interact with peers to share success stories and challengesSpecial Offer: The HMCC program is being held in conjunction with the 14th Annual Pharmaceutical Meeting Professionals Summit and offers the program for Summit registrants for $499. Separate registration is required.Register today at https://www.regonline.com/HMCC_ExL2018**Note: HMCC course registration does not include the cost of class reference material. Registrations can purchase the book “Breaking the Code to Healthcare Compliance” for $89.95 each. Order online at: www.meetingcompliance.com

7:00 HMCC Program Concludes

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Wednesday, November 14, 2018 / Post-Conference HMCC Program

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