TTDC Newsletter Dce2008

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tamilnadutourism

newsletterDECEMBER 2008THE GROWTH of Tourism will en-

sure the overall development of a desti-

nation. While promoting tourism in a city

or town, the civic amenities, waste man-

agement system, socio - cultural values,ecology, environs and energy manage-

ment must be kept in mind to ensure a

positive and sustainable growth.

To debate on this serious issue, a re-

gional conference on Responsible Tour-

ism organised by the Tamil Nadu Tour-

ism Department. This conference is the

fourth in a series aimed at encouraging

responsible tourism in the country, and

was inaugurated by Mr. N. Suresh Rajan,

Minister for Tourism and Registration who

said, Over the past 2 years, the govern-ment has spent more than Rs 120 Crores

on infrastructure development under the

aegis of the Union Tourism Ministry. Ms.

Leela Nandan, the Joint Secretary, Union

Tourism Ministry, Government of India

said that the centre was keen on sustain-

able eco - friendly rural tourism initiatives,

which will lead to inclusive growth. The

Joint Secretary, Union Tourism Ministry,

Government of India also stated that

they are keen on taking rural tourism ven-

tures without disturbing the environment.To make this a rewarding experience,

Tamil Nadu TourismREGIONAL CONFERENCE ON CAPACITY BUILDING:

WASTE MANAGEMENT TRAINING AND SKILL DEVELOPMENT

the Union Tourism Ministry has embarked

on a programme with the United Nations

Development Programme to promote

new rural tourism initiatives through the

state tourism departments.

Dr. V Irai Anbu, IAS, secretary, Tourism

and Culture Department, outlined the

tourism departments initiatives for envi-ronment protection, fostering local cul-

ture, conservation of natural resources

and minimizing pollution and benefiting

local community.

Dr. M. Rajaram, IAS, Commissioner of

Tourism and Managing Director, TTDC,

outlined the steps that have been taken

to promote the best practices in waste

management.

Left to Right : Mr. Sanwat Ram, IAS (Retd), Chairman - T.T.D.C., Dr. V Irai Anbu, IAS, secretary,Tourism and Culture Department, Ms. Leela Nandan, the Joint Secretary, Union Tourism Minis-

try , Mr. N. Suresh Rajan, Minister for Tourism & Registration, Tamil Nadu,

Dr. M. Rajaram, IAS, Commissioner of Tourism, T.T.D.C

Design

|globalaD

justments

Chennai2008


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TAMIL NADU Tourism has orga-nized several interesting and innovative

tourism awareness campaigns. Along

with Government College of Arts and

Crafts, Chennai, the Tourism Depart-

ment organised a drawing competi-tion for school children surrounding the

theme Global Warming. This took place

at Rajaji Hall, Omendurar Govt. Estate

in Chennai and nearly 350 school stu-

dents from 43 Schools in Chennai par-

ticipated in the competition. The winners

were awarded with a certificate and a

tourist package of accommodation at

Hotel Tamil Nadu, T.T.D.C. in any hill sta-

tion of their choice. Mr. Sanwat Ram,IAS (Retd.), Chairman, T.T.D.C., and Dr M.

Rajaram, IAS, Commissioner of Tourism

and Managing Director, TTDC distributed

the certificates for the winners and also

gave out participation certificates to all

the students who took part in the draw-

ing competition.

Mr. Sanwat Ram, IAS (Retd.), Chairman, T.T.D.C.,

giving away prizes to the winners.

ChILDRENSDAY - PAINTING

COMPETITION

ON GLOBAL

WarmiNg


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GRAND Anaicut is an ancient dambuilt on the Kaveri river by the Chola king

Karikala Cholan in the 2nd Century. The

dam consists of a solid mass of rough

stone and clay, stretching across the Riv-

er Kaveri. The main purpose was to divert

the waters of the Kaveri across the fer-

tile Delta region for irrigation via canals.

Grand Anaicut is still in good shape and

is a fine picnic spot. Tamil Nadu Tourism

has sanctioned a large sum of money to

make the spot more welcoming to tour-

ists. Some of the photos show the prog-

ress of the work.

ECO PARKIN PROGRESS


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THE NUMBER of tourists visiting

lesser known but historically importanttourist centres like temples in Tamil Nadu

is not as big as the numbers visiting

popular tourist destinations. In order to

give globe trotting tourists a glimpse

into the real state, these culturally and

historically significant places must be

publicised. Since this will also create

better employment opportunities,

several retired government officials

and teachers are being trained to

act as tour guides. More than 800

applications were received and around

rETirEdgoVErNmENT officials

TurN TourisT guidEs

fifty have been selected to attend a

5 day tourist guide training course atthe Anna Institute of Management.

Accordingly, in October 2008, Dr. V. Irai

Anbu, IAS, Secretary to Government,

Tourism and Culture Department, Dr. M.

Rajaram, IAS, Commissioner of Tourism

cum Managing Director, TTDC and

Commissioner of Arts and Crafts, Dr.

R. Ramaprabu, IAS, Director of Anna

Institute of Management, Chennai,

inaugurated the tourist guide training

programme.


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CHETTINAD,a lush region comprisingabout 75 villages in Siva Ganga District in

the southern Indian State of Tamil Nadu, is

the Heart of the Chettiars, South Indias

mercantile community. The Chettiars

have a rich cultural heritage and this isreflected in the numerous homes that dot

the Chettinad landscape. The Chettiars

are known for art, architecture, music, and

of course their cuisine. More importantly,

they are experts at acquiring the finest

imported materials for their homes.

Many traditional Chettiar homes have

dEsTiNaTioNs

DEVELOPMENT - ChETTINAD

imported chandeliers, iron pillars and

even teak wood since the early 1900s.

The beautifully crafted tiles in Chettinad

Homes are a local speciality. Known as

Athangudi, these tiles are handmade

and the craftsmen painstakingly produce

them in top quality. Many traditional

homes still stand majestically in towns likeKaraikudi, Kanadukathan and Sakkottai

in the Chettinad region. The Ministry of

Tourism, Government of India is keen to

make improvements and develop this

perfect tourist destination.

TO FACILITATE tourists who visit places of interest in Chennai and

Mamallapuram, a hop - on, hop - off

tour has been introduced by the Tourism

Department. Twelve specially trainedguides have been exclusively selected

for this hop - on, hop - off tour

hOP-ON

hOP-OFF


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TAMIL NADU Tourism Develop-ment Corporation organized a food

carnival which was inaugurated by Mr.

N. Suresh Rajan, Honble Minister for

Tourism and Registration, in October

at the Island Grounds. The objective

of Cuisine Tourism is to showcase the

gourmet delights of different parts of

Tamil Nadu and to provide the public

with an opportunity to experience cui-

sine from other states in one venue. Dr.

V. Irai Anbu, IAS, Secretary, Tourism and

Culture Department, said that the Tour-

ism Department organised this food

festival as a part of showcasing Tamil

Nadu State to tourists. If it becomes an

annual feature, Tamil diaspora in other

parts of the world will be able to syn-chronize the visit to India with the food

festival. Culinary Tourism is a major

iNchENNaifoodcarNiVal

event and attracts both domestic as well as

international tourists to Tamil Nadu.

A thatched roof, rural food stall inaugu-

rated on October 4, dished out traditionally

prepared Tamil rural cuisine on a platter.

This was the largest attraction which drew

crowds at the Food and Games Expo held

under the aegis of T.T.D.C. Mr. Sanwat Ram,

IAS (Retd.), Chairman, Tamil Nadu Tourism,

said that the reason for putting up that stallwas to provide a different experience of din-

ing out.


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food carNiVal

Dr M. Rajaram, IAS, Commissioner of

Tourism and Managing Director, TTDC.

said that the business of cuisine was a

big industry and if the government want-

ed a bit of the pie, it was time to think

making such festivals more professional-

ly organized. More than one lakh people

visited the event. In order to entertain the

public, the Department of Culture or-

ganised folk dance performances anddisplayed folk art at the venue.

TOURIST guides play a significantrole in increasing the number of tourists

in Tamil Nadu and enhancing their visits.

They become the cultural ambassadors

of the state in the eyes of the tourists.

Tamil Nadu lacks professionally trained

tourist guides in several important tourist

centres, religious centres and in a few

hill stations. In consideration, the Tourism

Department has proposed that all

existing tour guides be given orientation

training.

Accordingly, the Anna Institute of

Management, Chennai trained severaltourist guides and also issued identity

cards post training.

oriENTaTioN

TraiNiNg for

TourisT guidEs


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Documents

TTDC Newsletter Dce2008