Truly the next “google” for advertising personalized rewarding research opportunities (not...
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Truly the next “google” for advertising personalized rewarding research opportunities (not requiring purchase) & traffic to Mobilized Social Follower Markets
Truly the next google for advertising personalized rewarding
research opportunities (not requiring purchase) & traffic to
Mobilized Social Follower Markets by & for Charity As Video:
Pause to Read Each Slide
Slide 2
NON INVASIVE MONETIZES(DFR) CROWD SOURCING How Social Market
Research for Charity (SMRC) Works * $0.03 NON INVASIVE PERSONAL
ADVERTISING TO SOCIAL FOLLOWER MARKETS - BY & FOR CHARITY W/
REWARDS using emotional algorithms that can tell what people
really, really Like, as well as How Much they Like/Dislike
Anything/ Any-topic, * MONETIZES ALL DOCUMENTED FOLLOWER RESPONSE
(DFR) TO CONTENT & PROMOTIONAL RESEARCH as Daily Opportunities
for custom donations w/ rewards that do not require purchase for
rewards, * CROWD SOURCING Traffic (Gamification of Research
Opportunities) for Charity with Rewards to your followers plus 7+
million socially active followers in the pipeline, noninvasively,
to create the Ultimate CSR-Cause Marketing Support Service &
Personal Philanthropic vehicle for Society. Truly the next google
for advertising personalized rewarding research opportunities (not
requiring purchase) & traffic to Social Follower Markets by
& for Charity
www.socialmarketresearchforcharity.orgwww.socialmarketresearchforcharity.org
Monetizing Everyones Social Cognitive Surplus for Social Good
Slide 3
SOCIAL MARKET RESEARCH FOR CHARITY (SMRC): Cognitive Surplus:
The ability of the worlds population to volunteer, contribute &
collaborate on large civic, sometimes global projects. The world
has over A Trillion hours a year of Free time to commit to shared
projects. SMRC Captures Cognitive Surplus for Charity with Rewards,
where no purchase is required in the 2-way media landscape where
every consumer of content is now a producer of content as
well.
Slide 4
Cognitive Surplus as our human content and emotional reaction
www.socialmarketresearchforcharity.orgwww.socialmarketresearchforcharity.org
Monetizing Everyones Social Cognitive Surplus for Social Good The
value (fruits) of our collective cognitive surplus are documented
everyday in our media and our everyday social & sponsor dialog
(from Tweets, SMS, Video, Web). Our words, in synergy with our
media, associates the responses of our senses, that results in the
measurable expression and value of our human emotions to our
collaborative interaction. So What If: 1.We applied context-based
emotional analytics that could determine proper tagging, as well as
a "like to dislike" emotional tag, for every piece and type of
content and media, associated with each other content and media in
each persons daily cognitive surplus? E.G. We will effectively
capture the human value (the emotional human response value) of our
daily volunteering, contributing, & collaborating efforts by
the degree of each persons participation (establishing each persons
social philanthropic credit rating as social proof).
Slide 5
Cognitive Surplus as The Value of Life, Your Social Causes Your
way, Gamified & Mobile: 2.There was a way to directly translate
the value of each persons everyday cognitive surplus into the
essential character/ ethos of our humanity - what gives life value?
- which is best expressed in: [a] every humans appreciation
(emotion) for 'others', [b] for living well, and [c] our need to
socialize (as no man lives as a island). 3.Every bit of our
everyday cognitive surplus, from: a)Interacting with other members
or sponsors in collaboration, to b)Responding to sponsors offering
rewarding promotion research that doesn't require purchase, to
c)Providing user satisfaction reports & post-purchase reviews,
Created daily levels of donations to each person's 5+ charities,
along with redeemable rewards of equal value? Lastly, as in the
words of Jesse Schell, what will this world look like ? - once game
designers and mobile video professionals get wind of this movement?
Well, we're here today to tell you, what it will look like... along
with the tools and knowledge everyone needs to make it happen So
What If: (cont)
Slide 6
COGNITIVE SURPLUS FOR CHARITY WITH REWARDS: Envision Our New
World, that harnesses social cognitive surplus, the free time of
social producers [e.g. all of us], where people: 1.Receive daily
rewards, and donations to their favorite humanitarian * charities,
for every bit of their anonymous everyday social content (every
Tweet, etc.) and feedback, as well as for feedback to their
sponsors content at day rates value (minimum $0.60 per day; or do
more to receive more), 2.Know, up to a week in advance, about
on-line and in-store Opportunities that always generate additional
rewards and custom donations, but do not require purchase. The
opportunities are for feedback to sponsor content or rewarding $1+
research games to promotional content, in topics each person really
Likes, supporting their favorite charities, convenient to their
location and personal availability [e.g. customized to each persons
free time]. * Where Our Humanity is defined by our compassion for
others and our need to socialize. Where each persons host, in this
by-invitation-only service, also receives a small donation to their
favorite charities for every bit of their Followers [1] Everyday
Content /Feedback and/ or [2] Response to Rewarding Research. Where
people will be literally waiting in anticipation, for their
scheduled rewarding research opportunities. Where Rewards are
redeemed for prizes, games contests, awards of charitable receipts,
or trade/ exchange.
Slide 7
COGNITIVE SURPLUS FOR CHARITY WITH REWARDS: FOR MOBILE,
SMARTPHONES & TABLETS SMRC research and reward services support
a fully mobilized environment. This allows for [a] original-content
generation /everyday-content, feedback to sponsors content, and [b]
response/ quizzes to rewarding sponsored research => creating
custom donations & rewards w/o purchase required, in topics
each follower really Likes. By allowing people to interact to
in-store audience research (demos), this bridges the social mobile
business gap. The mobile/handheld link on SMRCs website offers
multiple options for display/interaction YouTube, MP4, Flash, or
HTML slideshows (3 types).3 types
Slide 8
COGNITIVE SURPLUS FOR CHARITY WITH REWARDS: FOR MOBILE,
SMARTPHONES & TABLETS AS THE NEW SOCIAL PORTALS FOR CAPTURING
COGNITIVE SURPLUS AS SOCIAL GOOD Responding to Rewarding
ResearchNever miss a web opportunity Everyday Social Content &
FeedbackThe Potential for Mobile Content
Slide 9
SOCIAL MARKET RESEARCH FOR CHARITY (SMRC): PART 1 SMRC allows
every sponsor to easily offer simple $1+ audience research games
that reward 10 documented minutes of a followers un-divided
attention. While many people would not respond for $1-$2, most
will, if it is for their favorite charities along with providing
the equal value in rewards.
Slide 10
To personalize each sponsored research opportunity, SMRC
monetizes the value of each piece of every followers everyday
social (e.g. Tweets, comments) and sponsor content & feedback
(at a minimum of $0.60 day rates). It uses an emotional algorithm
that knows what people really like, matched to their charities,
location & availability. SMRC Monetizes the value of audience
and media research, as a $0.03 per anonymous profile (sponsor cost)
- Noninvasive Opportunities Report for research and/or content
generation/feedback opportunities, that do not require purchase
published as a highly personalized search function. SOCIAL MARKET
RESEARCH FOR CHARITY (SMRC): PART 2
Slide 11
SOCIAL MARKET RESEARCH FOR CHARITY (SMRC): Part 2A * Optionally
Complimenting & Enhancing the value of EVERY Existing Strategic
Social & Syndicated Media promotion incentivizing a 5-10X
increase in response at $0.03 per profile.
Slide 12
SOCIAL MARKET RESEARCH FOR CHARITY (SMRC): PART 3 The SMRC
Content, Research & Noninvasive Personal Advertising Cycle for
Charity Click HERE or on graphic to see enlarged viewHERE
Slide 13
SOCIAL MARKET RESEARCH FOR CHARITY: SOCIAL PROOF Jonathan
Harris: The webs secret stories; the emotion of the blogosphere
Inspired from TED.com Ideas Worth Spreading. Click on a video to
view highlights Jesse Schell at G4/DICE: When Games Invade Real
Life Clay Shirkey: How Cognitive Surplus will change the world
Note: These videos are also available from links in the first
[show/hide] section of SMRCs web site
Slide 14
If you were registered with SMRC, and could recall: Social
Market Research Rewards 1.The two forms of audience research that
SMRC monetizes into daily donations with rewards? 2.At least 2 of
the 3 highlighted keywords on the first page? 3.The color of the
smaller text on the first page? 4.How does SMRC keep charities
accountable? (hint: home page) 5.What are the three colors in SMRCs
logo? 6.What does DFR stand for? 7.How/Why does SMRC know what
people like, feel or wish for? In addition to the minimum $0.60/day
day rate (as donations w/ rewards for your everyday social
content), youd have just made $1-$2 (in value) for your charities
and personal rewards. Of course, remembering details from a 5
minute presentation, with changing questions on every replay, would
be more challenging. The Social Game
Slide 15
is a technology service in the Cause Marketing, Advertising,
Monetization of Business Intelligence/Social content, Motivational
Research, and Gaming industries - Funding Charity &
Philanthropy - with 7 million people in the pipeline, including
major universities, major childrens health centers, and national
youth groups, whose content will generate a minimum of $2.4 Billion
in custom charitable donations (& member rewards), year one!
SMRC incentivizes the monetization of content and research into
custom 501-c3 donations, with a reward system that promotes
enormous sponsor interaction, and Goodwill for Local Charity Social
Market Research for Charity (SMRC): Traction & Impact Year One
Traction and Impact, Year One!
Slide 16
NIPA: NONINVASIVE PERSONAL ADVERTISING TO FOLLOWER MARKETS: As
stated in the SMRC website header: about funding charity socially
MONETIZESALL EVERYDAY Social/ Media Content$1+ REWARDING Games of
Promotional Recall, NOT REQUIRING Purchase SMRC MONETIZES (as
Donations w/ Rewards), ALL EVERYDAY Social/ Media Content,
Feedback, and Sponsored $1+ REWARDING Games of Promotional Recall,
NOT REQUIRING Purchase for Rewards AS NONINVASIVE DAILY
OPPORTUNITIES Which Incentivize & Motivate Progressive Behavior
What People REALLY "Like, Feel, & Wish for MATCHED TO EACH
Follower's Favorite Charities, location & Availability USING
TECHNOLOGY that "Knows" What People REALLY "Like, Feel, & Wish
for" and How Much They "Like" (or "Dislike") Anything/Any-Topic:
MATCHED TO EACH Follower's Favorite Charities, location &
Availability. Monetizing & Matching Cognitive Surplus as
Donations with Rewards
Slide 17
NIPA: NONINVASIVE PERSONAL ADVERTISING TO FOLLOWER MARKETS:
(THE KEY: ENABLED MOBILITY) "The Key to Non-Invasive Advertising is
to create a totally Personalized Weekly Opportunities Report: (for
participation where no purchase is required), available anytime -
at the follower's discretion, supporting the follower's Favorite
profiled Local Charities (with additional rewards of equal value),
offering a broad selection of quality offerings that they Like,
online (when they are typically listening) or in their Local
communities - where in every way they interact with sponsors, its a
mutually rewarding experience The KEY to Noninvasive Advertising
Offer Aggregated Custom Opportunities for Free Time - w/ o
Purchase, for charity w/ rewards
Slide 18
NIPA: NONINVASIVE PERSONAL ADVERTISING OF OPPORTUNITIES FROM
SMRC CAUSE MKTG. SPONSORS: A.Promoting OPPORTUNITIES (for donations
w/ rewards) that do not require purchase, that each support each
followers favorite charities, in topics they Like, convenient to
their availability, SMRC monetizes the potential of: (1.)Your
Social Follower's Anonymous Everyday Public Social Content,
(2)Every bit of feedback to Sponsor Content (big value for
celebrities & sponsors), (3)Sponsored $1+ Audience Research (10
documented minutes of un-divided attention) (4)User Experiences
(along w/ 7+ million others) B.AS Visibility-Traffic,
Goodwill-Charity, Deductible Rewards, Conversions & Loyalty;
C.While keeping all charities transparent & accountable for
their actions, AND ensuring nobodys contact identity is ever sold
or compromised. Heres - How it All Works in Synergy SMRC Cause
Marketing Sponsors Monetizing Social Cognitive Surplus w/
Integrity
Slide 19
NIPA: NONINVASIVE PERSONAL ADVERTISING TO FOLLOWER MARKETS:
$0.03 per profile, 50%+ Response to Waiting Social Follower markets
Matched to each followers Likes, and that supports 1 of each
Followers 5+ Charities in the followers city, or the followers
social media, or on the sponsors URL. Personal publishing/ search
(by followers) of All feedback and research opportunities that
generate donations to each followers favorite charities, with the
equal value in follower rewards, and dont ever require any purchase
TURNS EVERY SPONSOR => A BEACON OF SOCIAL GOODWILL Cause
Marketing Sponsors Image As Matched Opportunity providers
Slide 20
PROMOTING SIMPLE AUDIENCE RESEARCH OPPORTUNITIES WITH $1-$2 for
promotional research with increasing levels of donations with
rewards based on the followers recall to promotional detail
(capturing 10 documented minutes of their un-divided attention),
whose benefits for sponsors include: o Goodwill Its for follower
charity that you share/ Community / Corporate Social-Civic
Responsibility o Follower Attention-Behavior Insight/ Education/
Advocacy o Follower Market Response/ Catalyst to all promotion
(Also $5 in value/user testimonial or 5%/ post purchase review) No
purchase required: Monetizing Cognitive Surplus as Goodwill/
Charity with Rewards
Slide 21
MONETIZING SOCIAL AND SPONSOR SOCIAL CONTENT: Every piece of
Anonymous Everyday Follower Social Content, and feedback to Sponsor
social and business content at $0.60/day Day Rates - capturing:
Followers Media/On-line schedules, Location by City Follower Likes
and Follower Favorite Charities Neuro-Linguistic analysis of each
contents emotion/Like In order to only show those opportunities for
research or content generation/ feedback at Day Rates that each
follower Likes and that supports the same charities as each
follower, SMRC monetizes the value of: Customizing Opportunities by
Likes, Charity, & Availability/Time
Slide 22
SPONSORS DECLARE THEIR RESEARCH OPPORTUNITIES: The social
content activity profiles that Sponsor acquire (at $0.03 per
anonymous profile) selected by the Charity Cause market they are
supporting associates (matches) each followers location [on-line
schedule/media/city] - to those followers Like Tags, as well as 1
of the followers 5+ charities. When Sponsors acquire the social
/sponsor content reports, they declare the time, location, and Like
Tags, related to their $1-2 research rewards for charity offers, to
preview promotions, that dont require a purchase. Registering
Sponsor Opportunities By Charity, Like, Location & Time
Slide 23
IN BEHALF OF EACH FOLLOWER: Then, acting in behalf of the
follower (as the sponsor has no identity/ contact data), SMRC finds
all outstanding Sponsor offers of "Research Rewards for Charity, No
Purchase Required", that matches: (1)The follower's personal
charities, (2)In their social media, sponsor's media or city,
respectively (3)To the follower's likes and dislikes (from their
social media and SMRCs emotion analytics). The Perfect Custom
Opportunities Search
Slide 24
NONINVASIVE PERSONAL ADVERTISING IS BORN! The net result is
non-invasive personalized advertising (for virtually any
product/service), based on charity and local/domain charity
markets, that will produce very high conversions, in response to
research offers. Here, people will be literally, for their chance
to respond to offers (of $1+ research or content feedback at Day
Rates) that supports their charities with rewards, but doesn't
require any purchase. No invasive emails or notifications, Rather
people waiting for their ads
Slide 25
NIPA: NONINVASIVE PERSONAL ADVERTISING TO FOLLOWER MARKETS:
"SMRC's services are totally noninvasive because SMRC (1)
self-publishes each followers' market opportunities (for $1 promo
research and content generation/feedback at 'day rates', that do
not require a purchase), (2) as a highly personalized automated
software function, (3) based on each followers' "charity" and
dynamic "Like" profiles, using a context-based, Neuro-linguistics
algorithm (AI), to distinguish the real emotional character
(Like/Dislike) of each content artifact. By comparison, non-SMRC
sponsors (1) "publish" their opportunities (most that require
purchase for any rewards) (2) invasively, often (3) based on
semi-static (non-dynamic) social media "Like" profiles, that also
do not include a charity profile. Totally Noninvasive! What Each
Person Likes & Wants; Convenient
Slide 26
Research for Charity Opportunity Report The top section of the
report contains all research opportunities, Customized for each
follower by their city and media/online schedule (that conveniently
maps to each follower's regular personal on- line schedule,
favorite media and city), In the topics each follower Likes Each
offer supporting 1 of each followers' 5+ charities in each
follower's charity profile.
Slide 27
Research for Charity Opportunity Report The bottom section of
the report contains: Additional daily opportunities to generate
original content and feedback with other supporting sponsor's
content that are in addition to: Each follower's everyday social
content (Tweet) Each follower's content and feedback at their
host's [sponsor's] site: Creating mass crowd-sourcing for every
Sponsor
Slide 28
Research for Charity Opportunity Report Click on Graphic for
Enlarged Version or See 2 nd Link on SMRCs Description
sectionGraphic for Enlarged Version
Slide 29
Research for Charity Opportunity Report The Magic of SMRC
Monetizing Social Content for Social Good The $0.03 per profile
research cost, by charity, of each members everyday anonymous
social content, insures that the sponsors opportunity offer
receives top priority in each associated members daily Opportunity
Report (over other offers in that time-slot), in topics the member
really likes, that support the members favorite charities... That
members check in their free time (noninvasive). With the majority
of members responding to such personalized offers (that dont
require purchase), these $0.03 pieces per day from many sponsors,
creates the minimum $0.60 in donations and rewards value for each
member, issued under SMRCs day rate conversion, so every piece of
content has measurable business value.
Slide 30
Optionally Complimenting & Enhancing the value of EVERY
existing strategic social, syndicated, & one to one media
promotion incentivizing a 5- 10X increase in response, at just
$0.03 per profile SMRC Program Reference draws response to content
& research opportunities Click on Any Graphic to See Enlarged
Graphics, or click HERE to see all the wireframesHERE In the Social
Media AdsIn StoresSyndicated Streaming Media Offering alternative
adwords-adsense-like OEM alternative services For more examples,
see Creating Daily Donations w/Rewards Link.Creating Daily
Donations w/Rewards Increased value, as response to all sponsor
content and promotion
Slide 31
SMRC Activity-Content-Research- NIPA Life Cycle Click HERE or
on graphic to see enlarged viewHERE
Slide 32
SMRC 501-c3 Social Impact Reports support promoting the most
worthy charities
Slide 33
4 Opportunities for Social Followers to create Daily Donations
with Rewards: [1]Everyday Follower social content & feedback,
in Followers social media or on the Followers Hosts media, for
donations & rewards at Day Rates [2]Crowd-Sourcing other
Sponsors Content (at Day Rates multiples of minimum $0.60/day in
value) [3] Sponsored Research Rewards for Charity, No Purchase
Required opportunities ($1-2 in value per instance) [4]Double Bonus
Commerce (rewards followers charity, followers rewards, and the
followers host/sponsor) FOLLOWER BENEFITS
Slide 34
4 Ways Celebrity, Charity, Business and Social Organizations
(Sponsors) Benefit: [1]Daily Goodwill (donations) and Rewards for
Sponsors and Followers based on everyday follower social content
and feedback. to sponsors content. [2]Millions more socially
interactive visitors per month to your web media; An increase of
200%+ from your current followers; while all sponsors become social
beacons in their communities. [3]Target cause marketing by charity,
in non-invasive social and syndicated media or POS, where followers
will be literally anxiously waiting for your/ (their) ads
(supporting their charity). [4]Conversions/ Commerce: related to
(a) increased traffic (perceived popularity), (b) research/
Goodwill offers, and (c) the value of SMRCs double offer of rewards
and donations. SMRC SPONSOR BENEFITS
Slide 35
SMRC's Rewards for Charity - NO Purchase Required' model,
motivates everyone to register as well as provide 2 1.Invite
followers, employees & other sponsors 2.Use the SMRC logo to
motivate response, or just a reference to the SMRC program 3.Create
a "Research Rewards for Charity" button (linked to the SMRC
Research Server) on your offer/action page, 4.Contact SMRC and
arrange your SMRC Marketing Package
Slide 36
[1] For a Lifetime of DOUBLE Rewards: Sponsors and Members who
pre- register their charity and media profiles at least one (1)
month prior to SMRC's market launch, will receive: Social reward
points for your last 2 years of social content activity. DOUBLE the
donations' value and social reward points -- for [*] your content
as media research, [*] responding to behavioral research games
rewarding your attention & recall, [*] providing testimonials
of usage, or [*] for post purchase reviews - with SMRC Sponsors
(supporting your commonly shared charities) -- for life! [2] It's
also quite IMPORTANT to register your followers as soon as
possible, before another SMRC sponsor invites them to register. Any
current pre-registered Sponsor or Member/Follower may serve as the
"Host", inviting new sponsors or direct followers to join, however
everyone can only have one "host". Note: Followers take 5 minutes
to register; thereafter, they look for opportunities in their spare
time. BIG PRE-REGISTRATION BENEFITS
Slide 37
Social Market Research for Charity (SMRC) is a by-
invitation-only service, that monetizes everyday social cognitive
surplus (free time, Like topics, mobile) for social good (custom
charity w/ rewards), where theres no cost to register, or any
purchase required. If you were not invited here by another sponsor,
follower/member or a SMRC Promoter/ Founder, you should contact a
SMRC Promoter to be invited. Use the "Contact" tab above or see the
list of SMRC Promoters at the end of that form. Note: Followers
take 5 minutes to register; thereafter, they look for opportunities
in their spare time. BY INVITATION - ONLY
Slide 38
For more information see: www. socialmarketresearchforc harity.
org www. socialmarketresearchforc harity. org Monetizing All Social
Cognitive Surplus as Noninvasive Opportunities which Incentivize
and Motivate Social Changew/ 7 million in the pipeline