TRRAIN - csrvision.in … · DeCeMBeR 2018 New DeLhI 1 India’s 1st monthly Magazine on CSR DeceMBeR 2018 Promoting Responsibility for Sustainability VoluMe-7 Issue-08 `100/-TRRAIN

DECEMBER 2018 NEW DELHI 1

India’s 1st monthly Magazine on CSRw

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.csr

visi

on.in

Promoting Responsibility for Sustainability

DeceMBeR 2018 VoluMe-7 Issue-08 `100/-

TRRAIN is a seed just sprouting, miles to go...

INTERVIEW OF THE MONTHDr. rajiv KumarVice Chairman, NITI Aayog

GuEST cOluMNDr. SriKant SharmaMBBS, MD

B.S. NageShFounder, TRRAIN Trusts,

Chairman, Shopper’s Stop

TRRAINtrust for retailers and

retail Employees of india

TRRAINtrust for retailers and

retail Employees of india

NEW DELHI DECEMBER 20182


Dear Readers

Merry Christmas!

India has already entered into the nearing phase of 2019 election season. The BJP came to power through a historic win in 2014 after giving a hope to Indian electorate that Ram temple will be built to honor the long standing demand of majority of Hindu people.After BJP came into the power in 2014, BJP also won in UP, which increased the hope of hindus that temple will be built, more so with a Hindu oriented CM candidate Yogi Aadityanath, a former Mahant of Gorakhnath temple, Gorakhpur, UP. Ram temple construction is expected to create huge political mileage for any party succeeding in getting the Ram temple built. As BJP is expected to gain this political mileage based on its track record of supporting the Ram temple construction movement including the famous RathYatra led by L.K. Advani. Being afraid of the potential success of BJP, Congress has been trying to block this process of temple building by appealing to the Supreme Court of India to delay the verdict to post 2019 LokSabha election apart from regularly attacking BJP for not doing enough for construction of Ram temple. Other opposition parties have been supporting Congress in their opposition to the BJP.

All the opposition parties reflect no respect for the interest for the nation or the interest for majority community that is hindu in their conduct while the country is called Hindustan.

Similar opposition is also against of renaming the towns by their ancient names which were changed by the Islamic invaders (Mughals) for e.g. Faizabad renamed as Ayodhaya, Allahabad renamed as Prayagraj. Through these initiatives BJP is fulfilling long standing expectation and dreams of majority community which are not expressed violently. Beyond all these political controversies few basic facts need be appreciated, first every invader gives its priority for destruction of the cultures and religious beliefs, monuments of the invaded country/society. The destruction of Ram temple by Babar and construction of Babri Masjid under his directions is a proof of the intention of the invading

rulers to destroy the local culture and belief systems and impose the Islamic culture by constructing a mosque. The act of converting the name of Prayagraj to Allahabad by the Mughals is also similar to that of construction of masjid in place of Ram temple.

Secondly, if a hooligan or gunda, from another community like ISLAM or Christianity, occupies your house, forcing you to live in a corner and leaves the house after years, obviously, ransacking your place of worship and leaving imprints of their long stay through their names and markings. What will be the first thing you do when you get the house back? Obviously, one will clean the house, specifically the markings and imprints left by the occupant and reinstate your place of worship. Based on this logic the first government after independence should have cleaned the house of India by undoing all the wrong done by the invading cultures like Muslims (Mughal) and Christians (English). These were not done till 70 years after independence forcing the country men to live under the stress of the symbols of invading nations and cultures for e.g. Mosque in place of Ram temple, mosque inside a premise of Mathura temple, mosque in place of Vishvanath Temple. These initiatives,including construction of Ram temple, renaming of the towns from the name given by the invading power to its original names are desired steps to be taken by any responsible government irrespective of political identity as a pure governance role. Similarly opposition political entities need be responsible enough to look beyond their political and vote bank interest and respect the decision and actions that is desired for a nation as a whole and not oppose the government for just the sake of opposition which is ultimately expected to damage the electoral prospects.

This issue covers a lead story on TRRAIN Trusts. This issue covers the interview of Dr.Rajiv Kumar, Vice-Chairperson, Niti Aayog and the Guest Column of Dr. Srikant Sharma on Pollution.

Happy Reading. Be responsible and promote responsibility around you. Please write to me your opinions and suggestions. You may also log on to www.csrvision.in, our portal which is loaded with plethora of information.

From the Desk ofEditor-in-Chief

Prof. Ranjan [email protected]

In our previous issue, we made a mistake of mentioning the name of Mr. Annu Kapoor in place of Mr. Anu Malik. We deeply regret the mistake.

Responsible Public Conduct induced by

Inner call or Govt. Pressure ?


SoCIety watCh

live viDeos

of stRiPPing, hanDs-fRee selfies: Delhi’s going cRazy

on signatuRe BRiDge


THOUGHT OF THE MONTH

The talent for being happy is appreciating and liking what you have, instead of what you don’t have.

— Woody allen

03 l From the Desk of Editor-in-Chief

10 l CSR News - India

22 l CSR News - International

49 l Social Media Trends of the Month

50 l Upcoming Events of the Month

51 l Movie Review

54 l Indian Gems

55 l CSR Jobs

56 l Leadership Tips

57 l Appointments

58 l Readers Post

Editor-in-ChiefProf. Ranjan Mohapatra

Senior Sub-EditorGaurav Gupta

Sub-EditorRakesh Kumar Yadav

CorrespondentsJagnyadutta Mohanty

Hemant Routsushant Kr. Raut

Special CorrespondentsMukarram Mohammed (Dubai)

sangeeta chaudhary

Regional Director’ss.P.singh, JharkhandB.c. Kiran, Karnataka

Deepak Pandya, Vadodara

PhotographyTekendra Adhikari

MarketingDr. K. sridhar (coordinator & Iec specialist)

National Co-ordinatoruday shankar Jha

Art & DesignM. K. Ray

Strategic Brand Communication Advisor

P. K. Mishra

Legal AdvisorAshwani K. Dubey

Printed, Published and owned by Ranjan Mohapatra Printed at Pushpak Press Private limited, Shed No.-203-204, DSIDc complex, Okhla Industrial Area, Phase-I, New Delhi-110020. Published at c-7, 4th Floor, Amar colony Market, New Delhi-110024, Ph.: +91 11 26239898, 26213930.

Responsible under P.R.B. Act 1867

CSr viSiOn does not accept responsibility for returning manuscripts and photographs. All submitted materials should contain self-address, e-mail id, blog details (if only).

All disputes are subject to the exclusive jurisdiction of competent courts and forums in Delhi/New Delhi only.

all rights reserved. reproduction in any form is prohibited.The contents of this publications reflect the views of writers and contributors, not necessarily those of the publishers and the editors. All disputes are subject to the exclusive jurisdiction of competent courts and forums in Delhi/New Delhi only.

CSR VISIONPromoting Responsibility for Sustainability

MentorsMr. sunil shastri

ex-Minister (u.P.) & ex-Member of Rajya sabha

Mr. Abhijit MukharjeeMember of Parliament

Dr. u.D. choubeyDirector General, scoPe

Mr. s.R AlI Media Professional

CONTENTCO

VeR

STO

RY

TRusT foR ReTAIleRs ANd ReTAIl employees of INdIAtrrain is a seed just sprouting, miles to go...

46

06

INTERVIEW OF THE MONTHDr. rajiv KumarVice Chairman, NITI Aayog

46

GuEST cOluMNDr. SriKant SharmaMBBS, MD


INteRVIew oF the MoNth

Dr. rajiv Kumarvice Chairman, NiTi aayog

Dr. Rajiv Kumar is a leading Indian economist and is currently appointed, the Vice Chairman of NITI Aayog by the government of India. He is the author of several books on India’s economy and national security. His latest books are Modi & His Challenges (2016), Resurgent India: Ideas and Priorities (2015) and Exploding Aspirations: Unlocking India’s Future (2014). He is a widely recognized economic columnist and a leading speaker on issues in Indian political economy.

Presently, he is: (i) Founding Director of Pahle India Foundation (PIF), Delhi; (ii) Chancellor of the Gokhale Institute of Economics and Politics (A Deemed University, Pune). PIF, a non-profit think tank focuses on facilitating economic policy change based on objective and rigorous research.

He concurrently serves as The Government of India nominated Independent Director on Central Board of the Reserve Bank of India.



Q in the traditional era, then Planning commission’s development planning centered on economics only,

neglecting all other sub-systems of development like socio-cultural, governance, political or environmental systems. is niti aayog under PM Modi, attempting to pay due attention to these systems which were neglected in nehru era?

A The mandate of Niti Aayog is completely different from the Planning Commission; therefore it is not a

successor institution to the planning commission. The principle mandates of the Niti Aayog are:-

a) Firstly to promote Co-operative Federalism, this is not to behave like a donor to the State Government but like a partner for developing state specific development blueprints. India has diversity because of which we cannot have a PAN-INDIA plan.

b) The second is very important; we are developing Competitive Federalism by which we are trying to get the states to get to compete with each other on the basis of their ranking on the basis of their development.

c) In the past, Planning commission never took care of the innovation eco-system, we started Atal Innovation Mission, which is setting up 5000 tinkering labs in the primary schools and also The Atal Incubation Centers, this mission has a very wide scope and finally Niti Aayog is a think tank, we have to consult with all external stake holders, bring fresh ideas in the government and also to make sure that those ideas are implemented, thus Niti Aayog is focusing on all the different aspects of the society.

Q During the times of Planning commission, development was limited to centralized planning

without adequate monitoring, leading to many of the plans not getting successfully implemented. the recent bank scam is a classic example of governance without focus on respect of monitoring and control at multiple levels starting from PnB branch level to RBi. is niti aayog planning to address this issue by promoting a culture of monitoring and control at all levels?

A Maybe it was not happening in the past but now it is being carried out with full force, for example one

of our major program, Aspirational Districts Program, for which we have selected 115 districts, and we are monitoring the work being done by the district administration in those districts. We also have engaged two third party agencies who give us feedback and data on the happening so that the official data can be verified. Planning Commission didn’t do anything about the manipulation of data, we are making a change.

Q employment being a major challenge for govt. of india and PM Modi, is niti aayog working for

recommending innovative methods for creating employment?

A Our focus is completely on employment because we think that employment generation is principle

objective and growth can come after, based on this principle we have prepared a document called The Strategy of New India at 75, which means when India completes 75 years of independence that is 2022, it has 41 chapters and in each chapter, we have defined a target and we have suggested what are the ways forward after identifying the challenges. We also have a lot of focus on Small and Medium enterprises, they are the generators of employment. So we believe that employment is the key and due to these steps you can see the employment improving.

Q is it possible for niti aayog to set up a separate wing for designing and implementing regular

monitoring and evaluation reports focusing on key development sectors of india?

A To improve the accountability and governance within the system and for this we have established

Development Monitoring Evaluation Office. DMEO does real time monitoring of actual performance of different ministries and reports it regularly to The Prime Minister.

Our focus is completely on employment because we think that employment generation is principle

objective and growth can come after, based on this principle we have prepared a document called The

Strategy of New India at 75, which means when India completes 75

years of independence that is 2022, it has 41 chapters and in each

chapter, we have defined a target and we have suggested what are the ways forward after identifying

the challenges. We also have a lot of focus on Small and Medium

enterprises, they are the generators of employment.



Q PM Modi has achieved a great milestone by taking yoga to the world stage through un resolution by

making 21 June as international Day of yoga. spirituality being the essential foundation/pre-requisite for achievement of all development goals, Won’t it be appropriate for niti aayog to initiate a move for incorporating yoga as a part of sDg?

A This can only be done in the next round as the Social Development Goals (SDG) are now finalized,

they cannot be changed until 2030 but I think some of the SDGs consulting with Health and Welfare includes holistic development, that is not just physical health but mental and spiritual health also. In that sense it is covered but more importantly that government has set up AYUSH Department to look after yoga and health. We are on the way for making Yoga a part of SDG. Earlier, these things were considered inferior but now the situation has been reversed.

Q csR as a domain, though growing in dimensions, the understanding of CSR as a beneficial tool for

the companies and its ability to make impact on the ground is not appreciated by large percentage of corporate leaders. Do you see any role of government in motivating leaders to engage in csR activities?

A The Government has passed the law, we are encouraging the people, the government is also

asking the public sector units to set aside minimum 2%, they are doing that job but I think over and above that it has to be more of a self-regulatory move and it should be social movement so that the Indian corporates will understand that being a part of social welfare is good for the company itself. I think this will take time but slowly they will realize that doing good is doing well.

Q government seems to be focusing only on csR spending on record not on the quality of spending

(Outflow) and the impact it made (Outcome). Your comment

A Ministry of Corporate Affairs has now started monitoring quality of the CSR programs and there

can be some third party evaluation and may be Ministry of Corporate Affairs can give some rewards for good corporate.

Q csR fund has a huge potential for taking technology from lab to land with a complete

corporate backing. this demands emotional engagement of corporate leaders. is there a possible role for niti aayog in actualizing this potential?

A We are trying to do this with Atal Innovation Centers and we are working with CSIR so that their

labs can become more connected to ground realities and also The Prime Minister has a given a call for improving the lab. We will very soon give a review of the impact, so there is a role of Niti Aayog and our member Dr. VK Saraswat, head of DRDO, is very active in making sure that all the research that is done in the CSIR Lab or any other lab can be passed on to the ground level.

Q there are too many csR awards irrespective of the csR impact. your comments.

A I think there should be only one award which should be given by Ministry of Corporate Affairs

rather than this clutter.

Q anything you would like to share with csR vision.

A I think there are few things to which Corporates can give their attention, one is malnutrition of

children, I must bring it to your notice that 38% of our children are suffering from this and it is simply not acceptable to a country like ours, so I think all the corporates can focus there. Similarly, for our women around 50% are anemic, we still have leprosy in our country; corporates should work on this to get the country rid of these stigmas. I think this will be the best use of CSR funds. u

The Government has passed the law, we are encouraging the people, the government is also

asking the public sector units to set aside minimum 2%, they are doing that job but I think over and above

that it has to be more of a self-regulatory move and it should be social movement so that the Indian

corporates will understand that being a part of social welfare is good for the company itself. I think this will

take time but slowly they will realize that doing good is doing well.

PROVIDING PROFESSIONAL MANAGEMENT SUPPORT TO SOCIAL SECTOR THROUGH :-

AWARDEE

CSO / NGO / TAX CONSULTING

POLICY / DEVELOPMENT RESEARCH

INNOVATIVE DEVELOPMENT

PROGRAMMES & CSR PROJECTS

FCRA CONSULTING

CSR ACCOUNTING

CAPACITY BUILDING TRAINING

ADVOCACY

ORGANISING CSR EVENTS

CSO / NGO DOCUMENTATION

Prof. Ranjan MohapatraChairman, VISION FOUNDATION

Sudhir Kumar PandaNGO Consultant


PROVIDING PROFESSIONAL MANAGEMENT SUPPORT TO SOCIAL SECTOR THROUGH :-

AWARDEE

CSO / NGO / TAX CONSULTING

POLICY / DEVELOPMENT RESEARCH

INNOVATIVE DEVELOPMENT

PROGRAMMES & CSR PROJECTS

FCRA CONSULTING

CSR ACCOUNTING

CAPACITY BUILDING TRAINING

ADVOCACY

ORGANISING CSR EVENTS

CSO / NGO DOCUMENTATION

Prof. Ranjan MohapatraChairman, VISION FOUNDATION

Sudhir Kumar PandaNGO Consultant


Ambuja Cements Ltd, a part of the global conglomerate LafargeHolcim and one of the leading cement

manufacturing companies in India,has been setting new benchmarks in sustainable construction year after year. Among its various holistic programs includes the very successful ‘Neev Abhiyan’ initiative that imparts formal training to upskill masons and contractors by strengthening their knowledge-base and technical skill-sets through certified training modules and value-added services which promote sustainable construction.

While this unique initiative going on in full swing, the Technical Services team has organized numerous

workshops since 2017 thereby successfully reaching out to about 41,000 contractors and masons. This program is also helping in addressing the growing demand for trained masons and contractors required by the rapidly growing construction sector in the country.

On this training model, Umesh Soni, Ambuja Cement’s Technical Services Corporate Head said, “This ‘Neev Abhiyan’ program, one of the pioneering initiatives by Ambuja Cement, has been partnering in the growth of contractors and masons by helping them establish and build their credibility as solution providers for sustainable construction. The certificates presented to them on completion of the program from a reputed brand like Ambuja Cement is earning them more customers and contracts, thus generating more income to them.”

“At a time when Sustainable Construction is gaining

momentum in the country, the enhanced knowledge, expertise and capability of the construction professionals because of this program are enabling them gain competitive edge. Moreover, whenever these professionals face any challenges, they approach us for solutions,” added Mr. Soni.

Ambuja Cement has created its own curriculum for the program. This includes six training modules - Project Management, Steel Estimation & Detailing, Estimation & Costing, Repair & Waterproofing, Building Earthquake Resistant Structures and Rainwater Harvesting. The training involves classroom as well as field sessions with an enhanced focus on knowledge application. A robust team of

over 200 engineers has opened opportunities to thousands of contractors, architects, builders and engineers through this program.

The team is also engaged with 3300 construction professionals (Architects & Engineers) in the same period through technical sessions/lectures at its 29 Ambuja Knowledge Centres (AKCs), which provide platform to share information, create interaction and stimulate creative thinking to the Architects, Engineers and Construction (AEC) community while encouraging innovation in the field of cement, concrete, construction technology and civil engineering.

about ambuja cements ltd Ambuja Cements Ltd., a part of the global conglomerate LafargeHolcim, is one of the leading cement companies in India. Operating for over 30 years, Ambuja Cement has proved to be the best cement for construction and the best cement manufacturing company in India with its uniquely sustainable development projects. Its environment friendly initiatives have played a key role in India’s efforts to become a green state. The sustainable constructions and renewable energy projects undertaken by it have a lion’s share in creating a blueprint for sustainable development in India’s bright future. Currently, Ambuja has a cement capacity of 29.65 million tonnes with five integrated cement manufacturing plants and eight cement grinding units across the country.

(Source : PR team of Ketchum Sampark)

ambuja CemeNT’s ‘Neev abhiyan’ promotes sustainable construction

CSR NewS INDIa


Fullerton India Credit Company Limited (Fullerton India), a leading non-banking financial company with a strong

pan-India presence, donated 22,400 kg rice and grains on Dhanteras as part of its “EkMutthiChawal – A handful of rice” initiative. This year, the initiative marked its third successful edition with donation from 4,000 employees of Fullerton India, impacting 6,000 underprivileged children across the country. Fullerton India executed this in partnership with several local and state-level NGOs working for underprivileged children and orphanages, to reinstate its commitment to improving the lives of economically weaker sections of society.

Commenting on this initiative, Ms. Shilpa Desai, General Manager and Head- Marketing and Cross Sell, Fullerton India said, “Approximately 15% of the country’s population is undernourished, with one in every four children being malnourished and devoid of basic necessities like food for sustenance. At Fullerton India, we are in cognizance of this issue and launched “EkMutthiChawal- A handful of rice” three years ago to address the growing concern. In alignment with our endeavour to contribute towards enhancing the socio economic status of underserved communities, this initiative helps us expand our outreach to the deprived sections of society. Further, we believe in an inclusive culture at our workplace and this allows every employee, irrespective of hierarchy, to take the onus of spreading festive cheer in their own capacity.”

170 employees from Delhi alone contributed 2,500 kg of rice and grains this year. In the previous years, Fullerton India impacted 4,000 lives across the country by donating 10,000 kg of rice in association with various partner NGOs.

Some of the other CSR initiatives by Fullerton India include programmes like Jeevika for vocational training for women and Pashu Vikas for cattle care camps, health initiatives like Safepad- reusable sanitary napkins for promoting hygiene among women in the hinterlands, educational programmes like Gurukul – basic skill training courses to facilitate the employment of youth and Sakhi- a financial literacy program for women, and environmental initiatives like KrishiMitra – organic farming and bee keeping programmes, amongst others.about fullerton india credit company limitedFullerton India Credit Company Limited (Fullerton India) is one of India’s leading Non-Banking Finance Companies (NBFC). The total standalone revenue of the Company for the fiscal year ending March 2018 stood at Rs.2,749 crore. As on 30thSeptember 2018, the standalone AUM of the Company stood at Rs.19,060crore, serving over 28 lakh customers through a widespread network of 596 branches spread across 22 states and 3 union territories, reaching out to 600 towns and over 58,000 villages in the country. Fullerton India offers several retail finance products for varying needs of customers ranging from rural households to SMEs, in the locations it serves. In December 2015, Fullerton India launched its housing finance Company – Grihashakti. The Company is headquartered in Mumbai and operates through 64 branches spread across 9 states – Gujarat, Karnataka, Madhya Pradesh, Maharashtra, Rajasthan, Tamil Nadu, Andhra Pradesh, Telangana and West Bengal. Fullerton India is a wholly-owned subsidiary of Fullerton Financial Holdings, Singapore, which is again a subsidiary of Temasek Holdings, Singapore.

(Source : PR team of Weber Shandwick)

FullerToN iNDia donates 22,400 kg of rice to the underprivileged through ‘ekmutthiChawal’ initiative

CSR NewS INDIa


As a part of its Corporate Social Responsibility Program, Helmet Saves, Exide Life Insurance held an awareness

drive at key locations in the city. The activity, conducted in collaboration with Sri Chaitanya Techno School, Seshadripuram, saw students gather at the busy junctions of Chalukya Circle and Millers Road, among other locations, to convey the message on importance of helmet safety for children.

The awareness drive was inaugurated by Sarah Fathima, Dy. Commissioner of Traffic Police to show the solidarity of the Bengaluru Traffic Police in furthering the cause of reducing road fatalities amongst children.

The activities included students marching on the roads holding placards with strong messaging and handing over leaflets on helmet safety for children to two wheeler riders. A group of Chaitanya School students wearing helmets and Exide Life Insurance volunteers took over high traffic roads and junctions like Millers Road and Chalukya Circle, where they engaged with two wheeler riders especially those with their child riding pillion without a helmet.

Commenting on the initiative, Antony John, Assistant Commissioner of Police, Traffic Central said “The Bengaluru Traffic Police has consistently undertaken campaigns to increase awareness on road safety. We are pleased to see that Exide Life Insurance is committed towards educating the citizens on importance of helmets. Bengaluru Traffic Police supports Helmet Saves Children Week to increase awareness on road safety of our children by encouraging both parents and children to wear helmets while riding a two wheeler”

Mohit Goel, Director - Marketing and Direct Channel, Exide Life Insurance said, “Last year we conducted a survey on helmet wearing habits and received alarming insights regarding child pillions riders - such as 3 of 4 children do not wear a helmet while riding pillion. As per recent UN Motorcycle Helmet Study, wearing an appropriate helmet improves the chances of survival by 42% and helps avoid 69% of injuries to riders. It is crucial that we address this issue by creating awareness among both parents and children. We are grateful to Bengaluru Traffic Police and Sri Chaitanya Techno School for supporting Helmet Saves

Children Week and helping us spread the message.”Dr. Soya Nambiar, Principal, Sri Chaitanya Techno

School, said, “It is common today to see a child pillion rider clinging on to an adult during motorcycle rides without adequate protection. Such attitude of adults towards young pillion riders is quite dangerous. We are glad to join hands with Exide Life Insurance in raising awareness on the need of helmets for children. As a conscientious school we support Helmet Saves Children Week to ensure that the message of child safety reaches the correct audience.”

Helmet Saves, a robust CSR campaign was launched by Exide Life Insurance in 2017 to create awareness on the importance of wearing a helmet while riding a two-wheeler. As a part of the campaign last year, a survey was conducted on the helmet wearing habits among riders. The trends revealed were startling - nearly 50% of parents would allow their children to ride a motorcycle helmetless, and 75% see

such child pillions riding unprotected at least once a day.

The alarming trend of children not wearing helmets despite being one of the most vulnerable sections of the society, spurred the company into expanding its focus this year to Child safety.

The company launched ‘Helmet Saves Children’ Week with a catchy rap song ‘Voice of Children’ on

14th November 2018 on the occasion of Children’s Day, which not only entertains but also brings forth the important message in a seamless fashion.

Through its Helmet Saves, Exide Life Insurance remains committed towards spreading awareness on helmet safety through continuous engagement by reaching as many Indians as possible.about exide life insurance company limitedExide Life Insurance Company Limited, an established and profitable life insurance company, commenced operations in 2001-02 and is headquartered in Bengaluru. The company is 100% owned by Exide Industries Limited. The company serves over 15 lakh customers and manages assets of over INR 12,500 Crores. During the financial year 2017-18, the company achieved Total Premium Income of over INR 2,532 crores and delivered INR 60 crores in Profits (PBT).

(Source : PR team of AdFactors)

exiDe liFe iNsuraNCe and Bengaluru Traffic Police come together for ‘Helmet saves Children’ week

CSR NewS INDIa


Lenovo and Motorola India successfully launched their flagship Corporate Social Responsibility Program for FY

2019 by inaugurating its fifth skill academy in Ghaziabad on 1st November 2018. The program has been launched across 7 locations - Bhubaneswar, Ernakulam, Jodhpur, Mysore, Trichy, Chandigarh and Delhi NCR.

With an aim to empower unemployed youth in the age group of 18-30 years, Lenovo and Motorola aim to impact 6900+ beneficiaries over a period of 3 years, where underprivileged youth with low family income will be trained on Laptop and Mobile repair services, IT/ITeS, and retail trades. For executing the program, the brand has partnered with Edubridge, an esteemed partner of National Skill Development Corporation (NSDC), a Govt. of India organization that participates in the mission of up-skilling India’s rural and semi-urban youth.

While addressing the youth, Mr. Bikas Kumar Singh, Head of Corporate Affairs- Lenovo said, “To support PMO’s initiative ‘Skill India’, Lenovo and Motorola have launched our flagship CSR program for FY 2019 across seven locations in India. We have partnered with EduBridge Learning Pvt Ltd, an esteemed Training Partner of National Skill Development Corporation (NSDC) with an aim of impacting 6900+ beneficiaries in three years, where the

youth will be trained on Laptop and Mobile repair services, IT/ITes and retail trade.”

Honorable Counselor of Mohan Nagar Ghaziabad – Mr. Bijendra Chauhan inaugurated the Lenovo Motorola Skill Academy in the Delhi NCR. Expressing his delight, he said, “The academy will provide technical skill set to unskilled youth of Ghaziabad and will create greater employment opportunity that will in turn render all the support required to run this program successfully.”

Other dignitaries present on the occasion were Mr. Piyush Chakraborty, ESSCI – Vice President, Business Development, Mr. Saleem Ahmed, ESSCI – VP Projects, Mr. Anwar Shirpurwala, CEO- MAIT, Mr. Bikas Kumar Singh, Lenovo – Head Corporate Affairs, Puneet Sharma – Lenovo- National Manager Customer Engagement, Mr. Jitendra Nagar, Mr. Satish Sharma, Mr. Neeraj, Mr. Anand Natrajan – EduBridge - President Strategic Partnerships as guests of honor. about Motorola MobilityMotorola Mobility LLC was acquired by Lenovo Group Holdings in 2015. Motorola Mobility is a wholly owned subsidiary of Lenovo, and is responsible for designing and manufacturing all Moto branded mobile handsets.

(Source : PR team of Zeno Group)

leNovo and moTorola step-up to support Govt.’s skill india mission

CSR NewS INDIa


As part of the #MumbaiByDesign initiative, Pearl Academy hosted children from Salaam Baalak Trust, an

NGO that works for street children, at its campus at Andheri East in Mumbai.

MumbaiByDesign is a design initiative conceptualized by Pearl Academy that demonstrates the power of design thinking to reimagine Mumbai with the aim of developing sustainable solutions to the city’s many functional and environmental problems.

The first phase of the initiative was held in two segments. In the first segment, children from the Salaam Baalak Trust were invited for an immersive workshop on Art and Design. The children were divided into three groups, based on age, and were taught various primary and secondary colors associated with particular shapes, creating new colors, layout design and design composition.

In the second segment, Salaam Balak Trust assigned a portion of a large wall in its Andheri shelter for Pearl students to paint. The three-day activity was an exhilarating experience for the students and faculty as they created the framework and background of what became the #MumbaiByDesign wall. The students used the design concepts taught during the workshops and put them to practical use. The painted wall is an ode to Mumbai city, which is full of the contrasting hustle and bustle, along with the peace that the sea brings along.

The second phase of this initiate will be a design festival which will be held at Pearl Academy Mumbai Campus and will be dedicated to workshops, panel discussion and competitions for students from colleges across the city. This

will be a two day event which will be held in January, 2019. Speaking on the occasion, Professor Nandita Abraham,

President, Pearl Academy said, “Pearl Academy is delighted to take the Mumbai By Design concept to the next level. This initiative aims to connect with young minds and help them use their innate creativity to come up with sustainable solutions for the city. Mumbai is the city of dreams. We have taken upon ourselves the responsibility to set in motion conversations that intrigue, question, observe and offer solutions to the very many aspects of what keeps this city ticking. We are happy that our students got an opportunity to paint the Andheri shelter of Salaam Baalak Trust and we look forward to more such opportunities in future.”about Pearl academyPearl Academy, India’s leading institution in design, fashion, business and media has been a catalyst for success of the students across creative industries for over two decades. With a legacy of 25 years, Pearl Academy offers over 30 uniquely designed under-graduate, post-graduate and professional development pathway through its campuses in Delhi, Noida, Jaipur and Mumbai. Its reputation of preparing ‘Industry ready’ professionals has been recognized by leading fashion, retail and design brands, which has helped in establishing a healthy track record of over 95 per cent placement for the last three years. Its path-breaking alliances with renowned organizations such as the Fashion Design Council of India (FDCI) and Institute of Indian Interior Designers (IIID) have ensured that its faculty and students get an exclusive access to ‘industry in the classroom’.

(Source : PR team of Perfect Relations)

Pearl academy introduces design through workshops to children of salaam baalak Trust

CSR NewS INDIa


In a landmark initiative, Schneider Electric, the leader in digital transformation of energy management and

automation, in partnership with Sachin Tendulkar’s Spreading Happiness InDiya Foundation (SHIF) brought Diwali to ace sprinter Hima Das’s hometown, Kandhulimari Village, Nagaon District, Assam. The two foundations installed solar home systems providing access to electricity to 71 households in the village. Under the same initiative, the company also digitized the village library by electrifying it through solar powered hybrid inverter and installing multimedia kit consisting of a television and DTH connection.

The government of India has a vision to provide power for all by 2022. With schemes like Deendayal Upadhyaya Gram Jyoti Yojana, the government plans to provide continuous power supply to rural India. This is a reiteration of the government’s commitment to energy access for the households which are off grid. Spreading happiness InDiya Foundation is aligned with the government’s mission to provide access to energy to all. The Spreading Happiness initiative so far has provided solar lighting systems to around 21,400 households since its inception and is committed to reach 25,000 by 2020.

Speaking on the work done in Assam, an elated Sachin Tendulkar said, “Hima Das is a powerhouse and has made India proud. As an acknowledgement of her achievements, at Spreading Happiness, we are happy to have brought the power of electrification to Hima’s village. I am happy that her village is part of our larger plan of bringing electricity to areas with other wise erratic power or no electricity. At Spreading Happiness Foundation, we are humbled by the impact that this access has on life and livelihoods-we learnt this through the 21,400 households we have helped light up and look forward to reaching our goal of 25,000 households by 2020”.

Speaking on the occasion, Mr. Venkat Garimella, Vice President, Schneider Electric Strategy & Alliances, CSR & EE, said “We were humbled by Hima Das’s spirit and her contribution to the sporting history of India and we wanted to express our gratitude to her. We are hopeful that the advent of electricity in Hima’s village will go a long way in bringing in prosperity and development to Naogaon. In line with our endeavour to give back to the society and brighten the lives of people, we at Schneider Electric aim to transform the lives of rural India by providing solar solutions for safer and sustainable power. We are committed to help citizens overcome the energy challenges faced especially in these areas.”

Schneider Electric India Foundation (SEIF) is a social commitment of Schneider Electric in India established in

March 2008 under the aegis of Schneider Electric. The aim of the foundation is to help people change their lives through access to energy. It focuses on education, entrepreneurship, employment, electrification, and emergency. In the last 10 years, SEIF reached a milestone of transforming the lives of 700,000 households and benefitting 3.5 million people by providing latest tools, equipment and technical know-how in electrical maintenance, electrical technology and automated electrical systems. By electrifying Kandulimari Village in Assam, SEIF aims to bring forward those rural areas who are deprived of the basic need of access to electricity. about spreading happiness inDiya foundationSpreading Happiness InDiya Foundation is a collaboration of two renowned entities- one an individual and another an organisation. Mr.Sachin Ramesh Tendulkar and Schneider Electric India have come together to provide Energy Autonomy to rural India through Renewable Energy and to “Spread Happiness” by providing access to energy.

Several new solutions have been added to the solution portfolio like portable Solar Lights and Solar Micro Grids

which ensures the availability of energy for other economic activities like water pumping or cereal milling, besides meeting the lighting requirement of the entire village.about schneider electric Schneider Electric is leading the Digital Transformation of Energy Management and Automation in Homes, Buildings, Data Centres, Infrastructure and Industries.

With global presence in over 100 countries, Schneider is the undisputable leader in Power Management – Medium Voltage, Low Voltage and Secure Power, and in Automation Systems. They provide integrated efficiency solutions, combining energy, automation and software. In their global Ecosystem, they collaborate with the largest Partner, Integrator and Developer Community on their Open Platform to deliver real-time control and operational efficiency.

(Source : PR team of AdFactors)

sCHNeiDer eleCTriC and SPreading HaPPineSS indiya FoundaTion lightened up Hima Das’s village

CSR NewS INDIa


Hundred girl students have been selected for the Abhilasha Scholarship 2018, fecilitated by EROS Group, the

real estate giant. 25 girls out of the 100 selected for the scholarship were felicitated at a ceremony held at EROS Corporate Tower in Nehru Place. The scholarship is awarded to meritorious girl students to enable them to continue their education.

EROS Group received around 2,800 applications from all over India, out of which 100 girl students were selected for the scholarship. They were given a cash award of Rs. 5,000 each.

The scholarship is aimed at girl students from government schools, from disadvantaged backgrounds, and who have scored 75% or above in their exams. The scholarship has been established as part of the Group’s continued efforts to provide access to quality education especially, young girl students.

Speaking about this initiative, Mr. Avneesh Sood, Director, EROS Group, said “At EROS Group, we understand how important education is, especially for a girl child. We have established the Abhilasha Scholarship to enable meritorious girl students to continue their academic dreams. This is in line with the Government’s ‘BetiBachao, BetiPadhao’ campaign. We aim to reinforce this campaign by promoting and working

towards girls’ education. It will not only empower them but is also vital for the betterment of society and the nation.”

Mr. Kishore Kumar, parent of one of the girl students, said “We are happy that EROS Group has taken such a great initiative. It was a very happy moment for my wife and me when we received a call that our daughter has been selected for the scholarship. The money will help us and encourage our daughter who has always dreamt of making it big in life. I would like to thank EROS Group for this initiative.”

The event was organized in association with House of AYNAT. Tanya M. Sood, CEO, House of AYNAT, also surprised the students with goody bags from the brand.about eRos groupEROS Group “The Recognized Real Estate Giant in India” with special strength in and around Delhi, excellent quality and excellence, with over 70 years of expertise and experience. It has created some of the most pioneering episodes of Real Estate for a period of over 70 impressive years. From a very modest beginning to the accomplishments of numerous projects in varied sectors, the group has left an indelible mark in the Real Estate sector, Hospitality and Technology. Being in the sector for over 7 decades, Quality has been their chief priority.

(Source : PR team of Image Public Relation)

eroS grouP’s gives scholarship to 100 girl students through abhilasha program

CSR NewS INDIa


ŠKODA AUTO has always been ecologically conscious towards

the well-being of the society and environment in and around its operations in India. Environmental conservation and sustainable development have always been the guiding principles of its ‘GREEN FUTURE’ strategy. Under its Corporate Social Responsibility strategy, ŠKODA AUTO India has recently put in place various initiatives that gives a fresh lease of life to Varzadi, a village in Gangapur Talluka near the company’s plant at Aurangabad, Maharashtra.

In a major support to education infrastructure for the youngsters in and around the village and in order to build a conducive learning facility, ŠKODA AUTO India has renovated the Varzadi Zilla Parishad School building - including painting of the whole building and compound wall construction. Besides the overall renovation, the company has also constructed new toilets for the students and put in essential electrical fittings in each class rooms.

ŠKODA AUTO India has also introduced free training classes for the students in Varzadi village across various platforms in order to improve their English language skills, computer literacy and build the concept of hobby classes. These free training classes started from November 26, 2018 and received an overwhelming response from the young students of the village.

In order to promote bio-diversity and environmental conservations, ŠKODA AUTO India have been organizing tree plantation drives in Varzadi village. In recent times, such plantation drives witnessed an overwhelming participation from the employees, who supported this cause by planting 150 trees in the village in May 2018 on the occasion of International Day for Biological Diversity.

Recently the company added solar power plant project at its Aurangabad plant to make use of renewable energy, with an aim to reduce fossil fuel consumption and develop a sustainable business model. Taking forward this philosophy of promoting the use of renewable energy in the society, ŠKODA AUTO has also installed 23 Solar Lamps in Varzadi Village, including 3 for the ZillaParishad School which

was inaugurated by Smt. Pavneet Kaur – Hon’ble CEO of ZillaParishad in presence Board members of ŠKODA Auto – Mr. Lubos Hradecky, Mr. Rajagopalan Paliyath and Ms. Jana Fernandez.

Speaking on the occasion, Smt. Pavneet Kaur said, “I would like congratulate the ŠKODA AUTO India team for supporting livelihood in and around its operation in Aurangabad, especially surrounding one of the important areas such as education, sanitation and electrification through renewable energy. ŠKODA has always been a highly responsible corporate citizen when it comes to sustainable business operations. I am sure such laudable efforts will help the community in a long way and build trust and respect for each other”.

Mr. Lubos Hradecky, Board Member at ŠKODA AUTO India said, “In today’s era, manufacturers are becoming even more aware of the environmental and social implication of their day-to-day operations. Hence, it becomes very important for the corporate houses to promote sustainable development and environmental conservation in their business operations. At ŠKODA, we are dedicatedly operating a socially responsible and sustainable company that works to benefit the employees, customers and the community that we serve in.”

(Source : PR team of ketchum Sampark)

ŠKoDa auTo transforms varzadi village school and its adjoining areas

CSR NewS INDIa


CSR NewS INDIa

A global epidemic, hunger has close to a billion people within its grips. India is the home to over 23% of the

world’s hungry. Over 19 crore people in our country are compelled to sleep on an empty stomach daily and we lose over 3000 children every day to hunger. But irony is we waste around 67 million tonnes of food valued around Rs.92,000 Crore annually. These stats only prove that the real cause of hunger is not shortage of food, there is more than enough food to feed entire population of this earth. Thereal cause of hunger is unequal distribution and accessibility food.

Being an integral part of the food industry Sumeru understands how large the crisis of hunger is in our country. Which is why Sumeru has joined hands with the Hugs Foundation to launch an initiative to fight hunger in India – the ‘One Million Meals Campaign’. Through this initiative Sumeru has pledged to provide one million meals to our country’s underprivileged children.

Talking about this initiative Mr. Mithun Appaiah, CEO Sumeru said, “As a frozen food company we provide millions of consumers with products that are made from quality ingredients preserved in tact that taste great and enhance the experience of food. But we felt the need to do more, especially when it came to helping people and communities that need food the most. Our One Million Meals campaign was born from this need to make a difference.”

Madhumita Kalauny, Founder of Hug Foundation said, “We are excited about partnering with Sumeru on their ambitious One Million Meals initiative to fight hunger. Though this is just the beginning, initiatives like these which bring together the citizens and the food industry will help build awareness and more importantly provide avenues to make a difference.”

Through its “One Million Meals” campaign Sumeru is calling upon the food industry, changemakers and social influencers and most importantly the citizens of the country to spread the message to fight hunger. The campaign features an engaging video that aims spread awareness about hunger and mobilise users to act to stop hunger. A plateful of meal means the world to the hungry. Make a difference by sharing.about sumeru frozen foodsSumeru Frozen Foods is a 30-year-old heritage brand of Innovative Foods Limited, focused exclusively on the frozen foods segment, Sumeru is changing the face of how frozen food is perceived and consumed, with its product & technology innovation and R&D focus on new, healthier alternatives. Freezing helps in zero food wastage and is one of best methods of food preservation that keeps nutrition intact. Sumeru offers over 25 categories of frozen food products ranging from quick meals such as parathas to snacks such as fries, nuggets, seafood, etc. Sumeru’s products are available across 100+ cities and towns in India in 6000+ retail outlets. Besides, it is also exported to US, Middle East, UK, Japan and Singapore markets. It has a state-of-the-art production facility in Kochi and Chitoor .Sumeru is a brand of Innovative Foods Limited, established in 1998.about hugFounded in October 2015 by Madhumita Kalauny, HUG is a citizen movement group with the aim to eliminate hunger by mapping for excess to hunger. Foundation which entirely comprises of volunteers who are working professionals, works extensively at the grass root levels to help the homeless, elderly and underprivileged children. HUG feeds 500 people every day across Bangalore.

(Source : PR team of PRHUB)

sumeru pledges “one million meals” to fight hunger


Bringing a meaningful difference in the lives of the underprivileged section of the society, the Corporate

Social Responsibility arm of SOBHA Limited, Sri Kurumba Educational and Charitable Trust, organised this year’s second edition of dowry-less social wedding ceremony at Palakkad in Kerala recently. The wedding, which is conducted twice a year, saw 20 couples tie the knot during the ceremony.

Aimed at supporting girls from economically weaker section of the society, the Trust bears the entire expense of the wedding. Under this initiative, 40 girls are married through this programme every year.

Speaking on the occasion, Mr. JC Sharma, Vice Chairman and Managing Director, SOBHA Limited said, “We, at SOBHA, believe that arranging dowry-less weddings is very transformative in nature. It will help eradicate dowry as an anathema of the society on one hand and empower women on the other. Dowry-less weddings will bring a holistic change in the society. With 610 girls being married under this program till date, we want to set a unique example towards eradicating the malpractice of dowry and bring a positive change in people’s mindset.”

At the ceremony, the Trust provided 4.5 gold sovereign ornaments, dresses and utensils to the couples to mark the beginning of new life. The Trust also conducts pre-marriage counselling for the families of brides and bridegrooms. Additionally, it also monitors their married life at regular intervals and provides guidance, if needed.

The 22nd edition of this ceremony was held at Sri Kurumba Kalyana Mandapam in Moolamcode, Palakkad. The solemn function began with the lightning of the lamp by dignitaries including Mrs. Sobha Menon; Mr. K.E. Ismail, former Minister for Revenue of Kerala Government; Mr. V.C. Kabeer, former Minister for Health, Kerala Government; Mr. K.D. Prasenan, MLA; Mr. Dean Kuriakose, Youth Congress State President, Kerala; Mr. K. Balan, CPM leader, Kerala; Mr. C.T. Krishnan, former MLA; Adv. K.V. Mohandas, Chairman, Guruvayur Devaswom; Mr. K.R. Vishwambaran, Chairman, Oushadi and Presidents of Kizhakkenchery,

Vadakkenchery, Kannambra Grama Panchayats - Mrs. Kavitha Balakrishnan, Mrs. Anitha Paulson and Mr. Rejimon. D. Additionally, Inspector General of Police, Mr. Ajith kumar IPS; Asst. Commissioner of Police, Mr. P. Sasi Kumar and Dr. Sreejith, Aryadatham Aryavaidhya Chikilsalayam along with the family members of Chairman Emeritus also participated in the ceremony.

about soBha limitedFounded in 1995, SOBHA Limited is one of the fastest

growing and foremost backward integrated real estate players in the country. It means that the company has all the key competencies and in-house resources to deliver a project from its conceptualization to completion. SOBHA is

primarily focused on residential and contractual projects. The Company’s residential projects include presidential apartments, villas, row houses, super luxury & luxury apartments, plotted developments and aspirational homes. In all its residential projects, the company lays strong emphasis on environmental management, water harvesting and highest safety standards. On the contractual projects side, the Company has constructed a variety of structures for corporates including offices, convention centres, software development blocks, multiplex theatres, hostel facilities, guest houses, food courts, restaurants, research centres, and club houses.

(Source : PR team of Ruderfinn Asia)

sobHa organises dowry-less social weddings in Palakkad, Kerala

CSR NewS INDIa


CSR NewS INDIa

Cinépolis, India’s 1st International and the world’s 2ndlargest movie theatre circuit organised a special

movie screening in association with Round Table India for underprivileged kids. This initiative is part of Cinépolis’s endeavour to change the lives of young children for the better. This year,Cinépolis treated over 4700 underprivileged children by screening the much-awaited action sci-fi thriller ‘2.0’ at Cinépolis cinemas across 18 cities.

Speaking on the occasion, Javier Sotomayor, Managing Director, Cinépolis Asia said, “Through our CSR initiative ‘Let’s All Go to Cinépolis’, we aim to bring joy and happiness into the lives of the lesser privileged children. Cinema has the power to influence and empower and being a responsible organization, it is our constant endeavor to provide this benefit to the underprivileged children as well’.

Speaking on the partnership, Devang Sampat, Director- Strategic Initiatives, Cinépolis India said, “Our partnership

with Round Table India has helped bring our initiative to life in India and has been very successful. This year we have reached out to more children across the nation and we hope to continue and grow these efforts in years to come.”

Commenting on this initiative, Dhruv Dalmia, National President from Round Table India said, “Round Table India & Cinepolis has partnered yet again to bring smiles to thousands of less privileged children across India. Movie is an effective medium to create curiosity and deliver learning to the youth. 2.0 is a marvel in the field of artificial intelligence & high-end graphics which surely increase aspirational value within the children and make them believe in their bright

future. The comfort of Cinépolis will definitely give them one of the best experiences of their lives. We are extremely happy that Cinépolis lent its support to make this initiative happen.”

It was truly a memorable experience for many of these children who have never visited a cinema hall in the past and were enthralled with this initiative undertaken by Cinépolis. The screening was followed by a round of refreshments as well as an engaging discussion around the movie.

Cinépolis has been organising this activity in India for the last 5 years and has so far screened movies for 21,690 less privileged children in these years. “Let’s All Go To Cinépolis” is a global initiative undertaken to inspire, educate and brighten the lives of underprivileged children through the medium of movies.

about cinépolis indiaCinépolis India is a wholly owned subsidiary of

Cinépolis and is the 1st international exhibitor in India. The company currently operates 348 screens under the brand names of Cinépolis, Cinépolis VIP, and Fun Cinemas. Cinépolis operates India’s biggest Megaplex – 15 Screen Multiplex in Pune and has brought innovative concepts to exhibition Industry in India. Cinépolis also offers multi-benefit loyalty program- ‘Club Cinépolis’, to enhance customer experience and increase loyalty. Club Cinépolis offers free registration, earning and burning of points, invite to pre-screening of movies and star visits. Cinépolis India has been awarded with “Most Admired Retail Launch” in 2010, “Most Admired Retailer – Innovation” in 2011, “Fastest

Growing Multiplex Chain” in 2015, “IMAGES Most Admired Retailer – Entertainment” in 2015, “DLP Cine Asia Marketing Achievement Award” in 2015, ‘Best Marketing Campaign of the Year’ award at the Making of Developed India awards 2017. In 2018 Cinépolis has been awarded with ‘Best Multiplex – West’, ‘Best Multiplex – South’ and ‘Fastest Growing Chain’ at the Global awards for Retail Excellence. In 2018, Cinépolis India has been awarded with “Most Trusted Brand of the Year” at Big Cine Expo 2018 and Images Most Admired Retailer – Entertainment at Indian Retail Forum 2018.

(Source ; PR team of PPR South Asia)

cinéPoliS hosts a movie screening for over 4700 underprivileged kids



Innovation and investments worth trillions of dollars in landscape restoration, climate adaptation and science-

based policy advice will be needed if the global community is to meet the escalating threats posed by climate change.

To meet these demands, the Center for International Forestry Research (CIFOR) and International Centre for Research in Agroforestry (ICRAF), also known as World Agroforestry, the two leading organizations focused on forestry and agroforestry research, policy and development have agreed to merge to strengthen capacity, provide the evidence needed to scale up investment in sustainable development, and accelerate impact.

The merger becomes effective on January 1st 2019 through a common Board with subsequent implementation of a single leadership team and unified policies, processes and systems.

“This progressive decision to merge will allow us to respond more effectively to the increasing demands to integrate landscapes and land management for a more equitable, climate resilient and productive world,” said Claire O’Connor, Chair of the ICRAF Board of Trustees.

In agreeing to the merger, ICRAF and CIFOR confirmed that all existing commitments and contracts will continue to be honoured to ensure delivery of the public goods the organizations’ donors and stakeholders, including host countries, expect.

Combined, the two organizations employ over 700 staff in more than 20 countries throughout the global south, with

an annual budget of over $100 million.“Working as one will allow us to leverage our combined

$1.8 billion legacy investment in research, policy and development to seize emerging opportunities with greater agility and further our contributions to the realization of ecosystem services needed to create the jobs and resilient green economy of the future,” said Jose Campos, Chair of the CIFOR Board of Trustees.

CIFOR and ICRAF are guided by the broad development challenges pursued by CGIAR, a global research partnership for a food-secure future, which include poverty reduction, increasing food and nutritional security, and improved natural resource systems and environmental services. Each organization’s work also addresses many of the issues being tackled by the Sustainable Development Goals (SDGs) and Paris Climate Agreement, specifically those that aim to

eradicate hunger, reduce poverty, provide affordable and clean energy, protect life on land, and combat climate change. Combined, the two organizations will be well-positioned to develop key innovations in finance and blended development, thereby accelerating the impact of their extensive science and development initiatives.

about cifoRCIFOR advances human well-being,

equity and environmental integrity by conducting innovative research, developing partners’ capacity, and actively engaging in dialogue with all stakeholders to inform policies and practices that affect forests and people. CIFOR is a CGIAR Research Center, and leads the CGIAR Research Program on Forests, Trees and Agroforestry

(FTA). Their headquarters are in Bogor, Indonesia, with offices in Nairobi, Kenya, Yaounde, Cameroon, Lima, Peru, and Bonn, Germany.

About World Agroforestry (ICRAF)World Agroforestry (ICRAF) is centre of scientific and

delivery excellence that harnesses the benefits of trees for people and the environment. Leveraging the world’s largest repository of agroforestry science and information, they develop knowledge practices, from farmers’ fields to the global sphere, to ensure food security and environmental sustainability.

(Source : www.3blmedia.com)

CSR NewS INteRNatIoNaL

ForeSTry and agroForeSTry organizaTionS merge for impact against Climate Change



Astellas Pharma Incorporative announced the launch of the Astellas Global Health Foundation (AGHF), a

new international philanthropic organization dedicated to improving access to health in underserved global communities. Key areas of focus for the AGHF initially will be neglected tropical and communicable diseases, children’s health and mental health in low-income communities and low-and middle-income countries where Astellas, a company dedicated to improving the health of people around the world, does not have a commercial presence. Additionally, AGHF will fund programs that build healthier communities and provide disaster preparedness and relief in these same geographies.

The Astellas Global Health Foundation merges three former philanthropic entities – the Astellas USA Foundation (AUSF), the Astellas European Foundation (AEF), and the Astellas Asia-Oceania Foundation (AAOF) – into one organization.

The goal is to support some of the world’s most vulnerable populations in areas with high child mortality rates, low life expectancies, and insufficient access to health. Since 2005, the three foundations have contributed nearly $25 million to charities and partners aligned with each foundation’s focus areas.

Access to health remains a significant challenge for underserved populations in low- and middle-income countries. A recent report from the National Academies of Sciences, Engineering and Medicine calls for urgent, comprehensive efforts to address what it calls the “global quality chasm” in healthcare worldwide. The report finds up

to eight million deaths occur annually in low- and middle-income countries due to poor-quality healthcare.

In its first year, the Astellas Global Health Foundation will send a request for proposal to eligible organizations that primarily focus on strengthening health infrastructure and enhancing the availability and accessibility of quality healthcare with a focus on three key areas in low-and middle-income communities:• Children’s health: The Foundation seeks to address high

child mortality rates by supporting programs that, for example, improve access to preventative measures such as medicines, nutrition or vaccines for children in need;

• Mental health: The Foundation seeks to improve access to mental health diagnosis and treatment, especially in individuals experiencing life-threatening illnesses such as cancer and heart disease;

• Neglected tropical and communicable diseases: The Foundation will support programs that improve access to health for major communicable diseases and neglected tropical diseases in support of the WHO goals for control, elimination and eradication.Grants that were made to organizations prior to the

formation of the Astellas Global Health Foundation will be honored through the term of the commitments.

i National Academies of Science, Engineering and Medicine. Up to 8 Million Deaths Occur in Low- and Middle-Income Countries Yearly Due to Poor-Quality Health Care, Says New Report; Major Quality Chasm Must Be Fixed in Order to Reap Benefits of Universal Health Coverage.

(Source : www.3blmedia.com)

aSTellaS PHarma launches “astellas Global Health Foundation”


Bancalimentos, a social enterprise that exchanges recyclable goods for essential household goods with

vulnerable rural populations in Boyaca, Colombia, joins Business Call to Action (BCtA) with a commitment to increase food security and generate sustainable incomes for 12,500 people by 2022. Established in 2015, Bancalimentos provides essential household goods such as food, medicine and agricultural inputs in exchange for household organic waste and recyclables.

Launched in 2008, BCtA aims to accelerate progress towards the Sustainable Development Goals (SDGs) by challenging companies to develop inclusive business models that engage people with less than US$10 per day in purchasing power (in 2015 dollars) as consumers, producers, suppliers and distributors. It is supported by several international organizations and hosted by the United Nations Development Programme (UNDP).

In rural Colombia, low income rural communities are made vulnerable by food insecurity and a lack of economic opportunities. It is common that families do not have access to a sustainable and secure supply of basic household foods and medicine. Additionally, poor waste management infrastructure has created environmental and health risks for those in living on the bottom of the economic pyramid.

Bancalimentos’ innovative business model addresses each of these issues by creating a circular economy where the social enterprise buys household waste from participating families, and then sells it as raw material to the local recycling industry.

Bancalimentos then purchases large volumes of food, medicine and other basic goods that are sold back to rural communities at affordable prices.

By doing this, Bancalimentos not only provides a sustainable and low-cost source of basic household items and a nutritional insurance, but it also encourages a change of habits in waste disposal and contributes to improved

living environment, emissions reductions and recycling infrastructure.

Clients can deposit their household waste such as plastic bottles and glass at various Bancalimentos locations, strategically placed around the municipality of Boyaca. Each waste deposit will add to the balance on the customer’s savings account, which they can use to purchase nutritious food, agricultural products, medicine and some essential services.

The innovation of Bancalimentos is also reflected in their 22 distribution points, which are all managed by local women. Eighty-five percent of Bancalimentos’ clients are female heads of household benefit from being able to convert

waste into income, and can access a comprehensive range of products at a fair price without having to travel long distances. The empowerment of women through the generation of real purchasing power and access to food has been highly effective.

“The loyalty of our customers have always been – and still are – the most important asset of our company, as our business model was developed by and for the rural populations with limited access to basic goods and services. Generating empathy and trust among our customers as well as expanding our line of products

and services will allow us to scale up in other regions,” Bancalimentos CEO Olga Yanneth Bocarejo Buitrago said.about BancalimentosBancalimentos is a social enterprise, developed by and for rural base of the pyramid populations in the Department of Boyaca that provides commodities to rural families, such as medicines, agricultural inputs, staple foods as well as other services such as microcredit in exchange for organic waste and recyclables. Bancalimentos then sells the gathered trash as raw material to the recycling industry, and with the financial return purchases large volumes of basic food, medicines and other basic goods that are then sold at affordable prices to rural BdP populations.

(Source : www.3blassociation.com)


baNCalimeNTos joins business Call to action (bCta) to increase food security in rural areas



bareMinerals, the clean beauty brand founded 23 years ago, announced the launch of its Power of

Good Fund by bareMinerals. From January 2019, this philanthropic initiative will donate 1% of sales from bareMinerals boutiques and http://www.bareminerals.com to various charities that champion women’s education, entrepreneurialism, and mentorship. As part of this new program, bareMinerals will also dedicate 1% of its employees’ time to volunteerism, effectively encouraging each employee to donate three days every year to charitable causes.

The Mission of bareMinerals is to champion the power of good. “As a mother, business woman, and advocate for change, it was incredibly important that we establish a fund that allows young women to unleash their potential and realize their dreams. By establishing the Power of Good Fund by bareMinerals we hope to change the futures, and lives, of thousands of women across North Americato start, with the aim to take this initiative global in 2020”, says Jill Scalamandre, President bareMinerals.

To celebrate the launch of this initiative, bareMinerals hosted a Power of Good Global Wellness Retreat, the brand’s first-ever global event, at Soho Farmhouse in

Oxfordshire, England. Every aspect of the two-day event was designed to

evoke the Power of Good and put it into practice. Editors and influencers from all around the world were able to meet and mentor young women from London based charity, Access Aspiration. Founded by Jenny Halpern Prince, the charity provides 16 to 24-year-old students with new skills and career networks in an effort to increase social mobility, improve employability and remove barriers to higher education. A donation to Access Aspiration was made by bareMinerals in the name of all the guests in attendance. Additionally, DeRoest led a clean beauty masterclass and a dinner was hosted by Rey and Huntington-Whiteley to round out the retreat.

With philanthropy being a core pillar of the brand and clean ingredients free of compromise at the heart and soul of every product, the Power of Good Fund by bareMinerals is designed to further bareMinerals’ mission to impact the world in a positive way. Knowing that every decision has an outward effect, bareMinerals strives to make a difference, effect real change, and unleash the potential of young women by encouraging acts of kindness both big and small.

(Source : www.prnewswire.co.uk)

bareminerals supports women’s empowerment with the launch of power of good fund


Keep America Beautiful and The Coca-Cola Foundation on America Recycles Day, announced the opening of

the application period for the 2018 Keep America Beautiful Coca-Cola Public Spaces Recycling Bin Grant Program. In its 12th year, the initiative is designed to increase access to recycling in community public spaces across America. Grant applications will be available online through Dec. 30 (11:59 p.m. EST), 2018. For the past 11 years, The Coca-Cola Foundation has supported the program, which has donated recycling bins to more than 1,000 communities in all 50 states and the District of Columbia. Over the history of the program, more than 36,000 public space recycling bins have been awarded, providing opportunities for recycling on the go to more than 2 million people daily.

The 2018 program will distribute 4,500 recycling bins in public space locations ranging from athletic fields to fairs and festivals to downtown street-scapes and playgrounds and other on-the-go settings. The program is funded through a $350,000 grant from The Coca-Cola Foundation to Keep America Beautiful, which in turn awards recycling bins through a competitive, merit-based application process.

“Since its inception in 2007, the grant program has made impressive strides toward expanding recycling in public spaces,” said Randy Hartmann, senior director of affiliate operations for Keep America Beautiful. “Through these grants, The Coca-Cola Foundation is reducing two of the primary barriers for on-the-go recycling – accessibility and convenience.”

“Community recycling is one of the key ways The Coca-Cola Foundation is helping communities address litter and support the environment. In partnership with Keep America Beautiful, we can help communities reduce litter by offering grants for recycling bins in parks, recreation areas, campuses and city streets,” said Helen Smith Price, President of The Coca-Cola Foundation.

In addition to the Foundation’s support, earlier this year, The Coca-Cola Company announced a global goal to collect and recycle the equivalent of 100 percent of the bottles and cans it places in the market by 2030. about the coca-cola foundationThe Coca-Cola Foundation is the global philanthropic arm of The Coca-Cola Company. Through more than 30 years of giving back, The Coca-Cola Foundation has granted $1 billion to help protect the environment, promote recycling, empower women and enhance the overall well-being of communities. about Keep america BeautifulKeep America Beautiful, the nation’s iconic community improvement nonprofit organization, inspires and educates people to take action every day to improve and beautify their community environment. Celebrating its 65th Anniversary in 2018, Keep America Beautiful strives to End Littering, Improve Recycling and Beautify America’s Communities. They believe everyone has a right to live in a clean, green and beautiful community, and shares a responsibility to contribute to that vision.

(Source: www.3blassociation.com)

coca-cola and KeeP america BeauTiFul celebrate america recycles Day with bin grant program



At the Mandela 100, HP announced a new commitment to reach 100,000 learners across Africa over the next

three years through the HP Foundation’s HP LIFE program, and kicked off the commitment by opening a new tech-enabled HP LIFE Center in South Africa. HP’s pledge supports the United Nations Sustainable Development Goal 4 and furthers the company’s goals to enable better learning outcomes for 100 million people by 2025 and to enroll a million HP LIFE users between 2016 and 2025, as outlined in the HP 2017 Sustainable Impact Report.

By 2030, Africa will be home to 32% of the population under the age of 30, and the largest working age population by 2035. Yet, today’s youth unemployment in Africa is up to 3x higher than adult unemployment. HP LIFE offers free, online learning for users to gain the skills to start and grow their own business or improve their employment opportunities. Building on the success of this global program, HP is working with partners to open technology-enabled HP LIFE innovation centers to further support entrepreneurship and workforce development across the continent.

“We believe that education is a human right, that technology in the classroom is a critical component for a 21st century education, and that in today’s economy our learning is never done,” said Nate Hurst, Chief Sustainability and Social Impact Officer, HP. “Africa is experiencing rapid urbanization and digitization—and it’s essential that people have access to learn skills for the work of tomorrow. This new HP LIFE Center provides a launch pad for innovation and opportunity across the continent.”

In 2017, on the global stage at the Global Citizen Festival in Hamburg, Germany, HP announced a commitment to enabling better learning outcomes for 100 million people by 2025. The commitment to education is a part of HP’s broader Sustainable Impact strategy – a strategy to use the scope, scale and expertise of HP to drive positive, lasting change for the planet, its people and the communities where they live, work and do business.

“Sustainable Impact is fundamental to our reinvention and core to achieving our vision – to create technology that makes life better for everyone, everywhere,” said Hurst.

hP and global citizen in south africaHP has been a proud partner of the Global Citizen

movement since 2013, including supporting the Global Citizen Festival: Mandela 100, a first for South Africa. Ahead of the December 2 festival in Johannesburg, HP ran several awareness and engagement building activities to highlight the partnership and HP’s commitment to Sustainable Impact, and to engage customers, employees and the public in acting on pressing global issues.

about hP foundationThe HP Foundation is a nonprofit, 501 (c) (3)

organization that funds philanthropic programs for underserved communities where we live and work by supporting technology-related learning, charitable giving, volunteering, and disaster relief. Along with HP employees, the HP Foundation creates programs that make life better for underserved and underrepresented communities by providing technology-related learning experiences and opportunities.

(Source : www.csrwire.com)

HP commits to educate 100,000 entrepreneurs across africa



Every holiday season, Sodexo dining teams across more than 650 university locations extend their service spirit to

students in need. Here are six great examples of partnerships with students, faculty and University leadership that are making an impact beyond the classroom.

Annually, the Creighton University Dining team looks for ways to meet the needs of hungry students. One of Creighton Dining’s anti-hunger initiatives includes tasking students with assembling grocery bags, containing enough non-perishables for five meals, for college students facing hunger. Additionally, Creighton Dining has collected $295 in donations from students, which the dining team will match at the end of the month, to fund and fill the University’s food pantry, the Creighton Cupboard.

Similar to the Creighton Cupboard, New Mexico State University (NMSU) operates the Aggie Cupboard, a free service for NMSU students and staff in need. This holiday

season, New Mexico State University asks community members to donate reusable shopping bags filled with healthy and nutritious non-perishable items to feed those who are food insecure during the holiday season.

Sodexo at the University of Tulsa is always active in the fight against hunger. Since the spring of 2018, the team has encouraged students to donate meals from their dining plans for food insecure students. To date, approximately 100 meals have been donated.

Much like Sodexo at University of Tulsa, the University of Denver Dining team is addressing food insecurity on campus through its Swipe Out Hunger program, a nationwide initiative aimed at ending hunger on college campuses.

The team collects meal plan donations from students and adds the donated plans to cards of students who have been identified by the University. The gifted plans are then ready to be used at the start of the new school year.

The Greyhound Meal Exchange at Eastern New Mexico State University is another great example of the team’s partnership with the University. The program combines donated meals from student meal plans and monetary donations from faculty to support food insecure students on campus. With an $8 donation, the program can provide one meal to a student, anonymously. To date, the program has generated $3,040 in donations.

George Mason University is also active in the fight against student hunger through initiatives including the dining team’s Thanksgiving Back event, where students packed 200 non-perishable lunches and donated $1 each to the student-run pantry, the Patriot Pantry.

In 1996, Sodexo created Stop Hunger, an employee led effort to reduce food insecurity throughout the nation and in 1999, the Sodexo Stop Hunger Foundation was created to ensure that every child in the United States, especially those most at risk, grows up with dependable access to enough nutritious food to enable them to lead a healthy, productive life.

Sodexo’s work to fight hunger follows the entire student journey from primary to higher education, and as part of the organization’s promise to improve Quality of Life, Sodexo works closely with its university partners to make college students’ next meal the least of their worries.about sodexo stop hunger foundation

The Sodexo Stop Hunger Foundation works with and through partners to help end childhood hunger in the United States because no child should be hungry today or risk being hungry again tomorrow. Sodexo, Inc., which funds all administrative costs, and the nonprofit Sodexo Stop Hunger Foundation, mobilize experts, innovators, volunteers and donors to feed children; to advocate for policies to end childhood hunger; and to implement innovative potential solutions, particularly those designed by youth. In 2017, Sodexo contributed over 154,000 in volunteer hours and since 1996 has leveraged nearly $32 million in grant dollars to help end childhood hunger.

(Source: www.3blassociation.com)

soDexo partner with universities to give back and address hunger on college campuses




Falling annually on the Tuesday after Thanksgiving and on the heels of the frenzied shopping days of Black Friday and

Cyber Monday, #GivingTuesday is a global giving movement which designates this day as one to “help others through the gift of your time, donations, goods or your voice.” In 2017, only the sixth year of the event, #GivingTuesday raised $274 million for charities across the United States.

YouGiveGoods, the innovative giving platform dedicated to delivering brand-new, donated items to people (and pets) in need all across the country, is celebrating #GivingTuesday with a special offer. On November 27 all goods donations of $50+ purchased on the site will earn a 10% cash gift from YouGiveGoods to the selected charity. YouGiveGoods hopes that the additional cash gift will encourage potential donors to be a part of #GivingTuesday with a donation of most-needed goods to charity.

“People love the simplicity and transparency of purchasing goods for donation online,” YouGiveGoods president, Lisa Tomasi, explains. “Around the holidays we are in the mode of gift-giving and YouGiveGoods enables you to give a real gift, whether it be a coat, a toy, socks, blanket or even diapers or food, to a stranger in need. These tangible gifts are a very personal and warm expression of caring this

time of year.” YouGiveGoods has been working to get goods to those

in need since its inception in 2011. Companies have discovered that YouGiveGoods is a great addition to their CSR program. YouGiveGoods adds value by providing a free service to engage employees in meaningful, trackable, impactful giving. Companies such as Aetna, Northrop Grumman, and Fidelity Investments have run successful national campaigns serving their corporate missions while allowing individual offices to support the local charity of their choice.

Finally, it’s important to remember that while #GivingTuesday is a momentous day of giving it is meant to be about more than just the single day. #GivingTuesday marks the kick off to the charitable giving season. An astounding 30% of total annual philanthropic giving is done in December. Therefore, if donations fall short in December, nonprofits have reason to be concerned about their operations for the entire following year.

YouGiveGoods believes that when you make it easier to give, more people will give. And the added incentive of an additional cash gift on #GivingTuesday should help kick off the giving season with a bang.

(Source : www.csrwire.com)

yougivegoods’ #GivingTuesday give back provides more for charity



Whole Kids Foundation announced $3.9 million was raised through its annual Growing Healthy Kids

campaign in all Whole Foods Market locations to fund K-12 school programs in the U.S., Canada and the U.K., geared towards improving children’s nutrition and wellness.

Donations made through the September register campaign, will serve more than 500,000 students in 1,000 schools, funding approximately 600 school gardens, 400 salad bars in schools and 100 beehive grants. Additionally, these dollars will support health and wellness training for more than 2,000 educators with its Healthy Teacher program.

Because Whole Foods Market covers all of the foundation’s operational costs, 100 percent of every dollar donated directly supports Whole Kids Foundation programs that give school children in the U.S., Canada and the U.K. better access to fresh fruits and vegetables, as well as educational opportunities to learn about where their food comes from.

A network of Whole Foods Market’s suppliers contributed nearly $1 million to the campaign this year. Lead sponsors included Annie’s, Tom’s of Maine, Horizon Organic, Spindrift and Rainier Fruit. Core sponsors included Applegate, Organic Valley, Clif Kid, Stonyfield, Back to Nature, Barbara’s Bakery, Earth’s Best, Bearitos, Once Upon a Farm, Sir Kensington’s, Vital Proteins and Plum Organics. One hundred percent of these corporate contributions go to Whole Kids Foundation’s

programmatic work.“We are grateful to Whole Foods Market shoppers, team

members and suppliers who continue their commitment to improving children’s nutrition by supporting this year’s Growing Healthy Kids campaign,” said Nona Evans, president and executive director of Whole Kids Foundation. “In our seven years supporting schools, we find that very common-sense solutions like salad bars and school gardens help our kids form healthy eating habits that will last a lifetime. The funds from this campaign will change the way hundreds of thousands of kids eat.”

Since 2011, Whole Kids Foundation has invested $19,481,787, benefitting 7.5 million students.

Whole Kids Foundation accepts applications for its Salad Bar Grant Program, created in partnership with Let’s Move Salad Bars to Schools, year-round at whole kids foundation.org. The next grant window for applications for school gardens and beehive grants is Sept. 1 – Oct. 15, 2019. about Whole Kids foundation®Whole Kids Foundation, a Whole Foods Market foundation, is based in Austin, Texas, and operates as an independent, nonprofit organization. By empowering schools and inspiring families, the Foundation aims to help children reach optimal health through the strength of a healthy body fueled by nutritious food.

(Source : www.3blassociation.com)

WHole KiDs FouNDaTioN raises $3.9 million for children’s nutrition



In honor of Veterans Day, Wells Fargo & Co. announced the company has donated a total of more than $130 million since

2012 to support military- and veteran-related nonprofits focused on housing initiatives, career transition and financial education.Highlights include:• Donated more than 350 mortgage-free homes, valued at

more than $55 million, to veterans in all 50 states.• Hired more than 8,400 veterans, and participated in more

than 1,200 military job fairs.• Provided basic financial education to more than a million

“Wells Fargo’s commitment to military service members, veterans and their families’ spans more than 165 years,” said Jerry Quinn, Military Affairs Program manager and Army reservist. “Our accomplishments are possible because of our coordination with military and veteran communities. We’re honored to support them in tangible ways.”Wells Fargo Military Affairs Program includes:Housing initiatives

Since 2012, the Wells Fargo Foundation has provided more than $15 million in grants in support of sustainable housing programs, such as VeteranWINS and the Team Member Volunteer Program.• NeighborhoodLIFT helps eligible service members and

veterans receive a home down payment assistance grant.• Wells Fargo donates mortgage-free homes and sponsors

payment-free vehicles for combat-wounded veterans in collaboration with the Military Warriors Support Foundation.

• Wells Fargo provides financing options, dedicated service and financial education to help military members and veterans achieve homeownership. Several times a year, the company offers free financial education webinars for military families on home financing, budgeting and saving, and credit.

Career transition• Wells Fargo offers active guard and reserves supplemental

pay designed to make up the difference between their Wells Fargo pay and military base pay; medical, dental, vision, and long-term care coverage; and pay for work missed due to weekend drill and annual training.

• For those transitioning from military service, Wells Fargo offers Military Apprenticeships, Veteran Employment Transition internship program, American Corporate Partners mentorships, and scholarships and emergency grants through Scholarship America.

• CEO and President Tim Sloan signed the statement of Support in August 2018.

Financial education• In support of the Sharpen Your Financial Focus (Sharpen)

initiative, received a $1 million commitment from Wells

Fargo in 2018 for financial counseling and education services for active military service members, veterans and their families. Since the 2013 launch of Sharpen, Wells Fargo has contributed a total of $5.5 million to the foundation in support of these services.

• Wells Fargo collaborated with nonprofit to provide 895,000 copies of “Financial Readiness: Sound Principles for Successful Money Management” to military service members since 2014.

• Wells Fargo’s Hands on Banking® for Military — the company’s online financial education program — is available online at www.handsonbanking.org, in print through Guideposts Financial Readiness and Building Wealth booklets, and personal one-on-one and group sessions through National Foundation for Credit Counseling’s Sharpen Your Financial Focus program.According to the 2018 Military Spouse and Family

Survey, Pioneer Services and AmeriForce Media, one in three military spouses say they are not prepared to meet a financial emergency, and 82 percent state a financial emergency is a chief concern.about Wells fargo & companyWells Fargo & Company is a diversified, community-based financial services company with $1.9 trillion in assets. Wells Fargo’s vision is to satisfy their customers’ financial needs and help them succeed financially. Founded in 1852 and headquartered in San Francisco, Wells Fargo provides banking, investment and mortgage products and services, as well as consumer and commercial finance, through 7,950 locations, 13,000 ATMs, the internet (wellsfargo.com) and mobile banking, and has offices in 37 countries and territories to support customers who conduct business in the global economy. With approximately 262,000 team members, Wells Fargo serves one in three households in the United States. Wells Fargo & Company was ranked No. 26 on Fortune’s 2018 rankings of America’s largest corporations.

(Source :www.3blassociation.com)

Wells FarGo surpasses $130 million in donations to veteran-related nonprofits

TRRAIN is a seed just sprouting, miles to go...

trust for retailers and retail Employees of india


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One man’s vision based on his experience and insights into the retail industry has led to the creation of an institution like TRRAIN for empowering this industry in India, which was the need of the hour. This story of TRRAIN reflects how the insight of a man into an industry can influence the process of change and progress of that industry through an institution playing a catalytic role relevant for the progress.

TRRAIN (Trust for Retailers & Retail Associates of India) is a public charitable trust with an aim to be a catalyst for change in the retail industry, with a vision to empower people in retail. It is an entity with

the right amount of commitment and the right amount of enthusiasm to make a positive impact in retail and especially in the lives of people in retail.

The brainchild of Mr. B.S. Nagesh, TRRAIN was born after an in-depth research that was conducted amongst employees and employers, both, in modern and traditional retail. This study, conducted by an independent body, indicated that a vast majority of people working in the retail sector hardly ever felt a sense of pride or dignity because of their work. Moreover, social inclusion was hard to come by and upskilling or learning new skills was almost inevitably out of question. Unsettled by the hard hitting research findings, Mr. Nagesh decided it was time for him to give something back to the industry that had given him so much. Thus began the story of TRRAIN - Trust for Retailers and Retail Associates of India.

ViSiON aNd MiSSiONTRRAIN has one vision - To empower people in the retail industry. By training the next generation of retail employees who will be an asset to any retail organization because of their warmth, humility and enthusiasm for work. And initiating holistic programmes that will impart a sense of pride, reward retail associates and inspire them to put their heart and soul into the work they do.

TRRAIN’s mission is - To be committed for upgrading the lives of people in retail both at work and at home by being a catalyst and creating sustainable platforms through thought leadership, backed by a not-for-profit objective.

TRRAIN as an organization started with a belief that people in retail are assets, they are the lifeline of this diverse industry. Therefore, everything that TRRAIN does is only focussed on measuring IMPACT on the life of retail associates and their families.

OBjeCTiVeS Of TRRaiNPRiDe anD Dignity: To instil a sense of pride and dignity

The CSR Impact Award certificate and trophy


Hypercity Celebrations


in every retail associate so that they truly love and enjoy being part of the retail industry and not just as a short term livelihood opportunity.

Retail Employees’ Day: Through a detailed study on the retail industry, it was understood that pride in the retail associates was almost missing, as they saw retail as just another job. Thus the thought was to have a day dedicated to the hard work, long working hours, missing out on holidays and family time for the millions of Retail Associates across India and the world. It is a small gesture with a much deeper impact which gave form to Retail Employees Day. Thus, 12th December was announced as the day of and for the Retail Associates and Employees, when their efforts are celebrated by retail organizations not only in India, but in Turkey, UAE and other countries across the world, every year. Over the years we saw how this day has impacted the way the employees work and also the overall business. Milestones:- 5 million retail associates celebrate RED across India, UAE and Turkey.

- 700+ brands & 60+ malls celebrate RED in India.- One of the top 3 calendar events in the retail industry. Dream:- To see each and every retailer across the world celebrate

this day for each of their retail associates. ResPect anD Recognition: To have the retail associates recognised for their continuous contributions to the larger industry and their individual brands so that they feel respected and noticed in their profession.tRRain Retail aWaRDs: Very often a retail associate goes out of their way to make sure a customer gets what they want but these stories of exceptional conduct are never recognised and therefore, the associates do not feel like their contributions hold value. Celebrating an associate’s effort to serve the customer the best possible way is imperative but there was no such platform which would be ideal for this. Based on this, we designed TRRAIN Retail Awards where we gather stories of outstanding customer service instances and award the associates for their brilliant effort while showcasing their exceptional retail service to the world. The next awards will be held on the 27th February 2019 at the Renaissance Hotel, Powai. The recognition has over the years increased a brands value and contributing to the same has given brands a platform to showcase how customer centric they are as part of the larger industry.Milestones:- Received more than 10,000 + stories from 120+ cities over 7 years.


Retail Employees’ Day 2017 at one of the Raymond Stores

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- Inspired by the TRRAIN Retail Awards, the World Department Store Forum launched an award to acknowledge the outstanding achievement of sales associates worldwide in 2015 & 2017.

- In 2017, Mapic Awards in association with TRRAIN launched the ‘Customer Service Excellence Award’ to recognize the most inspiring customer service stories of sales associates globally.

Dream:- To honor retail associates for their contributions throughout the year and not just on a particular day in order to motivate them constantly

inclusion: To promote and spread awareness about the importance of diversity in the workplace especially retail since there are so many profiles where we need a lot of human intervention. Also, provide a platform for Persons with Disabilities (PwD) in order to become independent and self-sufficient thereby empowering them and creating a lasting impact in their lives and their families.

CSR aCTiViTieS BY TRRaiN1. Pankh – Wings of Destiny: Through this program

TRRAIN creates livelihood opportunities for PwD’s across the country. Today retail acceptance towards the speech

and hearing impaired (SHI) and persons with locomotor disabilities comes from longevity, their attention to detail and the fact that they deliver great customer service.

The program works with NGO partners at regional levels and conducts its training through them. The 45-60 day training program provides spectrum of retail specific skills in an interactive format with focus on three key areas- Life Skills, English Language Skills and Retail Specific Skills.

After the 45 day classroom training sessions, the trainees get on-the-job training for 10-15 days across various retail formats. On the completion of the training program, retail organizations are invited to evaluate the PwD youths for placements.

Ramya, Reliance fresh Despite permanent damage to her shoulder and hipbone, Ramya completed her education till the 9th grade. Even though her parents saw little hope, Ramya was determined to get a job. This led her to take up the Pankh 60 day training program, which fuelled her confidence to prove herself. Today, Ramya is employed with Reliance Fresh. She’s financially independent and even supports her family.



atul sakare, hearing impaired cashier, lifestyle, Mumbai As a boy from a small town with a hearing disability, Atul hoped to ease his family’s financial burdens after completing 10th grade. He searched in vain for a company that would look beyond his disability and give him a job. Then he made his way to Pankh in Mumbai where he received training in a supportive environment. He landed a job as a cashier at Lifestyle Pvt. Ltd. In three years, his salary has doubled, he’s completing his graduation and dreams of buying a home for his parents

2. trainher:This program is part of TRRAIN’s livelihood initiatives. TrainHer aims at training and creating livelihood opportunities for women in retail. It focuses on providing employment to those who want to join the retail industry. This is a carefully designed skills training program which incorporates retail skills, life skills as well as on-the-job training to the women.

It’s an intensive 30 day training program where relevant and updated training modules are used by qualified and competent trainers across centres in key cities and surrounding regions after which RASCI certification is given out to the trainees.

The modules cover retail specific skills such as Cashiering, Customer Handling, Store Operations, Visual Merchandising, Retail Math and Understanding Latest retail trends. Also, On-the-job training which ensures that the trainees are ready to be placed and hired in retail

TRRaiN TRUSTS aNd iTS UNiqUe feaTUReSAccording to the National Skill Development Corporation, India’s retail sector will need around a workforce of around 56 million. The sector will have one of the highest

incremental human resource requirements - of 17.35 million till the year 2022. (Excerpt from Economic Times)

Knowing this gap, TRRAIN – Trust for Retailers and Retail Associates of India has taken an initiative to make a difference to the lives of people in the retail industry. TRRAIN works towards achieving immediate and lasting change in the lives of both Retailers and Retail Associates across India.

TRRAIN is solely committed to bringing about a lasting change in the lives of people in retail both at work and at home.

TRRAIN had conducted a very detailed research on retail associates both in organized and unorganized sector with respect to:

- Their lives - Motivators- DesiresIt brings to our notice the perceived imbalance – what we

think they are and what they are. Their starting point is the need to be financially

independent more importantly contributes to household income and family responsibilities. If we move more towards their personal then they believe that they are not equipped with higher education, specialized skills, desired personality. This comes from immense self-doubt and self-reservation.

Therefore, they perceive retail as stop gap arrangement which stems from a feeling that they are not capable of getting a job anywhere else owing to multiple reasons, hence retail is the best option for them to start off with.

The starting point for most is “I am not good enough”. Irrespective of whether they are from unorganized or organized retail most of them see it as a short-term career plan.

Some of the best practices in retail and their effects:

Being Human Category Winner_Pravin More National Winner Gold - Nitin & Mohd_Titan Eye Plus _Gold National Winner Silver - Nirmalendu Biswas


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Mr. B.S. Nagesh recieving the prestigious Mindtree Hellen Keller award

National Winner_Bhavya Chawla_Hypercity_Bronze Persons with Disability Category Winner Ankur Sharma



Retail is booming, the demand for people is high therefore developing them, grooming them, taking them to the next level is the key.

There are two perspectives to this, one from employer side and other how an employee can contribute to the overall business. As a HR professional or a retailer, what is being done differently to bring the best out of the associate?

Below are some examples of employee practices which affect employee motivation in a positive manner.

Below are 5 indicative ways of creating an aspirational retail workforce:1. security: Today, we all want to be secure along with our families. Understanding this basic need to cater to the bottom of the pyramid will create a positive difference. Retailers have provided educational benefits, marriage loans, umbrella insurance and accidental policies to their employees. Many HR professionals are of a belief that giving partnerships to senior employees will create oneness and synergy at every level.2. addressing physical and mental needs: One of the retailers offers – Foot Massages to associates whose core job is to stand for hours on the shop floor, other have TV in their cafeteria for entertainment, yoga sessions every week, self- defence courses for women, health check-up camps, small area for playing indoor board games.3. learning, Development and Recognition: There are employees who offer one-hour internet surfing time to read

and learn on any topic associate finds interesting, books available to read in all languages, engagement through contests, competitions on a very large scale wherein one of the associates actually took up to professional singing after winning a All India Singing Competition.4. inculcating organizational values: Gone are those days where the organizational values were pasted in one corner of the office, today as entrepreneurs we know how important it is to inculcate these values down the line, retailers have created anthems, culture-based programs, newsletters to bring together the essence of the organization. 5. Work- life Balance: The most important factor is, understanding their personal space and building a work culture which respects this personal space. One of the retailers shut their stores after 7.00 pm on the day of Diwali so that their associates can spend time with their families. This not only creates loyalty to the brand but an associate builds a strong bond with the company.

An industry so challenging yet exciting, everyday is different from another, every day a new customer a new person to interact with, therefore we do have highly motivated associates who go out of their way to serve our customers and make their own success stories.

Some of these stories are very heart-warming which will set an example or answer the question that retail is where I want to be, it will not only give me an enriching experience but also add value to my career growth.

Pankh’s trainees on Independance Day


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innovation at its best: Nitin and MohdIrfan from Titan Eye Plus specifically designed a pair of spectacles for a customer who was having trouble opening her eyes. They went out of their way and used their creativity to make the glasses with which the customer was able to see things comfortably.

the gift of happiness: Vikas from Manyavar who exclusively reopened the store for a Groom in distress whose wedding attire was stolen. They not only completed their entire shopping but to Vikas’s pleasant surprise the Baraat started right outside of the store!

extraordinary in the ordinary: Bhavya from HyperCity who delivered a special organic multigrain flour to the customer who was at the clinic as she was not medically fit to travel, he borrowed money from his Store administrator to buy the product and travel with it and did not miss his shift while doing so.

Outshining with (this) ability: Dhruv Narayan has exceeded customer service expectations by bringing a lot of uniqueness to what he does. He uses sign language to identify barcodes and product MRPs and help clients enjoy a greatshopping experience.

MileSTONeS aNd iMpaCT

PanKh – Milestones:- Created livelihood for more than 10,000 Persons with Disabilities.

- Over 38 centres pan India- Over 160 retailers recruit PwDs trained by Pankh- Over 16 partner NGO organizationsimpact:- Research shows PwDs have a lower attrition rate which leads to savings.

- Our trainees saw a 3x increase in their average salaries after their Pankh training.

- 11% of our trainees shifted from a kuccha house to a pucca house.

- Retailers witnessed 17% annual savings as a fraction of average salary for employing PwDS.

Dream:- To create livelihood for 10,000 PwD every year.

tRainheR – Milestones: - Created livelihood for over 224 women in retail - Some of the recruiters – Ikea, W, Fossil, Starbucks, Fabindia among others

Retail Employee’s Day 2017 - Dhirajsons’ employees at the blood donation camp



impact of trainher:Hiring women brings extra value to the organisation as it promotes gender equality and inclusiveness. At a sales position women have been proved to be the ideal face of a retail brand. Hence, at every step, recruiting women in customer centric roles only emphasises on the brand and its image. Empowering women benefits the society at large thereby improving on the overall retail experience for customers and garnering a healthy space.Dream:- To create livelihood for 20,000 women every year

WaY ahead sKilling anD DeveloPMent: Developing associates to be technologically and digitally competent and to upgrade and enhance skills through relevant education and training.

TRRAIN also has two underlying objectives of while impacting the lives of retail associates they also focus on their health and social security.

With respect to skill development, they looked at innovative ways to bring together classroom learning, easy convenient training and a way to enrich the lives of the associates at home and at work. This gave way to their bespoke training programs specially designed for brands and retailers.

Retail associates are the all-important last mile in the retail value chain. They need to be empowered through training that goes beyond product knowledge and addresses their personal development, communication and soft skills. More than 40,000 trained through their physical training programs and now aiming at training more through digitation and learning.

The primary objective of this project is to help traditional

Indian Kirana retailers modernize by adopting the open and self-service format, technology and science of retailing to become more productive, profitable and sustainable; thereby enhancing the value they bring to distribution, consumption, and employment at a much larger level.

Additionally, an extension to their efforts towards this objective is the new initiative along with Mr.Damodar Mall, CEO of Reliance Retail – Be A Supermarketwala.

The primary objective of this project is to help traditional Indian Kirana retailers modernize by adopting the open and self-service format, technology and science of retailing to become more productive, profitable and sustainable; thereby enhancing the value they bring to distribution, consumption, and employment at a much larger level.

It is a nation-building project which will set off millions of traditional retailers on a never before seen transformation journey of getting more efficient and organized, impacting the economy and the society and providing the customers the opportunity to shop the way they like.Milestones- Awarded best ‘’Innovation in Vocational education & Skills Training’’ by World Education Summit

- More than 16000 employees trained in over 80+ cities.- Total training solutions partner for retail & hospitality industry.

The initiative made by TRRAIN including capacity building, training and motivation of retail employees, the backbone of the industry, social inclusion through PwDs and Women, apart from creation of respectable employment. The Retail awards created by TRRAIN are making a huge impact on the key stake-holders of the Retail Industry that are the employers and the employees. u

TRRAIN’s New Pankh centre in Lunkcnow


EMPOWERING SUSTAINABILIT Y

Promoting Responsibilityby

CSR VISIONEmpowering CSR & Sustainability

www.csrvision.in

CSR VISION - the first monthly magazine in the area of CSR & Sustainability targeted at the Decision Makers and CSR Professionals in Corporate Sector, Policy Makers in Government and Social Sector organizations and leaders. The magazine covers the topics such as policy issues, CSR best practices, corporate challenges in CSR, social problems caused by corporate functioning, social expectations from corporate, global trends in CSR, Interview of eminent personality relevant in CSR domain, CSR & Sustainability Report review, CSR News & views etc.

We invite thinkers and writers to share their experiences with us.

Come! be a part of the movement!

Promoting Responsibility for Sustainability



Q after a path breaking career in shopper’s stop and building the company from the beginning in 1999 and

leading it to the top, what are the important lessons you learnt, relevant for the growth of Retail industry in india?

A I am a very fortunate professional who got a chance to start a new brand in a new business vertical as the first

employee in the year 1991. I joined the K.Raheja Corp to start a department store business in the vacant property at Andheri. My journey of the last 27 years has been very enriching. Starting the journey as a first employee leading a team of 13 employees to being the Non-Executive Chairman of a publicly listed entity with more than 6000 employees and a market cap of 600 million US$.

During the journey, 15 years back I also started the Retailers Association of India with Late Ved Prakash Arya. RAI is the biggest representative organisation for modern retailers in India.I continue to be the Chairman of RAI.

I had the fortune of starting multiple businesses like Hypercity from scratch to divesting 100% of stake last year to the Future Group.

I was involved in the Acquisition of Crossword, setting up of joint ventures with LAI of Australia for Timezone and Nuance of Switzerland for Duty free retailing at the airports. Last year we have divested our stakes back to our partners.

My journey of the last 36 years including 27 years in Shoppers Stop has been full of learnings, many successes and some not so successful. Like my ex-colleague Ajoy Krishnamurthy used to say “Many good days and many bad days but never a boring day at Shoppers Stop”

I have had much learning during the last 36 years of my career. I would like to out them under various heads so that it is easy for readers to understand and apply in their business.

a) India is a diverse country. Brands and retailers who want to do business have to look at India as a continent like Europe and plan every step in every city and state as if they are launching the business for the first time. It is better for brands and retailers to first become dominant in one state rather than become marginal in many states.

b) Retail is a customer centric business. Every policy, process and decision should revolve around the customer. I would attribute the success of Shoppers Stop to the customer centric approach of the company. To the extent that all of us changed our designation and adopted a common designation “Customer Care Associate”. My recommendation to all

retail companies is that they should have a full size cut out picture of their customer in their board/meeting rooms so that every time they take a decision they are reminded that their business is for the customers benefit. In the early days I would spend the whole evening on the shop floor interacting with the customers. In fact the genesis of our First Citizen Club has its beginning to my meetings with customers and taking their name and numbers on a piece of paper.

c) Retail has a very large workforce and 95% of the people are in the front end of the business at the last mile serving the customers. Successful retail organisations are the ones who take great care of their employees so that the

iNTervieW oF b.s. NaGesHFounder, TRRAIN Trusts, Chairman, Shopper’s Stop


CoVeR StoRy

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employees can take care of their customers. d) Leadership in retail have to walk the talk. Unlike many

businesses retail happens on the shop floor. Every action of yours is visible to the customer as well as the retail associate. They emulate your actions and carefully observe and listen to what you say and do. Since the customer facing retail requires entrepreneurship and the back end of the business requires professionalism and processes, all retailers should build competency and capabilities of scaling up at the back end.

e) Since retailers end up doing millions of transactions with millions of customers and thousands of SKU, the business becomes very complicated. Therefore the need to be on the cutting edge of technology is critical. Lot of success of Shoppers Stop is attributed to the early adoption of global technology and bringing in best practises from the global retail industry.

f) Innovation is one of the few differentiators which can make a difference to the business. However it is important that there is organisation buy in to new initiatives. Since retail

is all about execution at the front end, every innovation has to reach the customer when the rubber hits the road.Whenever I was able to get the buyin of the team the project succeeded. Many a times I tried to push my way with my ideas, but the same did not work as nobody believed in my idea.

g) Compliance and Governance. Many start-ups believe that you require good governance only when you become big or go public. In my opinion it is part of the organisational culture and therefore it needs to be imbibed in every individual at the earliest.

h) Retail is also a very tough business. It requires a lot of patience and perseverance apart from huge capital. The capital is required not only for investments and assets but to cover up initial losses which needs to be funded by the equity.

Q What is the relationship between the traditional unrecognised retail industry in india (neighbourhood

shops) and the professionally managed retail companies like shopper’s stop or gucci etc…?

A India is a nation of shopkeepers. Modern retail contributes to around 15% of the overall business.

Traditional retailers are the back bone of the nation. They employ close to 40 million Indians in the retail business. Modern retail has more than 3 million employees and growing at a faster rate than traditional retailers.

Traditional retailers are true entrepreneurs and they are very customer centric and very high on service. Modern retailers have to learn this aspect from them.

Modern retailers are process oriented, tech savvy and know how to scale. Traditional retailers have to align with start-ups and modern brands that can help them scale. India is already seeing a huge number of franchise stores as well as alignment of small and traditional retailers working with technology companies.

Q how do you compare the online retailing and the offline retailing; present status and future trends?

A Online retailing has made a big impact in the shopping behaviour of the youngsters in India.Although their

contribution in the overall business is miniscule, their rate of growth is 5 to 8 times that of offline stores.

We need to understand that Indians of all strata have adapted to the mobile and internet and are using data in a big way. This brings in an opportunity for merchants to create great products and put it on marketplace to reach consumers.

Online retail is also making huge investments to change habits of customers shopping, but eventually the customers are shopping both online and offline, therefore all retailers have to adopt both channels to fully satisfy their customers. Don’t forget when the retail shops are closed in the night our customers are still shopping. We will lose our business if we

B. S. Nagesh (popularly called as BSN) has been with Shoppers Stop Ltd since its inception in 1991 till 2009 as the MD of the company. In 2009 BSN stepped out of his operating roles and is now the Chairman of the board. He was also responsible for the setting up Hypercity and the acquisition of Crossword.

BSN is recognized as the pioneer of the retail boom in India, he was voted by Business India as one of the top 50 managers in India who will influence the Indian business scenario in the 21st century. Ernst & Young nominated him for the Entrepreneur of the Year Award 2005 as one of the top 30 finalists.

Nagesh is the first Asian to be inducted into the “World Retail Hall of Fame” 2008 at the World Retail Congress 2008 conducted in Barcelona. Retail industry leaders and experts from across the Globe selected him in recognition of his supreme industry achievements.

He has now set up a charitable trust called Trust for Retailers and Retail Associates of India (TRRAIN). This trusts objective is to empower people in retail so that they can have a better life at work and home.



do not participate in our customers lives.

Q What is your plan of action for coming 10 years?

A My dream is to make Retail an inclusive industry with the help of all fellow retailers. Indians should aspire to

join the retail industry both in modern, traditional as well as omni channel.

TRRAIN wants to build pride through the celebration of Retail Employees Day. Today all modern retailers and malls celebrate the day. We are so pleased that our idea is being recognised and retailers are celebrating the day in India, UAE, and Turkey and hopefully in Philippines this year.

Through our awards for customer service excellence we want to bring in the respect for the foot soldiers of the industry who are serving billions of customers across the globe every day. We are happy that a global department store association has adopted the award globally inspired by our initiative. The award ceremony happened in 2015 in Rome, 2017 in Toronto and will happen in 2019 in Tokyo.

I am so proud of Ameesha our CEO, Nancy our director for livelihood creation and the team as we have been able to bring in inclusion in the retail industry through our “Pankh” initiative. We have in the last 7 years trained 10000+ PWD’s and provided livelihood to more than 70% of the youth. Our dream is to create a platform where every year 10000 PWD youth are skilled and provided with livelihood in the retail industry.

Our new project “TRRAINHer” has received very good response and we would like to scale the same by empowering women from the underprivileged section of our society by skilling them and getting them jobs in the retail industry.

Our latest initiative of creating a job portal for the PWD’s recruitment will be soft launched on the 3rd of December. A unique project which will help match supply and demand in the PWD sector. To begin with the portal will be used for the “Pankh” and “TRRAINHer” project before we scale it up for the benefit of the industry.

We are also piloting a community platform called “TRRAINCircle” which will help retail associates get access to various products and services.

Q how do you assess and compare the skill level of indian retail industry with the global standards?

A Indian retails and retail employees are ahead of the global fraternity in terms of empathy and service.

However we have a long way to go in terms of skills, efficiency and productivity.

As an industry we still do not value the skilled employee compared to the unskilled. Even after training the candidates do not get a differential compensation or roles, thus not getting encouraged to apply for skilling development

programs.

Q What are the various options available for training and skill building for retail industry?

A GOI skill missions have created a great platform for developing various programs for skilling of the youth.

Many training organisations have come up in the last few years. However the big gap is the linkage between the training institutions and the industry and therefore youth are getting trained and assessed however a majority of them are not getting placed.

Q What is your comment on the employment potential of retail industry in india?

A As of today retail employs 43 million people with modern retail taking up 3 million. I believe this

employment potential can go to 60 million plus with the growth of online and omnichannel business, expansion of modern retail and the transformation of traditional retail. However this requires large vision from the GOI and the participation of all constituents of the retail industry.

Q how do you plan to connect the welfare of the retail industry workers with csR activities of csR eligible

companies?

A Since retail is still in its infancy and not many retailers are large and profitable, therefore the pool of CSR fund

is very small. Even within the pool retailers have their own CSR agenda.

I believe retail will create a large livelihood creation opportunity and the CSR funds of many private and public sector can be mobilised towards providing benefits for the Indian youth to get into this sector.

Q anything you would like to share with the readers of csR vision?

A A few of my personal learnings during my 27 years of Shoppers Stop journey and 7 years of setting up of

TRRAIN.a) We have to be driven by purpose which is larger than chasing revenues and profits.b) The purpose has to be inclusive and we should be able to impact the lives of many fellow human beings.c) We cannot do everything on our own. We need to ensure that as leaders we carry our team with us in our journey.d) We should have the ability to “let Go’ at every stage of our career and see our colleagues and juniors grow ahead. Only when people and organisation below you grow you can think of your personal growth.e) If you chase your purpose Fame and Financial gains come, however if you chase Fame and money you never get functional satisfaction and happiness.u

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air POllutiOn: brEath tO DiEStand up for clean air

Dr. Srikant Sharma, MBBS, MD

GueSt CoLuMN

Air pollution in India is estimated to kill 1.5 million people every year, being the fifth largest killer in India. Causes of deaths due to pollution include strokes, heart disease, COPD, lung cancer, and lung

infections. India has the world’s highest death rate from chronic

respiratory diseases and asthma. In Delhi, due to air pollution: increase in premature deaths (nearly 6000 per day), asthma attacks, excess deaths (50% of which due to respiratory disease causes) and increase Hospital admission due to chronic obstructive airway disease.

Air pollution occurs when harmful quantities of substances including gases, particulates, and biological molecules are introduced into Earth’s atmosphere.

EPA(Environment protection agency) calculates the AQI(air quality index) for eight major pollutants regulated by clean air act. Eight category pollutants (and health breakpoints) measured are PM10, PM 2.5, Nitrogen dioxide, basal level ozone, carbon monoxide, sulphur dioxide, ammonia and lead.

Air quality( air pollution)is represented by the annual mean concentration of particulate matter PM10 (particles smaller than 10 microns) and PM2.5 (particles smaller than 2.5 microns, ie., about 40 times thinner than a human hair). Safe levels for PM according to the WHO’s air quality guidelines are 20 μg/m3 (annual mean) for PM10 and 10 μg/m3 (annual mean) for PM2.5. For India PM10 and PM2.5 levels (at any time) of <100 and <60 are satisfactory, respectively. More than this is implied to get bad effects of pollution.

Carbon dioxide has been described as “the leading pollutant” and “the worst climate pollution”. Carbon dioxide is a natural component of the atmosphere, essential for plant life and given off by the human respiratory system.

Sulfur oxides – particularly sulphur dioxide is produced by various industrial processes, volcano and Coal / petroleum combustion. In Delhi, only about 20% of the industrial units are set up in the approved industrial areas whereas the rest of them are in residential and commercial areas. There has also been reported that the number of vehicles plying on the roads of Delhi is more than that of the three metropolitan cities of Mumbai, Kolkata and Chennai taken together. Sulfur dioxide decreases lung function. Cardiovascular mortality has the

strongest association with elevation of sulphates and PM2.5.Diesel exhaust (DE) is a major contributor to combustion-

derived particulate matter in air pollution. DE has been linked to acute vascular dysfunction and increased thrombus formation.

Carbon monoxide is a colorless, odorless, toxic yet non-irritating gas. It is a product of combustion of fuel such as natural gas, coal or wood. Vehicular exhaust contributes to the majority of carbon monoxide into our atmosphere, creating a smog formation. Modern smog acted on by ultraviolet light from the sun to form photochemical smog (dangerous pollutant).

Chlorofluorocarbons are released from air conditioners, refrigerators, aerosol sprays, and then rise to the stratosphere, where they damage the ozone layer. This allows harmful ultraviolet rays to reach the earth’s surface. This can lead to skin cancer, eye disease and can even cause damage to plants. In India in 2014, it was reported that air pollution had reduced crop yields in the most affected areas by almost half.inDooR PollutionBuilding materials including carpeting and plywood emit


formaldehyde gas. Fumes from paint, hair spray, varnish, aerosol sprays and other solvents, are indoor pollution from volatile organic compounds.

Lead paint can degenerate into dust and may be inhaled. Intentional indoor air pollution act with the use of air fresheners, incense, and scented items. Indoor pollution fatalities may be caused by pesticides sprays used without proper ventilation. Clothing emits tetrachloroethylene, for days after dry cleaning. Pets produce dander, mites in bedding, carpeting. Mold forms on walls may generate mycotoxins. Indoors, if lack of air circulation, allows these airborne pollutants to accumulate more.

Cigarette smoke contains up to 70 carcinogenic substances that remain in the indoor air for a long time.

Pollution is a significant risk factor for a number of diseases, including respiratory infections, heart disease, COPD, stroke and lung cancer. An association between air pollution, cervical cancer and brain cancer has been observed.

The health effects may include difficulty in breathing, wheezing, coughing, asthma and worsening of existing respiratory and cardiac conditions. Pollution can lower children’s’ immune system and also increase the risks of cancer, epilepsy, diabetes.

Early exposure to air pollution causes damaging changes in the brain as autism and schizophrenia. Also affects short-term memory, learning ability, and impulsivity (irritable, aggressive) of children. Air pollution increases the risk of dementia in people over 50 years old. In pregnant, it may cause growth retardation of baby and intrauterine death of newborn.PRevention actionA Mass Rapid Transport System is useful and affordable, integrated with other modes of transport. More and more people should use bus and metro instead of private cars. Electric vehicles, electric trains can also help as transport mode. Electric power generation may be produced from nuclear power generation. Switch to clean power sources such as wind power, solar power, and hydro power.

Every individual should keep a proper check on the pollution level of their vehicles. Keep car, boat, and other engines properly tuned. Follow gasoline refueling instructions for efficient vapor recovery, being careful not to spill fuel. Vehicle tires should be properly inflated. Do not drive aggressively (speed up) because that only produces more

emissions. Replace car air filters in stipulated time. Making more use of CNG.

Compost leaves and yard waste. Bio digesters can be utilized where slash and burn is prevalent. The plants can be gathered and sold to a central authority that will break it down in a large modern bio digester, producing much needed energy to use. Consider using gas logs instead of wood.

Poster coated with microscopic, pollution-eating nanoparticles of titanium dioxide, placed on a building, can absorb the toxic emission from around.ReDuce Pollution inDooRConserve energy, Look for the ENERGY STAR label when buying home or office equipment.

Opt for no-VOC polo paints, stains, paint strippers, and glues. Paint with a brush rather than spray.

Use green cleaning products instead of conventional chemical-filled products. Use natural cleaning methods

such as baking soda, vinegar and lemon juice.

Perfumes consist of a number of synthetic chemicals that when being sprayed in the air break down into harmful compounds. Instead of using chemical-filled air fresheners, use essential oils, herbs and flowers to make your home smell nice.

Keep Air-conditioning, not be lesser than 25degrees.

Consider using air filters and getting your HVAC (heating, ventilation and air conditioning systems) checked regularly. Also, aromatherapy can often make air quality worse unless they need to be HEPA (high-efficiency particulate arresting) air filters.

Trees around your house have the unique ability to clean the air of gaseous pollutants, such as nitrogen dioxide, carbon monoxide, sulfur dioxide, and ozone, as well as particulate pollutants.

Keep air-cleaning houseplants: Some plants have the ability to remove pollutants from the indoor air. Such plants are: Peace Lily, Areca Palm, Chinese evergreen, English Ivy, Golden Pothos, and Bamboo Palm.

House air purifiers are with HEPA (high efficiency particulate air), ESP (electrostatic precipitators), ion generators, and composite filters (activated carbon and HEPA filters).

Let each one of us take a pledge today to do our bit for our environment, if so then surely Delhi will be a better place to live in. u

GueSt CoLuMN

A Mass Rapid Transport System is useful and affordable, integrated

with other modes of transport. More and more people should use bus

and metro instead of private cars. Electric vehicles, electric trains can

also help as transport mode. Electric power generation may be produced

from nuclear power generation. Switch to clean power sources such as wind power, solar power, and

hydro power.


Patrons

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CSR VISIONPromoting Responsibility for Sustainability

Marvel’s creator Stan Lee dies at the age of 95, social media pays tribute…Renowned name in comic-book world, Marvel Universe creator and the person behind The Spiderman and The Avengers, Stan Lee died on 12th Nov’18 due to cardiac arrest. Hollywood and the whole world were in shock after this news broke and they all turned to social media to pay their tributes. Comic-book and Marvel fan-boys started sharing every little detail of Stan’s life to remember him after his death.

Delhi teen pretends to be a ghost to scare off the molesters!Delhi Girl named Khyati Khandelwal wrote a post on her social media profile which went viral in no time. She wrote about an incident which her friend faced in Punjabi Bagh area of Delhi. “She acted as if she was a ghost and started speaking in a paranormal way, she would laugh hard at times, and the next moment just stares at the men’s faces. (Very fortunately, she had left her house with open, unkempt hair),” read Ms. Khandelwal’s original post. The girl was able to scare off both men by this technique.

Delhi Autowala rides free for women at late

hours to ensure their safety!

When there are bad news everywhere we look, an autowala has set out

alone to make things right on his level. Neha Das was looking for an auto

standing outside her office at midnight when this autowala stopped and

offered to drop her safely. Ms.Das was perplexed to see that humanity is

still alive but there was more to come, when she inquired about the fair,

the autowala said, “Madam main kuch nahi leta ladkiyon se itni raat ko.

Unko thik se ghar pahuchana zyada zaroori hein”. Neha was amazed by

this gesture and she explained this incident on Facebook.

Mary Kom makes India proud, Wins 6th Gold Medal in World Boxing ChampionshipSocial media has been going gaga since the news surfaced that Mary Kom won the World Boxing Championship for the record 6th time defeating Hanna Okhota of Ukraine by 5-0. Mary has done this for the second time in front of the home crowd. After this victory Mary is eyeing Tokyo Olympics and is determined to win a Gold Medal. Our Prime Minister Narendra Modi and actress Priyanka Chopra also congratulated her on Twitter.


SoCIaL MeDIa tReNDS oF the MoNth

(Source: CSR VISION Team)


CoVeR StoRyupCoMING eVeNtS oF the MoNth

soulful sufi By inDie Routes liveVENUE: Sri Sathya Sai Auditorium: New Delhi An evening of Sufi music by the famous Abhas & Shreyas. Indie Routes is a musical endeavor by two ingenious brothers Abhas & Shreyas and their band of talented musicians that celebrates the brilliance of Indian music with a contemporary touch. These gifted singers reiterate their commitment to their art through a series of songs that will leave you transfixed. The energy and vitality of this duo makes

the musical experience unique indeed.

Pet feD Delhi 2018VENUE: NSIC Estate, Okhla Industrial Area, Okhla Phase III, New Delhi, Delhi-NCRIndia’s Biggest Pet Festival #PetFed2018 is back in Delhi to give all the pet lovers and pet parents the Cutest Weekend of the year! 3 Acres of Festival Area, Off-Leash Zones with Games & Rides, Fashion Show with Dino Morea, Security Dog Show , Dedicate Cat Proof Play Area & Games, Discover Dogs with over 50 Breeds (Including our Desis), 100+ Stalls for Your Pets from Across the Globe,

Food & Drinks.

live Musical conceRt By ManKiRt aulaKhVENUE: Sirifort Auditorium: DelhiMankirt Aulakh a Punjabi Singer, Actor, and Producer with his hit songs: Badnam, Gangland, Jatt di Clip, and others is performing Live in Concert in Siri Fort Auditorium on 22nd Dec’18. It will be a musical event wherein Mankirt Aulakh will sing all his

famous songs along with the new upcoming songs.

inDia gReat fooD festival 2018VENUE: Jawaharlal Nehru Stadium: Delhi It’s a big food festival for displaying new & unique tastes of Indian culture. Along with that, there would be great entertainment by many famous performers like singers, dancers and RJs. Also, a fashion show and award ceremony would be there. A very big blast with fun and entertainment. Bollywood well-known celebrity is also invited to rock the show.

RiDeRs Music festivalVENUE: Jawaharlal Nehru Stadium, DelhiWelcome back to the country’s biggest biking and music rave! A 2-day long party that’s going to be non-stop insane, wild and fun – and of course, full of rev. Lined with stellar live performances, roaring bikes, stunning gastronomic experiences, soul-satisfying retail therapy, and well, lots of lovely winter sun and two full crazy nights, the second edition of

RMF promises to be a complete sensory overload.

DeCembeR15 DeC

15 - 16 DeC

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50(Source: www.bookmyshow.com and www.eventshigh.com)NEW DELHI DECEMBER 2018


2.0 : A World Class Indian Sci-fi Movie

This year’s most awaited movie 2.0 has hit the screens with Rajnikant, Akshay Kumar and Amy Jackson in lead roles. A sequel to the 2010 movie, “ROBOT”, this is also a science fiction movie directed by Shankar.

Movie starts with a man attempting suicide from a mobile tower and at the following day, Chennai’s every mobile phone is snatched away by a mysterious force and everybody is shocked. Soon,mobile phone company’s owners are found dead and then Dr. Vasigaran is called by the government to look into the matter. Realizing the graveness of the situation, Dr.Vasigaran along with his assistant NILA, suggests of bringing Chitti back.

The trio catches the man behind the madness that is Pakshirajan but a mole allows him to run from prison, he comes back stronger and Chitti is rendered powerless in front of him.

Rajnikant in both of his roles has struck a chord and Akshay has beautifully portrayed a man who becomes villain for his love of birds. Amy has been outstanding as her role as the Nice Intelligent Lovely Assistant (NILA). The Direction by Shankar is mind blowing and gripping.

The film has world class VFX and 3D effects and every now and then there is something that is thrown at the audience. The best thing about the film, there are no unnecessary songs or romantic scenes in the movie which makes the storyline smooth.

We deducted 1 star because of some loopholes in the story but awesome effects and Rajnikant’s charm overshadows all these little things. A must watch movie to enjoy with your friends and family.

2.0

Director : Shankar

cast : Rajnikant, Akshay Kumar, Amy Jackson

Rating : 4/5

MoVIe ReVIew


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INDIaN GeMS

NARINdeR KApANy

Kapany was born in Moga, Punjab and did a PhD from the Imperial College London. He is a world renowned inventor and has over 120 patents to his name. Narinder coined the term, “Fiber Optics” in 1956, and did heavy research on the subject. The high speed internet that we enjoy today is only because of him. Apart from this, Narinder is also an artist and has made over 40 “dynoptic” sculptures. He is over 92 years of age and lives in America.

pRANAV mIsTRyPranav was born in Gujarat and did his PhD from MIT Media Lab before that he attended IIT Mumbai. He is an inventor and is best known for, “Sixth Sense” and an invisible computer mouse called “Mouseless”. Right now he is leading the think tank team of Samsung Galaxy gear which is doing wonders in the international market. Mistry was honored as Young Global Leader in 2013.

lAKsHmI pRATuRy Lakshmi was born in Vishakhapatnam and went to IIT Mumbai and for her MBA she attended Portland University. She is an entrepreneur, conference host and speaker. She co-hosted TED India, which happened in Mysore. She is known all over the world for her talks and conferences. She is also the Co-founder and CEO of INK, a platform for cutting edge ideas and inspiring stories. She lives in San Francisco.

AmARTyA seNBorn in West Bengal, Amartya is an economist and philosopher by profession. He has been working since 1972 and shared his knowledge with three countries that are India, U.S.A and United Kingdom. He has won many prizes for his work but one them stands out of them, i.e. Nobel Memorial Prize, which he won in 1998 for his valuable work in welfare economics. Indian government gave him the honor of Bharat Ratna.

VINod KHoslA Vinod was born and brought up in Delhi and went to IIT Delhi for graduation and to Stanford University for his MBA. He is a billionaire engineer, businessman and co-founder of Sun Microsystems. Khosla was amongst 400 richest people of the world in 2013. He sincerely advocates for the use of Ethanol as a substitute for Gasoline. He lives in United States.

uNsuNG Nris

mIRA NAIR A small town girl from Odisha with big dreams, this line describes Mira in the best possible way. She went to Harvard University and always had a passion for filmmaking. She owns a production company, “Mirabai Films” based in New York and makes films on Indian society for international audience such as Mississippi Masala, Salaam Bombay, and Monsoon Wedding etc... She calls New York as her home.

(Source: CSR VISION Team)


Senior Manager/ Manager - CSrexperience: 8 - 12 Years

education: Any Graduate, PG Diploma- Any Specialization

Knowledge / skills :

• Corporate Social Responsibility

• Marketing

• Retail Business

• Senior Management

contact details at: www.nayaraenergy.com

Nayara Energy Limited (Mumbai)

Senior offiCer - CSrexperience: 3 - 4 Years

education: B.Sc - Any Specialization, B.Com - Commerce, B.A – Sociology, PG - M.A – Sociology



• Welfare

• HR Function

• Sustainability

contact details at: www.isgec.com

ISGEC Heavy Engineering Limited (Yamunanagar)

Manager - CSrexperience: 4 - 8 Years

education: Any Graduate, Any Postgraduate – Any Specialization


• Strategy Consulting


• Business Development

• Secondary Research, Sustainability

• Cross Selling

• Program Management

• Senior Management, Employee Engagement

contact details at: www.samhita.org/

exeCutive- CSrexperience: 2 -7 Years

education: BSW/MSW or equivalent PG Degree



• Hospital Administration

• Social Work, NGO Management

• Social Worker

• Healthcare Manager

• Hospital Manager, Community Development Officer

• MSW

contact details at: www.indiabullsrealestate.com

Samhita Social Ventures (Mumbai)Indiabulls Foundation (Mumbai)

CSR JoBS

(Source: www.naukri.com)


LeaDeRShIp tIpS

delegation improves productivityGrowth requires young leaders to delegate tasks, figure out how to hire people they can trust and do so without alienating customers or vendors. If you don’t organize your task list and figure out what takes priority -- and what actually needs to be done by you specifically -- you’ll lose focus on what’s important which can be very harmful in the long run.

3 traits of leadership longevityIf you wish to be great leader someday, don’t just be good at what you do but display a character that shows that tends to show, you do everything that you say you can do, every day. Consistencies, Character & Competence are the 3Cs required for prolonging your leadership.

even the best product is never fully ready The design process of a product should not stop even after the product’s initial release, designing is a creative and evolving process which has to be done consistently. Customer’s demands are never-ending and you have to constantly make improvements to cater to the never ending updates in the technology. This thought process is necessary for the product’s survival in the market, if not

satisfied, you should start over.

listen more, speak lessYou can leave a deeper impact on a person when you not just hear him but listen to him and be more concerned about him. Listening attentively before speaking helps the listener in knowing the speaker better and builds a much deeper connection with him. And when you think now you have developed a relationship and know the thought process of the speaker, then add your remark in the conversation.

Value your employeesLeadership is about listening, having the right people around you and knowing when to make changes. A great leader appreciates everybody that gets them to where they’re going and inspires others to do the same. This attitude helps in a better team spirit and ensures the loyalty of employees towards the organization.

“ninety percent of leadership is the ability

to communicate something people want.”

— Dianne Feinstein, U.S. Senator

For Leaders and aspiring Leaders

(Source: CSR VISION team)


The Appointments Committee of the Cabinet has approved the following appointments:

PuShPendRA RAjPut, IAS (1999: hP)

PARAg guPtA, IAS (1988: OR)

e.V eAPen IAS (1984: AS-Mg)

uPMA ChAWdhRY, IAS (1983: hP)

A.B. P. PAndeY IAS (1984: Mh)

jAlAj ShRIVAStAVA, IAS (1984: AgMut)

AMItA PRASAd, IAS (1985: KA)

n SIVASAIlAM, IAS (1985: KA)

SuMAntA ChAudhuRI, IAS (1985: WB)

ChhABIlendRA ROul, IAS (1985: PB)

AlOK ShRIVAStAVA IAS (1984: MP)

has been appointed as Additional Secretary (JS level), UPSC under the Department of Personnel & Training, Government of India.

has been appointed as Adviser (JS level), NITI Aayog, Government of India.

has been given additional charge of Secretary, Ministry of Development of North Eastern Region, Government of India.

has been appointed as Secretary, Department of Youth Affairs, Government of India.

has been appointed as Secretary, Department of Revenue, Government of India.

has been appointed as Chairman, Inland Waterways Authority of India, Ministry of Shipping, Government of India.

has been appointed as Director General, National Productivity Council, Government of India.

has been appointed as Special Secretary (Logistics), Department of Commerce, Government of India.

has been appointed as Secretary, Ministry of Coal, Government of India.

has been appointed as Officer on Special Duty in the Department of Fertilizers, Government of India.

has been given additional charge of Secretary, Department of Legal Affairs, Government of India.

(Source: www.indianbureaucracy.com)


ReaDeRS poSt

CSR VISION is a breakthrough in the business world, developing a healthy competition between corporates and promoting CSR.

– aneesh chawla, Rajasthan

I don’t travel without CSR VISION in my bag; I love how entertainment is beautifully blended with the content.

– Ram Kumar, UP

Vijay Chadda’s interview was full of interesting ideas, loved it. Cheers to CSR VISON.

– shivam Kumar, Bihar

The SIEMENS story was very good but I think being such a large company they can do more CSR activities.

– yash verma, Delhi

Looking forward to see interviews of Ministers and Officials of Government on CSR.

– Raj arya, MP

I found the editorial very thought provoking and liked the unbiased stance on the MeToo Situation. Kudos!

– neha gupta, Mumbai


Promoted by Six Electronics Associa�ons

N S D CNational

CorporationSkill Development

Financial support by :

Electronics Sector Skills Council of India, 422 Okhla Industrial Estates, Phase – III, New Delhi – 110020. Tel : +91-11-46035050 Fax: +91-11-26923440 | Email: [email protected] | Website: www.essc-india.org

ESSCI has developed qualifica�on packs for poten�al �ob roles in 14 Sub - Sectors of Electronics

Consumer Electronics | IT Hardware | Communica�on & Broadcas�ng | Passive Components | Solar Electronics | Industrial Electronics | PCB Assembly | Strategic Electronics | LED Ligh�ng | Automo�ve Electronics | PCB Manufacturing | Ac�ve Components | Medical Electronics | PCB Design

Council will be a nodal body that will understand

the skill requirements and would ensure

development & delivery of world class skills.

Reduced in-house training cost and abundant

availability of industry ready resources.

Improve produc�vity of resources.

Higher standards in delivering quality of Service as

per NOS and delivery a mechanism for industry

relevant training.

Pla�orm for promo�ng CSR.

Benefits of ESSCI to the Industry

Assessment done as per Global Standards and Cer�fica�on.•

ESSCI has created Na�onal Occupa�on Standards (NOS) & Qualifica�on Packs as per industry requirement.

•Standardiza�on the training requirement are per NSQF framework.•

• Training are outcome based and it gives the trainees livelihood opportunity.

www.essc-india.org

Values

ESSCI is also working with various schemes by GOI / State Govt

Skilled Resource

••••

•

Partners

Promoter Associa�ons

Associates Members

Industry Stakeholders

Training Ins�tutes/ Universi�es (Public & Private)

State Goverments

•

•

Research & Analysis

LMIS (Labour Market Informa�on Sysytem)

NOS (Na�onal Occupa�on Standard) including Occupa�onal Mapping, Func�onal & Skill Gap Anaylsis.

•

••••

Training

Acquisi�on of knowledge skills & competencies.

Outcome based Trainings.

Curriculum Design.

Training the Trainer

Training Delivery.

•

•

Accredia�on & Cer�fica�on

Streamline cer�fica�on & Assessment framework

Setup Centre of Excellence

By 2020, India is set to become the world’s youngest country with 64 percent of its population will in the working age

group.

Our Vision: Facilitate world class ecosystem for Industry oriented skill development in electronics sector.

Gap between supply, demand of well- trained employee is huge and it is growing

Electronics Sector Skills Council of India (ESSCI) for skill development in electronics systems from design to manufacturing including service


Postal Reg. No.: DL(S)-01/3409/2018-20Date of Posting at NDPSO, 9/10 Same Month Rni no.: Deleng/2012/42212Date of Publication: 6th of Same MonthTotal No. of Pages: 60

Documents

TRRAIN - csrvision.in … · DeCeMBeR 2018 New DeLhI 1 India’s 1st monthly Magazine on CSR DeceMBeR 2018 Promoting Responsibility for Sustainability VoluMe-7 Issue-08 `100/-TRRAIN