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M E D I A K I T
2 0 1 6
Türkİye
TÜ
RK
İYE
3
Telling stories about luxury, representing it and exposing it to the limelight, neither starts nor stops
with glossy magazines alone.
In a global approach, L’Officiel brings together the intelligent, the artistic and the commercial at the
service of the new luxury culture.
L’Officiel accompanies and extends luxury in all its dimensions (fashion, art, travel, femininity and masculinity...) and all mediums including print magazines (L’Officiel Art, L’Officiel Voyage, L’Officiel Hommes, L’Officiel Guide), supplements (L’Officiel Wedding, L’Officiel Enfant, L’Officiel Fashion Week, L’Officiel Accessories...), web (www.lofficiel.com.tr),
social media and events.
In 2015, luxury is no longer a cold monster locked in an ivory tower. Today, it is a way of seeing the world—
an experience as much as a mode of expression.Luxury is a feeling.
MANIFESTO
Viral Luxury
O M M e D yAO M M e D yA
Lindsay Ellingsonnew york’ta
yenİ sezon başk adır
Parsons’da bir Türk geleceğİn moda tasarımcıları
ona emanet
Bahar temizliğiyazı lek esİz
atlatın
N° 37Eylül 2015
TÜ
RK
İYE
DİLİnDen AnLıyOr
moda y&z kuşağının
GenÇLeŞen TASArıMLArı TAkİPTeyİZ
Sonbahar-KışalışVerİş
lİstenİz Hazır mı?
4 5
L 150
85 - 1
- F: 1
0,00 €
- RD
MEXICO CALLING PAR sTEFaN BRÜGGEMaNN
Tom SachS miSSion marS
MoNUMENTA(L)BUREN PAR TAYOU
PALAIS DE TØKYØ le grand Souffle
LES MODERNES REBELLES IRANIENNES DEShirin Aliabadi
l ’ inTégrale de ThOmAs rUFF à munich
excluSif
ErwIN wUrM en mode “one-minuTe SculpTure”
N.1 avril-mai-juin 2012 - wiTh engliSh TexTwww.lofficielarT.com
1921 1996L’OPTIMUM
1930 1997JALOUSE
1940 1999LA REVUE
DES MONTRES
1950 1999L’OFFICIEL
1000 MODÈLES
1960 2003CHINA
1980 2005L’OFFICIELHOMMES
1970 2005L’OFFICIELVOYAGE
1990 2012L’OFFICIEL
ART
Luxury and fashion are French inventions from the 1920s. L’Officiel was present in those first moments, establishing itself as a leading authority.
CrEATEd in 1921, L’Officiel is one of the oldest magazines in fashion. A status as much as a privilege, the magazine’s longevity and legitimacy places it amongst the most influential in the world. The je ne sais quoi of French style itself has become a recognised global brand over the decades. It is an asset of international luxury, with Paris the epicentre of the fashion industry.
When launched, L’Officiel de la Mode et dela Couture de Paris was immediately at the heart of luxury and fashion, participating in the birth of haute couture and the rise of the first wave of big fashion houses.
TAkEN OvEr by Georges Jalou, a former typesetter and media visionary, L’Officiel continued to build its reputation in the 50s and 60s, celebrating the greatest names in couture, Christian Dior and Yves Saint Laurent.
IN ThE 70S ANd 80S, the title embraced a new style of creator, talents like Claude Montana, Thierry Mugler, Christian Lacroix and Jean-Paul Gaultier.
IN ThE 90S, under the leadership of Georges’ progeny, Laurent Jalou and Marie-José Susskind-Jalou, the magazine spawned a powerhouse publishing group, Les Editions Jalou, diversifying the L’Officiel brand in response to increasingly demanding and focused consumption sociology: L’Optimum (men’s mothly), Jalouse (young women), La Revue des Montres (watchmaking monthly),
L’Officiel Hommes (men’s quarterly), L’Officiel 1000 Modèles (collections), L’Officiel Voyage (travel) and L’Officiel Art.
IN ThE 2000S, under third-generation Jalou family management, Les Editions Jalou looked to the future, expanding internationally through subsidiaries, licenses and joint ventures.
IN 2014, true to top quality DNA, Les Editions Jalou became Jalou Media Group, taking on the form and organization of a media agency.
TOdAy, 46 editions of L’Officiel and L’Officiel Hommes are distributed in 24 countries including Turkey, Russia, Germany, Italy, the Netherlands, Morocco, Brazil, India and China.
IN 2012 L’OFFICIEL hErITAGE ANd SOPhISTICATION WErE BrOUGhT TO THE TURKISH PUBLISHING INDUSTRY WITH L’OFFICIEL TÜRKİYE. A TıTLe FıneLy TUneD TO THe LOCAL AnD GLOBAL LUXUry MArkeT. SınCe THen L’OFFıCıeL Türkİye WOrkS HAnD ın HAnD WıTH THe BrAnDS AS LOyAL PArTnerS ın THe CreATıOn OF COnTenT, yeT keePınG TrUe TO THe reQUıreMenTS AnD THe eXPerTıSe THAT HAS MADe ıT One OF THe MOST reSPeCTeD FASHıOn AnD LUXUry MAGAZıneS.
O M M e D yA
6 7
L ’ O F F I C I E L L ’ O F F I C I E L ART
L ’ O F F I C I E L 1000 MODÈLES
L ’ O F F I C I E LHOMMES
L ’ O F F I C I E L VOYAGE
Sayı 7Sonbahar 2015
Türkiye
Türkiye
Sayı 7 / Sonbahar 2015
Hussein Chalayan, Jonathan Anderson ve Loewe, Mithat Can Özer, 90’ların ikon parfümleri, Denim ceket
moda özel sayısı
#tbt90s
Hussein Chalayan/ Chalayan
Sonb
ahar
Say
ı: 7
2015
-3 1
0 TL
KK
TC 1
2.50
TL
ISS
N 2
147-
8252
97
72
14
78
25
00
6
KAPAK.indd 2 9/30/15 3:59 PM
TETIAROAMARLON
BRANDO’NUN HAYAL ADASI
FLORANSA’DA DOLCE VITA, LONDRA’DA FLÂNERIE YÜRÜYÜSÜ,
MELBOURNE’DE GURME DENEYIM…
HİTGlobal gezginin
otel rehberi
listesiHAZİRAN 2015 / L’OFFICIEL DERGİSİNİN ÜCRETSİZ EKİDİR
TÜRKİYE
FOTO
ĞRA
F
www.lof f ic ie l .com.tr
150 HediyeDİLE BENDEN NE DİLERSEN
Peri masalına inandıran tasarımcılar
JEAN PAUL GAULTIERZUHAIR MURAD
ULYANA SERGEENKO
Fantastik 9DÜŞ DÜNYASINDA YAŞAYAN
MODA KAHRAMANLARI
Sonsuza dek gençMUCİZE HORMON TAKVİYESİ
12’ye 5 kalaAYAK K ABI, ÇANTA VE
MÜCEVHERLER İLE YENİ YILA HAZIRLANIN
N° 28Aralık 2014
TÜ
RK
İYE
Ara
lık 2
014-
12 S
ayı:
28 9
TL
KK
TC 1
0 TL
Harikalar diyarındaEUGENIA VOLODINA
KAPAK EDNAOUIZ.indd 2 11/25/14 6:16 PM
L ’ O F F I C I E L kIDS
L ’ O F F I C I E L 1000 MODÈLES DESIGN
L’ O F F I C I E L bEAUTY
L ’ O F F I C I E L WEDDING
L’ O F F I C I E L 1000 MODÈLES HAUTE COUTURE
1L’OFFICIEL Fashion Week
P A R İ S – M İ L A N O – N E W Y O R K – L O N D R A S O N B A H A R K I Ş
2 0 1 5 / 2 0 1 6
FASHION WEEK
BURBERRY
A N A H TA R T R E N D L E R
Ö N E Ç I K A N A K S E S U A R L A RV E D E TAY L A R
N E F E S K E S E N S E T
TA S A R I M L A R I
F R O N T R O W
1 0 0 0M O D E L
4 1 M A R K A
TÜ
RK
İYE
Yola çıkma vakti
Kusursuz detaylar
ak sesuarmücevher
sa at
2015’te “evet” diyenen cool gelİnler
Unutulmaz bir düğün için
10 yar atıcı fİK İr
N° 38Ekim 2015
TÜ
RK
İYE
Wedding
yenİ trend destİnasyon dÜĞÜnlerİ
EKİM 2015 L’OffIcIEL TürKİyE’nİn ücrETsİz EKİdİr. 83FFICIEL 1000 Model
20152014
TÜ
RK
İYE
ARALIK 2014 L’OFFICIEL TÜRKİYE’nin ücretsiz ekidir.
TUM SAYFALAR.indd 83 11/24/14 3:00 PM
Enjoy the need-to-know tipsfrom the locals ofIstanbul
stylishtraveler
for the
250addresses
+
Yaz S
ayı:
1 20
15-1
15
TL.
TÜRKİYE
KAPAK.indd 1 6/10/15 6:16 PM
CHANEL 6.900 EURO
Çevirisi
TÜRKİYE
ALIŞVERİŞRETRO TRENDİ ÇOCUKLARIN GARDIROBUNA GİRDİ
TATİL KAPIDA
AİLE BOYU YARATICILIKTASARIMCI BANU BORA VE KIZLARIYLA EVDEYİZ
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çocuk
BURB
ERRY
MAYIS 2015 L’OFFICIEL TÜRKİYE’nin ücretsiz ekidir.
1L’OFFICIEL 1000 Modèles
www.lofficiel.com.tr
SUARAKS E
A K S E S U A R L A R
BURBERRYMART 2015 L’OFFICIEL TÜRKİYE’nin ücretsiz ekidir.
AKSESUAR BOLUM-1.indd 1 23/02/15 20:42
O, Christian Dior’un kadınlara güzellik ve mutluluk veren kozmetik ürünler yaratma tutkusundan doğan bir dudak balsamı. Rouge Dior Lip Balm, doğal cazibe yaratma konusunda gerçek bir yetenek.
FENDI 13.950 TL
DIOR R O U G E D I O R
L I P B A L M 117 TL
TÜRKİYE
GAZETE GUZELLIK.indd 1 10/22/14 5:13 PM
TıTLeS & SUPPLeMenTS
L ’ O F F I C I E L 1000 MODÈLES ACCESSORIES
L ’ O F F I C I E L ACCESSORIES
L ’ O F F I C I E L GUIDE
L’Officiel Türkiye
DAILY LUXURYL’Officiel Türkiye interprets luxury not just as a dream that must be achieved but as part of daily life. While reflecting global environment and news, it also functions as a platform converging local demands and styles. A fashion magazine where
fashion meets art, east meets west.
INSIDENew trend codes, trendsetters, arts and culture, emerging
and iconic names, 100% up to date news, interviews, shopping, style tips...
State of the art craftsmanship, finest jewels and watches...New products and trends in the beauty world,
expert suggestions...Non conventional, luxurious, undiscovered getaways...
An eye on the most chatted about and exclusive events...
READERSAB+ & AB++
Between the ages 25-48 %70 active and working
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O M M e D yAO M M e D yA
9J A L O U M E D I A G R O U P
EUROPE/RUSSIA• Germany (L’Officiel, L'Officiel Hommes)• Greece (L'Officiel, L’Officiel Hommes)• Italy (L'Officiel, L'Officiel Hommes)• Latvia (L'Officiel)• Lithuania (L'Officiel)• Netherlands (L'Officiel, L'Officiel Hommes)• Russia (L'Officiel)• Spain (L’Officiel) mARch 2015• Switzerland (L'Officiel, L'Officiel Hommes, L’Officiel Voyage)• Ukraine (L'Officiel, L'Officiel Hommes)
mIDDLE EAST/AFRIcA• Lebanon (L'Officiel, L'Officiel Hommes)• Middle East (L'Officiel, L'Officiel Hommes, L’Officiel Art)• Morocco (L'Officiel, L'Officiel Hommes)• Turkey (L'Officiel, L'Officiel Hommes)
ASIA / PAcIFIc• Australia & New Zealand (L’Officiel) • Azerbaijan (L'Officiel)• China (L'Officiel, L'Officiel Hommes, L'Officiel Art)• South Korea (L'Officiel Hommes)• India (L'Officiel)• Indonesia (L'Officiel)• Japan (L’Officiel) SEPTEmbER 2015• Kazakhstan (L’Officiel) APRIL 2015• Malaysia (L’Officiel) SEPTEmbER 2015• Philippines (L’Officiel) APRIL 2014• Singapore (L'Officiel, L'Officiel Hommes)• Thailand (L'Officiel, L'Officiel Hommes, L'Optimum, L’Officiel Art)• Vietnam (L’Officiel) JULY 2014
cEnTRAL AnD SOUTh AmERIcA• Brazil (L'Officiel, L'Officiel Hommes, L’Officiel Voyage)• Mexico (L'Officiel)
INTERNATIONAL EDIT IONS
A KEY STRATEGY
JMG IS ACTIVE THROUGHOUT THE wORLd wITH 50 TITLES ANd CONTINUES ITS ExPOTENTIAL GROwTH IN MATURE MARKETS.
1110
L ’ O F F I C I E L İsviçre
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PURERGLANZ
N° 2 – MAI/JUNI 2014 CHF 12
L ’ O F F I C I E L Türkiye
L ’ O F F I C I E L Hindistan
L’OFFICIEL HOMMESOrtadoğu
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DE LA COUTURE ET DA LA MODE DE PARIS EN RUSSIEМарт 2014
БлеСК!Золотые
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How Did They Become Gallerists
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青铜时代 一器倾城
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本刊邮发代号:28-426国内统一刊号:CN52-1010/I国际标准刊号:ISSN1002-686XRMB ¥20HKD $30www.lofficielart.cn
ınTernATıOnAL ınTernATıOnAL
O M M e D yA
13
JOIN THE FRONT ROW
O M M e D yA
14
L’Officiel IS ADDINg NEw DYNAmIcS AND A StRoNg coNcEpt to its fashion & luxury
application.
L’Officiel provides A cLEAR EDItoRIAL LINE to connect with the luxury consumer and to involve
advertisers as AUthENtIc pARtNERS AND coNtENt pRovIDERS.
MeDıA & PUBLıSHınG Are eXPerıenCınG PrOFOUnD
CHAnGe. TODAy, A WOMen’S MAGAZıne BASeD On THe
COnCePT OF FAShIoN & LUXURY ALOne ISN’t ENoUgh.
15
16 17J A L O U M E D I A G R O U P
THE NEW
ELITSHE IS
A reAL WOMAn: MODern, ınFLUenTıAL, CHıC.
SHE ISN’T A FASHıOn WOrLD FAnTASy WHO DOeSn’T HAVe A
FOOT ın THe reAL WOrLD.
MArTın PArr X L’OFFıCıeL ArT
18 19
30 - 45 YEARS oLD
Age CANNOT BE CLASSIFIEd as it once was. To be 20 in 2014, doesn’t signal immaturity, to be 50 isn’t to be out of touch. An appreciation for intelligent fashion and luxury editorial
transcends generations. In particular, the L’Officiel woman between 30 and 45 is one who cultivates personal balance and professional success, embracing the reward and
choice that comes with it.
StRoNg BUYINg powERWith her financial independence, she belongs to or leans towards many
NEW INFLUENTIAL SPhErES. For her, wealth and success are virtues.
A tAStE FoR FAShIoN AND StYLEBeyond her taste for fashion, she is a woman who lives an AUThENTIC LIFESTyLE.
She loves culture, events, interiors, design, architecture, wellbeing, cuisine, travel and art in all its forms.
BRANDS AS cULtUREShe is a woman who possesses TrUE COMMErCIAL NOUS, she understands and
uses brands, recognising them as an integral part of contemporary culture. Knowing and choosing fashion and luxury houses is, for the L’Officiel woman, an outward sign of elegance,
of how to live, of culture and how to be distinguished or to be unique in the world.
A NEw womAN oF thE woRLDThe L’Officiel woman lives an UNINhIBITEd LIFE, eschewing the culture of the mundane in favour of the festive: celebrating, entertaining and being entertained.
Within this framework she expresses her elegance and reinforces her style in the world of fashion, watchmaking, jewellery and luxury events.
coNNEctED AND INtERNAtIoNALShe is an ACTIvE WOMAN—for her, the sky’s the limit. Either by pleasure or by obligation, she is an activist when it comes to travelling and networking. She loves the metropolitan cities, the jet-set cities (St. Barts, Gstaad), the capitals (Paris, New York, London) and the new
destinations yet to reach the mainstream.
EURopEAN chIcRather than being reduced to mere urbanity, she first and foremost adopts a
European sensibility—a dimension that gives her an opening and exposure to culture in the world at this time. She ExPOrTS STyLE ACrOSS ThE GLOBE.
A SophIStIcAtE, Not A SNoBShe is not locked in the shackles of fashion but affirms her relationship to elegance in
a clever mix between TrAdITION ANd MOdErNISM, ChIC ANd COMFOrT. Less attracted to fashion as a fantasy, more towards an informed, inspired,
timely and realistic style concept.
THe TArGeT THe TArGeT
20J A L O U M E D I A G R O U P
THE L’OFFICIEL
WORLD
MArTın PArr X L’OFFıCıeL ArT
Inspiring Ultra FashionAt thE hEARt oF FAShIoN
The BalancechIc & tRENDY
The MagazineEURopEAN chIc
Attractive
Energetic
FRoNt RowL’Officiel becomes the magazine of the front row, illuminating,
issue after issue, the universe of modern, luxurious style. A universe that magnetises female audiences seeking lightness,
elegance and success, anchored in a chic, cool and contemporary world.
L’Officiel is a flagship international fashion title, one of the leading exporters of the French touch. It embodies
and exports French chic and now, by extension, the idea of European elegance.
Chic fashion is revealed as a trend and trend fashion is interpreted according to the codes of chic. Creative direction propose a fashion close to the brands and to the expectations
of its target, with a perfect balance between elegance and everyday style.
Present in Paris, Milan, Melbourne, Sydney, Amsterdam, Zurich, Moscow, Athens, Beirut, Istanbul, dubai, Casablanca, vilnius, riga, Munich, Tashkent, Baku, Mumbai, Bangkok, Beijing, hong kong, Shanghai, Singapore, Auckland, Jakarta, Seoul, Mexico City City and São Paulo, L’Officiel embodies and exports French chic and
now, by extension, the idea of European elegance.
SUccESS cULtUREIn fashion, the front row is the first row facing the runway,
the row of influence, of power, of image, of glamour. By extension, the front row represents a success culture. L’Officiel
tells the story of this culture in all its dimensions.
JEt-FEtEParties are one of the great places of expression of front row.
Intriguing, secretive, magnetic. L’Officiel issues include a special section for the jet-set parties.
22 23
24 25
SOCIAL MEdIA
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ECOSYSTEM
EvENTSCollaborations between L’Officiel and Istanbul Fashion Week, Contemporary Istanbul Art Fair,
special events with fashion brands...
ExCLUSIvE CONTENTSCollaborative projects with international and national
brands on fashion, art, beauty, jewellery...
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150 HediyeDİLE BENDEN NE DİLERSEN
Peri masalına inandıran tasarımcılar
JEAN PAUL GAULTIERZUHAIR MURAD
ULYANA SERGEENKO
Fantastik 9DÜŞ DÜNYASINDA YAŞAYAN
MODA KAHRAMANLARI
Sonsuza dek gençMUCİZE HORMON TAKVİYESİ
12’ye 5 kalaAYAK K ABI, ÇANTA VE
MÜCEVHERLER İLE YENİ YILA HAZIRLANIN
N° 28Aralık 2014
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28 9
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0 TL
Harikalar diyarındaEUGENIA VOLODINA
KAPAK EDNAOUIZ.indd 2 11/25/14 6:16 PM
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2STİL
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ÇiçeklenmeMODA ALGILARIMIZI
DEĞIŞTIREN EN GÜÇLÜ TREND
İlk gösterimBAŞROLDEK I
TASARIMLARLA SEZON PRÖMIYERI
Beş gizli adresSEVGILINIZLE NEREYE K AÇMAK ISTERDINIZ?
STIL ONUN DNA’SINDA VAR
Cilt kaliteni yükselt! YAŞLANMAYI GECIKTIRME TEK NIK LERI
N° 30Şubat 2015
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Şubat 2015-02 Sayı: 30 9 TL KKTC 10 TL
Julia Restoin
KAPAK JULIA.indd 2 23/01/15 13:30
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N° 34Haziran 2015
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ayı: 3
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PLAJ KITIDETOK S, BIK INI VE
K REM K ILAVUZU
ALESSANDRA AMBROSIO
BIR DE TASARIMCI YÖNÜYLE TANIYIN
TAKIBE ALINITALYAN PRENSES
MELUSINE RUSPOLI
FARKINDA MISINIZ?
UNISEX TASARIMLAR YÜK SELIŞTE
KONUK EDITÖRTOMMY HILFIGER 70’LERI ANLATIYOR
2015 YAZININ BEYAZLARI
KOZLARIMASUMIYET
NOVEMBRE 2013 164
LIGNES FRANCHES
Un sac, quatre mises en scène. La pochette « Petal » de Burberry, en cuir et lin, se plie à toutes vos envies.
P h o t o g r a p h i e P E T E R L A N G E R S t y l i s m e L I S A J O U V I N
OF982_MODE_SAC_BURBERRY.indd 164 19/12/13 15:55
L ıGHTneSSENtERtAINmENt vALUEBalancing the fashion/people mix with an
up-market approach, L’Officiel is resolutely entertaining. Lightness does not exclude intelligence, promising a positive environment, an escape from
the mundane or stressful.
eXPerTıSe A StYLE SELEctoR
A strategic bias in favour of a style edit bringing together the classic and the directional, tradition and modernity, L’Officiel is the prism of style for women who dream of being chic. Clear ideas and creative direction reflect a contemporary approach to elegance. a real how-to- wear to adopt contemporary elegance.
COMMUnıTycoNNEctED & INFoRmED
Whatever she dreams or discovers for herself, L’Officiel brings together women with aspirations and knowledge. A community embodied in the magazine and its extensions online, mobile, social,
events and special editions.
DeSırABıL ıTymAgNEtISm towARDS
SUccESSThe magazine of style for the new elite,
L’Officiel uninhibits the values of success in a world that personifies luxury, rarity, preciousness, elegance and dreams.
VALUES &
VIRTUES
dIGITALL’Officiel has a strong presence in the digital world
with applications for iPhone, iPad, a frequently updated website (www.lofficiel.com.tr), Instagram
and Facebook accounts.
PrINTCirculation across 2,500 stores in Turkey. Featuring
celebrity covers and high profile models.
2726
SPECIAL PAGES
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SUppoRt Et tRANSmISSIoN
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BEwARE
We HAVe nO reSPOnSıBıLıTy COnCernınG THe QUALıTy’S PUBLıCATıOn. ıF Any OTHer MATerıALS (TyPOnS, CD-rOM COnTAınınG A nOn nUMerıCAL FıLe…) THAT THe One nAMeD ABOVe Are GıVen TO US AS TeCHnıCAL eLeMenTS.
SIZES REmINDINg: wIDth X LENgth
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AFTer 5. SıGnATUre LeFT PAGe 22.500 TL
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M E D I A K I T
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EdITOrIAL dIrECTOrGüLen yeLMen
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