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The great recession, baby boomers pondering life\'s great questions and Gen X and Yers are pointing us to a new way of thinking about business and redefining what success.
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The New Normal From Success To Significance
Dean Newlund & Charlie Tombazian
We’re In A Vortex of Great Change
Opportunity Moves Us Forward
Struggle Wakes Us Up
And Without Embracing Opportunities, People,
Companies & Nations Decline
Economic Wake Up
Environmental Wake Up
Production Wake Up
Societal Wake Up
Global Wake Up
Leadership Wake Up
Moral Wake Up
“100 people will turn 60 years old every 13 minutes for the next 14 years!
When the cold front of demographics meets the warm front of unrealized dreams, the result will be a thunderstorm of purpose the likes of which the world has never seen.
Social Networking Explosion driven by young people’s desire for fame.
College graduates entering the workforce:
Seeking something larger than themselves that can’t be outsourced overseas/off-shored.
Opportunities Move Us forward
And in Some Ways, We Are Moving Forward…
Economic Opportunities
Environmental Opportunities
Production Opportunities
Societal Opportunities
Global Opportunity
What About Leadership Opportunities?
If we use old tools and techniquesto dig ourselves out of thisturbulence, who’s to say we don’tend up right back where westarted?
Lifecycle of Industries, Organizations, Products and People
Birth
Growth
Maturity
Decline
Death
New LifeCycle
Time
Profit
People Are Searching for A New Model
They Are Searching For Meaning
Search for new recipe is evident if we step back and look around: Popular books, blogs, TV, and movies
– Peak: How Companies Get Their Mojo From Maslow by Chip Conley– Wired To Care: How Companies Succeed Through Widespread Empathy, Dev
Patniak– From Success to Significance, Lloyd Reeb– The Triple Bottom Line, A.W. Savitz and K. Weber– Delivering Happiness: A Path to Profits, Passion, and Purpose, Tony Hseih,
CEO, Zappos– The Way I Work, Blake Mycoskie, CEO, Tom’s Shoes– The Why of Work: How Great Leaders Build Abundant Organizations, Dave
and Wendy Ulrich– Oprah Winfrey Soul Series: Podcasts and Radio shows– Popular TV shows– Modern Family to Super Family to Reality Family– Car rating system– addition of carbon footprint rating transforms industry – iLinc– Green Meter helps customers calculate environmental and cost
savings impact of holding web-conference vs. physical meeting– Blogs? See Next Slide
www.TriplePundit.com (people, profit, planet)Headlines from September 7, 2010
• Two Fast and Easy Ways to Spot a Greenwasher |Leslie Back • IKEA Now Selling Used Furniture Online in Sweden | Leon Kaye • Jump-Starting Fast Start Finance for Climate Change |Bill DiBenedetto• Burger King Drops Greasy Palm Oil Supplier | RP Siegel • MasterCard and Angkor Wat
Hotel Join Forces to Train Local Cambodian Women | Leon Kaye • Ready For Zero Launches Assault on Credit Card Debt | Ryan Mickle• A Future in Composting: Waste Management Buys Ohio Recycling Firm |
Leon Kaye • What Happens When Micro Scale Manufacturing and GPS Meet Up? |
Paul Smith • Women of Plastic and Paper: A Debate Over Environmental Benefits Vs. Was
te | Leon Kaye
Meaning comes in many forms . . . . .
MeaningSignificance
PurposePassion
ImportanceLegacy Contribution
Calling
Difference
Significance
PurposePassion
Importance
LegacyContribution
Calling
DifferenceService
A Calling
Service
Difference Making
Reverence
Legacy
Significance
Compassion
Contribution
Achievement
The Journey to Significance
People Profits Planet
People
To find and express individual purpose and thereby drive meaning
into the workplace.
Profits
To build a sustainable economic engine that provides a sustainable
return on investment.
Planet
To create healthy communities, leave a legacy and enhance our Earth
People Profits Planet
SIGNIFICANCE
T r i p l e B o tt o m L i n e S c o r e c a r d
SIGNIFICANCE
Symbiosis of Profit, People, PlanetMetaphors in Nature: Mutualistic Symbiosis
Our Process Infuses Meaning1. Identity: What are we known for? What do we want to be
known for?2. Purpose: Where are we going to increase our Significance?3. Relationships: How do we work together? 4. Engagement: What challenges interest employees?5. Environment: How do we create a more meaningful work
environment?6. Resilience: How do we learn and grow from change?7. Happiness: How do we bring civility and delight into our
organization?
Source: The Why of Work, Dave and Wendy Ulrich, 2010
Competence vs. CommitmentEmployees who are competent but not committed will not perform to their full potential. Commitment comes from building an employee value proposition that engages employees to use their discretionary energy to pursue organization goals.
Commitment and engagement grow when we work in a company with a meaningful vision, have opportunities to learn and grow, do work that has an impact, receive fair pay for work performed, work with people we like working with, and enjoy flexibility in the terms and conditions of our work.
Source: The Why of Work, Dave and Wendy Ulrich, 2010
The Path To Significance
1. Know yourself and others2. Create a compelling triple bottom line mission3. Engage others in executing a more meaningful
Triple Bottom Line strategic plan and way of operating
4. Ensure effective Execution through alignment of strategy with structure, culture, and management practices
5. Lead as a servant and motivate people intrinsically6. Build competency in Leading Change
ROI of Significance and Meaningful Work
1. Higher employee commitment, better health, improved productivity and retention
2. A leadership brand and management system that builds investor confidence
3. Increased customer commitment (customer commitment correlates highly to employee commitment)
4. Improved community reputation and impact on the planet through stronger social responsibility
Source: The Why of Work, Dave and Wendy Ulrich, 2010
A Matter of Perspective?
SIGNIFICANCE