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http://tripdigitalinc.com Trip Digital, Inc. provides customized music and entertainment to fit the rapidly changing needs of the industry. A full-service songwriting, production and live music events team, the company is comprised of the young and edgy yet professional minds and overseen by industry veteran and producer of Public Enemy. With extensive experience in songwriting, performance, production, DJing, event planning and storytelling, the team develops audio content for artists and companies. Content can be licensed use in film, tv, video games, artist development and repertoire, brand and commercial content, packaging and performance.
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tripdigitalinc.com
WHY / WHAT
Trip Digital Inc. serves as a creative advisor for companies seeking to score media projects using our library of signature 4D sound treatments and compositions.
Trip Digital, Inc. provides customized music and entertainment to fit the rapidly changing needs of the industry. A full-service songwriting, production and live music events team, the company is comprised of the young and edgy yet professional minds and overseen by industry veteran and producer of Public Enemy.
With extensive experience in songwriting, performance, production, DJing, event planning and storytelling, the team develops audio content for artists and companies.
Content can be licensed for use in film, tv, video games, artist development and repertoire, brand and commercial content, packaging and performance.
Who
Trip Digital Inc. | Copyright 2014 | All Rights Reserved
Content as a Service (CaaS) is meant to meet one very specific market need – content...
...Not just the challenge of creating relevant content but also the publishing, distribution, integration and production of content as a scalable storytelling platform..
We help clients address both the external challenges of reaching their target audience as well as their internal barriers.
Our goal is to deliver sound that helps tell better stories.
HOw
Development and production of the Narrative Concept and Story that breaks through the clutter
Delivery of a sound channel strategy for which song(s) and what parts are played where
Brand Advocate empowerment, mobilization strategy and activation
Audio Narrative Development
Audio Channel Strategy
Participatory Storytelling
Caas Process
Project Goals & Objectives
BrandDeep Dive
Development and alignment of brief to guide project concepting and creative development
Research and review of past, current, and future content, partnerships, products, storylines, songs, videos
Simple 3-Step Creative Process based on goals
Trip Digital Inc. | Copyright 2014 | All Rights Reserved
1 2 3
STRATEGY STREAM
Caas Products
CUSTOM CATALOGUE EXCLUSIVE FORMAT WHEN HOWWHY
LENGTH Shorty: 16 BarsShort: 80 BarsPop: 112 BarsClub: 160 Bars
Feature: 3,840 Bars
LICENSESync
PromotionDownload
PerformanceStreaming
LOGISTICSActivation
EngagementRecruitmentRecognitionAdvocation
Products designed to be easily combined for longer formats
Trip Digital Inc. | Copyright 2014 | All Rights Reserved
PERFORMANCE RECORDING
Caas production Facilities
COMPOSITION PRODUCTION ARRANGEMENT DEVELOPMENT PERFORMANCE RECORDING PRODUCTION
WERKSTATION NY / LA
TERRORDOMENY
EVENT SPACELA
Production teams and facilities on either coast NY / LA
Trip Digital Inc. | Copyright 2014 | All Rights Reserved
Situation: Real estate developers are building 6-7 new luxury high rises and have budgets for condo sales videos.
Challenge: Via technology/air rights, developers have access to high quality video but use sub-optimal sound that doesn’t always sell luxury.
Solution: Use The Shorty to convey an idea that grabs attention and delivers an engaging experience and demonstrate TD’s capabilities and products that solve their needs.
Trip Digital Inc. 2014 | Confidential & Proprietary Information
Commercial Case Study | Content Strategy & Business Planning
ShortY | Campaign
AUDIENCE | LUXURY DeveloperS
Market | NYC
GOAL | Get a meeting
https://www.youtube.com/playlist?list=PL7yawNw37kK5qbj-t6KRXKVwnjt9qR-3g
Trip Digital Inc. 2014 | Confidential & Proprietary Information
CUSTOM CATALOGUE EXCLUSIVE
“Live the Dream”
https://www.youtube.com/playlist?list=PL7yawNw37kK5bejMU4TWMg4rBKCTmOBMu
Caas Short Films
Trip Digital Inc. | Copyright 2014 | All Rights Reserved
CUSTOM CATALOGUE EXCLUSIVE
LENGTH Shorty: 16 BarsShort: 80 BarsPop: 112 BarsClub: 160 Bars
Feature: 3,840 Bars
https://www.youtube.com/playlist?list=PL7yawNw37kK5qbj-t6KRXKVwnjt9qR-3g
Caas ShortY INTROS
Trip Digital Inc. | Copyright 2014 | All Rights Reserved
CUSTOM CATALOGUE EXCLUSIVE
LENGTH Shorty: 16 BarsShort: 80 BarsPop: 112 BarsClub: 160 Bars
Feature: 3,840 Bars
Use Cases:Goals:
● Explain a concept● Drive action● Build awareness● Entertain attention● Tell a story● Sell an idea
Uses:
● Commercial Activation● Web / Streaming Video● Sales & Promotion● Instructional ● Motivational● Theatrical● Artistic● Documentary
Features: Functional: Size, Quality, Purpose
● Light Weight = 3.0mb/:30s● High Definition● To the point● Many applications
○ Client Pitches○ Projects○ New products○ Awareness ○ Education
● Modular
Emotional: Ease, Performance, Quality
● Simple● Ease of use● Digestible ● Shareable● Many applications● Consistent experience
Benefits:Functional: Convenient, Information, Action
● Easy to consume and share● Positive viewing experience● Provides a quick key take-away● Convenient● Multi-functional● Easy collaboration
Emotional: Feelings, Thoughts, Expectations
● Current● Relevant● Solves a problem● Efficient● Fits with personal brand● Alikeness and similarity
Thanks!
Trip Digital Inc. | Copyright 2014 | All Rights Reserved
