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The Power Of Social MediaFor Sports Events
To watch the video recording of this presentation delivered to the Sports Executives Association
visit http://t3connect.com/sportsexec
www.T3CONNECT.comwww.T3CONNECT.comwww.T3CONNECT.com
Trevor [email protected]
http://linkedin.com/in/TrevorTurnbull
http://twitter.com/TrevorTurnbull
http://twitter.com/T3CONNECT
http://facebook.com/T3CONNECT
To watch the video recording of this presentation delivered to the Sports Executives Association visit http://t3connect.com/sportsexec
www.T3CONNECT.comwww.T3CONNECT.comwww.T3CONNECT.com
INFLUENCE INSPIRE
www.T3CONNECT.comwww.T3CONNECT.comwww.T3CONNECT.com
CONNECT
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
• Sports Event Branding
• Monitoring Conversations
• Building Buzz - Influencers & Fan Generated Content
• Sponsorship Integration
What Are We Going To Talk About?
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
Tennis Case Study
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
Sports Event Branding
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
Social Media Accounts
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
Social Media Accounts
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
•http://knowem.com• http://www.usernamecheck.com/
• http://checkusernames.com/
• http://namechk.com
• http://usernamez.com/
• http://friendscall.me
Tools
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
http://facebook.com/AustralianOpen
http://twitter.com/AustralianOpen
http://youtube.com/AustralianOpen
Social Media Accounts
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
Social Media Accounts
http://facebook.com/RolandGarros
http://twitter.com/RolandGarros
YouTube - N/A
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
Social Media Accountshttp://youtube.com/rolandgarros
http://youtube.com/frenchopen
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
Social Media Accountshttp://twitter.com/French_Open
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
Social Media Accounts
http://facebook.com/Wimbeldon
http://twitter.com/Wimbeldon
http://youtube.com/Wimbeldon
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
http://facebook.com/USOpenTennis
http://twitter.com/USOpen
http://youtube.com/USOpen
Social Media Accounts
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
Social Media Accountshttp://facebook.com/USOpen
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
Website Integration
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
Australian Open
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
Australian Open
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
French Open
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
French Open
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
Wimbeldon
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
Wimbeldon
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
US Open
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
US Open
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
Monitoring
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
• Find
• Listen
• Engage
• Lead
Why Is This Important?
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
• http://socialmention.com
• http://www.google.com/alerts
• http://www.icerocket.com
• http://www.blogpulse.com/
• http://addictomatic.com/
Free Tools
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
• http://buzzmgr.com
• http://www.buzzlogic.com
• http://socialmedia.alterian.com
• http://www.radian6.com
• http://www.trackur.com
Paid Tools
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
Building Buzz
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
OWNED | PAID | EARNED
http://darmano.typepad.com/logic_emotion/2010/04/engagement.html
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
Social Influence
http://stefanomaggi.blogspot.com
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
Athletes
• @SerenaWilliams - 1.8M
• @AndyRoddick - 447,984
• @ClijstersKim - 68,603
• @Andy_Murray 280,700
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
Athletes
• Roger Federer - 6M
• Rafael Nadal - 5.3M
• Maria Sharapova - 3.7M
• Anna Kournikova - 1.2M
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
Sponsors
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
Sponsors
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
Sponsors
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
Sponsors
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
Bloggers
http://blogs.tennis.com/tennisworld/
• 951 Comments
• 1390 Comments
• 1552 Comments
• 2035 Comments
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
• Bloggers
• Sports Fans
• Smartphones
• Photos & Videos
Fan Generated Content
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
• http://wildfireapp.com
• http://offerpop.com/
• http://votigo.com
• http://strutta.com
• http://memelabs.com
• http://onekontest.com/
Online Contests
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
• Daily Facebook Contest
• The Federer & Rafa Rap
• Tennis Player Look-A-Like
• Encourages Engagement and Sharing
Australian Open
AO Challenge - Wildfire App
http://www.australianopen.com/en_AU/event_guide/daily_ao_challenge.html
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
French Open
• Interactive Online Tennis Game
• Daily Challenge
• Annual Contest
• Facebook Sharing
Roland Garros Official Game
http://www.jeu-rolandgarros.com/challenge.php
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
US Open
http://2010.usopen.org/en_US/news/caption/2010-09-13/201009131284418300636.html
• Daily Photo Caption Contest
• Disqus Comments
Olympus - Caption It Contest
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
Mobile Applications
• 200 Million active users currently accessing Facebook through mobile devices
• Twice as active on Facebook than non-mobile users
• By 2011, over 85% of new handsets will be able to access the mobile web
http://www.gartner.com/it/page.jsp?id=1328113
http://www.facebook.com/press/info.php?statistics
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
• Live Scores
• Draws
• Player Information
• Photos & Video
• Live Radio
• Autograph Feature
Australian Open
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
French Open
• Latest News
• Live Scores & Results
• Draws
• Player Information
• Photos & Videos
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
• Latest News
• Live Scores & Results
• Draws
• Player Information
• Photos & Videos
• Augmented Reality
Wimbeldon
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
• Live Scores
• Latest News
• “Around Me” Feature
• USOpen.org Radio
• Photos & Video
• Twitter - Players
• Maps and American Express benefits
US Open
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
Monetize
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
• Social Account Branding
• Cross Promotion
• Online Contests
• Offline-Online Activation
Sponsorship Integration
http://www.redbullusa.com//cs/Satellite/en_US/001242924880396
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
Rajon Rondo - Red Bull
http://www.redbullusa.com//cs/Satellite/en_US/001242924880396
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
Rajon Rondo - Red Bull
http://www.facebook.com/rajonrondo#!/rajonrondo?v=app_4949752878
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
Rajon Rondo - Red Bull
http://twitter.com/#!/rajonrondo http://twitter.com/#!/redbull
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
Sponsors
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
• Kia team taking photos
• Uploading photos
• Fan voting
• Offline - Online Activation
Australian Open
Kia Fan Of The Day
http://www.australianopen.com/en_AU/news/photos/kia/index.html
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
Sponsors
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
US Open
• Profiles 4 Future Stars
• Player Tweets
• Unique YouTube Videos
• Player Social Account Links
American Express - Next Contenders
http://nextcontenders.com/
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
US Open
http://2010.usopen.org/en_US/news/caption/2010-09-13/201009131284418300636.html
• Daily Photo Caption Contest
• Disqus Comments
Olympus - Caption It Contest
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
Sponsors
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
Wimbeldon
http://hsbc.wimbledon.org/
• HSBC team taking photos
• Uploading photos
• Fans download photos
• Offline - Online Activation
HSBC Photo Booth
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
Sponsors
INFLUENCE | INSPIRE | CONNECT
http://t3connect.com/SportsExec http://t3connect.com
• Secure Your Online Brand
• Find - Listen - Engage - Lead
• Leverage Influencers and Fan Generated Content to Build Buzz
• Integrate Sponsors - Online & Offline
What Did We Learn?
www.T3CONNECT.comwww.T3CONNECT.comwww.T3CONNECT.com
Trevor [email protected]
http://linkedin.com/in/TrevorTurnbull
http://twitter.com/TrevorTurnbull
http://twitter.com/T3CONNECT
http://facebook.com/T3CONNECT
