Trends in the MediaTrends in the Media

An Overview of Project RequirementsAn Overview of Project Requirements

Certain images and motion media Certain images and motion media included in this iMovie fall under the included in this iMovie fall under the Fair Use exemption of the U.S. Fair Use exemption of the U.S. Copyright Law. They have been Copyright Law. They have been prepared according to the educational prepared according to the educational multimedia fair use guidelines and are multimedia fair use guidelines and are restricted from further use.restricted from further use.

Project RequirementsProject Requirements

1.1. You must choose a topic to research from one of the You must choose a topic to research from one of the following:following:

Gender stereotypes in the MediaGender stereotypes in the Media

Body Image: Current Issues and Future Trends Body Image: Current Issues and Future Trends

Common Advertising TechniquesCommon Advertising Techniques

2. Create and present an iMovie on your topic to the class2. Create and present an iMovie on your topic to the class

3. Complete treasure hunt regarding the media3. Complete treasure hunt regarding the media

iMovie RequirementsiMovie RequirementsiMovie must include:iMovie must include:

Written treatment – description of movieWritten treatment – description of movie

Storyboard and ScriptStoryboard and Script

Graphic manipulated in PhotoshopGraphic manipulated in Photoshop

Title and end creditsTitle and end credits

Minimum of 1 effect and 1 transitionMinimum of 1 effect and 1 transition

1 imported video clip from media source 1 imported video clip from media source

Minimum of 10 imported still imagesMinimum of 10 imported still images

Fair Use Statement and ReferencesFair Use Statement and References

Fair Use GuidelinesFair Use Guidelines

Motion MediaMotion Media

No more than 10% or 3 minutes, whichever is lessNo more than 10% or 3 minutes, whichever is less

MusicMusic

No more than 10% or 30 seconds, whichever is lessNo more than 10% or 30 seconds, whichever is less

ImagesImages

No more than 5 images by one artist/photographerNo more than 5 images by one artist/photographer

No more than 15 pictures from a collectionNo more than 15 pictures from a collection

Fair Use Fair Use GuidelinesGuidelines Printed Text - PoetryPrinted Text - Poetry

Entire poem of 250 words or lessEntire poem of 250 words or less

Up to 250 words of a long poemUp to 250 words of a long poem

No more than 3 poems by 1 poetNo more than 3 poems by 1 poet

No more than 5 poems from an anthologyNo more than 5 poems from an anthology

Printed Text - ProsePrinted Text - Prose

No more than 10% or 1,000 words from prose, whichever No more than 10% or 1,000 words from prose, whichever is lessis less

To get you started . . .To get you started . . .

Gender Stereotypes in the MediaGender Stereotypes in the Media

What to consider:What to consider:

How have gender roles changed over time?How have gender roles changed over time?

How has media portrayal of gender roles changed How has media portrayal of gender roles changed over time?over time?

How does appearance affect stereotypes in the How does appearance affect stereotypes in the media?media?

Does ethnicity affect stereotypes?Does ethnicity affect stereotypes?

To get you started . . To get you started . . ..

Body Images in the MediaBody Images in the MediaWhat to consider:What to consider:

Eating disordersEating disorders

Social affects on females/malesSocial affects on females/males

What do body images in the media suggest What do body images in the media suggest about the beliefs and attitudes of society?about the beliefs and attitudes of society?

To get you started . . To get you started . . ..Common Advertising TechniquesCommon Advertising Techniques

What to consider:What to consider:

What are the 9 most common advertising What are the 9 most common advertising techniques?techniques?

- Explain- Explain

Use real media advertisements to find Use real media advertisements to find examples of each techniqueexamples of each technique

Image on title page from:Image on title page from:

Financial TimesFinancial Timeshttp://www.ftd.de/cgi-bin/gx.cgi/AppLogic+FTContentServer?pagename=MediaPagehttp://www.ftd.de/cgi-bin/gx.cgi/AppLogic+FTContentServer?pagename=MediaPage