Trendanalyse Wasser - Administrationvetropack.inettools.ch/upload/dokumente/Trendanalyse Wasser 2006.pdfwith vitamins, and is gluten free, lactose free and low in calories and sodium

Trendanalyse Wasser(mit/ohne CO2, Flavoured Water, Soda, Club-Soda, Tonic etc.)

Quelle: GNPD 2006

| Folie 2© VETROPACK04.06.2007

Category ReviewWasser 2006

� aktivster Bereich im Segment Wasser ist „FlavouredWater“

� besonders innovativ: Europa, gefolgt von Nordamerikaund Asien Pazifik



Quelle: GNPD 2006



Innovationen konzentrieren sich auf:

� weniger/keine Kalorien (steigende Tendenz):Produktinnovationen mit diesem Claim zeigen im„Flavoured Water“-Bereich die stärksten Zuwächse,besonders für Konsumenten, die nach gesundenAlternativen zu Softdrinks suchen

� weniger/kein Zucker (stabil):hauptsächlich im „Flavoured Water“-Segment

� natriumarm (stabil):besonders bei Produkten, die generell weniger Mineralienenthaltenfür natriumarme Diäten



Quelle: GNPD 2006


Produktinnovationenweniger/keine Kalorien

USA/Wegmans Food Markets

Wegmans Velocity Lemon Fitness Water from the makers of MVP is a fitness water which is enhanced with vitamins, and is gluten free, lactose free and low in calories and sodium . This product contains no fruits and comes in a pack of six 16-fl oz bottles. The product is certified kosher and suitable for vegetarians. Other flavors available are: Berry, Grape, Kiwi Strawberry, Black Cherry.

Portugal/Compal

Frize Água Mineral Natural Gasosa SaboriadaFlavoured Spring Water is featured in a Limão Cola Lemon Cola flavour. The product is said to be caffeine free and retails in a 25cl bottle containing only 5kcal .


Produktinnovationenweniger/kein Zucker

Phillipines/NVE Pharmaceuticals

Stacker 2 Pink Lemonade Protein Water provides a 20g of protein and contains 0g carbohydrates and 0g sugars.

Deutschland/Danone Waters

Volvic Zitrone, a 500ml bottle of lemon flavoured water which is low in sugar , improved its flavour. The product is free from preservatives.


ProduktinnovationenNatriumarm

USA/Pepsi Co.

Aquafina Sparkling Citrus Twist is described as a carbonated water beverage bursting with natural fruit flavour and enhanced with a sweetener blend. It is said to be free from calories, carbohydrates, sugar, low in sodium and to contain no juice. This product is available in a 16.9-fl oz plastic bottle.

Frankreich/Lynx

A bottle of sparkling water from Parma in Italy. It is available in a 750ml bottle and claims to have dietetic effects. The product is low in sodium.


ProduktinnovationenNatriumarm

Spanien/Hipercor

Hipercor Monte Pinos Carbonated Natural Mineral Water has weak mineralisation indicated for low sodium diets . It is available in a one litre clear glass bottle and also in five litre plastic containers.



� Wasser speziell für Kinder

- als gesunde Alternative zu Softdrinks oder anderenSüßgetränken

- Vorbeugung von Fettleibigkeit, Hyperaktivität, anderengesundheitlichen Problemen

- um Kindern das Wassertrinken schmackhaft zu machen- spezielle („lustige“) Geschmacksrichtungen und Farben- mit Vitaminen oder Mineralstoffen angereichert- Verpackungen speziell für kleinere Hände- Verpackungen mit bekannten Comic-Figuren oderSpielsachen auf dem Etikett


ProduktinnovationenZielgruppe Kinder

USA/IN ZONE Brands

Belly Washers Water Pop Flavored Water Beverage and Candy Top comes with a Sour candy top and an Apple and Strawberry flavored water. The product is said to be ready to drink and retails with a 0.57-oz. candy top, and 8-fl. oz. water. Also available in this range is a Cherry-Fruit Punch flavour.

Indonesien/Panfila Indosari

Ron 88 Air Minum Dalam Kemasan is a drinking water which is halal certified. This product's packaging features images of Disney's Mickey Mouse.


ProduktinnovationenZielgruppe Kinder

China/President Food

Unif Mineral Water is available in a 600ml bottle featuring cartoon characters.

USA/Advanced H20

Crayola Color Coolerz Purified Water with Natural Fruit Flavors is featured in a Wild Strawberry flavour, and is directed at making drinking water fun for kids. The product has been naturally fruit flavoured and contains no sugar, no calories, no carbohydrates, no sodium and no caffeine. It has been enhanced with minerals, niacin and vitamins C, B6, and B12, and is available in an 8 flozpack size, suitable for lunch boxes. Also available in this range are: Berry Blue, berry flavour; Purple Pizzazz, grape flavour; and Screamin' Green, lemon-lime flavour.



� Functional Water

- besonders starker Trend zu Functional Drinks generellin JapanKonsumenten finden zunehmend Gefallen an der Idee,sich nur mit Wassertrinken gesundheitlicheVorteile zu verschaffen

- hauptsächlich verwendete funktionale Inhaltsstoffe:Buchenpilz (Bluthochdruck)Ballaststoffe (Blutzucker, Verdauung)Oligopeptide (Fettabbau)Lactobacillus Acidophilus (Darm)Carnitin (Fettverbrennung)

- Wasser mit entgiftender Wirkung oder speziell fürSchlankheitskuren (besonders in Spanien)


ProduktinnovationenFunctional Water

Mexico/Sabritas

Be Senze Agua Saborizada Baja en CaloríasFlavoured Water is claimed to be low in calories. It is available in two varieties: with Chamomile Extract and Peach Flavour; and with Chlorophyll Extract and Cucumber, Lemon and Peppermint Flavour.

Schweiz/Red Bull

Carpe Diem Botanic Water Beruhigend is a 100% natural, lightly carbonated refreshing drink with nine herbal extracts to help relaxing. The product is free from granulated sugar, colourants and preservatives. Also available in the range is Harmonising Water; and Vitalising Water.



Japan/Kirin Well-Foods

The company introduced three fruit-flavoured certified health waters for various ailments, free of preservatives. The lineup comprises: an Apple flavoured Uru Water Dietary Fiber, for those concerned about blood sugar level, Plum flavoured Uru Water Beech Mushroom for those with high blood pressure , and Muscat Grape flavoured Uru Water Oligopeptide, formulated with substances to break down globin protein , for those who tend to eat a fatty diet (it suppresses the increase of triglycerides after a meal).



Spanien/Weider Nutrition

Body Shaper Boost Functional Water is a blackberry flavour spring water with natural flavouring, said to increase stimulation and concentration . It has added caffeine and sweeteners and should be consumed in limited quantities due to a high caffeine content of 16mg per 100ml. Also available in this range is Trim, Cranberry Flavour, said to reduce your appetite , and Detox in Orange and Peach Flavour, said to help rehydration. The products are available in a 500ml bottle.



� Geschmacksrichtungen

- Tee Extrakte (besonders in Deutschland beliebt)als Geschmacksgeber, aber auch zur Verbesserungdes Wohlbefindens

* Grüner Tee:enthält Polyphenole, Antioxidantien (gut für dasGehirn, Radikalfänger, cholesterinsenkend)

* Schwarzer Tee:stimuliert das Immunsystem, hilft die Fettaufnahme zublockieren, gut für das Herz

* Weißer Tee:stärkere Krebs-Abwehr-Eigenschaften als grüner Tee




- Verbesserung der Stimmungslage

* Kamille (entspannend)* Ginseng (resistent gegen Stress)* Homöopathische Zutaten (entspannend, belebend,für Ausgeglichenheit)Extrakte von ZitronenmelisseThymianLavendelPfefferminzRosenöl




- Zitrone:Wasser mit Zitronengeschmack ist kein neuer, aberdennoch der stärkste Trend im Wassersegment

für jene Konsumenten, denen Wasser ohneGeschmackszusatz nicht schmeckt

- Erdbeere- Apfel- Pfirsich



Quelle: GNPD 2006


ProduktinnovationenGeschmacksrichtungen

Ungarn/DM

Das Gesunde Plus Inspiration is an Orange and Mango flavoured drink with coconut water and white tea extract . It is low in calories and carbohydrates, and is especially suitable for dieting. The product is available in a 500ml bottle.

China/Nestlé

Nestlé introduces Cleansing Hawthorn packaged in a 400ml bottle. It is said to contain naturals extracts, hawthorn, green tea and dietary fibre and is low in calorie.


ProduktinnovationenGeschmacksrichtungen

Südafrika/Woolworths

Woolworths Juicy Water is made of lemon, lime, lemongrass and water. It contains 46% fruit juice with no added preservatives.

USA/Roundy‘s

Roundy's Cherry Limeade Water Beverage is a non-carbonated water which is naturally flavoured and contains no calories, sugar, carbs or caffeine. It is sweetened by Splenda sweetners and is available in the following varieties: Cherry Limeade; Cranberry; Lemonade; and Sparkling Key Lime .



� Verpackungstrends

- Multi-Packs:besonders in den Sommermonaten (4er, 6er Packs)für zu Hause und für unterwegs (Picknick etc.)

- Kleinere Inhaltsgrößen:besonders für unterwegs, aber auch für „Kleine Hände“geeignet (Lunchbox)

- Sonstiges (vereinzelt):SportverschlüsseBeutelEtikette mit integrierter Zeitschrift


ProduktinnovationenVerpackungstrends

USA/Arrowhead Mountain Spring WaterCompany

Arrowhead Aquapod Mountain Spring Water features in new "orbtastic" packaging. This kosher certified product retails in pack containing eight 11 fl. oz . bottles.

USA/Supervalu

Motion Fitness Water is a vitamin enhanced naturally flavoured beverage. This product is available in a pack of four individual 20 fl. oz. packs . It is available in Berry; Tangerine Lime; Lemon; Grape; and Kiwi-Strawberry flavours.


ProduktinnovationenVerpackungstrends

Italien/Biscaldi Luigi

Ty Nant Acqua Minerale Naturale Natural Mineral Water is carbonated and recommended to be served chilled. This product retails in a blue glass 750ml bottle .

Deutschland/Urbacher Mineralquellen

Urbacher Gourmet Still is a natural mineral water with low carbonic acid. This product is available in 0.25L and 0.75Lbottle sizes.

Australien/I love Magazine

A bottle of spring water which comes with a magazine on the side of the bottle. The product is said to be a world first.



� Ausblick

- Produkte speziell für Kinder:verstärkt „lustige“ Geschmacksrichtungen - Steigerungdes Wasserkonsums

- Functional Water: wird noch stärker

- Tee-Extrakte: werden noch beliebter, eventuell mehrFocus auf Antioxidantien

- interessante, innovative Geschmacksrichtungen

Documents

Trendanalyse Wasser - Administrationvetropack.inettools.ch/upload/dokumente/Trendanalyse Wasser 2006.pdfwith vitamins, and is gluten free, lactose free and low in calories and sodium