TREND FORECASTING AND FASHION MEDIA Copyright © Texas Education Agency, 2014. All rights reserved. Images and other multimedia content used with permission

TREND FORECASTING

AND FASHION MEDIA

Copyright © Texas Education Agency, 2014. All rights reserved. Images and other multimedia content used with permission.

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OBJECTIVES:

The student will: Identify what fashion trends areDescribe the ways trends originateAnalyze trends using the fashion cycle Identify factors that accelerate and decelerate fashion movements


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FASHION TRENDS Fashion trends are the direction in which styles, colors, fabrics, and designs are trending to change. Trends show up on clothes, shoes, bags/purses, jewelry, make-up, hair, etc. Seasons, political events, films, personalities, dramas, social, and sports events often influence fashion trends.

What are some fashion trends you notice at school? How long have people been wearing them? How long do you think they will last?


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FASHION SEASONS

Trends are forecasted 1 year to 1 ½ years in advance, according to a fashion season

Fashion Seasons are: Spring/Summer S/SAutumn/Winter A/W


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FASHION DEMOGRAPHICCATEGORIES

Women's Wear

Men's Wear

Children's Wear

Sub-category:•Juniors•Activewear•Footwear•Evening wear•Bridal•Outerwear•Accessories


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WHERE TRENDS COME FROM...

Trickle-down theory Fashion forecasting websites

Trickle-up theory Street style

Trickle-across theory Fashion media


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FASHION FORECASTING WEBSITES

Websites use data such as previous trends, weather conditions, economic conditions and social attitudes to determine the trends for the upcoming seasons.

Designers, buyers, and others in the fashion industry use such websites to see what is ahead and accurately predict the market.


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STREET STYLE Fashion trends are captured by photographers, bloggers, and anyone interested in new or unique trends

Pictures of street style may be posted on social networks, blogs, or websites

Many street style trends are categorized by location Example: Parisian street style, New York Street Style, Los Angeles Street style

Street style trends may be viewed and adapted by those in the industry“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” Coco Chanel


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FASHION MEDIAOutlets such as magazines, websites, television, newspaper, or social media follow and publish fashion trends

Media outlets may also publish street-style spotted trends or trends off the runway

Fashion media is the most common way that trends are introduced to the mass public


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FASHION CYCLE – NEW TRENDS

Time

Peak

Introduction

Rise Decline

Obsolescence


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FASHION LEADERS AND LAGGARDS


Fashion leaders – the first people to wear new fashions; these people have confidence and credibility to start new trends

Fashion followers – wear fashion looks only after they’ve become firmly accepted

Fashion laggards – the last people to adopt new trends

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FACTORS THAT ACCELERATE THE FASHION MOVEMENT

Modern communication and mass mediaGood economic conditions Increased competition Technological advances Social and physical mobilityMore leisure timeHigher levels of education Changing roles of women Seasonal changes


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FACTORS THAT DECELERATE THE FASHION MOVEMENT

Bad economic conditions Cultural customsReligion Laws or other government regulationsDisruptive world events


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STUDENT ASSIGNMENT

Perform an online search of upcoming trends for a specific season and demographic category/sub-category

Hypothesize if you think each trend will be a flop, fad, normal trend, or a classic based on your own observations. State a supportive claim for each prediction.

Create a trend forecast report using an available fashion media outlet


Documents

TREND FORECASTING AND FASHION MEDIA Copyright © Texas Education Agency, 2014. All rights reserved. Images and other multimedia content used with permission