Trend Concept for Protein Snacks

// … more than an interesting niche! − Sports Nutrition – not only a niche product for consumers specialized in

sports such as athletes or body builders

− Increasing number of new consumers

− Especially the increasing interest in weight management and fitness led to a more positive image of proteins as essential part of a well-balanced, healthy part of the daily diet and engage mainstream consumers to become more aware of protein-rich food, drinks etc.

Active lifestyles, health concerns and a growing interest in personal appearance is driving the use of sports nutrition products.

// Sport, Body & Soul Exercise – a daily ritual – more consumers are engaging exercise and sports nutrition products can appeal as

an aid to increase the benefits of exercise

Weight Management – daily basics – with obesity rates continuing to climb globally, more consumers are trying to lose or maintain weight. Sports nutrition products align with weight management goals and appeal to weight conscious consumers

Energy for each – sports nutrition products are seen as fuel for consumers` busy lifestyles, providing an instant energy boost or sustained source of energy.

4

Doing Sports! 37% of UK adults put „exercising more“ as their second top personal goal in this year

Source: Statista

5,0% 3,5%

7,3%

11,2%

20,1% 20,5%

11,1%

21,4%

0,0%

5,0%

10,0%

15,0%

20,0%

25,0%

Daily 6 days a week 5 days a week 4 days a week 3 days a week 2 days a week 1 day a week Almost never

How much days you usually do sports in one week?

Almost half (47 %) of the interviewed people do sports at least three times a week and form therefore a significant target group for sports associated fragrances and applications.

TNS Infratest: region Germany, 2013, 2.532 personal interviews, age 12-25 years.

// Fresh Air Supply No other sports activities meet the human needs than outdoor sport activities. Even as quite activity or as adrenaline kick – sports within the nature helps not only to form the body but also to strengthen the soul.

Consumers love outdoor activities!!! As soon as the temperatures start to raise more and more people start their summer sports activities- According to a actual survey, 79% of the Germans prefer Outdoor Sports.

// Open Air Adventure Cycling, Hiking and Swimming

Cycling belongs to the most preferred sports of the outdoor season. 57 percent of the Outdoor Freaks agree, cycling is their favourite, while 41 percent prefer hiking and 29 percent prefer swimming in lakes, seas etc. Jogging belongs to the classic sports of the summer season, 25 percent regularly run, while 19 percent of the women like walking as alternative. Playing soccer belongs to the classics for men – 13% prefer this activity (in comparison to only 5 percent agreement within the female consumers)

Quelle: GNPD/Mintel

// thirst quencher? Even if Smoothie, Shake or Shot – cool shakes or energy-drinks which help to refuel the energy reserves and are a must have during or after sports activities within the summer season and are said to be a perfect alternative to functional sport bars. The range varies from energy drinks up to protein-shakes or other lifestyle drinks such as Lassi, smoothies & co.

// Hunger Booster! Functional bars represents fitness, a healthy lifestyle and a modern nutrition as well. Product characteristics which are said to be essential for modern consumers. At the same time, concentration on the „hard facts“ of functional products is not sufficient enough to engage consumers. Taste, an innovative product design and convenience formats are playing a decisive role.

60% of UK adults tried to lose weight in the previous year

Quelle: GNPD/Mintel

Chocolate, Vanilla & Caramel - The Basics!!! Perfect as a single classic taste but also in combination with trendy, unusual flavours.

High fibre products

High antioxidant levels and/or Super fruit ingredients

Functionality

High protein contents

Focusing on weight control/management or longer-lasting energy

Leverage! The new main attraction – something classic but special and innovative for new applications!

unusual fruits – variety & new taste sensations for mainstream consumers and athletes more than important. Super fruits boost the positive, healthy image.

// Product Trends

// Market Developments

2009 2014 2019

Protein Bars

Sports Nutrition

470 bn. € 704 mio. € 1,3 bn. €

5,2 bn. €

8,5 bn. €

11 bn. €

+52%

+45%

+50% +38%

Review 2009/2014 Preview 2014/19

Source: Passport/Euromonitor

Sports Nutrition Performance – New Product Launches per Region

MOST ACTIVE COUNTRY:

Germany 25% UK 24% France 6%

Source: GNPD/Mintel

// A Question of Performance?!

4.6% 7.5%

Consumer Health

Beauty & Personal

Care

15.8% 17.2% 19.8%

Soft Drinks

Hot Drinks Home Care

Pet Care

26.6% 39.1%

Packaged Food

Tissue & Hygiene

Private Label Market Shares 2014, Western Europe

// A world driven by Brands…

Source: Passport/Euromonitor

Discover the perfect combination of snack, proteins and the refreshing taste of home-made smoothies or milk shakes…

// Product information Power Bars

Manufacturing recommendation::

− Weigh all ingredients and mix them well. − Form the finished mass and coat it with chocolate. − For longer shelf life add 1,2 : 100 potassium sorbate- and sodium benzoat

Protein 38,9 gCarbohydrates 16,4 gof which sugar -Fat 11,3 gdietary fibre 3,85 g

Calorific value

Kj/100 g 1414,25 kcal/100 g 337,79

Health Claim:

Rich in proteins

Sodium Caseinate 286,7 g

soy protein isolate 41,0 g

Whey product 163,8 g

Glucose 122,9 g

Whole milk powder 41,0 g

Lecithin 16,4 g

Rapeseed oil 41,0 g

Water 245,7 g

Glycerine 41,0 g

Sweetener mix AA+ 0,7 g

Citric acid solution 1,5 : 100

// Cranberry/Vanilla Punch

+++ Fruity, berry-like accords with some discreet tart accents paired with a creamy intense vanilla note +++

Bell Flavour Recommendation: 0470809 Cranberry Flavour SD 0,44 : 100 flavouring

5000051 Pudding Flavour Powder SD 0,24 : 100 flavouring

Additives: Citric Acid Sol. 1,5 : 100

// Orange/Raspberry Shake

+++ Fruity and juicy orange, ripe raspberries and a milky, slightly caramel-like base dominate the taste profile of this snack +++

0479409 Orange Flavour Powder 0,30 : 100 flavouring

0470653 Raspberry Flavour SD 0,30 : 100 flavouring

0479246 baked Milk Flavour Powder 0,25 : 100 flavouring

nat. Flavour Alternative: 0471034 Orange Flavour SD, 0471092 Raspberry Flavour SD, 0479322 Mascarpone Flavour Powder

Bell Flavour Recommendation:

Additives: Citric Acid Sol. 1,5 : 100

// Lemon Cream Lassi

+++ Intense notes of lemon juice in perfect harmony with the fresh and creamy accords of quark +++

0470698 Lemon Flavour SD 0,40 : 100 flavouring

5000019 Quark Flavour SD 0,40 : 100 flavouring

nat. Flavour Alternative: 0471087 Juicy Lemon Flavour SD, 0479532 Quark Flavour Powder

Bell Flavour Recommendation:

Additives: Citric Acid Sol. 1,5 : 100

// Cassis / Buttermilk Shot

0470779 Black Currant Flavour SD 0,44 : 100 flavouring

0470684 Buttermilk Flavour SD 0,40 : 100 flavouring

nat. Flavour Alternative: 0471162 Black Currant Flavour SD, 0471115 Cream Flavour SD

+++ the typical fruity and juicy taste of ripe currants embedded in a sweet and sour but very fresh and milky base of buttermilk – the perfect power shot +++

Bell Flavour Recommendation:

Additives: Citric Acid Sol. 1,5 : 100

// Strawberry Basil Smoothie

+++ ripe strawberries, intense basil notes and a hint of cream leave a well-balanced taste impression +++

0470753 Strawberry Flavour SD 0,50 : 100 flavouring

0499106 Basil Flavour SD 0,15 : 100 flavouring

0499189 Cream Flavour SD 0,25 : 100 flavouring

nat. Flavour Alternative: 5400020 Strawberry Flavour SD, 0471115 Cream Flavour SD, 0491500 Basil Flavour Powder

Bell Flavour Recommendation:

Additives: Citric Acid Sol. 1,5 : 100

// Strawberry Coconut Cream Soda

0470753 Strawberry Flavour SD 0,50 : 100 flavouring

0470349 Coconut Flavour SD 0,25 : 100 flavouring

nat. Flavour Alternative: 0471114 Coconut Flavour SD, 5400020 Strawberry Flavour SD

Bell Flavour Recommendation:

Additives: Citric Acid Sol. 1,5 : 100

+++ fresh and fruity strawberries and the characteristic taste of fresh rasped coconuts leave a harmonizing taste that reminds of coconut cream soda +++