Trencherman's Brewing Co

Trencherman’s Brewing Co.TEAM PUFF PAINT



Who is Trencherman’s?

2 dudes, brewing beer at home

with funky ingredients from around the world

What’s not to love?


Our objective:

TEAM PUFF PAINT wants to give you practical

& sustainable solutions and platforms

to get your name out to as many

beer heads in Chicago as possible.


trench·er·mannoun

1. A hearty eater. 2. One who frequents another’s table

/BRANDING


Trencherman’s personality has an inherent duality.

Worldly, yet very Chicago.

Brewed with world class ingredients, but brewed at home.

Trencherman’s sounds very formal or familial, but it means glutton.

/BRANDING


Trencherman’s Brewing Co.Homespun beer from worldly gluttons.

/BRANDING tagline

local global funny


/BRANDING logo


/BRANDING logo

Chicago stars

Updated version of a historic blacklettertypeface

Banner shape is a traditional symbol,

done in a modern way

Torn edges hint at the “homemade” quality

Utilitarian tag line typeface


/BRANDING fonts primary

secondary

FAKIR SMALL CAPS

ALPHA HEADLINE PRO BOLD


/BRANDING mascot

Due to how Chicago Trencherman’s is,

and how sports oriented Chicago is,

Trencherman’s needs a mascot.

This mascot needs to encompass the duality of Trencherman’s personality.

He needs to reference the notion of the Old-fashioned globe-trotting glutton,

but done in a style that is unique, quirky and attractive to the palette of

Chicago’s beer enthusiasts.


/BRANDING mascot


/BRANDING mascot

Visual library of Thurgood, doing different things to be used for different collateral.

regular cheers! burp! let’s go! burger.


/PACKAGING

3 part modular sticker system.


/PACKAGING

Part 1

Circular stickers are professionally printed

in large quantities and used on the bottles,

but also on the streets. (And on coasters.)


/PACKAGING

Part 2

“Farmer’s Market” style labels.

Filling in the sheet with handwritten

names, ingredients and batch numbers

will retain the “homespun” quality.

Then the sheets can easily be photocopied.

BREW

CONTENTS

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TrenchermansBrewingCo.comBREW

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TrenchermansBrewingCo.com

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/PACKAGING

Part 3

The neck sticker creates a visual ID

system for the different beers with

a color system. This way different

beers are easily identifiable.

The color pallete chosen for the neck

stickers are picked up from a

vintage map. They are bright and

identifiable but yellowed for that

“fake sophisticated” look.


/PACKAGING

System


/EXPERIENTIAL

Trencherman’s needs to hit the streets in order to get

as many beers into people’s mouths as possible.

Throw tastings!

• at people’s houses

• at BYOB restaurants

• host dinner & beer nights at restaurants

Bring in revenue!

• sell the damn beer at the tastings.

To help Trencherman’s out, we’ve created some collateral.


/EXPERIENTIAL

To be used at wild postings, up at

bars, artwork can be used on the

website or on Facebook invites.


/EXPERIENTIAL


/EXPERIENTIAL


/DIGITAL

And, we built you thiswebsite on Word Press“Currently Brewing” is a self updating status bar for the beer you

are currently brewing. It automatically updates what stage the

beer you are brewing is in based on the dates you put in. It also

automatically updates your twitter whenever the beer has hit a

new step in the process.

“Ye Old Fashioned Web Log” is the place where we can utilize

the clients inherently charming personalities and world travels

into a blog that can generate interest, maximize website hits,

and promote the personality of the brand. Blog about pairings

you recommend for your beer, different unique ingredients you’re

discovering on your travels, and vimeo the brewing process.

“Forthcoming Tastings” is a place that will have quick details

about all your upcoming tastings, along with links to the Facebooks

event pages that you are already using to send out invites.


/DIGITAL

Beer description pages have already

been set up for your current beers,

just fill in the info!

We even added a Google map for what

places around the world the beers

were influenced by.


/DIGITAL

Here is a sample events listing. We added

a comments section where people can leave

you guys feedback about how excited they

are about the event or how delicious the beer

they tried was!


/DIGITAL

The back end CMS is built on WordPess

and makes it super easy to update and

add content to your website.

You could even do it after you’ve had a few!


/DIGITAL

Also, we made this for you:

http://twitter.com/brewgluttons

TEAM PUFF PAINT

Documents

Trencherman's Brewing Co