Background on the song

“OMG” is a hip hop/R&B song by American recording artist Usher. OMG

also features will.i.am who also

produced and wrote the song, a

member of pop group Black Eyed

Peas who are also associated with

the same genre as Usher. It was

released on the 22nd March 2010

from the sixth studio album by

Usher, “Raymond v. Raymond”

"OMG" topped charts in Australia,

Ireland, New Zealand, the United

Kingdom and the United States and

the video was directed by Anthony

Mandler, who also shot videos for

similar artists Drake, Rihanna and

Jay-Z. Anthony Mandler said this

about the concept and meaning

behind the cinematography: "The

concept was to create a world where

we put Usher in a space where he

does what I think he does better

than anyone else in the world, which

is perform at a level and magnitude

of a superstar and take us, the

viewer, whether audible or visually,

on a journey, not a ride.

The Music Video

Our video is going to be performed in a nightclub called The Showroom

which is based in Hartlepool, and based from previous experiences, we

are aware that they have lights and the atmosphere needed for a video

of this caliber. Sean McNicholas will be the young male dancing in our

Will.i.am (left) and Usher (right) performing

The album artwork for the single

video as we are aware of his talent in dancing, which will give the

effect of a stereotypical R&B video. He has his own choreography

planned and practiced, and we are also going to include a main female

who will follow his every move in an attempt to win him over.

Costume – Smart Casual is the attire we are going to use in the video,

as the video will be set in a nightclub, therefore the audience would

expect the artist to be dressed relatively smart. Our idea of the smart

casual look comes from various

videos such as Jason Derulo’s “Ridin’

Solo” and Ne-Yo in “Beautiful

Monster”. We have taken inspiration

from these artists and videos

because they are of the same genre

and background. Along with the idea

of smart casual, we also will be

changing costumes for different

scenes throughout the video. The

females in the video will be the

centre of the male gaze, so they will be wearing revealing clothing to

attract the male audience.

Although we are doing an R&B genre, the dancing and choreography

will be that of moves performed by Michael Jackson in the video for

“Rock My World” which is smooth and demanding.

Jason Derulo’s costume in Ridin’ Solo

Michael Jackson’s “Rock My World”

Below is an example of shots we are going to use in conjunction with the music and lyrics:

“Oh, oh, oh, oh, oh, oh, oh” will consist of both a change in shot and lighting effects, which will attract the audience and also give the video a professional

vibe. “I fell in love with shawty when I seen her on the dancefloor” will

consist of medium and long shots of the male dancing, whilst the main female is chasing him, trying to do better.

Throughout the chorus the second time round, the male dancer will be dancing with a chair, which is then taken off him by the female who tries to do better.

The opening of the song will be set in a studio with a shadow effect with the male dancer behind, which we will cut to every so often within the video.

We had many speculative ideas of where to film, which consisted of wide open spaces with an electrical supply to include lighting effects such as strobes and spot-lights such as:

An old warehouse which we could rent Nightclubs in Hartlepool such as Shades, The Showroom and

Yates which already include many of the aspects which we would need, including extras.

A dance studio such as Val Armstrongs Performing Academy or Debbie Barrass Dance Academy.

Our set won’t be complicated in terms of the background or effects, but we would obviously need permission from the owners of such places to film and use their equipment.

Ne-Yo (Center) in Beautiful Monster