TRAVEL TO GREAT OCEAN ROAD - City of Warrnambool€¦ · for Great Ocean Road and the six sub-regions of Glenelg, Warrnambool, Moyne, Corangamite, Colac-Otway and Surf Coast for the

TRAVEL TOGREAT OCEAN ROADQUARTERLY TRACKING RESULTS

For the period October 2016 to September 2017

CONTENTS

Section

Introduction

Key results

Total travel

Domestic overnight travel

International overnight travel

Domestic daytrip travel

Domestic travel preference

Notes

Page 2Travel to Great Ocean Road, quarterly tracking results for YE Sep 17

INTRODUCTION

This report provides tracking results of selected travel measures for Great Ocean Road and the six sub-regions of Glenelg, Warrnambool, Moyne, Corangamite, Colac-Otway and Surf Coast for the period October 2016 to September 2017.

Data from the National Visitor Survey (NVS), International Visitor Survey (IVS), and Holiday Tracking Survey (HTS) has been used.

The data used is subject to sampling variability. Users are advised to consult the data confidence tables contained in publications relevant to the NVS, IVS and HTS or otherwise available from Tourism Research Australia (TRA) or Roy Morgan Research (RMR) before drawing any conclusions or inferences, or taking any action, based on the data before drawing any conclusions or inferences, or taking any action, based on the data.

Percentage change figures provided in this report do not necessarily represent statistically significant change.

Produced by datainsights, Melbourne, December 2017.

Travel to Great Ocean Road, quarterly tracking results for YE Sep 17 Page 3

KEY RESULTSGreat Ocean Road

The data used is subject to sampling variability. Users are advised to consult the data confidence tables contained in publications relevant to the NVS and IVS or otherwise available from the TRA

before drawing any conclusions or inferences, or taking any action, based on the data.


KEY RESULTSGreat Ocean Road

YE Sep 17 on YE Sep 16

Sources: NVS & IVS, YE Sep 17, TRA; and HTS, YE Sep 17, RMR

Travel to Great Ocean Road, quarterly tracking results for YE Sep 17

Total travel5.4 million visitors, up 4.9%7.2 million nights, up 14.3%

International overnight228,300 visitors, up 10.9%1.1 million nights, up 41.5%

Domestic overnight2.2 million visitors, up 15.4%6.1 million nights, up 10.4%

Preference to visit10.7% of Australians, down 0.5% pts

Domestic daytrip3.0 million visitors, down 1.9%

Page 5

TOTAL TRAVELDomestic and international visitors aged 15 and over

The data used is subject to sampling variability. Users are advised to consult the data confidence tables contained in publications relevant to the NVS and IVS or otherwise available from the TRA



TOTAL TRAVELGreat Ocean Road

Source: Estimated using data from the NVS & IVS, YE Sep 17, TRA.


3,735

5,648

4,458

6,429

4,631

5,953

5,146

6,339

5,401

7,246

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

Visitors ('000) Nights ('000)

YE Sep 13 YE Sep 14 YE Sep 15 YE Sep 16 YE Sep 17 YE Sep 17Visitors

5.4+4.9% on

+44.6% on

Nights7.2

+14.3% on+28.3% on

millionYE Sep 16YE Sep 13


TOTAL VISITORSsub-regions

Note: change analysis should not be conducted on statistically unreliable estimates or results.



338 40

3

381

406

329

894

833 98

7

1,02

4

1,04

1

249

275 36

1

309 39

5

259

285 39

8

380 51

1671 85

8

857

841 96

9

1,42

0

1,91

1

1,70

9

2,30

3

2,21

5

0

500

1,000

1,500

2,000

2,500

YE Sep 13 YE Sep 14 YE Sep 15 YE Sep 16 YE Sep 17

Visitors ('000) Glenelg Warrnambool Moyne Corangamite Colac-Otway Surf Coast

Estimates in red are considered statistically unreliable and are for INTERNAL USE ONLY

YE Sep 17Glenelg

329-19.0% on YE Sep 16-2.6% on YE Sep 13

Warrnambool1.0

+1.6% on YE Sep 16+16.5% on YE Sep 13

Moyne395

change np on YE Sep 16change np on YE Sep 13

Corangamite511

+34.5% on YE Sep 16+97.2% on YE Sep 13

Colac-Otway969

+15.2% on YE Sep 16+44.5% on YE Sep 13

Surf Coast2.2

-3.8% on YE Sep 16+55.9% on YE Sep 13

thousand visitors

million visitors

thousand visitors

thousand visitors

million visitors

thousand visitors

TOTAL VISITOR NIGHTSsub-regions




539 65

3

440 511

370

1,21

0

1,07

1

1,08

7

1,18

7 1,46

2

682

496 65

5

452

786

234

302

304 47

1

479

973 1,15

0

1,18

3

1,12

6

1,24

0

1,89

4

2,63

6

2,11

6 2,44

5 2,72

9

0

500

1,000

1,500

2,000

2,500

3,000


Nights ('000) Glenelg Warrnambool Moyne Corangamite Colac-Otway Surf Coast


YE Sep 17Glenelg

370change np on YE Sep 16change np on YE Sep 13

Warrnambool1.5

change np on YE Sep 16+20.8% on YE Sep 13

Moyne786


Corangamite479


Colac-Otway1.2


Surf Coast2.7


thousand nights

million nights

thousand nights

million nights

million nights

thousand nights

DOMESTIC OVERNIGHT TRAVEL

Australian residents aged 15 and over

The data used is subject to sampling variability. Users are advised to consult data confidence tables contained in publications relevant to the NVS or otherwise available from the TRA


Some results may be below the data confidence intervals used by TEVE, i.e. 50,000 for visitors and 500,000 for nights. Any such estimates are for INTERNAL USE ONLY.


DOMESTIC OVERNIGHT TRAVELindicators for Great Ocean Road


Source: NVS, YE Sep 17, TRA

1,596 1,783 1,806 1,8902,180

4,829

5,7245,043

5,5446,123

14.0% 14.1%

13.7%

13.9% 13.9%

14.0%15.2%

13.5%

14.2% 13.9%

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

9,000


('000) Visitors Nights % of RV visitors % of RV nights YE Sep 17Visitors

2.2+15.4% on+36.6% on

Share of regional Victoria13.9%+0.0% YE Sep 16-0.1% YE Sep 13

Nights6.1

+10.4% on+26.8% on

Share of regional Victoria13.9%-0.3% YE Sep 16-0.1% YE Sep 13


pts onpts on

of visitors

pts on


pts onof nights

DOMESTIC OVERNIGHT TRAVELaverage annual growth or decline (AAG)



8.1%

6.1%

8.2%

6.2%5.6%

4.5%

6.0%

5.2%

0%

1%

2%

3%

4%

5%

6%

7%

8%

9%

Visitors Nights

GOR Regional Victoria Melbourne Australia YE Sep 13 to YE Sep 17Visitors

Nights+6.1% AAG.

+8.1% AAG.

The region ranks 2nd in AAG of the selected destinations.

The region ranks 2nd in AAG of the selected destinations.

DOMESTIC OVERNIGHT VISITORSsub-regions



144 17

0

143 165

141

310

285

289 35

4 396

167 189 21

3

143 20

6

89 102 118 15

8

175

327 37

6

390

382 42

2

644

774

740 80

9

943

0

100

200

300

400

500

600

700

800

900

1,000


Visitors ('000) Glenelg Warrnambool Moyne Corangamite Colac-Otway Surf Coast YE Sep 17Glenelg

141-14.4% on YE Sep 16-2.1% on YE Sep 13

Warrnambool396

+12.0% on YE Sep 16+27.9% on YE Sep 13

Moyne206

+43.5% on YE Sep 16+23.5% on YE Sep 13

Corangamite175

+10.9% on YE Sep 16+97.5% on YE Sep 13

Colac-Otway422

+10.6% on YE Sep 16+29.1% on YE Sep 13

Surf Coast943

+16.6% on YE Sep 16+46.4% on YE Sep 13

thousand visitors

thousand visitors

thousand visitors

thousand visitors

thousand visitors

thousand visitors

DOMESTIC VISITOR NIGHTSsub-regions




463 62

0

416

441

347

886

865

757

998

1,15

7

623

453 57

6

401

660

192

255 22

6

409

353

848 1,04

0

1,03

6

975

1,10

7

1,81

4

2,48

8

2,02

4 2,31

5

2,46

6

0

500

1,000

1,500

2,000

2,500

3,000


Nights ('000) Glenelg Warrnambool Moyne Corangamite Colac-Otway Surf CoastEstimates in red are below the data confidence intervals used by TEVE and are for INTERNAL USE ONLY

YE Sep 17Glenelg

347change np on YE Sep 16change np on YE Sep 13

Warrnambool1.2

+16.0% on YE Sep 16+30.6% on YE Sep 13

Moyne660

change np on YE Sep 16+6.0% on YE Sep 13

Corangamite353


Colac-Otway1.1

+13.5% on YE Sep 16+30.5% on YE Sep 13

Surf Coast2.5

+6.5% on YE Sep 16+35.9% on YE Sep 13

thousand nights

million nights

thousand nights

thousand nights

million nights

million nights

DOMESTIC OVERNIGHT TRAVELaverage annual growth or decline (AAG) for sub-regions




-0.5%

-7.0%

6.3% 6.9%5.4%

1.5%

18.6%16.3%

6.6% 6.9%

10.0%8.0%

-10%

-5%

0%

5%

10%

15%

20%

Visitors Nights

Glenelg Warrnambool Moyne Corangamite Colac-Otway Surf Coast

Results in red are based on estimates below the data confidence intervals used by TEVE and are for INTERNAL USE ONLY

YE Sep 13 to YE Sep 17Glenelg

Ranked 6th for AAG in visitors.

Warrnambool


Ranked 2nd for AAG in nights.

Moyne


Ranked 4th for AAG in nights.

Corangamite

Ranked 1st for AAG in visitors.

Colac-Otway

Ranked 3rd for AAG in visitors.

Ranked 3rd for AAG in nights.

Surf Coast

Ranked 2nd for AAG in visitors.

Ranked 1st for AAG in nights.

-0.5% AAG in visitors.

Results not published for nights.

+6.3% AAG in visitors.


+6.9% AAG in nights.








DOMESTIC OVERNIGHT VISITORSaverage length of stay



3.2

3.6

2.9

2.7

2.5

2.9 3.

0

2.6 2.

8 2.9

3.7

2.4

2.7 2.8

3.2

2.2

2.5

1.9

2.6

2.0

2.6 2.

8

2.7

2.6 2.62.

8

3.2

2.7 2.

9

2.6

3.03.2

2.8 2.9

2.8

0.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0


Nights Glenelg Warrnambool Moyne Corangamite Colac-Otway Surf Coast GOR


YE Sep 17GOR

2.8-0.1 on YE Sep 16-0.2 on YE Sep 13

Glenelg2.5


Warrnambool2.9

+0.1 on YE Sep 16+0.0 on YE Sep 13

Moyne3.2

change np on YE Sep 16-0.5 on YE Sep 13

Corangamite2.0


Colac-Otway2.6

+0.0 on YE Sep 16+0.0 on YE Sep 13

Surf Coast2.6

-0.3 on YE Sep 16-0.2 on YE Sep 13

nights

nights

nights

nights

nights

nights

nights


INTERNATIONAL OVERNIGHT TRAVEL

International residents aged 15 and over

The data used is subject to sampling variability. Users are advised to consult data confidence tables contained in publications relevant to the IVS or otherwise available from the TRA


Some results may be below the data confidence intervals used by TEVE, i.e. 5,000 for visitors and 250,000 for nights. Any such estimates are for INTERNAL USE ONLY.


INTERNATIONAL OVERNIGHT TRAVELindicators for Great Ocean Road

Source: IVS, YE Sep 17, TRA


137 156 171 206 228

819

706

910

794

1,12441.3% 41.1% 41.2% 40.5%42.6%

15.4%

11.4%13.5%

11.4%13.8%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

0

200

400

600

800

1,000

1,200


('000) Visitors Nights % of RV visitors % of RV nights YE Sep 17Visitors

228.3 thousand+10.9% on+66.9% on

Share of regional Victoria42.6% of visitors+2.1% YE Sep 16+1.3% YE Sep 13

Nights1.1 million

+41.5% on+37.1% on

Share of regional Victoria13.8% of nights+2.4% YE Sep 16-1.6% YE Sep 13

YE Sep 16YE Sep 13

pts onpts on

YE Sep 16YE Sep 13

pts onpts on

INTERNATIONAL OVERNIGHT TRAVELaverage annual growth or decline (AAG)



13.7%

8.2%

12.8%

11.3%10.4%

8.6%8.4%

5.8%

0%

2%

4%

6%

8%

10%

12%

14%

16%

Visitors Nights


Nights

The region ranks 3rd in AAG of the selected destinations.

+8.2% AAG.

+13.7% AAG.

The region ranks 1st in AAG of the selected destinations.

INTERNATIONAL OVERNIGHT VISITORSsub-regions



11 12 11 11 11

25

22

28 31

41

17 18 20

27

2426

30 31

45 4747

52

56

79 80

25

32 32

45

52

0

10

20

30

40

50

60

70

80

90


Visitors ('000) Glenelg Warrnambool Moyne Corangamite Colac-Otway Surf Coast YE Sep 17Glenelg

10.7 thousand visitors+0.3% on YE Sep 16-1.2% on YE Sep 13

Warrnambool40.7 thousand visitors

+32.6% on YE Sep 16+65.6% on YE Sep 13

Moyne23.8 thousand visitors

-10.2% on YE Sep 16+42.3% on YE Sep 13

Corangamite46.7 thousand visitors

+4.4% on YE Sep 16+77.2% on YE Sep 13

Colac-Otway79.8 thousand visitors

+0.6% on YE Sep 16+70.3% on YE Sep 13

Surf Coast52.2 thousand visitors

+16.9% on YE Sep 16+105.5% on YE Sep 13

INTERNATIONAL VISITOR NIGHTSsub-regions




75

33 24

70

23

325

206

330

190

305

59

44

79

50

126

41 47

78

61

127

125

110

147

151

133

80

148

92

130

263

0

50

100

150

200

250

300

350


Nights ('000) Glenelg Warrnambool Moyne Corangamite Colac-Otway Surf CoastEstimates in red are below the data confidence intervals used by TEVE and are for INTERNAL USE ONLY

YE Sep 17Glenelg

23.4 thousand nightschange np on YE Sep 16change np on YE Sep 13

Warrnambool305.3 thousand nights

change np on YE Sep 16-5.9% on YE Sep 13

Moyne126.2 thousand nights


Corangamite126.6 thousand nights


Colac-Otway132.9 thousand nights


Surf Coast263.0 thousand nights


INTERNATIONAL OVERNIGHT TRAVELaverage annual growth or decline (AAG) for sub-regions




-0.3%

-25.4%

13.4%

-1.5%

9.2%

20.9%

15.4%

32.2%

14.2%

1.5%

19.7%

34.7%

-30%

-20%

-10%

0%

10%

20%

30%

40%

Visitors Nights





Warrnambool


Ranked 1st for AAG in nights.

Moyne


Corangamite


Colac-Otway


Surf Coast








-1.5% AAG in nights.



-0.3% AAG in visitors.



INTERNATIONAL OVERNIGHT TRAVELaverage length of stay




7.0

2.8

2.2

6.5

2.2

13.2

9.5

11.7

6.2

7.5

3.5

2.5

4.0

1.9

5.3

1.6

1.6

2.5

1.4

2.7

2.7

2.1 2.

6

1.9

1.7

3.1

4.6

2.8

2.9

5.0

6.0

4.55.3

3.94.9

0.0

2.0

4.0

6.0

8.0

10.0

12.0

14.0


Nights Glenelg Warrnambool Moyne Corangamite Colac-Otway Surf Coast GOREstimates in red are considered statistically unreliable and are for INTERNAL USE ONLY

YE Sep 17GOR

4.9 nights+1.0 on YE Sep 16-1.1 on YE Sep 13

Glenelg2.2 nights


Warrnambool7.5 nights

change np on YE Sep 16-5.7 on YE Sep 13

Moyne5.3 nights


Corangamite2.7 nights


Colac-Otway1.7 nights


Surf Coast5.0 nights


DOMESTIC DAYTRIP TRAVELAustralian residents aged 15 and over

The data used is subject to sampling variability. Users are advised to consult data confidence tables contained in publications relevant to the NVS or otherwise available from the TRA


Some results may be below the data confidence intervals used by TEVE, i.e. 150,000 for daytrips. Any such estimates are for INTERNAL USE ONLY.


DOMESTIC DAYTRIP TRAVELindicators for Great Ocean Road



2,002

2,519 2,654

3,051 2,9937.5%

9.2% 9.1%9.6%

9.1%

0%

2%

4%

6%

8%

10%

12%

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500


('000) Daytrips ('000) % of Regional Victorian daytrips YE Sep 17Visitors

3.0 million-1.9% on

+49.5% on

Share of regional Victoria9.1% of visitors

-0.5% YE Sep 16+1.6% YE Sep 13

YE Sep 16YE Sep 13

pts onpts on

DOMESTIC DAYTRIP TRAVELaverage annual growth or decline (AAG)



10.6%

5.1%

0.8%

3.7%

0%

2%

4%

6%

8%

10%

12%

Daytrips


+10.6% AAG.

The region ranks 1st in AAG of the selected destinations.

DOMESTIC DAYTRIP TRAVELsub-regions



183 22

1

226

231

177

559

526

671

640

604

65 69

128

139

165

144

154 24

9

178 29

0

297

430

410

379 46

7

751

1,10

5

936

1,45

0

1,21

9

0

200

400

600

800

1,000

1,200

1,400

1,600


Visitors ('000) Glenelg Warrnambool Moyne Corangamite Colac-Otway Surf CoastEstimates in red are below the data confidence intervals used by TEVE and are for INTERNAL USE ONLY

YE Sep 17Glenelg

177 thousand visitors-23.1% on YE Sep 16-3.1% on YE Sep 13

Warrnambool604 thousand visitors

-5.6% on YE Sep 16+8.0% on YE Sep 13

Moyne165 thousand visitors


Corangamite290 thousand visitors

+63.1% on YE Sep 16change np on YE Sep 13

Colac-Otway467 thousand visitors

+23.0% on YE Sep 16+57.3% on YE Sep 13

Surf Coast1.2 million visitors

-15.9% on YE Sep 16+62.4% on YE Sep 13

DOMESTIC DAYTRIP TRAVELaverage annual growth or decline (AAG) for sub-regions



-0.8%

1.9%

26.0%

19.0%

12.0% 12.9%

-5%

0%

5%

10%

15%

20%

25%

30%

Daytrips





Warrnambool


Moyne

Corangamite

Colac-Otway


Surf Coast


Results not published for visitors.

-0.8% AAG.

+1.9% AAG.

Results not published for visitors.

+12.9% AAG.

+12.0% AAG.

DOMESTIC TRAVEL PREFERENCE

Australian residents aged 14 and over who wanted to take an overnight holiday or leisure trip

The data used is subject to sampling variability. Users are advised to consult data confidence tables contained in publications relevant to the HTS or otherwise available from RMR



PREFERENCE TO VISITGreat Ocean Road*

Source: HTS, YE Sep 17, RMR

* as defined or interpreted by survey respondent.


10.2% 10.8%12.0% 11.2% 10.7%

25.9% 25.9%

29.9%27.3% 27.4%

19.0%20.6%

23.4%20.9%

18.0%

6.1% 7.1% 6.9% 7.3% 6.8%9.0%

8.8%10.3% 7.5% 8.3%

0%

5%

10%

15%

20%

25%

30%

35%


% of residents Australia Melb Reg Vic NSW SA YE Sep 17Australians

10.7%-0.5% YE Sep 16

+0.5% YE Sep 13

Melburnians27.4%+0.1% YE Sep 16+1.5% YE Sep 13

Regional Victorians18.0%-2.9% YE Sep 16-1.0% YE Sep 13

NSW residents6.8%

-0.5% YE Sep 16+0.7% YE Sep 13

South Australians8.3%

+0.8% YE Sep 16-0.7% YE Sep 13

pts onpts on

pts onpts on

pts onpts on

pts onpts on

pts onpts on

NOTES


NVS & IVS DATA NOTES

Definitions -Domestic overnight trip = a trip involving a stay away from home for at least one night (but for no more than 12 months), at a place (in Australia) at least 40km from home.Domestic overnight visitor = an Australian resident, aged 15 and over, who had taken a domestic overnight trip.International overnight visitor = an international resident, aged 15 and over, who visited Australia (for a period of no more than 12 months) and stayed at least one night in the ‘destination’.Domestic daytrip = a round trip for a distance of at least 50km, of a duration of at least 4 hours but not involving a night away from home (same day travel as part of overnight travel is excluded, as is routine travel such as commuting between work/school and home).Domestic daytrip visitor = an Australian resident, aged 15 and over, who had taken a domestic daytrip.Great Ocean Road = the combined area of Glenelg, Warrnambool, Moyne, Corangamite, Colac-Otway, Surf Coast and Western tourism region nfd.Glenelg = SA2s of Glenelg and Portland.Warrnambool = SA2s of Warrnambool - North and Warrnambool - South.Moyne = SA2s of Moyne - East and Moyne - West.Corangamite = SA2s of Camperdown, Corangamite – North and Corangamite - South.Colac-Otway = SA2s of Colac, Colac region and Otway.Surf Coast = SA2s of Lorne – Anglesea, Torquay and Winchelsea.Melbourne TR = the Melbourne tourism region (TRA regional classification).Regional Victoria = all of Victoria, excl Melbourne TR.


NVS & IVS DATA NOTES (CONT)

AbbreviationsGOR = Great Ocean Road.Mel TR = Melbourne TRNSW = New South WalesReg Vic = Regional Victoria.TEVE = Tourism, Events and Visitor Economy (in the Dept. of Economic Development, Jobs, Transport and Resources)YE = Year ended.

Sampling variabilityThe NVS and the IVS are sample surveys. The results are subject to sampling variability, and therefore may differ from figures that would have been obtained if a census had been used. Users are advised to consult the data confidence tables contained in publications relevant to the NVS and IVS or otherwise available from the TRA before drawing any conclusions or inferences, or taking any action, based on the data.

Data confidence intervalsAny NVS estimates below 50,000 for overnight visitors, 500,000 for nights and 150,000 for daytrips and any IVS estimates below 5,000 for visitors and 250,000 for nights are for INTERNAL USE ONLY.

Statistical significancePercentage change figures provided in this report do not necessarily represent statistically significant change.


HTS DATA NOTES

DefinitionsGreat Ocean Road = ‘Great Ocean Road, Torquay, Lorne, Port Fairy, etc‘ as defined or interpreted by respondent.

AbbreviationsMelb = Melbourne.NSW = New South Wales.Reg Vic = Regional Victoria.SA = South Australia.YE = Year ended.

Sampling variabilityThe HTS is a sample survey. The results are subject to sampling variability, and therefore may differ from figures that would have been obtained if a census had been used. Users are advised to consult data confidence tables contained in publications relevant to the HTS or otherwise available from RMR before drawing any conclusions or inferences, or taking any action, based on the data.

Statistical significancePercentage change figures provided in this report do not necessarily represent statistically significant change.


DISCLAIMER AND COPYRIGHT

DisclaimerThe information in this report is presented in good faith and on the basis that neither datainsights, nor its agents or employees, are liable (whether by reason of error, omission, negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has occurred or may occur in relation to that person taking or not taking (as the case may be) action in respect of any statement, information or advice given in the report.The NVS, IVS and HTS are sample surveys. As with all sample surveys, the results are subject to sampling variability, and therefore may differ from figures that would have been obtained if a census had been used. Users of the data are advised to consult data confidence tables contained in publications relevant to each survey or otherwise available from those organisations administrating or managing the surveys before drawing any conclusions or inferences, or taking any action, based on the data.

© Copyright This work is copyright. Apart from any use, as permitted under Copyright Act 1968, no part of this work may be reproduced, without written permission of datainsights or Great Ocean Road Regional Tourism.


Documents

TRAVEL TO GREAT OCEAN ROAD - City of Warrnambool€¦ · for Great Ocean Road and the six sub-regions of Glenelg, Warrnambool, Moyne, Corangamite, Colac-Otway and Surf Coast for the