Travel Sentiment Study Wave 10MAY 19, 2020

TRAVEL SENTIMENT STUDY

WAVE 10Fielded May 13, 2020

U.S. National Sample of 1,000 adults 18+

COVID-19

IMPACT ON TRAVEL PLANS

Travel Sentiment Study Wave 10

47%

45%

26%

10%

0 30 60

Reduced travel plans

Canceled trip completely

Changed destination to one I can

drive to as opposed to fly

Changed trip from international to

domestic

77%

of travelers planning to

travel in the next six

months will change their

travel plans due to

coronavirusBase: Coronavirus Changed Travel Plans

Travel Sentiment Study Wave 10

Travelers Planning to Change Upcoming Travel Plans Due to

COVID-19 Comparison

IMPACT ON TRAVEL PLANS

77%77%79%82%82%85%84%84%

75%

58%

May 13May 6Apr 29Apr 22Apr 15Apr 8Apr 1Mar 26Mar 19Mar 11

0

50

100

Travel Sentiment Study Wave 10

Base: Coronavirus Changed Travel Plans

Impact of COVID-19 on Upcoming Travel Plans Comparison

IMPACT ON TRAVEL PLANS

28%

48%50%

53%

48% 47%50% 48% 49%

45%36%

39%35%

43% 43%47% 45% 44%

46%

47%

0

20

40

60

Mar 11 Mar 19 Mar 26 Apr 1 Apr 8 Apr 15 Apr 22 Apr 29 May 6 May 13

Canceled trip

completely

Reduced travel

plans

Travel Sentiment Study Wave 10

Base: Coronavirus Changed Travel Plans

Impact of COVID-19 on Upcoming Travel Plans Comparison

IMPACT ON TRAVEL PLANS

30%

18% 17%

22%19%

21% 22%25%

22%26%

22%

14%11%

13%11% 11% 11% 12% 12%

10%

0

20

40

60

Mar 11 Mar 19 Mar 26 Apr 1 Apr 8 Apr 15 Apr 22 Apr 29 May 6 May 13

Changed

destination to

one I can drive to

as opposed to fly

Changed trip

from

international to

domestic

Travel Sentiment Study Wave 10

4%

18%

21%

5%

14%

16%

11%

25%

29%

19%

22%

19%

60%

20%

15%

Coronavirus/COVID-19

Concerns about the economy

Transportation costs

0 50 100

1 - No impact at all 2 3 4 5 - Greatly impact

Factors Impacting Decisions to Travel in Next 6 Months

IMPACT ON TRAVEL PLANS

60%54%55%

61%63%66%67%

62%58%

35%

May 13May 6Apr 29Apr 22Apr 15Apr 8Apr 1Mar 26Mar 19Mar 11

0

20

40

60

80

Travel Sentiment Study Wave 10

Indicated that Coronavirus Would Greatly Impact their Decision to

Travel in the Next Six Months

IMPACT ON TRAVEL PLANS

20%23%22%25%23%24%25%23%23%

17%

May 13May 6Apr 29Apr 22Apr 15Apr 8Apr 1Mar 26Mar 19Mar 11

0

20

40

60

80

Travel Sentiment Study Wave 10

Indicated that the Economy Would Greatly Impact their Decision

to Travel in the Next Six Months

IMPACT ON TRAVEL PLANS

Travel Sentiment Study Wave 10

45%

Travelers with Travel Plans in the Next Six Months Comparison

IMPACT ON TRAVEL PLANS

67%69%70%69%72%70%65%

72%76%

87%

May 13May 6Apr 29Apr 22Apr 15Apr 8Apr 1Mar 26Mar 19Mar 11

0

20

40

60

80

100

Travel Sentiment Study Wave 10

IMPACT ON TRAVEL PLANS

54%

33%

33%

33%

31%

18%

17%

11%

10%

Official advice from the CDC or other federal government health experts

Federal government advice that it is safe to travel domestically

Social distancing rules are relaxed in your state and surrounding states

Official advice from your state government/governor that you can travel

within your state

Official advice from your state health department that you can travel within

your state

Advice from the White House Coronavirus Task Force

Major visitor attractions in your state and surrounding states are reopening

Major national visitor attractions such as Disneyland/Disney World are

reopening

Deals and offers from the tourism industry promoting travel in the next

month or two

0 20 40 60

Information/Cues Indicating it is Safe to Plan Domestic U.S. Travel

Travel Sentiment Study Wave 10

IMPACT ON TRAVEL PLANS

54%

33%

33%

33%

31%

18%

17%

11%

10%

57%

37%

33%

36%

36%

24%

14%

16%

4%

Official advice from the CDC or other federal government health experts

Federal government advice that it is safe to travel domestically

Social distancing rules are relaxed in your state and surrounding states

Official advice from your state government/governor that you can travel within your

state

Official advice from your state health department that you can travel within your state

Advice from the White House Coronavirus Task Force

Major visitor attractions in your state and surrounding states are reopening

Major national visitor attractions such as Disneyland/Disney World are reopening

Deals and offers from the tourism industry promoting travel in the next month or two

0 20 40 60

May 13 Apr 22

Information/Cues Indicating it is Safe to Plan Domestic U.S. Travel – Comparison

Travel Sentiment Study Wave 10

18%

15%

19%

27%

25%

30%

24%

25%

19%

21%

24%

21%

10%

11%

10%

I support opening up my community to visitors

I feel safe traveling outside my community

I would feel safe dining in local restaurants and

shopping in retail stores in my community

0 50 100

Strongly disagree Disagree Neutral Agree Strongly agree

Perceptions of Safety and Travel

TRAVEL PERCEPTIONS

Longwoods International Research

longwoods-intl.com/news

Miles Partnership COVID-19 Communication Center

covid19.milespartnership.com

Additional Resources

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