Amadeus Affinity Shopper was specially designed as a ‘traveller’s playground’,

which you can use to attract and keep customers on your website.

Increasingly, customers are using various websites to shop for the best destinations and fares. Therefore, you need to be able to provide them an inspiring offer that will grab their attention when they visit your website.

Powerful and award-winning inspiration toolAmadeus Affinity Shopper is a powerful and intuitive search tool that reinvents the travel shopping experience for your customers. You can use its customisable interface and content to attract leisure travellers to your website, to retain their interest in your offer while they search for the most suitable product or package – and then to convert them into new customers straightaway.

This innovative and award-winning solution was designed to provide a ‘traveller playground’, which acts as an influential inspiration tool. Prospective customers can take advantage of advanced, yet easy-to-use, technology to search for options that satisfy their true reasons for travel without needing to specify precise travel dates or destinations. Instead, they can

use a variety of different search options – such as weekend search, activity search and budget driven search – to search for the holidays that best match their personal needs.

Quick and easy search in a single solutionAmadeus Affinity Shopper is a customer-focused solution, which combines, in a single tool, all of the search functions currently available in the marketplace, including date, price, destination, theme and map display. It enables a customer to search specifically according to their need, for example, to spend a maximum of €400 on a week-long holiday to a sunny beach destination in October or November.

Amadeus Affinity Shopper will display on one screen hundreds of resulting travel recommendations, enhancing customer satisfaction by offering the traveller comprehensive choice and quick comparison. Meanwhile, you can take advantage of full integration with Amadeus Flex Pricer, which engages the traveller into booking directly from the inspiration environment so you can secure the sale swiftly and seamlessly.

Amadeus Affinity ShopperTransform your customers’ dreams into bookings

AIRLINES

Amadeus Affinity Shopper is used in the Inspire phase of the customer journey. The solution helps airlines:

_ increase revenues, expanding their share of the leisure travel market by helping customers find flights quickly and intuitively

_ enhance the online customer experience, by reinventing the flight shopping experience for leisure customers

_ maximise cost-effectiveness through shared infrastructure and product evolution costs

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Key benefits of Amadeus Affinity ShopperIncreased revenues and profitability_ Increase your share of the leisure travel

market by giving customers the ability to quickly and easily find their perfect travel solutions

_ Increase load factor by enhancing your ability to steer price sensitive demand towards destinations or flights with excess capacity

_ Your choice of map provider and the ability to link destinations with activities or to restrict cities to origins and/or destinations gives you the flexibility to use the solution in the way that works best for your business, for example to encourage sales of higher margin products

_ The interface and the displayed search criteria can be customised to suit your specific business needs

_ The inspiration tool links seamlessly into the booking flow, eliminating the need to search again and enabling you to secure the sale quickly and easily

Enhanced customer satisfaction_ Customers have all the tools they need

to manage their own travel and find the travel solutions that best meet their needs

_ Reduces the time needed to plan and book a trip

_ Ability to define a wide range of search criteria, such as maximum budget or specific interest, as well as more traditional criteria, such as dates and destinations

_ Possibility to define simple search with just origin and maximum budget

_ Map-based interface provides an easily understood display of flights that match the customer’s travel criteria

_ Quick and easy search and comparison of travel options – all in one place

An efficient IT model_ Benefit from shared infrastructure

and product evolution costs

_ Integration with Amadeus Flex Pricer ensures seamless progression to actual booking flow

Amadeus Affinity Shopper search page with budget, activity and date search

Let’s shape the future of travel Amadeus provides solutions which facilitate the entire travel journey, improving the traveller’s experience whilst helping airlines manage their own business more effectively. We are at the heart of the global travel industry, working with our customers and partners to shape the future of travel.

Find out more For further information, visit amadeus.com or speak to your Amadeus Account Manager today.