Training Presentation

Web Streaming

V I S U A LS A N D Y A U D I O

V I S U A LS A N D Y A U D I O

IntroductionWhat is Web Streaming?Who is Streaming?Web Stream ProcessTypes of StreamsHow to Stream for Free

2

V I S U A LS A N D Y A U D I O

Who Is Streaming?Everyone who wants to make money, expand their business or save money.

3

V I S U A LS A N D Y A U D I O

Web Stream ProcessAcquire

Encode

Transmit

Distribute

Decode

The Internet Cloud

V I S U A LS A N D Y A U D I O

AcquireGarbage In Garbage Out

V I S U A LS A N D Y A U D I O

EncodeDecision to make: Hardware or Software?What’s your budget?What do you have already?Who will receive your stream?

V I S U A LS A N D Y A U D I O

TransmitGetting your stream to the Internet can be simple…… or very difficult.Firewalls can be a problem in hotelsMake sure you have adequate bandwidthHave a reliable signal. DO NOT RELY ON WiFi!Use a hardwired connection where at all possibleTest before, during, and after your streamWireless may be used in some cases.

7

V I S U A LS A N D Y A U D I O

DistributeIdeally, use a content delivery network (CDN)A CDN takes your stream and redistributes it to manyA CDN can be free with ads or paid with no adsAn advanced CDN is called an Online Video Platform (OVP)OVPs are a type of cloud service

You can stream directly from your encoder IFYou are simply going point-to-pointYou have very few viewersYou have ample bandwidth

8

V I S U A LS A N D Y A U D I O

Types of StreamsLiveVideo On Demand (VOD)PushFlashWindows MediaRealHTTP Silverlight Smooth Streaming Apple HTTP live streamingAdobe Dynamic Streaming

PullWindows MediaProgressive Download (Not Really Streaming)

9

V I S U A LS A N D Y A U D I O

Web Streaming Pros and ConsGreat things about web streamingYou can reach a lot of people anywhereCan be free with advertisingCan make money through advertising or VODPowerful way to build a brandSave money on travel and venueCan be performed from multiple devices

Not-so-great things about web streamingExpensive if not ad supportedCan be complicated to set upRequires a fast and reliable Internet connectionIt’s not two-way

10

V I S U A LS A N D Y A U D I O

Streaming With NewTek’s TriCasterAll-in-one solution that has no equal.Supports Windows Push/PullFlash (Always Push)

Easy to set upBuilt-in web browser for CDN dashboard supportWorks with any CDN

No expensive options to add-on. It just works.

11

V I S U A LS A N D Y A U D I O

SummaryQuality In; Quality Out – Acquire the best possible content.Get the best encoder you can afford.Make sure you have a rock solid Internet connection.Plan ahead to best meet your distribution needs.Remember your content will be viewed on a variety of platforms.Hire a consultant before you get stuck – it’s cheaper.

12

V I S U A LS A N D Y A U D I O

www.sandyaudiovisual.com(301) 498-6363

csandy@savweb.com

V I S U A LS A N D Y A U D I O