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Created: Sep 10, 2013 Modified: Sep 10, 2013 http://www.bizjournals.com/newyork/prnewswire/press_releases/Georgia/2013/09/10/PH76703?ana=prnews

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high gear, it's time to ramp up your exhibiting skills, says Trade Show Sales Coach Susan Friedmann,who announced the publication of a new online training course to train employees who are new toselling at trade shows.

"Many companies spend a small fortune to exhibit at a trade show, but they lose their shirts becausethey don't train their employees," she said. "They don't know how to prepare for the show, how to sell atthe show and how to follow up afterwards. This course covers all those areas in detail."

"Finally, there's a fun and easy way to learn how to make the most money from exhibiting at tradeshows," says Friedmann, who teaches sales skills to companies in all industries. The new onlinetraining course for trade show exhibitors carries a $100 discount if ordered before September 30, 2013(Use discount code: SAVE100) Special pricing is available for companies sending 10 or more people toa trade show.

"How to Jump Start Your Exhibiting Success" online trade show training program is packed full ofpractical, easy-to-use, how-to information to boost your exhibiting success, and set you on the rightroad to bigger and better results.

"It's designed specifically for exhibitors who are new to exhibiting and don't know how and where tobegin, as well as veteran exhibitors who want to improve their lackluster trade show results," saidFriedmann, whose client roster reads like a Who's Who of the Fortune 500 with leaders in health care,telecommunications, manufacturing, education, construction, associations, finance and insurance.

The powerful step-by-step program contains valuable information, essential skills, techniques andinsider secrets to master the unique, high-pressure tradeshow environment that can take your tradeshow exhibiting to a new level of success.

16 how-to modules focusing on what do to before, during, and after the show4 how-to modules chock-full of resources, checklists, tip sheets, special reports and videos4 review modules to make sure the training sticks16 complete transcripts of every module, to make sure you capture all the vital informationA "Certificate of Achievement" once you complete the program.Marketing managers who used beta versions of the product say they increased their sales.

"The team most certainly used the principles you instilled. I'd say we exceeded our sales goals by atleast 150%," said Jaimie Turkington, Marketing Manager, Petcurean Pet Nutrition.

"I have planned tradeshows as one function of my job for over 7 years, and wonder how I managed tomake it through without the help of the Tradeshow Coach. Susan does a fantastic job in providingquality material for maximum tradeshow effectiveness. Any company that invests in attendingtradeshows cannot afford to go without a coach," said Martha Janoskey, Marketing Manager, SiemensBuilding Technologies.

"I have known Susan for more than 20 years and have watched her career climb to where she is one ofthe finest teachers in our industry. Her online programs allow you to learn from the best and you don'teven have to leave your desk," said Brian Keobke, CME, Senior Account Manager, Xibita.

"Your program flowed really well and the speed was just right for me. I had time to take notes withoutpausing the videos and interrupting the flow. I liked the transcripts for each section in the review so if Imissed a small detail I was able to go through the text instead of trying to search for it in the video,"said Katie Tanner, Marketing Communications, Agfa Healthcare.

"How to Jump Start Your Exhibiting Success" comes with an unconditional money-back guarantee. Ifyou put the strategies to use at your next trade show, and don't increase your exhibiting success, you'llget a full refund – no questions asked.

For information about the course, go to:http://thetradeshowcoach.com/productsservices/online-trade-show-training/

For information about Susan Friedmann's speaking, coaching and training services, go to:http://thetradeshowcoach.com/

About Susan Friedmann, The Trade Show Coach

For more than 25 years, Susan Friedmann, CSP (Certified Speaking Professional), has traveled theworld helping companies put their best foot forward at trade shows. Susan is an exciting, dynamicspeaker who delivers top-notch presentations designed to inform, excite and motivate groups of everysize.

Susan has written twelve books including "Meeting and Event Planning for Dummies." Her books havebeen translated into several languages. Her trade show booth staff training materials are usedworldwide.

She has appeared as a guest expert on CNN's Financial Network and Bloomberg's Small Business.

Read more news from Susan Friedmann

SOURCE Susan Friedmann

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Trade Show Sales Training Expert Susan Friedmann Publishes New Online Education Course - New York

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Trade Show Sales Training Expert SusanFriedmann Publishes New OnlineEducation Course"How to Jump Start Your Exhibiting Success" Helps Spark Sales

PR NewswireLAKE PLACID, N.Y., Sept. 10, 2013

LAKE PLACID, N.Y., Sept. 10, 2013 /PRNewswire/ -- As the trade show season is about to kick intohigh gear, it's time to ramp up your exhibiting skills, says Trade Show Sales Coach Susan Friedmann,who announced the publication of a new online training course to train employees who are new toselling at trade shows.

"Many companies spend a small fortune to exhibit at a trade show, but they lose their shirts becausethey don't train their employees," she said. "They don't know how to prepare for the show, how to sellat the show and how to follow up afterwards. This course covers all those areas in detail."

"Finally, there's a fun and easy way to learn how to make the most money from exhibiting at tradeshows," says Friedmann, who teaches sales skills to companies in all industries. The new onlinetraining course for trade show exhibitors carries a $100 discount if ordered before September 30, 2013(Use discount code: SAVE100) Special pricing is available for companies sending 10 or more people toa trade show.

"How to Jump Start Your Exhibiting Success" online trade show training program is packed full ofpractical, easy-to-use, how-to information to boost your exhibiting success, and set you on the rightroad to bigger and better results.

"It's designed specifically for exhibitors who are new to exhibiting and don't know how and where tobegin, as well as veteran exhibitors who want to improve their lackluster trade show results," saidFriedmann, whose client roster reads like a Who's Who of the Fortune 500 with leaders in health care,telecommunications, manufacturing, education, construction, associations, finance and insurance.

The powerful step-by-step program contains valuable information, essential skills, techniques andinsider secrets to master the unique, high-pressure tradeshow environment that can take your tradeshow exhibiting to a new level of success.

16 how-to modules focusing on what do to before, during, and after the show4 how-to modules chock-full of resources, checklists, tip sheets, special reports and videos4 review modules to make sure the training sticks16 complete transcripts of every module, to make sure you capture all the vital informationA "Certificate of Achievement" once you complete the program.Marketing managers who used beta versions of the product say they increased their sales.

"The team most certainly used the principles you instilled. I'd say we exceeded our sales goals by atleast 150%," said Jaimie Turkington, Marketing Manager, Petcurean Pet Nutrition.

"I have planned tradeshows as one function of my job for over 7 years, and wonder how I managed tomake it through without the help of the Tradeshow Coach. Susan does a fantastic job in providingquality material for maximum tradeshow effectiveness. Any company that invests in attendingtradeshows cannot afford to go without a coach," said Martha Janoskey, Marketing Manager, SiemensBuilding Technologies.

"I have known Susan for more than 20 years and have watched her career climb to where she isone of the finest teachers in our industry. Her online programs allow you to learn from the best and youdon't even have to leave your desk," said Brian Keobke, CME, Senior Account Manager, Xibita.

"Your program flowed really well and the speed was just right for me. I had time to take notes withoutpausing the videos and interrupting the flow. I liked the transcripts for each section in the review so if Imissed a small detail I was able to go through the text instead of trying to search for it in the video,"said Katie Tanner, Marketing Communications, Agfa Healthcare.

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"How to Jump Start Your Exhibiting Success" comes with an unconditional money-back guarantee. Ifyou put the strategies to use at your next trade show, and don't increase your exhibiting success,you'll get a full refund – no questions asked.

For information about the course, go to:http://thetradeshowcoach.com/productsservices/online-trade-show-training/

For information about Susan Friedmann's speaking, coaching and training services, go to:http://thetradeshowcoach.com/

About Susan Friedmann, The Trade Show Coach

For more than 25 years, Susan Friedmann, CSP (Certified Speaking Professional), has traveled theworld helping companies put their best foot forward at trade shows. Susan is an exciting, dynamicspeaker who delivers top-notch presentations designed to inform, excite and motivate groups of everysize.

Susan has written twelve books including "Meeting and Event Planning for Dummies." Her books havebeen translated into several languages. Her trade show booth staff training materials are usedworldwide.

She has appeared as a guest expert on CNN's Financial Network and Bloomberg's Small Business.

Read more news from Susan Friedmann

SOURCE Susan Friedmann

The information on this page is provided by PR Newswire. All rights reserved. Reproduction orredistribution of this content without prior written consent from PR Newswire is strictlyprohibited. New York Business Journal is not responsible for this content. Learn more about thisservice.

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WDAM NBC-7 (Hattiesburg-Laurel,

MS) — 7,000 Visitors/Day(View Release)


WDRB FOX-41 (Louisville, KY) —24,000 Visitors/Day(View Release)


WDSI-TV FOX-61 (Chattanooga,

TN)

(View Release)


Wealth and Asset Management

Jobs (View Release)


Web Design Just For You (View Release)


Web Lens (View Release)


WECT NBC-6 (Wilmington, NC) —16,000 Visitors/Day(View Release)


WFFF-TV FOX-44 / WVNY-TV ABC-

22 (Colchester, VT) (View Release)


WFIE NBC-14 (Evansville, IN) —35,000 Visitors/Day(View Release)


WFLX FOX-29 (West Palm Beach,

FL) (View Release)


WFMJ-TV NBC-21 (Youngstown,

OH) — 7,000 Visitors/Day(View Release)


WFMZ — 53,000 Visitors/Day(View Release)


WFSB-TV CBS-3 (Hartford, CT) —73,000 Visitors/Day(View Release)


WFXG-TV FOX-54 (Augusta, GA) (View Release)


WFXR-TV FOX-21/27 (Roanoke,

VA) (View Release)


WFXS-TV FOX-55 (Wausau , WI) (View Release)


WGCL-TV CBS-46 (Atlanta, GA) —15,000 Visitors/Day(View Release)


WGFL-TV CBS-4 (Gainesville, FL) (View Release)


WHBF CBS-4 (Rock Island, IL) (View Release)


Whittier Daily News (Whittier,



WHNS-TV FOX-21 (Greenville,



Wichita Business Journal —389,000 Visitors/Day(View Release)


Wichita Eagle (Wichita, KS) —11,000 Visitors/Day(View Release)


WICU-TV NBC-12 (Erie, PA) (View Release)


WISTV NBC-10 (Columbia, SC) —53,000 Visitors/Day(View Release)


WJRT-TV ABC-12 (Flint, MI) —10,000 Visitors/Day(View Release)


WKRN ABC-2 (Nashville, TN) —19,000 Visitors/Day(View Release)


WLAX-TV FOX-25/48 (LaCrosse,

WI) (View Release)


WLBT NBC-3 (Jackson, MS) (View Release)


WLNE-TV ABC-6 (Providence,

RI) — 8,000 Visitors/Day(View Release)


WLNS CBS-6 (Lansing, MI) (View Release)


WLOX ABC-13 (Biloxi, MS) —26,000 Visitors/Day(View Release)


WLTZ-TV CW-38 (Columbus, GA) (View Release)


WLTZ-TV NBC-38 (Columbus, GA) (View Release)


WMBB-TV ABC-13 (Panama City,

FL) (View Release)


WMBF NBC-32 (Myrtle Beach,



WMC NBC-5 (Memphis, TN) —20,000 Visitors/Day(View Release)


WMDT-TV ABC-47 /CW-3

(Salisbury, MD) (View Release)


WNEM-TV CBS-5 (Saginaw, MI) —36,000 Visitors/Day

(View Release)


WOI ABC-5 (West Des Moines, IA) (View Release)


WOIO CBS-19 (Cleveland, OH) —14,000 Visitors/Day(View Release)


WOLF-TV FOX-56 (Wilkes-Barre,

PA) (View Release)


Worcester Telegram & Gazette (View Release)


WorldNetDaily — 178,000Visitors/Day(View Release)


Worth — 11,000 Visitors/Day(View Release)


WOWK-TV CBS 13 (Huntington,



WPFO-TV FOX-23 (Portland, ME) (View Release)


WR Hambrecht & Co. — 11,000

Visitors/Day(View Release)


WRAL-TV CBS-5 (Raleigh, NC) —11,000 Visitors/Day(View Release)


WRCB-TV NBC-3 (Chattanooga,

TN) — 29,000 Visitors/Day(View Release)


WRIC ABC-8 (Richmond, VA) —12,000 Visitors/Day(View Release)


WSET-TV ABC-13 (Lynchburg,

VA) — 27,000 Visitors/Day(View Release)


WSFA NBC-12 (Montgomery,

AL) — 30,000 Visitors/Day(View Release)


WSFX-TV FOX-26 (Wilmington,

NC) (View Release)


WSHM-TV CBS-3 (Springfield,

MA) (View Release)


WSMV-TV NBC-4 (Nashville,

TN) — 37,000 Visitors/Day(View Release)


WTEN ABC-10 (Albany, NY) (View Release)


WTHR NBC-13 (Indianapolis, IN) —71,000 Visitors/Day(View Release)


WTLH-TV FOX-49 (Tallahassee,

FL) (View Release)


WTNZ FOX-43 (Knoxville, TN) (View Release)


WTOC CBS-11 (Savannah, GA) —18,000 Visitors/Day(View Release)


WTOL CBS-11 (Toledo, OH) —18,000 Visitors/Day(View Release)


WTRF-TV CBS-7 (Wheeling,



WTVG-TV ABC-13 (Toledo, OH) —14,000 Visitors/Day(View Release)


WTVM ABC-9 (Columbus, GA) —11,000 Visitors/Day(View Release)


WUPV-TV CW-65 (Ashland, VA)

(View Release)


WVNS-TV CBS-59 (Ghent, WV) (View Release)


WWBT NBC-12 (Richmond, VA) —34,000 Visitors/Day(View Release)


WWTV-TV CBS-9 (Cadillac, MI) —11,000 Visitors/Day(View Release)


WXIX FOX-19 (Cincinnati, OH) —39,000 Visitors/Day(View Release)


WXTX-TV FOX-54 (Columbus,

GA) (View Release)


WXVT-TV CBS-15 (Greenville,

MS) (View Release)


WZDX-TV FOX-54 (Huntsville, AL) (View Release)


Yahoo! — 51,804,000 Visitors/Day(View Release)

Media Type: PortalMedia Location: US

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