Whole Foods Market Fremont | Store Graphic ArtistAugust 2013-September 2014

Key Responsibilities |Production and upkeep of overall visual look of the store by coordinating with various Teams.Implementation of seasonal marketing campaigns through use of print and social media.Design of all in-store and store-specific marketing materials.

tiperkins.com and tracyiperkins.com | Freelance Graphic DesignerMay 2007-Present

Key Responsibilities |Design and production of materials ranging from identity systems to full websites.Maintaining a professional work environment and relationship with a variety of clients.

Bel-Ray Company, Inc. | Graphic Design and Marketing AssistantJuly 2008-January 2009

Key Responsibilities |Assisted the Graphic Marketing Coordinator with the design and creation of advertisements, packaging and other marketing collateral materials.Responsible for the design, layout and editing of press releases and four monthly newsletters.Maintained the company webpage and advanced the company’s web-based presence.

ASUCD Unitrans | Planning and Marketing ManagerApril 2006-June 2007

Key Responsibilities |Oversaw the Planning and Marketing Department and its staff.Worked to promote Unitrans to the public through the use and distribution of published materials.Design, creation and coordination of the printing and distribution of the yearly schedule.

Experience

University of California, Davis | BA Graphic Design2001-2007AIGA Student MemberGraduated Outstanding Senior

Education

Skills

Knowledge of Mac OS, Windows OS, various computer and printing hardware.Extensive knowledge of printing process, web development and experience working with contractors.Willingness to constantly learn and expand my experience, knowledge and skills.Great communication skills and ability to meet deadlines while fulfilling project requirements.

Layout | Illustrator, In Design, PhotoshopWeb and Multimedia | Dreamweaver, Flash, CSS, ActionScript, PowerPoint, AutoCAD

3506 Seminary AvenueOakland, CA 94605

530.219.3636 tracy.i.perkins@gmail.com

Tracy Perkins

References

Available upon request

Work Samples

3506 Seminary AvenueOakland, CA 94605

530.219.3636 tracy.i.perkins@gmail.com

Tracy Perkins

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We Do

Unitrans | 2006-2007 Annual ScheduleThe annual schedule for the UC Davis bus system. Design of the schedule included the cover design, interior layout and structure of information, and coordination with an outside printer to have the schedule produced. 125,000 copies of the schedule were printed and distributed to the community.

Whole Foods Market Fremont | Floral HeaderA custom graphic designed specifically for the Whole Foods Market Fremont store using the store toolkit. The header is designed to enhance the look of the floral department by making better use of under utilized space and to better communicate to customers the services offered.

Whole Foods Market Fremont | Tap Alley SignsAn example of the signage developed for the Mission Peak Tap Alley that blends the Whole Foods Market Fremont aesthetic with the Tap Alley logo and color. The monotone use of the Fremont elements gives the tap room a vintage look that is reminiscent of the historic Niles district of Fremont.

Whole Foods Market Fremont | NEW ClingA cling for glass that calls attention to NEW products within the store. Adheres to regional sign standards while remaining customizable for items specific to each store.

Bel-Ray Company, Inc. | Consumer Net NewsOne of the four monthly newsletters whose layout and design are my primary responsibilities. Attention to established visual look for the company, typeface and layout appropriateness per article and overall professionalism were key aspects. Each issue of the Net News is distributed to Bel-Ray distributors and dealers world-wide via internet publishing.