Traces roots to 1908 Worldwide

Employment: 213,000

2012 Worldwide Vehicle Sales: 9.3 million

2012 Global Vehicle Market: 11.5%

2012 Global Revenue: $152.3 billion

2012 Net Income: $4.9 billion

GENERAL MOTORS COMPANY

Driving three sources of advanced technology Internally developed Externally from startups Externally from established

partners

CHIEF TECHNOLOGY OFFICER

Take the BEST of what the OUTSIDE has to offer COMBINED with the BEST WE have to offer

INNOVATION STRATEGY:DEVELOP, INVEST & PARTNER

R&D KEY TECHNOLOGY AREAS

Manufacturing Technology – Technologies that advance efficiency and change the manufacturing paradigm

Connected Vehicle – Technologies at the intersection of information and entertainment in the vehicle including HMI, speech recognition, cloud services, integration of personal devices, etc.

Automotive Cleantech – Technologies related to vehicle propulsion, fuel economy, emissions, energy, etc.

Advanced Materials – Materials that create mass efficiency, performance, cost and/or environmental benefits

Sensors, Processors and Memory – Technologies that improve functionality or solve technical challenges like automated driving, advanced safety features, etc.

Advanced Tech Center Israel / Research Groups

TBD (CyberSecurity, Electrification….

Vehicle Controls and Robotics Advanced Controls, Estimation Theory, Signal Processing, Actuation, Power

Electronics, Artificial Intelligence and Cognitive Systems, Computational Motor Control, Robotics

Wireless Enablers for Connected Vehicle Cellular Technologies (4G, LTE), Infotainment, Navigation, cyber-security Software Defined Radio and Cognitive Communication Vehicle2Vehicle Network Evolution and distributed infrastructureless “Fog”

application Low cost, low data rate, intra vehicular sensor networks with power harvesting

Human Machine Interface (HMI) Speech Technologies (enhance natural speech, advanced dialog managers,

user models, context algorithms and noise robustness) Driver centric Adaptive Automation system for Automated vehicles Integrated Experience and Multimodal Interfaces (speech, gestures,

tactile/touch... )

Smart Sensing and Computer Vision Active safety & Autonomous Driving (sensors’ fusion, scanning MEMS

Lidar, MIMO radar, sensor fault detection, 2D/3D Vision, signal processing, electro-optics)

Machine Learning and Pattern Recognition Flexible and Agile Manufacturing systems

Smart Sensing and Computer Vision

Human Machine Interface (HMI)

Wireless Enablers for Connected Vehicle

Vehicle Controls and Robotics

TBD (CyberSecurity, Electrification….

HMI of Infotainment Systems

1920’s

6

1950’s

2000’s

1950’s

1950’s

2000’s

HMI of Vehicle InteriorA Very Brief History of HMI of Instrument Clusters

2000’s

Lane Departure WarningCadillac DTSCadillac STS

Buick Lucerne

Opel InsigniaOpel Astra

LDW w/Traffic Sign Recognition“Opel Eye”

Speed/Curve AdvisorCadillac STSCadillac DTSCadillac SRX

Rear Vision Camera

Many Models

Electronic Stability Control

Many Models

Adaptive Cruise Controlw/Forward Collision Alert

Cadillac DTSCadillac STS

Side Blind Zone Spotter Mirror

Chevrolet Traverse

Side Blind Zone AlertCadillac DTSCadillac STSCadillac Escalade

Buick LucerneBuick LaCrosse

GMC Yukon/Yukon Denali

Chevrolet Tahoe/ Suburban

SAFETY AND CRASH AVOIDANCE TECHNOLOGIES

Dual Feature Front Camera: Lane Departure Warning and

Forward Collision Alert

Chevrolet Equinox

GMC Terrain

Opel Zafira

Adaptive Cruise Control and Auto Collision Mitigation Braking

CONSUMER ELECTRONICS IS DRIVING MANY OF TODAY’S IN-VEHICLE “CONNECTIVITY” FEATURES

ANY TIMEANY CONTENT

ANY WHERE

Pervasive GPS

+

iPhone and App Eco-system

Social Networking

Personal Media

Mobile Data Plan

Personal Navigation

HMI Challenge for Current & Future Vehicles Information Overload!!!

- Humans Cognitive Workload, Driver

Distraction Situation awareness Cultural differences Digital natives vs. Aging drivers

9

– Interfaces (Interactions) Speech technologies Gestures and Haptics Multimodal interfaces New displays (3D, conformal

HUD) Configurable, personalized,

adaptive

– Machines (Technology) Automated driving Active safety devices and

warnings Connected vehicles -

information Communication: phone, sms,

web, Entertainment

E – Environmental Factors Urbanization Traffic congestion Cost of energy Mixed technologies, mobile world

HMI

HMI Research Methods

Traditional/Existing Usability testing Driving Simulator testing for

performance, workload, and situation awareness

User centered design approach Contextual inquiry, ethnographic

studies Field operation tests for user

interface testing Focus groups

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Further Needed Predictive engineering models Theory for adaptive user

interfaces Data mining of large-scale

deployed systems and online updates to HMI

Understanding Integration of information and flow

Oct. 2012

Human Machine Interface in GM ATC-I

11

Technical Charter of HMI group in Israel

Human Machine Interaction technologies, methods, and expert knowledge for:

• Speech and Multimodal Interaction

• Contextual HMI

• Tools and Methods

Areas of Expertise

Speech Technologies

Human Automation Interaction

Artificial Intelligence

Machine Learning and Adaptation

Formal Methods; Modeling and Verification

Acoustics and Noise Control

Linguistics and Language Development

Natural Language Processing

Multi-agent Systems

Automotive Human Factors

Integration and Organization of Information

Multimodal Interaction

Test Vehicle with programmable instrument cluster for user testing.

Real-time information flow from CAN Bus for Rear Seat Infotainment applications and for testing adaptive automation concepts

Off-head gaze tracking system (Smart Eye)

Wide-View Head Up Display for content generation & testing

Driving simulator (NADS Minisim)

Speech recognition laboratory (SMS demo, Dialog system-CMU, Dialog system-Cambridge

Multimodal infotainment interface with Wizard of OzImplementation

HMI Laboratory Setup